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The complete guide to cross-channel campaign management in 2024
2026-02-01 03:33 Diff
https://useinsider.com/cross-channel-campaign-management/
However, in a world where people use dozens of channels to interact with brands, building and managing successful campaigns becomes that much harder. The main objective of cross-channel campaign management is to simplify and streamline this process using reliable customer data, smart automation strategies, and versatile and user-friendly marketing tools.
In this guide, you’ll learn how to do that using Insider One — our AI-native platform for creating personalized cross-channel customer experiences. We’ll also explore real-life examples of cross-channel marketing and campaign management done well.
Organizations like Adidas, Allianz, Samsung, Puma, MAC Cosmetics. and many other industries use Insider One to unify their customer data and deliver individualized experiences across 12+ channels.
To learn more about Insider One, book a demo with our team or try the platform yourself.
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What is cross-channel management and why is it important?

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.
The process can be complex, especially for enterprise companies that have a massive customer base. It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns, and much more.
When done well, cross-channel campaign management enables you to meet (and even exceed) people’s expectations at every turn and drive customer loyalty. This is especially crucial today, as customers are:
Using more channels than ever to interact with brands.
Expecting a personalized experience with relevant information across all those channels.
In that sense, having a solid cross-channel marketing and management strategy is essential for both improving key metrics (like customer engagement, conversion rate, revenue, and acquisition costs) and keeping a consistent brand image.
Complexity is one of the biggest reasons brands struggle with cross-channel campaign management. For example, many marketing teams today use a whole ecosystem of solutions to reach customers, store their data, and analyze it, including:
Channel-specific software, like email marketing platforms, push notification software, SMS tools, WhatsApp marketing tools, and so on.
Customer relationship management systems (CRMs) and customer data platforms (CDPs).
Analytics platforms.
And more.
All of these tools are essential for successful cross-channel marketing. However, using a different provider for each one creates incredibly complex workflows and siloes off customer data, which prevents you from getting a clear picture of your customers’ journeys.
Another way to approach the process is by using a unified marketing platform built specifically for cross-channel scenarios. In the sections below, we’ll explore how you can use our platform to:
Lay the foundation for successful cross-channel marketing by unifying your customer data and segmenting your target audience.
Reaching customers where they’re at and building personalized cross-channel journeys for them from one place.
Analyzing your results and optimizing your campaigns accordingly.
#1 Data unification

At the heart of cross-channel campaign management is clean and reliable customer data. Like we said, this data is usually scattered across systems, so the first step for most brands is to unify it into a convenient place.
The best way to do that is to use a CDP — a type of software built specifically for aggregating customer data from different sources. For example, Insider One’s CDP can unify data from any online and offline source, including CRMs, CMSs, analytics tools, email marketing platforms, marketing automation solutions, social media tools, and so on.
This enables our platform to create detailed, 360-degree customer profiles like the one shown below,
The profiles contain everything you know about each customer — including their purchase history, website interactions, survey responses, channel reachability, and more.
This is the essential foundation for your cross-channel marketing efforts, as you can be sure they’ll always be powered by reliable insights, without missing relevant information about the buyer journey. Plus, the profiles get updated in real-time as customers interact with your brand, making them more detailed and accurate over time.
Note: If you’re interested, we explore this topic in more detail in our article on the 11 main CDP use cases for marketers.
Most CDPs also let you segment your audiences for each campaign. For example, with Insider One, you can use 120+ traits and characteristics, including:
Standard, which includes traits like devices, operating systems, locations, demographics, and more.
Predefined, which are automatically created audiences, like cart and browser abandoners, leads, mobile app users, people who’ve interacted with your brand on a specific channel, and others.
Predictive, which include things like likelihood to purchase or engage on a channel, potential customer lifetime value (CLTV), discount affinity, and more. This type of segmentation is possible thanks to our AI-powered intent engine. You can learn more on the topic in our complete guide to predictive m arketing.
Once your data is unified, you can begin immediately implementing various useful tactics to improve your customers’ cross-channel experience. For example, you can use NPS score data from your customer service platform to put customers with grievances on a campaign suppression list to prevent contact fatigue and churn.
#2 Cross-channel campaign orchestration and personalization

With the foundation in place, can move on to engaging customers on the channels they’re using with relevant information. However, you have to do that strategically to deliver a cohesive cross-channel journey, instead of just random messages on different channels.
Again, a platform like Insider One can help you do that from one place, thanks to its combination of broad channel access, personalization tools, and cross-channel journey builder.
Reach customers where they’re at with personalized content

Insider One brings 12+ channels under one umbrella, including on-site, mobile app, email, push notifications, SMS, WhatsApp, and more. This broad channel access and our platform’s personalization capabilities enable you to:
Show personalized product recommendations across your website and mobile app. Insider One’s AI-powered Smart Recommender helps you improve conversion rates and drive revenue by delivering individualized product recommendations to every customer on your site. Phillips used this tool to achieve a 40% increase in conversion rates.
Add various engaging elements to your site to generate more leads and sales. For example, you can use ready-made templates to add social proof to increase trust, purchase progress bars to stimulate purchase completions, countdown timers to induce urgency, gamification elements to generate more leads, and much more. PUMA used many of these techniques to reduce bounce rates and generate a 27% conversion rate increase.
Build highly personalized email campaigns. Insider One gives you the freedom to completely personalize each email in your campaigns with relevant product recommendations, cart reminders, send-time optimization, and much more. Remix used Insider One’s personalized emails and automation capabilities to increase first purchases by 104% compared to the previous quarter.
Extend your reach to messaging channels like SMS, WhatsApp, and Facebook Messenger. Insider One enables you to send all sorts of personalized messages on these channels, including price drop and back-in-stock alerts, event reminders, and more. For WhatsApp, you can even create end-to-end buying experiences inside the app. Vogacloset used Insider One’s WhatsApp functionality to increase their conversion rates and achieve a 30x ROI.
Target your customer segments with relevant ads across social media and search engines. As we mentioned, Insider One lets you build extremely detailed customer segments. Thanks to our integrations with Google, Facebook, and TikTok, you can then target those segments with online ads based on their previous and predicted behaviors. Pierre Cardin used this strategy to reduce cost per acquisition (CPA) by 67%.
Put simply, you can count on Insider One to reach customers where they’re at with relevant content, messaging, and product recommendations based on their wants and needs. For a deeper dive into this topic, check out our guide to achieving personalization at scale.
Orchestrate consistent journeys across all channels

Besides reaching customers on every individual channel they’re using, you also need to ensure their journey across all touchpoints is consistent. This is an essential part of the process, as it helps you move from traditional multichannel marketing to a holistic, unified, and personalized cross-channel approach.
Insider One lets you do this with Architect — a versatile customer journey builder and marketing automation solution. Architect is an AI-powered solution that you can use to build all sorts of journeys and complex cross-channel marketing campaigns, like:
Simple email flows that welcome new leads and guide them to their first purchase.
Price drop or back-in-store campaigns for products that customers have shown interest in.
Upsell and cross-sell campaigns across email and messaging channels.
And much more.
The key here is that each journey is personalized to the customer’s needs and preferences. You’re also in full control of how each journey develops by setting action-based triggers, conditions, wait times, and much more.
For example, you can create a cross-channel campaign that automatically sends a personalized email after a customer visits a product on your site. For customers who don’t engage with your email, you can have Insider One send a message on another available channel after a certain number of hours or days.
This is all controlled through a user-friendly drag-and-drop editor, so there’s no need to do any coding to set up cross-channel journeys. Additionally, you have plenty of AI-powered features at your disposal that can save you time and effort by optimizing different aspects of your cross-channel campaigns, like:
Channel selection: The Next-Best Channel feature automatically selects which touchpoint to use, based on each recipient’s behaviors. It’s very useful when you’re not sure how to start or continue a campaign beyond a certain point.
Send times: The Send-Time Optimization (STO) feature automatically triggers your campaign messages at the time the recipients’ are most likely to engage with it. You can enable STO when building your messages for each individual channel.
Experiments and optimizations: Insider One A/B Test Winner Auto-Selection feature tracks the winning variant in your A/B tests and automatically guides users to it. All you need to do is select a winning metric (e.g., open rates, conversion rates, revenue, etc.) and a time period. This is a great way to save time and effort, as you don’t have to manually review and adjust every experiment.
Segment, journey, and content creation: Insider One offers a comprehensive suite of generative AI tools (Sirius AI) that can create customer segments, journey paths, text, and images. You only need to provide a text prompt with your end goal and our platform will do the rest.
#3 Campaign and behavioral analytics

The final piece of the cross-channel campaign management puzzle is to consistently analyze campaign performance, uncover insights, and optimize accordingly. Again, when your customer data is unified and you’re using one platform to build and manage campaigns, this process becomes much easier.
For example, here are some of the ways you can analyze your campaigns with Insider One:
First, you can see how each campaign is performing right inside the customer journey builder. You can also zero in on specific steps to get granular insights into the number of people who entered or dropped off, as well as the number of clicks, conversions, and other key metrics.
There’s also a dedicated analytics panel that you can use to build customized campaign reports. For example, you can create detailed reports with data on open rates, conversions, drop-offs, and other similar metrics, as well as high-level reports for stakeholders focusing mostly on acquisition costs and revenue.
Insider One also offers plenty of behavioral analytics tools that you can use to extract valuable information about your customers’ behaviors and power your cross-channel marketing strategy, including:
Funnels, which let you analyze how customers navigate processes tied to key goals like purchases, form submissions, event bookings, and more. Our funnels show you how many users go through each step and where most drop-offs occur.
Channel reachability analytics, which show which channels certain customer segments prefer. This information can be essential for planning cross-channel campaigns and allocating budget in the best possible way.
Message frequency analytics, which helps you determine the optimal message frequency per channel for different types of customers (e.g., inactive, loyal, VIPs, and so on).
How leading brands use cross-channel marketing and campaign management (3 examples)

In these final sections, we’ll explore how three brands leveraged cross-channel marketing and campaign management to improve their lead generation, conversion rates, and marketing ROI.
To illustrate the versatility of cross-channel marketing, we’ve chosen companies from drastically different industries — retail, telecommunications, and financial services. All three of these companies used Insider One to reach customers across channels and build personalized campaigns.
Slazenger: 49x ROI in only eight weeks

Slazenger is a well-known sports brand, famous for its stylish sportswear covering cricket, tennis, swimming, hockey, golf, and much more. With over 150 years of experience, the company offers a range of both amateur designs and professional-grade products.
The team was looking for a cross-channel customer experience solution that could:
Enable them to engage their customers in a better way via personalized and contextual messaging across channels.
Help them improve the overall ROI from their martech stack.
Insider One was a clear choice for the job, as our platform supports key channels for Slazenger — such as SMS, email, and push notifications — and offers a cross-channel customer journey builder for creating a cohesive experience across those touchpoints.
For example, they used Architect to bring back cart abandoners to their website using contextual messages across email, web push, and on-site. This led to the brand recovering 40% of revenue in a single campaign and achieving a 3x ROI within just eight weeks.
They also use other omnichannel personalization use cases, like enticing potential shoppers with targeted price drop emails and web push notifications. Overall, Slazenger’s decision to partner with Insider One as their cross-channel customer experience solution resulted in:
A 49x ROI within eight weeks.
A 700% increase in customer acquisition.
A 12% increase in click-through rates (CTR) compared to their regular campaigns.
Vodafone: 159% conversion rate increase and 6x ROI

Vodafone is the largest mobile and fixed network operator in Europe. The brand operates in 21 countries and has over 300 million mobile customers, 30 million broadband customers, and 20 million TV customers.
Before working with Insider One, Vodafone’s marketing team had two key goals:
Test new channels to enhance their customers’ omnichannel experience.
Improve important metrics like Average Revenue Per User (ARPU), customer retention and loyalty, and conversions.
Insider One gave Vodafone the ability to reach customers across the channels they were using, including web push notifications, email, on-site, and Facebook. Plus, our platform enabled Vodafone to do that in a timely, consistent, and relevant manner.
Vodafone also used Insider One to build detailed segments for their cross-channel campaigns with over 120+ ready-made attributes.
This helped the brand achieve a 64% increase in lead generation and a 52% boost in conversion rates in three months.
Cart abandonment was another issue that Vodafone wanted to resolve with Insider One’s help. They believed that many cart abandoners would only require a small nudge to complete their purchase, so they used Insider One’s web push notifications to display a targeted message that induced a sense of urgency.
Here’s what the Group Head of Digital Marketing and eCommerce at Vodafone said about the results:
“Last quarter, on-site cart reminders increased conversion rates by 159% and the platform as a whole delivered more than 6X ROI.”
Generali: 3x increase in leads and 20% reduction in sales cycle length

Generali is one of the largest insurance and asset management providers in the world. Established in 1831, it serves 68 million customers in over 50 countries.
However, the brand’s marketing team faced lead generation challenges due to a poor onsite experience, leading to a high bounce rate and fewer sales opportunities. This was a big issue as the marketing team’s top priority was to collect leads and pass them over to the sales team.
Our team suggested that Generali integrate their CRM with Insider One’s enterprise CDP in order to start collecting data on visitors’ online behaviors and interactions.
Then, the brand could use customized exit intent overlays to encourage visitors who were about to leave the site to provide their contact information. The team also rolled out customized banner campaigns that promoted each customer’s recently viewed products and services in an engaging and contextual way.
These tactics led to a 3x increase in leads. From here, it was time to build a lead validation process that would prevent the sales team from wasting valuable time contacting customers with low or no interest in their services.
Our local support team worked with Generali to build a process where every lead is evaluated based on their website behavior. Every time a visitor interacts with a page, they accumulate points in the system, reflecting their level of interest.
The more pages a customer visits, the higher their score. This allowed the sales team to focus on leads with the highest priority.
Besides being useful for the sales team, this process also powered Generali’s cross-channel marketing efforts. The brand used Architect to segment leads depending on their score and then send them via SMS, email, and web push.
This data is then sent back to Generali’s CRM via an API, so the sales team can view the lead’s personal information and their score, enabling the team to prioritize the hottest leads and boost sales. This helped them achieve a 20% reduction in sales cycle length.
Ensure a seamless customer experience across all channels with Insider One

Insider One an ideal cross-channel customer experience platform for mid-sized and enterprise brands looking to build, automate, personalize, and manage their campaigns across channels from one place. Our solution has been ranked as the top omnichannel marketing platform by IDC.
As an enterprise marketing platform, Insider One can:
Aggregate your customer data into a central database to create detailed 360-degree profiles of your customers that reveal their behaviors, interests, and preferred touchpoints.
Segment your customer base and predict future behaviors, like how much they’re projected to spend and how likely they are to buy or engage with your brand on a specific channel.
Help you create personalized customer experiences across all channels and at scale, so you can improve key metrics like conversions, revenue, and customer retention.
Use the full power of AI and machine learning to automate tasks around cross-channel campaign creation and management, such as choosing the right channels and moments to engage customers, generating copy and images, and more.
Schedule a demo with our team to learn how Insider One can benefit your business specifically.
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		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
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    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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@media screen and (min-width: 1024px) {
	
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.insiderone-simple-testimonial-inner-container a:hover {
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}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
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filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
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        max-height: fit-content !important;
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}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
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.insiderone-text-over-image-container:after {
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		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
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	.insiderone-hero-banner-container {
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}
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}
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    width: 100px !important;
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}		</style>
		
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                        <h1 class="post-title">The complete guide to cross-channel campaign management in 2025</h1>


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                                <p><span style="font-weight: 400;">Marketing campaign management has always been a difficult task. It requires careful planning, smart allocation of resources, and a solid understanding of customer behavior.</span></p>
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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><strong>Updated</strong> on 2 Jan 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#what-is-cross-channel-management-and-why-is-it-important">What is cross-channel management and why is it important?</a><li class="parent-level-item"><a href="#the-tools-you-need-to-build-and-manage-cross-channel-campaigns">The tools you need to build and manage cross-channel campaigns</a><ul><li><a href="#1-data-unification">#1 Data unification</a></li><li><a href="#2-cross-channel-campaign-orchestration-and-personalization">#2 Cross-channel campaign orchestration and personalization</a></li><li><a href="#3-campaign-and-behavioral-analytics">#3 Campaign and behavioral analytics</a></li></ul></li><li class="parent-level-item"><a href="#how-leading-brands-use-cross-channel-marketing-and-campaign-management-3-examples">How leading brands use cross-channel marketing and campaign management (3 examples)</a><ul><li><a href="#slazenger-49x-roi-in-only-eight-weeks">Slazenger: 49x ROI in only eight weeks</a></li><li><a href="#vodafone-159-conversion-rate-increase-and-6x-roi">Vodafone: 159% conversion rate increase and 6x ROI</a></li><li><a href="#generali-3x-increase-in-leads-and-20-reduction-in-sales-cycle-length">Generali: 3x increase in leads and 20% reduction in sales cycle length</a></li></ul></li><li class="parent-level-item"><a href="#ensure-a-seamless-customer-experience-across-all-channels-with-insider-one">Ensure a seamless customer experience across all channels with Insider One</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>However, in a world where people use dozens of channels to interact with brands, <strong>building and managing successful campaigns becomes that much harder</strong>. The main objective of cross-channel campaign management is to simplify and streamline this process using reliable customer data, smart automation strategies, and versatile and user-friendly marketing tools.</p>



<p>In this guide, you&rsquo;ll learn how to do that using Insider One &mdash; our AI-native platform for creating personalized cross-channel customer experiences. We&rsquo;ll also explore real-life examples of cross-channel marketing and campaign management done well.</p>



<p><em>Organizations like Adidas, Allianz, Samsung, Puma, MAC Cosmetics. and many other industries use Insider One to unify their customer data and deliver individualized experiences across 12+ channels.&nbsp;</em></p>



<p><em>To learn more about Insider One, </em><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>book a demo with our team</em></strong></a><strong><em> or </em></strong><a href="https://insiderone.com/product-demo-hub/" target="_blank" rel="noreferrer noopener"><strong><em>try the platform yourself</em></strong></a><strong><em>.</em></strong></p>



<p><strong>Check out our exclusive <a href="https://insiderone.com/product-demo-hub/?filters=CHANNEL%3DCross_Channel" target="_blank" rel="noreferrer noopener">product tours</a></strong></p>



<h2 class="wp-block-heading" id="what-is-cross-channel-management-and-why-is-it-important">What is cross-channel management and why is it important?</h2>



<p>Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.&nbsp;&nbsp;</p>



<p>The process can be complex, especially for enterprise companies that have a massive customer base. It usually requires<strong> </strong><a href="https://insiderone.com/customer-data-integration/" target="_blank" rel="noreferrer noopener"><strong>integrating customer data</strong></a><strong> from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns</strong>, and much more.</p>



<p>When done well, cross-channel campaign management enables you to meet (and even exceed) people&rsquo;s expectations at every turn and drive customer loyalty. This is especially crucial today, as customers are:</p>



<ul class="wp-block-list">
<li>Using more channels than ever to interact with brands.</li>



<li>Expecting a personalized experience with relevant information across all those channels.</li>
</ul>



<p>In that sense, having a solid <a href="https://insiderone.com/cross-channel-marketing/" target="_blank" rel="noreferrer noopener">cross-channel marketing</a> and management strategy is essential for both improving key metrics (like customer engagement, conversion rate, revenue, and acquisition costs) and keeping a consistent brand image.</p>



<h2 class="wp-block-heading" id="the-tools-you-need-to-build-and-manage-cross-channel-campaigns">The tools you need to build and manage cross-channel campaigns</h2>



<p>Complexity is one of the biggest reasons brands struggle with cross-channel campaign management. For example, many marketing teams today use a whole ecosystem of solutions to reach customers, store their data, and analyze it, including:</p>



<ul class="wp-block-list">
<li>Channel-specific software, like <a href="https://insiderone.com/best-email-marketing-platforms/" target="_blank" rel="noreferrer noopener">email marketing platforms</a>, push notification software, SMS tools, <a href="https://insiderone.com/whatsapp-marketing-software/" target="_blank" rel="noreferrer noopener">WhatsApp marketing tools</a>, and so on.</li>



<li>Customer relationship management systems (CRMs) and <a href="https://insiderone.com/best-customer-data-platform/" target="_blank" rel="noreferrer noopener">customer data platforms (CDPs)</a>.</li>



<li>Analytics platforms.</li>



<li>And more.</li>
</ul>



<p><strong>All of these tools are essential for successful cross-channel marketing</strong>. However, using a different provider for each one creates incredibly complex workflows and siloes off customer data, which prevents you from getting a clear picture of your customers&rsquo; journeys.</p>



<p>Another way to approach the process is by using <a href="https://insiderone.com/unified-marketing-platform/" target="_blank" rel="noreferrer noopener">a unified marketing platform</a> built specifically for cross-channel scenarios. In the sections below, we&rsquo;ll explore how you can use our platform to:</p>



<ul class="wp-block-list">
<li>Lay the foundation for successful cross-channel marketing by unifying your customer data and segmenting your target audience.</li>



<li>Reaching customers where they&rsquo;re at and building personalized cross-channel journeys for them from one place.</li>



<li>Analyzing your results and optimizing your campaigns accordingly.</li>
</ul>



<h3 class="wp-block-heading" id="1-data-unification">#1 Data unification</h3>



<p>At the heart of cross-channel campaign management is clean and reliable customer data. Like we said, this data is usually scattered across systems, so the first step for most brands is to unify it into a convenient place.</p>



<p>The best way to do that is to use a CDP &mdash; a type of software built specifically for aggregating customer data from different sources. For example,<strong> </strong><a href="https://insiderone.com/cdp-use-cases-explorer/" target="_blank" rel="noreferrer noopener"><strong>Insider One&rsquo;s CDP</strong></a><strong> can unify data from any online and offline source</strong>, including CRMs, CMSs, analytics tools, email marketing platforms, marketing automation solutions, social media tools, and so on.</p>



<p>This enables our platform to create detailed, 360-degree customer profiles like the one shown below,</p>



<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1294" height="1542" src="https://insiderone.com/assets/media/2024/01/image14-min.png" alt="360-degree customer profiles" class="wp-image-457536" srcset="https://insiderone.com/assets/media/2024/01/image14-min.png 1294w, https://insiderone.com/assets/media/2024/01/image14-min-252x300.png 252w, https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png 859w, https://insiderone.com/assets/media/2024/01/image14-min-768x915.png 768w" sizes="(max-width: 1294px) 100vw, 1294px" /></figure>



<p>The profiles contain everything you know about each customer &mdash; including their purchase history, website interactions, survey responses, channel reachability, and more.&nbsp;</p>



<p><strong>This is the essential foundation for your cross-channel </strong><strong>marketing efforts</strong>, as you can be sure they&rsquo;ll always be powered by reliable insights, without missing relevant information about the buyer journey. Plus, the profiles get updated in real-time as customers interact with your brand, making them more detailed and accurate over time.</p>



<p><strong><em>Note:</em></strong><em> If you&rsquo;re interested, we explore this topic in more detail in </em><a href="https://insiderone.com/cdp-use-cases/" target="_blank" rel="noreferrer noopener"><em>our article on the 11 main CDP use cases for marketers</em></a><em>.</em></p>



<p>Most CDPs also let you segment your audiences for each campaign. For example, with Insider One, you can use 120+ traits and characteristics, including:</p>



<ol class="wp-block-list">
<li><strong>Standard, </strong>which includes traits like devices, operating systems, locations, demographics, and more.</li>



<li><strong>Predefined, </strong>which are automatically created audiences, like cart and browser abandoners, leads, mobile app users, people who&rsquo;ve interacted with your brand on a specific channel, and others.</li>



<li><strong>Predictive, </strong>which include things like likelihood to purchase or engage on a channel, potential customer lifetime value (CLTV), discount affinity, and more. This type of segmentation is possible thanks to our AI-powered intent engine. You can learn more on the topic in our complete guide to <a href="https://insiderone.com/predictive-marketing/">predictive </a><a href="https://insiderone.com/predictive-marketing/" target="_blank" rel="noreferrer noopener">m</a><a href="https://insiderone.com/predictive-marketing/">arketing</a>.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="539" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-7-1024x539.png" alt="Insider One's segmentation and analytics" class="wp-image-466885" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-7-1024x539.png 1024w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-7-300x158.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-7-768x405.png 768w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-7.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Once your data is unified, you can begin immediately implementing various useful tactics to improve your customers&rsquo; cross-channel experience. For example, you can <a href="https://insiderone.com/cdp-use-cases-explorer/" target="_blank" rel="noreferrer noopener">use NPS score data from your customer service platform</a> to put customers with grievances on a campaign suppression list to prevent contact fatigue and churn.</p>



<h3 class="wp-block-heading" id="2-cross-channel-campaign-orchestration-and-personalization">#2 Cross-channel campaign orchestration and personalization</h3>



<p>With the foundation in place, can move on to engaging customers on the channels they&rsquo;re using with relevant information. However, you have to do that strategically to deliver a cohesive cross-channel journey, instead of just random messages on different channels.</p>



<p>Again, a platform like Insider One can help you do that from one place, thanks to its combination of broad channel access, <a href="https://insiderone.com/?p=402705" target="_blank" rel="noreferrer noopener">personalization tools</a>, and cross-channel journey builder.</p>



<h4 class="wp-block-heading">Reach customers where they&rsquo;re at with personalized content</h4>



<p>Insider One brings 12+ channels under one umbrella, including on-site, mobile app, email, push notifications, SMS, <a href="https://insiderone.com/whatsapp-marketing/">WhatsApp</a>, and more. This broad channel access and our platform&rsquo;s personalization capabilities enable you to:</p>



<ul class="wp-block-list">
<li><strong>Show personalized product recommendations across your website and mobile app.</strong> Insider One&rsquo;s AI-powered Smart Recommender helps you improve conversion rates and drive revenue by delivering individualized product recommendations to every customer on your site. <a href="https://insiderone.com/case-studies/philips-success-story/" target="_blank" rel="noreferrer noopener">Phillips used this tool to achieve a 40% increase in conversion rates</a>.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="746" src="https://insiderone.com/assets/media/2024/01/image17-min-1-1024x746.png" alt="Example of product recommendation engine to deliver highly relevant suggestions to each website visitor." class="wp-image-457540" srcset="https://insiderone.com/assets/media/2024/01/image17-min-1-1024x746.png 1024w, https://insiderone.com/assets/media/2024/01/image17-min-1-300x219.png 300w, https://insiderone.com/assets/media/2024/01/image17-min-1-768x559.png 768w, https://insiderone.com/assets/media/2024/01/image17-min-1.png 1646w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Add various engaging elements to your site to generate more leads and sales. </strong>For example, you can use ready-made templates to add social proof to increase trust, purchase progress bars to stimulate purchase completions, countdown timers to induce urgency, gamification elements to generate more leads, and much more.<a href="https://insiderone.com/case-studies/puma-success-story/" target="_blank" rel="noreferrer noopener"> PUMA used many of these techniques</a> to reduce bounce rates and generate a 27% conversion rate increase.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="833" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-1024x833.png" alt="templates for all sorts of eCommerce website personalization" class="wp-image-468934" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-1024x833.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-300x244.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-768x625.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15.png 1040w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Build highly personalized email campaigns. </strong>Insider One gives you the freedom to completely personalize each email in your campaigns with relevant product recommendations, cart reminders, send-time optimization, and much more. <a href="https://insiderone.com/case-studies/omnichannel-customer-journeys-help-remix-achieve-22-23-higher-conversions/" target="_blank" rel="noreferrer noopener">Remix used Insider One&rsquo;s personalized emails and automation capabilities</a> to increase first purchases by 104% compared to the previous quarter.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="787" src="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png" alt="Example of email after the purchase" class="wp-image-457545" srcset="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png 1024w, https://insiderone.com/assets/media/2024/01/image11-min-2-300x231.png 300w, https://insiderone.com/assets/media/2024/01/image11-min-2-768x591.png 768w, https://insiderone.com/assets/media/2024/01/image11-min-2.png 1562w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Extend your reach to messaging channels like SMS, WhatsApp, and Facebook Messenger. </strong>Insider One enables you to send all sorts of personalized messages on these channels, including price drop and back-in-stock alerts, event reminders, and more. For WhatsApp, you can even create end-to-end buying experiences inside the app. <a href="https://insiderone.com/case-studies/vogacloset/" target="_blank" rel="noreferrer noopener">Vogacloset used Insider One&rsquo;s WhatsApp functionality</a> to increase their conversion rates and achieve a 30x ROI.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="774" src="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-6-1-1024x774.png" alt="" class="wp-image-476053" srcset="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-6-1-1024x774.png 1024w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-6-1-300x227.png 300w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-6-1-768x581.png 768w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-6-1.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Target your customer segments with relevant ads across social media and search engines. </strong>As we mentioned, Insider One lets you build extremely detailed customer segments. Thanks to our integrations with Google, Facebook, and TikTok, you can then target those segments with online ads based on their previous and predicted behaviors. <a href="https://insiderone.com/case-studies/pierre-cardin/" target="_blank" rel="noreferrer noopener">Pierre Cardin used this strategy</a> to reduce cost per acquisition (CPA) by 67%.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://insiderone.com/assets/media/2024/01/image22-min-1-1024x542.png" alt="You can use the segments for Facebook, Google, and TikTok for ad campaigns" class="wp-image-457547" srcset="https://insiderone.com/assets/media/2024/01/image22-min-1-1024x542.png 1024w, https://insiderone.com/assets/media/2024/01/image22-min-1-300x159.png 300w, https://insiderone.com/assets/media/2024/01/image22-min-1-768x406.png 768w, https://insiderone.com/assets/media/2024/01/image22-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Put simply, you can count on Insider One to reach customers where they&rsquo;re at with relevant content, messaging, and product recommendations based on their wants and needs. For a deeper dive into this topic, check out <a href="https://insiderone.com/personalization-at-scale/" target="_blank" rel="noreferrer noopener">our guide to achieving personalization at scale</a>.</p>



<h4 class="wp-block-heading">Orchestrate consistent journeys across all channels</h4>



<p>Besides reaching customers on every individual channel they&rsquo;re using, you also need to ensure their journey across all touchpoints is consistent. This is an essential part of the process, as it helps you <strong>move from traditional </strong><strong>multichannel marketing</strong><strong> to a holistic, unified, and personalized cross-channel approach.</strong></p>



<p>Insider One lets you do this with Architect &mdash; a versatile customer journey builder and <a href="https://insiderone.com/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener">marketing automation solution</a>. Architect is an AI-powered solution that you can use to build all sorts of journeys and complex cross-channel marketing campaigns, like:</p>



<ul class="wp-block-list">
<li>Simple email flows that welcome new leads and guide them to their first purchase.&nbsp;</li>



<li>Price drop or back-in-store campaigns for products that customers have shown interest in.</li>



<li>Upsell and cross-sell campaigns across email and messaging channels.</li>



<li>And much more.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-8-1-1003x1024.png" alt="Insider One's drag-and-drop editor for all sorts of omnichannel use cases" class="wp-image-476025" srcset="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-8-1-1003x1024.png 1003w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-8-1-294x300.png 294w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-8-1-768x784.png 768w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-8-1.png 1291w" sizes="(max-width: 1003px) 100vw, 1003px" /></figure>



<p>The key here is that <strong>each journey is personalized to the customer&rsquo;s needs and preferences.</strong> You&rsquo;re also in full control of how each journey develops by setting action-based triggers, conditions, wait times, and much more.</p>



<p>For example, you can create a cross-channel campaign that automatically sends a personalized email after a customer visits a product on your site. For customers who don&rsquo;t engage with your email, you can have Insider One send a message on another available channel after a certain number of hours or days.</p>



<p>This is all controlled through a user-friendly drag-and-drop editor, so there&rsquo;s no need to do any coding to set up cross-channel journeys. Additionally, you have plenty of <strong>AI-powered features at your disposal that can save you time and effort by optimizing different aspects of your cross-channel campaigns</strong>, like:</p>



<ul class="wp-block-list">
<li><strong>Channel selection: </strong>The Next-Best Channel feature automatically selects which touchpoint to use, based on each recipient&rsquo;s behaviors. It&rsquo;s very useful when you&rsquo;re not sure how to start or continue a campaign beyond a certain point.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="631" src="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png" alt="Insider One next best channel predictions" class="wp-image-459460" srcset="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png 1024w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-300x185.png 300w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-768x473.png 768w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Send times: </strong>The Send-Time Optimization (STO) feature automatically triggers your campaign messages at the time the recipients&rsquo; are most likely to engage with it. You can enable STO when building your messages for each individual channel.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="600" src="https://insiderone.com/assets/media/2023/12/sirius-ai-architect-5-1024x600.png" alt="Insider One's Send Time Optimization" class="wp-image-452100" srcset="https://insiderone.com/assets/media/2023/12/sirius-ai-architect-5-1024x600.png 1024w, https://insiderone.com/assets/media/2023/12/sirius-ai-architect-5-300x176.png 300w, https://insiderone.com/assets/media/2023/12/sirius-ai-architect-5-768x450.png 768w, https://insiderone.com/assets/media/2023/12/sirius-ai-architect-5.png 1844w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Experiments and optimizations: </strong>Insider One A/B Test Winner Auto-Selection feature tracks the winning variant in your A/B tests and automatically guides users to it. All you need to do is select a winning metric (e.g., open rates, conversion rates, revenue, etc.) and a time period. This is a great way to save time and effort, as you don&rsquo;t have to manually review and adjust every experiment.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="980" src="https://insiderone.com/assets/media/2024/01/image25-min-1024x980.png" alt="A/B test in customer journey builder" class="wp-image-456909" srcset="https://insiderone.com/assets/media/2024/01/image25-min-1024x980.png 1024w, https://insiderone.com/assets/media/2024/01/image25-min-300x287.png 300w, https://insiderone.com/assets/media/2024/01/image25-min-768x735.png 768w, https://insiderone.com/assets/media/2024/01/image25-min.png 1278w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Segment, journey, and content creation: </strong>Insider One offers a comprehensive suite of generative AI tools (<a href="https://insiderone.com/sirius-ai/" target="_blank" rel="noreferrer noopener">Sirius AI</a>) that can create customer segments, journey paths, text, and images. You only need to provide a text prompt with your end goal and our platform will do the rest.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="921" src="https://insiderone.com/assets/media/2024/02/ai-marketing-automation-1-1024x921.png" alt="Leverage the combined power of generative, predictive, and conversational AI with Insider One" class="wp-image-461379" srcset="https://insiderone.com/assets/media/2024/02/ai-marketing-automation-1-1024x921.png 1024w, https://insiderone.com/assets/media/2024/02/ai-marketing-automation-1-300x270.png 300w, https://insiderone.com/assets/media/2024/02/ai-marketing-automation-1-768x690.png 768w, https://insiderone.com/assets/media/2024/02/ai-marketing-automation-1.png 1466w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 class="wp-block-heading" id="3-campaign-and-behavioral-analytics">#3 Campaign and behavioral analytics</h3>



<p>The final piece of the cross-channel campaign management puzzle is to consistently analyze campaign performance, uncover insights, and optimize accordingly. Again, when your customer data is unified and you&rsquo;re using one platform to build and manage campaigns, this process becomes much easier.</p>



<p>For example, here are some of the ways you can analyze your campaigns with Insider One:&nbsp;</p>



<p>First, you can see how each campaign is performing right inside the customer journey builder. You can also<strong> zero in on specific steps to get granular insights</strong> into the number of people who entered or dropped off, as well as the number of clicks, conversions, and other key metrics.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="956" height="1024" src="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-9-1-956x1024.png" alt="Insider One's omnichannel customer journey analytics" class="wp-image-476024" srcset="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-9-1-956x1024.png 956w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-9-1-280x300.png 280w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-9-1-768x823.png 768w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-9-1.png 1118w" sizes="(max-width: 956px) 100vw, 956px" /></figure>



<p>There&rsquo;s also a dedicated analytics panel that you can use to <strong>build customized campaign reports</strong>. For example, you can create detailed reports with data on open rates, conversions, drop-offs, and other similar metrics, as well as high-level reports for stakeholders focusing mostly on acquisition costs and revenue.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="483" src="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-1024x483.png" alt="Insider One Architect analytics" class="wp-image-459459" srcset="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-1024x483.png 1024w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-300x142.png 300w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-768x362.png 768w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Insider One also offers plenty of <a href="https://insiderone.com/behavioral-analytics/" target="_blank" rel="noreferrer noopener">behavioral analytics</a> tools that you can use to extract valuable information about your customers&rsquo; behaviors and power your cross-channel marketing strategy, including:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Funnels</strong>, which let you analyze how customers navigate processes tied to key goals like purchases, form submissions, event bookings, and more. Our funnels show you how many users go through each step and where most drop-offs occur.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="947" height="628" src="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2.png" alt="Building funnels around goals in behavioral analytics" class="wp-image-467262" srcset="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2.png 947w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-300x199.png 300w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-768x509.png 768w" sizes="(max-width: 947px) 100vw, 947px" /></figure>



<ul class="wp-block-list">
<li><strong>Channel reachability analytics, </strong>which show which channels certain customer segments prefer. This information can be essential for planning cross-channel campaigns and allocating budget in the best possible way.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1022" height="673" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11.png" alt="Insider One's channel reachability analytics" class="wp-image-466897" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11.png 1022w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11-300x198.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11-768x506.png 768w" sizes="(max-width: 1022px) 100vw, 1022px" /></figure>



<ul class="wp-block-list">
<li><strong>Message frequency analytics, </strong>which helps you determine the optimal message frequency per channel for different types of customers (e.g., inactive, loyal, VIPs, and so on).</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="678" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-1024x678.png" alt="Insider One's message frequency analysis" class="wp-image-466894" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-1024x678.png 1024w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-300x199.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-768x508.png 768w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10.png 1026w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="how-leading-brands-use-cross-channel-marketing-and-campaign-management-3-examples">How leading brands use cross-channel marketing and campaign management (3 examples)</h2>



<p>In these final sections, we&rsquo;ll explore how three brands leveraged cross-channel marketing and campaign management to improve their lead generation, conversion rates, and marketing ROI.</p>



<p>To illustrate the versatility of cross-channel marketing, we&rsquo;ve chosen <strong>companies from drastically different industries</strong> &mdash; retail, telecommunications, and financial services. All three of these companies used Insider One to reach customers across channels and build personalized campaigns.</p>



<h3 class="wp-block-heading" id="slazenger-49x-roi-in-only-eight-weeks">Slazenger: 49x ROI in only eight weeks</h3>



<p><a href="https://insiderone.com/case-studies/slazenger/" target="_blank" rel="noreferrer noopener">Slazenger</a> is a well-known sports brand, famous for its stylish sportswear covering cricket, tennis, swimming, hockey, golf, and much more. With over 150 years of experience, the company offers a range of both amateur designs and professional-grade products.</p>



<p>The team was looking for a cross-channel customer experience solution that could:</p>



<ul class="wp-block-list">
<li>Enable them to engage their customers in a better way via personalized and contextual messaging across channels.</li>



<li>Help them improve the overall ROI from their martech stack.</li>
</ul>



<p>Insider One was a clear choice for the job, as our platform supports key channels for Slazenger &mdash; such as SMS, email, and push notifications &mdash; and offers a cross-channel <a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">customer journey builder</a> for creating a cohesive experience across those touchpoints.</p>



<p>For example, they used Architect to bring back cart abandoners to their website using contextual messages across email, web push, and on-site. This led to the brand <strong>recovering 40% of revenue in a single campaign and achieving a 3x ROI within just eight weeks.</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="643" height="1024" src="https://insiderone.com/assets/media/2024/01/image19-1-643x1024.png" alt="Slazenger team using Architect" class="wp-image-457554" srcset="https://insiderone.com/assets/media/2024/01/image19-1-643x1024.png 643w, https://insiderone.com/assets/media/2024/01/image19-1-188x300.png 188w, https://insiderone.com/assets/media/2024/01/image19-1-768x1224.png 768w, https://insiderone.com/assets/media/2024/01/image19-1.png 1047w" sizes="(max-width: 643px) 100vw, 643px" /></figure>



<p>They also use other <a href="https://insiderone.com/omnichannel-personalization/" target="_blank" rel="noreferrer noopener">omnichannel personalization</a> use cases, like enticing potential shoppers with targeted price drop emails and web push notifications. Overall, Slazenger&rsquo;s decision to partner with Insider One as their cross-channel customer experience solution resulted in:</p>



<ul class="wp-block-list">
<li>A 49x ROI within eight weeks.</li>



<li>A 700% increase in customer acquisition.</li>



<li>A 12% increase in click-through rates (CTR) compared to their regular campaigns.</li>
</ul>



<h3 class="wp-block-heading" id="vodafone-159-conversion-rate-increase-and-6x-roi">Vodafone: 159% conversion rate increase and 6x ROI</h3>



<p><a href="https://insiderone.com/case-studies/vodafone/" target="_blank" rel="noreferrer noopener">Vodafone</a> is the largest mobile and fixed network operator in Europe. The brand operates in 21 countries and has over 300 million mobile customers, 30 million broadband customers, and 20 million TV customers.&nbsp;</p>



<p>Before working with Insider One, Vodafone&rsquo;s marketing team had two key goals:</p>



<ol class="wp-block-list">
<li>Test new channels to enhance their customers&rsquo; omnichannel experience.</li>



<li>Improve important metrics like Average Revenue Per User (ARPU), customer retention and loyalty, and conversions.&nbsp;</li>
</ol>



<p>Insider One gave Vodafone the ability to reach customers across the channels they were using, including web push notifications, email, on-site, and Facebook. Plus, our platform enabled Vodafone to do that in a timely, consistent, and relevant manner.</p>



<p>Vodafone also used Insider One to build detailed <strong>segments for their cross-channel campaigns with over 120+ ready-made attributes.</strong></p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1004" height="569" src="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-19-1.png" alt="Insider One's segments for their cross-channel campaigns " class="wp-image-476040" srcset="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-19-1.png 1004w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-19-1-300x170.png 300w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-19-1-768x435.png 768w" sizes="(max-width: 1004px) 100vw, 1004px" /></figure>



<p>This helped the brand achieve <strong>a 64% increase in lead generation and a 52% boost in conversion rates in three months.</strong></p>



<p>Cart abandonment was another issue that Vodafone wanted to resolve with Insider One&rsquo;s help. They believed that many cart abandoners would only require a small nudge to complete their purchase, so they used Insider One&rsquo;s web push notifications to display a targeted message that induced a sense of urgency.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="808" height="473" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-3.png" alt="Using Insider One&rsquo;s web push notification, Vodafone launched a campaign targeted at cart abandoners" class="wp-image-466865" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-3.png 808w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-3-300x176.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-3-768x450.png 768w" sizes="(max-width: 808px) 100vw, 808px" /></figure>



<p>Here&rsquo;s what the Group Head of Digital Marketing and eCommerce at Vodafone said about the results:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&ldquo;Last quarter, on-site cart reminders increased conversion rates by 159% and the platform as a whole delivered more than 6X ROI.&rdquo;</em></p>
</blockquote>



<h3 class="wp-block-heading" id="generali-3x-increase-in-leads-and-20-reduction-in-sales-cycle-length">Generali: 3x increase in leads and 20% reduction in sales cycle length</h3>



<p><a href="https://insiderone.com/case-studies/generali/" target="_blank" rel="noreferrer noopener">Generali</a> is one of the largest insurance and asset management providers in the world. Established in 1831, it serves 68 million customers in over 50 countries.&nbsp;</p>



<p>However, the brand&rsquo;s marketing team faced lead generation challenges due to a poor onsite experience, leading to a high bounce rate and fewer sales opportunities. This was a big issue as the marketing team&rsquo;s top priority was to collect leads and pass them over to the sales team.</p>



<p>Our team suggested that Generali integrate their CRM with Insider One&rsquo;s <a href="https://insiderone.com/enterprise-cdp/" target="_blank" rel="noreferrer noopener">enterprise CDP</a> in order to start collecting data on visitors&rsquo; online behaviors and interactions.&nbsp;</p>



<p>Then, the brand could use <strong>customized exit intent overlays</strong> to encourage visitors who were about to leave the site to provide their contact information. The team also rolled out customized banner campaigns that promoted each customer&rsquo;s recently viewed products and services in an engaging and contextual way.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="590" src="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-21-1-1024x590.png" alt="Generali integrate their CRM with Insider One&rsquo;s enterprise CDP" class="wp-image-476038" srcset="https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-21-1-1024x590.png 1024w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-21-1-300x173.png 300w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-21-1-768x443.png 768w, https://insiderone.com/assets/media/2024/04/cross-channel-campaign-management-21-1.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>These tactics led to <strong>a 3x increase in leads. </strong>From here, it was time to build a lead validation process that would prevent the sales team from wasting valuable time contacting customers with low or no interest in their services.</p>



<p>Our local support team worked with Generali to build a process where every lead is evaluated based on their website behavior. Every time a visitor interacts with a page, they accumulate points in the system, reflecting their level of interest.&nbsp;</p>



<p>The more pages a customer visits, the higher their score. This allowed the sales team to focus on leads with the highest priority.&nbsp;</p>



<p>Besides being useful for the sales team, <strong>this process also powered Generali&rsquo;s cross-channel </strong><strong>marketing efforts</strong><strong>. </strong>The brand used Architect to segment leads depending on their score and then send them via SMS, email, and web push.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="591" height="1024" src="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-14-1-591x1024.png" alt="Generali's email communications, push notifications, and SMS messages" class="wp-image-476019" srcset="https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-14-1-591x1024.png 591w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-14-1-173x300.png 173w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-14-1-768x1331.png 768w, https://insiderone.com/assets/media/2024/04/omnichannel-customer-journeys-14-1.png 923w" sizes="(max-width: 591px) 100vw, 591px" /></figure></div>


<p>This data is then sent back to Generali&rsquo;s CRM via an API, so the sales team can view the lead&rsquo;s personal information and their score, enabling the team to prioritize the hottest leads and boost sales. This helped them achieve <strong>a 20% reduction in sales cycle length.</strong></p>



<h2 class="wp-block-heading" id="ensure-a-seamless-customer-experience-across-all-channels-with-insider-one">Ensure a seamless customer experience across all channels with Insider One</h2>



<p>Insider One an ideal cross-channel customer experience platform for mid-sized and enterprise brands looking to build, automate, personalize, and manage their campaigns across channels from one place. Our solution has been ranked as the top <a href="https://insiderone.com/leader-in-idc-omnichannel-marketing-platforms-2023/" target="_blank" rel="noreferrer noopener">omnichannel marketing platform by IDC</a>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="966" height="965" src="https://insiderone.com/assets/media/2024/02/unified-marketing-platform-blog-image1.png" alt="Top omnichannel marketing platform by IDC" class="wp-image-460208" srcset="https://insiderone.com/assets/media/2024/02/unified-marketing-platform-blog-image1.png 966w, https://insiderone.com/assets/media/2024/02/unified-marketing-platform-blog-image1-300x300.png 300w, https://insiderone.com/assets/media/2024/02/unified-marketing-platform-blog-image1-150x150.png 150w, https://insiderone.com/assets/media/2024/02/unified-marketing-platform-blog-image1-768x767.png 768w" sizes="(max-width: 966px) 100vw, 966px" /></figure>



<p>As an <a href="https://insiderone.com/enterprise-marketing-platforms/" target="_blank" rel="noreferrer noopener">enterprise marketing platform</a>, Insider One can:</p>



<ul class="wp-block-list">
<li>Aggregate your customer data into a central database to create detailed <a href="https://insiderone.com/360-degree-customer-view/" target="_blank" rel="noreferrer noopener">360-degree profiles</a> of your customers that reveal their behaviors, interests, and preferred touchpoints.</li>



<li>Segment your customer base and predict future behaviors, like how much they&rsquo;re projected to spend and how likely they are to buy or engage with your brand on a specific channel.</li>



<li>Help you create <a href="https://insiderone.com/personalized-customer-experience/" target="_blank" rel="noreferrer noopener">personalized customer experiences</a> across all channels and at scale, so you can improve key metrics like conversions, revenue, and customer retention.&nbsp;</li>



<li>Use the full power of AI and machine learning to automate tasks around cross-channel campaign creation and management, such as choosing the right channels and moments to engage customers, generating copy and images, and more.</li>
</ul>



<p><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>Schedule a demo with our team</em></strong></a><strong><em> to learn how Insider One can benefit your business specifically.</em></strong></p>
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                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
                                </div>
                                <span class="cli-necessary-caption">
                                    Always Enabled                                </span>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement">
                            <div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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