10 added
9 removed
Original
2026-01-01
Modified
2026-03-06
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<p>Moving Users From Browsing To Add-To-Cart With Social Proof</p>
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<p>increase in add-to-cart rate</p>
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<p>Foot Locker wanted to increase Add to Cart rates by creating urgency and boosting confidence, especially for flagship sports footwear lines.</p>
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<p>uplift in product page views</p>
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<p>Insider enabled Foot Locker to deploy dynamic banners on product pages with social proof messages like “This item is hot, purchase before it sells out!” This tactic leveraged the fear of missing out by highlighting product popularity and scarcity, selectively applied to high-value items to maximize impact.</p>
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<p>About Foot Locker Indonesia</p>
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<p>Increasing Awareness Of New Product Variations</p>
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<p>Foot Locker Indonesia is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,400 retail stores in 20 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.</p>
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<p>Foot Locker needed to raise awareness of new product color variations without disrupting browsing, Amidst many SKUs, the brand needed to increase visibility especially of its hero products critical for profitability.</p>
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<p>increase in add-to-cart rate</p>
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<p>A “New Color” label was applied only to one of their products, focusing attention on this key silhouette. This helps returning visitors instantly recognize what’s new, driving higher engagement and increasing product exploration and add-to-cart actions without extra marketing spend.</p>
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<p>Foot Locker Indonesia plans to expand its use of Insider One’s Smart Recommender to enhance product discovery and further improve shopper experience and checkout rates across its multi-domain websites.</p>
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<p>Reducing Cart Abandonment With Checkout Countdown Timer</p>
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<p>Foot Locker’s favorite feature is Insider One’s advanced Customer Segmentation, which provided the brand with great flexibility to create conversion strategies tailored to each customer segment based on product preferences, browsing behavior, and funnel stage. This capability was critical to campaign success, as easily slicing and dicing customer segments enabled targeted actions that drove significant business impact.</p>
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<p>Foot Locker faced significant drop-offs near the end of the purchase funnel; users added items to cart and visited checkout but abandoned before completing purchase, posing a major business challenge.</p>
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<p>Discover more inspirational stories</p>
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<p>A countdown timer was implemented on the checkout page targeting users with high purchase intent. This timer visually reserved items for 30 minutes, creating scarcity and encouraging faster purchase completion.</p>
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<p>Trusted by over 2,000+ customers</p>
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<p>Want to learn what Insider One can do you for?</p>
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