UNT doubles revenue per session and reduces cart abandonment Success Story - Insider
2026-03-06 02:19 Diff

About UNT

UNT is a leading skincare and cosmetics brand in the retail cosmetic industry. UNT creates pharmaceutical-grade skincare products, as well as a large range of make-up and nail polish for customers worldwide. UNT stands for being your unique self, enhancing your natural beauty and having the qualities to touch people’s hearts. The brand aims to provide their customers with products that they can trust, effectiveness they can rely on, and quality they don’t have to think twice about.

Using Urgency to Address Cart Abandonment and Boost Conversions

Like any eCommerce retailer, UNT was facing the frustrating issue of cart abandonment. Users would browse their site, fill their cart with items and then simply…disappear. The company wanted to find a way to boost their conversion rate, and tackling cart abandonment was a core element of this challenge.

When UNT approached Insider, they already had two clear goals in mind: they wanted to boost their conversion rate, and also encourage cart-abandoners to return to the website and complete the checkout process.

146% Conversion Rate Uplift and Double the Revenue per Session

The two-pronged approach for boosting the conversion rate was a huge success. Combining Social Proof and Cart Abandonment Push more than doubled the revenue per session.

Implementing Cart Abandonment Push led to a 146% uplift in conversion rates (compared to the average for all traffic sources) and a 284% increase in revenue per session.

The impact of Social Proof was just as impressive, with an 8.53% Conversion Rate uplift and 105% higher revenue per session.