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Original 2026-01-01

Modified 2026-03-06

1 Mixpanel is sunsetting messaging and mobile A/B testing and has named Insider One a preferred partner to transition Mixpanel customers to a new home for tailored customer messaging and experimentation capabilities.

2 SINGAPORE, Jan. 28, 2021 /PRNewswire/ - <a>Insider One</a>, the world’s first integrated Multichannel Growth Management Platform (GMP), becomes Mixpanel’s preferred global partner for transitioning customers off their sunsetted mobile and A/B testing offerings.

3 <a>Insider One and Mixpanel have a strategic partnership</a> to deliver enhanced personalization, including individualized product and content recommendations, engagement capabilities, and accurate user behavior predictions across multiple marketing channels.

4 The new messaging integration between Insider One and Mixpanel dynamically syncs across systems-data from Insider One events get sent to Mixpanel in real time, and cohorts from Mixpanel are automatically synced back to Insider One. With this strengthened partnership, customers can frictionlessly integrate Mixpanel analysis into Insider One campaigns in a simple, automated workflow.

5 Insider One will offer complete support from implementation to onboarding and special pricing for all Mixpanel customers, with up to 3 months of complimentary services.

6 “Our robust AI-powered platform is our commitment to supporting brands deliver personalized, omnichannel customer journeys, leveraging the latest web, mobile web, and mobile app features. Our partnership with Mixpanel delivers more authentic customer journeys while achieving a greater return on ROI,” said Serhat Soyuerel, Co-founder and VP of Growth at Insider.

7 Insider One’s Growth Management Platform is the only platform that gives marketers heightened capabilities to track conversions across channels, including <a>website</a>, <a>email,</a> <a>web push</a>, and <a>mobile apps</a>.

8 Insider One is a top leader in the G2 Winter 21 Report <a>Mobile Marketing</a> and <a>Personalization</a>-for 16 consecutive quarters-with a user satisfaction score of 4.7/5.0 as across multiple categories, indexes, and regions, including Europe and APAC. Learn more about the Insider One and Mixpanel partnership <a>here</a>.

9 About Insider One

10 Insider One is trusted by more than 1000 global enterprise brands, including UNIQLO, Singapore Airlines, Unilever, Santander, <a>Media Markt</a>, <a>Marks & Spencer</a>, Estée Lauder, <a>Samsung</a>,<a>Toyota</a>, <a>Carrefour</a>, <a>Burger King</a>, <a>Puma</a>, GAP, <a>Virgin</a>, AVIS, <a>Avon</a>, <a>Nissan</a>, <a>BBVA</a>, <a>IKEA</a>, and <a>CNN.</a>

11 Insider One helps marketers across industries connect data from multiple channels, predict the future behavior of their customers with AI, and deliver individualized experiences on any channel. Insider One has a pulse on emerging channels like <a>WhatsApp Business</a> and <a>Facebook Messenger</a> and continuously improves its platform with future-proof technologies.

12 For more information, visit <a>www.insiderone.com</a> or request a <a>personalized demo here.</a>

13 SOURCE Insider One