Insider One & Twilio Webinar - Insider
2026-03-06 01:05 Diff

With an open rate of 98%, SMS represents a massive revenue opportunity, especially during peak seasons like Black Friday and Cyber Week, where messaging volume increases by 10% YoY. But managing SMS effectively requires a strategic, data-driven approach.

Today, customers face endless distractions. How do you ensure that your message stands out, reaches the right audience, and remains relevant? The answer: AI-powered, personalized SMS!

91% of customers want to receive promotional text messages while only ~11% of Businesses send them

32% of customers respond to the messages that are personalized for them.

SMS has a read rate of 97% within 15 minutes delivery