Insider Named Leader in Marketing Automation by G2
2026-03-06 00:36 Diff

Insider named #1 Leader in Marketing Automation Software by G2

We’ve topped the charts as a #1 marketing automation platform according to G2, outplaying other vendors with the highest user satisfaction score of 98/100. We also scored:

  • 97/100 for Breadth of Partner Applications
  • 97/100 for A/B Testing
  • 97/100 for Revenue Analytics
  • 96/100 for Ease of Use

100% of users rated us above 4-stars, with 85% of our users giving us a 5-star rating.

The leading marketing automation platform
for brands looking for efficiency and scale

Use Insider’s industry-leading platform to reduce time spent administering marketing programs, boost brand consistency across campaigns and channels with templates, and build customized marketing for each customer’s needs. Insider empowers brands to create scheduled and automated activities for around-the-clock engagement without manual effort.

100% genuine user reviews ❤️

Insider's platform capabilities are limitless including personalization and segmentation.

Anissa Bégin
Digital Merchandising Manager D2C

We’ve managed to achieve a complete overhaul of our on-site engagement strategy and our personalization methods are more fluid now than ever before. Insider’s platform is complete with all the tools you would require to harness all of our user data, and their AI-powered user segmentation makes it possible to engage each user with contextual recommendations. We’re steadily exploring various products and finding ways to use them in our strategy.

Krzysztof Bylinowski
Digital Manager

The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, CTRs, and conversions in just two months.

Dmitriy Yakovlev
Head of Marketing

We implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience.

Almir Smajlovic
Ecommerce Manager

With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.

Francois Marque
Marketing & eCommerce Manager

Get more out of every journey with
industry-leading, AI-led capabilities

Elevate your engagement, conversion, and retention metrics with machine learning algorithms that power advanced features like send time optimization and next best channel. Optimize send times, channels, devices, journey paths, recommendations, and offers.

Leader in G2’s Summer‘23 report with
the highest User Satisfaction Score

See why Insider is the #1 users’ choice for AI-led individualized cross-channel customer journey
orchestration in G2’s latest report.

Understand every unique customer

Build unified profiles and analyze customer behavior across the entire lifecycle

Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.

The power to build truly omnichannel experiences

Engage customers across the most extensive set of supported digital channels on the market

Purpose-built use cases for every
industry and user lifecycle stage

See why Insider is the #1 users’ choice for AI-led individualized cross-channel customer journey
orchestration in G2’s latest report.

Retail

Deliver seamless omnichannel experiences, drive repeat purchases, and build lasting loyalty

Media

Convert visitors to subscribers, increase engagement and predict user interests with AI-led content recommendations

Automotive

Increase test drive applications and leads with 1:1 personalization and tailored customer journeys

Travel

Drive bookings and ancillary revenue throughout the entire customer lifecycle, and make full use of mobile channels

Finance

Build trust, communicate with relevance, offer seamless self-service experiences and leverage the latest channels

Telecom

Increase average revenue per user by offering experiences that drive customer lifetime value

Do more with customer data
across your entire tech stack

Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect, exchange, and
activate customer data.

MAC Cosmetics achieves 17.2X ROI using Insider’s cross-channel journey orchestration and gamification

Ready to elevate your marketing automation strategy?

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

© 2023 Powered by Insider. All rights reserved.