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The best omnichannel customer engagement platform: Insider
2026-02-01 03:32 Diff
https://useinsider.com/omnichannel-customer-engagement-platform/
Delivering seamless customer experiences across every channel is a major challenge for modern brands, but it’s also where the biggest growth opportunities lie. An effective omnichannel customer engagement platform allows companies to coordinate communications across web, mobile, email, SMS, WhatsApp, and more, while tailoring interactions to each customer’s preferences.
Many organizations struggle with siloed data, disjointed marketing systems, and time-consuming manual processes. Insider One addresses these obstacles by consolidating customer information, enabling precise audience targeting, and automating intelligent, cross-channel campaigns.
Brands such as Slazenger, NA-KD, and Clarins have leveraged Insider One to drive measurable results: from significant increases in lead generation to substantial improvements in customer acquisition and ROI. This guide will walk you through how Insider One’s omnichannel platform helps teams deliver relevant messages, create cohesive journeys, and unlock new revenue opportunities at scale.
Visit our website or schedule a demo with our team to learn more.
An omnichannel customer engagement platform is a type of software that lets you reach users on many channels — like email, push notifications, live chat, SMS, WhatsApp, and more — with relevant, timely, and personalized messaging.
These platforms use real-time data to uncover customers’ preferred channels, products, and engagement times, usually with the help of artificial intelligence (AI) and machine learning.
As a result, they can deliver highly individualized messages, content, and product recommendations to each user on the channels and at the times they prefer. This fosterscustomer loyalty and long-term retention.
Omnichannel customer engagement platforms also consolidate all channels into a single place, making it much easier for marketers to build, manage, and analyze campaigns. This makes them a fantastic choice for larger brands that already use a bunch of channels to contact customers, as marketers can streamline their workflows, instead of constantly jumping between tools.
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How Insider One can help you build, implement, and analyze your omnichannel customer engagement strategy

As we mentioned, Insider One combines essential functionalities that make it an ideal omnichannel customer engagement solution for large brands — including broad channel support, advanced personalization, and AI-powered journey orchestration.
Over 1200 brands like Adidas, Toyota, Coca-Cola, Gap, CNN, and Lexus use Insider One to personalize their communications across all touchpoints, build successful omnichannel campaigns, and nurture long-term profitable customer relationships.
Besides being the leading omnichannel marketing platform, Insider One also ranks as the best solution in key categories like:
Personalization software.
Customer data platforms (CDPs).
Below, we’ll explore how this combination of versatile capabilities can help you:
Home in on the right audiences for your omnichannel campaigns.
Reach customers on their preferred channels and at their preferred times.
Automate tons of routing tasks around segmentation, journey creation, campaign management, and more.
And much more.
#1 Broad channel support for maximum reach

Before you can be successful with omnichannel engagement, you need to actually reach customers where they’re at. To do that, many brands used a mix of point solutions, e.g., email marketing platforms, SMS tools, push notification software, and so on.
However, this approach creates data silos and makes for incredibly cumbersome workflows. In fact, some of the case studies we’ll explore later came as a result of companies outgrowing their fragmented martech stacks and facing serious difficulties in building omnichannel campaigns.
That’s why Insider One brings together 12+ channels under one roof. This means you can use our platform to reach customers via:
Your website and mobile app.
Channels like email, push notifications, SMS, and WhatsApp.
Social media and search ads (e.g., across Facebook, Google, and TikTok).
And other touchpoints.
This means you can consolidate your marketing stack into a single platform which results in:
Easier workflows.
Better marketing ROI.
Maximized marketing budget and efforts.
As an aside, you don’t have to use Insider One for all your channels right away. Our platform is versatile, so you can start with just one or two channels (e.g., on-site and email) and gradually expand to other ones as you see the impact Insider One has on your business.
#2 Unified customer data and advanced segmentation

Besides the ability to bring all your channels together, Insider One lets you aggregate your customer data into a single convenient place.
This is possible thanks to our industry-leading CDP — a solution that unifies customer data and creates 360-degree customer profiles that serve as a foundation for successful omnichannel marketing.
Insider One’s flexible API and integrations for 100+ popular solutions allow it to ingest data from:
CRMs like Salesforce, Pipedrive, HubSpot, and Oracle Netsuite.
Ad networks for social media and search like Google and Facebook.
Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.
Marketing automation platforms like Pardot, Keap, and Marketo.
eCommerce platforms like Shopify and BigCommerce.
Loyalty solutions software like Voucherify and Yotpo.
And many other solution providers.
As a result, you can overcome data silos — one of the key issues that hinder brands’ omnichannel engagement efforts.
Once your data is unified with Insider One, our platform automatically creates detailed, 360-degree customer profiles containing key information including:
Customers’ names, demographics, and channel reachability.
Predictive characteristics, like the likelihood to purchase or engage on a specific channel.
Behavioral data, like customers’ interactions with your website or messaging channels, purchase histories, and more.
Plus, the CDP comes at no extra cost when using the Insider One platform. This means you don’t have to pay anything to lay a solid foundation of unified, accurate customer data for your omnichannel campaigns.
Insider One also offers highly advanced segmentation capabilities that help you find the right audiences for each campaign. You can segment using 120+ traits, behaviors, and attributes across three categories:
Standard audiences (e.g., demographics, devices, platforms).
Pre-defined audiences (e.g., cart abandoners, channel interactions).
AI-powered predictive audiences (e.g., likelihood to purchase or engage on a channel).
You can also drastically speed up this process with Sirius AI — our generative AI solution that helps marketing teams achieve up to 60% higher productivity and efficiency.
Sirius AI can create segments for you using a simple text prompt. All you have to do is tell it what your end goal is, e.g., increasing engagement, reducing churn, generating more sales, and so on.
#3 Advanced personalization

So, you now have a great foundation of unified data and precise segments. You can also reach customers across a plethora of channels.
The next step in the omnichannel process is to personalize the user experience across each touchpoint. This means delivering relevant content, messaging, and product recommendations at every stage of the customer lifecycle.
Insider One excels in this area as well. For example, you can use our product recommendation engine to deliver highly relevant suggestions to each website visitor.
Insider One lets you choose from a variety of recommendation strategies, including:
User-based, recently viewed, and purchased with last purchased, all of which rely on product and user data to automatically deliver personalized product recommendations to each individual user.
Cookie-free based, which relies only on product data to deliver different types of recommendations, like trending products, highest discounted products, new product arrivals, frequently purchased together, and more.
You can make the on-site experience even more engaging by delivering personalized site search results and Instagram-like stories with:
EUREKA, which is our tool that powers the search functionality of websites to help people find what they’re looking for in the shortest possible time. This leads to lower bounce rates, higher conversions, and more revenue.
InStory, which is our tool for adding engaging, Instagram-like stories to your mobile website or app. These stories can be personalized to each user who opens them. Dover Saddlery used these stories to drive $1.7 million in incremental revenue.
You can also expand your personalization efforts to all other channels that your customers are using. For example:
Email. Insider One lets you create tailored emails (and entire campaigns) for all sorts of scenarios and audiences. For example, you can create welcome flows for new subscribers, use targeted price drop emails to induce first purchases, deliver relevant product recommendations to encourage repeat purchases, use AMP to build interactive experiences, and much more.
WhatsApp. With Insider One, you can take full advantage of WhatsApp’s marketing potential by sending personalized promo messages, discount and price drop alerts, event reminders, and more. You can even use WhatsApp Commerce to design end-to-end shopping experiences that enable customers to browse, add to cart, and buy items without leaving the app.
Social media and search ads. You can use the segments created by Insider One to improve your return on ad spend (ROAS) and other key metrics for your online ads. Thanks to our integrations with Facebook, Google, and TikTok, you can create ad campaigns that target customers based on the products and attributes they’ve shown interest in, as well as their predictive characteristics (like their likelihood to purchase or discount affinity).
The same level of personalization is available for SMS, push notifications, chatbots, and all other channels that Insider One supports. Put simply, you can use Insider One to tailor communications across all touchpoints from one place.
#4 Cross-channel customer journey builder

Once you’re able to reach customers when they’re at and personalize their experience, Architect — our journey builder and marketing automation tool — lets you tie all touchpoints into cohesive omnichannel journeys.
With Architect, you can:
Build and automate omnichannel marketing campaigns.
Create a consistent omnichannel experience across every touchpoint.
Save time and effort by automating your workflows with the help of AI.
All of this is controlled via a simple drag-and-drop editor that lets you build automated journeys. These can be activated by events, attribute changes, price drops, past user behaviors, and other triggers shown below.
You can also select wait times between steps, instruct Architect to check specific conditions before sending a message, and much more.
Plus, you have access to some key AI-powered capabilities that can help you build, automate, and implement the right omnichannel customer engagement strategy:
Send-Time Optimization (STO) determines the right time to contact each customer and automatically sends them messages at that time. This is a great way to put an essential part of omnichannel engagement on autopilot.
Next-Best Channel analyzes recipients’ behaviors to find out which touchpoint is best in each scenario. This is particularly useful if you don’t know how to continue a journey or campaign beyond a certain point.
The A/B Test Winner-Autoselection automatically determines the winning variant in your A/B tests (based on your criteria) and guides users to them after running the experiment for a set amount of time. This saves you time and effort from having to manually review and tweak your tests based on their results.
Text, image, and journey generation powered by generative AI. Sirius AI can drastically speed up your campaign creation process by generating text, images, and even entire journeys. Just like with the segmentation process, you only need to provide a text prompt with your end goal.
Put simply, Architect lets you build personalized omnichannel campaigns that exceed customer expectations during all stages of their lifecycle with your brand — from acquisition and onboarding to engagement, retention, and advocacy.
If you’re interested, we explore Architect’s capabilities and various omnichannel strategies in our guides to:
eCommerce marketing automation.
Omnichannel marketing automation.
Using our customer journey builder to boost revenue.
#5 Fast time-to-value thanks to extensive templates and an experienced support team

We know from experience that omnichannel marketing can by overwhelming for many teams. That’s why we’ve made sure to simplify and speed up the process as much as possible.
First, Insider One comes with tons of proven and easily customizable templates. Marketers can use these templates without any coding, allowing them to launch campaigns without a heavy reliance on technical teams.
For example, you can find templates for:
Individual channels like on-site, email, push notifications, SMS, and WhatsApp.
Specific use cases (including omnichannel ones), like gamifying the lead generation process, celebrating customer milestones, cross-selling items to generate higher AOV, and much more.
Second, we also have experienced global support teams that help you get started and see value from our platform right away.
Specifically, our customer support teams:
Help you set up Insider One (with no extra setup charge).
Ensure you’re connected to the right data sources and are using the right tools and channels.
Analyze your current analytics data before the first kick-off meeting. This lets them come up with relevant tactics and strategies that can generate quick wins for you.
As a result, most customers rank us at the top of categories like ease of setup, ease of use, support quality, and time-to-value compared to other popular omnichannel platforms.
The impact of successful omnichannel customer engagement (3 real-life examples)

While you can find plenty of theoretical omnichannel tactics online, their results are often unclear.
That’s why we want to round out this article with a look at how real brands approach omnichannel customer engagement and the results they see in terms of conversions, return on investment (ROI), and other key metrics.
Slazenger: Achieving a 49x ROI and a 700% increase in customer acquisition

Slazenger is one of the world’s most established sports brands. They were looking to engage their customers with more accurate and timely communications across channels and improve the ROI from their martech stack.
Insider One’s broad channel support and versatile customer journey builder were an ideal fit for those goals. For example, Slazenger’s team used Architect to:
Entice shoppers to return to the site with price drop notifications. To do so, they used discount emails and web push notifications that were targeted and relevant based on each recipient’s interests and preferences. This resulted in a 12.1% click-through rate (CTR) increase compared to their regular campaigns.
Recover lost revenue with personalized omnichannel cart abandonment messaging. Like most other eCommerce brands, Slazenger was looking for ways to reduce cart abandonments. Using our platform, they targeted cart abandoners with automated and personalized notifications on the channel they preferred (email, on-site, web push, or SMS). This helped them recover 40% of potentially lost revenue within a single campaign.
Overall, Slazenger’s new personalized omnichannel customer experiences enabled the brand to achieve a 700% increase in customer acquisition and 49x ROI within eight weeks. We’ve gone over their full approach to omnichannel marketing in the case study on our website.
NA-KD: Generating a 72x ROI and a 25% increase in CLTV

NA-KD is one of Europe’s 20 fastest-growing fashion brands. This rapid expansion was amazing but it also came with some challenges.
Mainly, NA-KD’s tech stack wasn’t able to keep up, as their data remained locked off in disconnected systems. As a result, their team wasn’t able to leverage its full potential, resulting in suboptimal business results and disjointed customer experiences.
The first step NA-KD took to overcome this problem was to unify their customer data with Insider One’s CDP. This gave them the much-needed 360-degree views of their customers, which served as a foundation for orchestrating personalized experiences at scale.
At this point, they were well-equipped to start with their omnichannel customer engagement strategy. They ditched traditional campaign and coupon-based marketing in favor of creating individualized experiences with Architect across all touchpoints, including:
Email and SMS.
Push notifications.
Their website and mobile app.
These coordinated omnichannel journeys helped NA-KD achieve a 25% uplift in customer lifetime value (CLTV) and a 72x ROI in 12 months. You can learn more about NA-KD’s omnichannel approach on our website.
Clarins: Driving a 30x ROI and a 45% increase in lead capture

Clarins is one of the leaders in the global cosmetics industry. While they experienced fantastic growth across their eCommerce properties, they quickly outgrew their martech stack. This resulted in data silos that prevented them from using key insights during the entire customer lifecycle.
To overcome this problem, Clarins consolidated their stack of point solutions into Insider One. They used our enterprise CDP to unify their customer data into a single convenient database.
From here, they used our gamified “Wheel of Fortune” template to inject urgency and excitement into their lead collection process. This resulted in a 45% increase in lead capture and over 8500 new users identified.
They also leveraged Insider One’s AI-powered product recommendations and cross-channel customer journey builder. This enabled them to deliver relevant, tailored, and consistent customer experiences across all communication channels.
Their work produced a 4% uplift in conversion rates and 30x ROI in 12 weeks. For more details on their challenges and approach, check out the full case study on our site.
Why Insider One is the leading omnichannel customer engagement platform

Insider One is an ideal omnichannel customer engagement platform for midsized and enterprise companies looking to build personalized, automated, and highly effective campaigns across touchpoints — from websites and mobile apps to channels like email, push notifications, SMS, WhatsApp, and more.
Our enterprise marketing platform can:
Create end-to-end personalized customer experiences across all channels and at scale.
Aggregate your customer data from all online and offline sources into a central database.
Create detailed 360-degree profiles of your customers and reveal their behaviors, interests, and preferred touchpoints.
Predict future customer behaviors, like how much they’re projected to spend and how likely they are to buy or engage with your brand on a specific channel.
Automate lots of difficult tasks around omnichannel campaign creation and management, such as choosing the right channels and moments to engage customers.
Finally, our easy channel integrations, experienced support team, and versatile templates will help you implement your omnichannel customer engagement strategy as quickly as possible.
Schedule a demo with our team to learn how Insider One can benefit your business specifically.
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                        <h1 class="post-title">Best Omnichannel Customer Engagement Platform 2026: A Complete Guide</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                <p><strong>Updated</strong> on 27 Jan 2026</p>

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                                    <h4 class="sidebar-heading">Table of Contents</h4>
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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#what-is-an-omnichannel-customer-engagement-platform">What is an omnichannel customer engagement platform?</a><li class="parent-level-item"><a href="#how-insider-one-can-help-you-build-implement-and-analyze-your-omnichannel-customer-engagement-strategy">How Insider One can help you build, implement, and analyze your omnichannel customer engagement strategy</a><ul><li><a href="#1-broad-channel-support-for-maximum-reach">#1 Broad channel support for maximum reach</a></li><li><a href="#2-unified-customer-data-and-advanced-segmentation">#2 Unified customer data and advanced segmentation</a></li><li><a href="#3-advanced-personalization">#3 Advanced personalization</a></li><li><a href="#4-cross-channel-customer-journey-builder">#4 Cross-channel customer journey builder</a></li><li><a href="#5-fast-time-to-value-thanks-to-extensive-templates-and-an-experienced-support-team">#5 Fast time-to-value thanks to extensive templates and an experienced support team</a></li></ul></li><li class="parent-level-item"><a href="#the-impact-of-successful-omnichannel-customer-engagement-3-real-life-examples">The impact of successful omnichannel customer engagement (3 real-life examples)</a><ul><li><a href="#slazenger-achieving-a-49x-roi-and-a-700-increase-in-customer-acquisition">Slazenger: Achieving a 49x ROI and a 700% increase in customer acquisition</a></li><li><a href="#na-kd-generating-a-72x-roi-and-a-25-increase-in-cltv">NA-KD: Generating a 72x ROI and a 25% increase in CLTV</a></li><li><a href="#clarins-driving-a-30x-roi-and-a-45-increase-in-lead-capture">Clarins: Driving a 30x ROI and a 45% increase in lead capture</a></li></ul></li><li class="parent-level-item"><a href="#why-insider-one-is-the-leading-omnichannel-customer-engagement-platform">Why Insider One is the leading omnichannel customer engagement platform</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>Delivering seamless customer experiences across every channel is a major challenge for modern brands, but it&rsquo;s also where the biggest growth opportunities lie. An effective omnichannel customer engagement platform allows companies to coordinate communications across web, mobile, email, SMS, WhatsApp, and more, while tailoring interactions to each customer&rsquo;s preferences.</p>



<p>Many organizations struggle with siloed data, disjointed marketing systems, and time-consuming manual processes. Insider One addresses these obstacles by consolidating customer information, enabling precise audience targeting, and automating intelligent, cross-channel campaigns.<br><br>Brands such as Slazenger, NA-KD, and Clarins have leveraged Insider One to drive measurable results: from significant increases in lead generation to substantial improvements in customer acquisition and ROI. This guide will walk you through how<a href="https://insiderone.com/omnichannel-marketing-platform/" target="_blank" rel="noreferrer noopener"> Insider One&rsquo;s omnichannel platform</a> helps teams deliver relevant messages, create cohesive journeys, and unlock new revenue opportunities at scale.</p>



<p><a href="https://insiderone.com/" target="_blank" rel="noreferrer noopener"><strong><em>Visit our website</em></strong></a><strong><em> or </em></strong><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>schedule a demo with our team</em></strong></a><strong><em> to learn more.</em></strong></p>



<h2 class="wp-block-heading" id="what-is-an-omnichannel-customer-engagement-platform">What is an omnichannel customer engagement platform?</h2>



<p><strong>An omnichannel customer engagement platform is a type of software that lets you reach users on many channels</strong> &mdash; like email, push notifications, live chat, SMS, WhatsApp, and more &mdash; <strong>with relevant, timely, and personalized messaging</strong>.</p>



<p>These platforms use real-time data to uncover customers&rsquo; preferred channels, products, and engagement times, usually with the help of artificial intelligence (AI) and machine learning.&nbsp;</p>



<p>As a result, they can deliver highly individualized messages, content, and product recommendations to each user on the channels and at the times they prefer. This fosters<strong>customer loyalty and long-term retention.</strong></p>



<p>Omnichannel customer engagement platforms also consolidate all channels into a single place, making it much easier for marketers to build, manage, and analyze campaigns. This makes them <strong>a fantastic choice for larger brands that already use a bunch of channels to contact customers</strong>, as marketers can streamline their workflows, instead of constantly jumping between tools.&nbsp;</p>



<p>Read more on <a href="https://insiderone.com/customer-engagement-platforms/" target="_blank" rel="noreferrer noopener">customer engagement platform</a>! </p>



<h2 class="wp-block-heading" id="how-insider-one-can-help-you-build-implement-and-analyze-your-omnichannel-customer-engagement-strategy">How Insider One can help you build, implement, and analyze your omnichannel customer engagement strategy</h2>



<p>As we mentioned, Insider One combines essential functionalities that make it an <strong>ideal <a href="https://insiderone.com/omnichannel-customer-experience-solution/" target="_blank" rel="noreferrer noopener">omnichannel customer engagement solution</a> for large brands</strong> &mdash; including broad channel support, advanced personalization, and AI-powered journey orchestration.</p>



<p>Over 1200 brands like Adidas, Toyota, Coca-Cola, Gap, CNN, and Lexus use Insider One to personalize their communications across all touchpoints, build successful omnichannel campaigns, and nurture long-term profitable customer relationships.</p>



<p>Besides being the leading omnichannel marketing platform, Insider One also ranks as the best solution in key categories like:</p>



<ul class="wp-block-list">
<li><a href="https://www.g2.com/categories/personalization" target="_blank" rel="noreferrer noopener nofollow">Personalization software</a>.</li>



<li><a href="https://www.g2.com/categories/customer-data-platform-cdp" target="_blank" rel="noreferrer noopener nofollow">Customer data platforms (CDPs)</a>.</li>
</ul>



<figure class="wp-block-image size-large"><a href="https://insiderone.com/news/insider-expands-g2-leadership-in-fall-2025-reports/" target="_blank" rel=" noreferrer noopener"><img fetchpriority="high" decoding="async" width="1024" height="376" src="https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-19-at-7.53.47-PM-1-1024x376.png" alt="" class="wp-image-555549" srcset="https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-19-at-7.53.47-PM-1-1024x376.png 1024w, https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-19-at-7.53.47-PM-1-300x110.png 300w, https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-19-at-7.53.47-PM-1-768x282.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



<p>Below, we&rsquo;ll explore how this combination of versatile capabilities can help you:</p>



<ul class="wp-block-list">
<li>Home in on the right audiences for your omnichannel campaigns.</li>



<li>Reach customers on their preferred channels and at their preferred times.</li>



<li>Automate tons of routing tasks around segmentation, journey creation, campaign management, and more.</li>



<li>And much more.</li>
</ul>



<h3 class="wp-block-heading" id="1-broad-channel-support-for-maximum-reach">#1 Broad channel support for maximum reach</h3>



<p>Before you can be successful with omnichannel engagement, you need to actually reach customers where they&rsquo;re at. To do that, many brands used a mix of point solutions, e.g., <a href="https://insiderone.com/best-email-marketing-platforms/" target="_blank" rel="noreferrer noopener">email marketing platforms</a>, SMS tools, push notification software, and so on.</p>



<p>However, <strong>this approach creates data silos and makes for incredibly cumbersome workflows</strong>. In fact, some of the case studies we&rsquo;ll explore later came as a result of companies outgrowing their fragmented martech stacks and facing serious difficulties in building omnichannel campaigns.</p>



<p>That&rsquo;s why <strong>Insider One brings together 12+ channels under one roof</strong>. This means you can use our platform to reach customers via:</p>



<ul class="wp-block-list">
<li>Your website and mobile app.</li>



<li>Channels like email, push notifications, SMS, and WhatsApp.</li>



<li>Social media and search ads (e.g., across Facebook, Google, and TikTok).</li>



<li>And other touchpoints.</li>
</ul>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="543" src="https://insiderone.com/assets/media/2024/01/image21-min-1-1024x543.png" alt="build impactful customer journeys on the channels customers use the most" class="wp-image-457534" srcset="https://insiderone.com/assets/media/2024/01/image21-min-1-1024x543.png 1024w, https://insiderone.com/assets/media/2024/01/image21-min-1-300x159.png 300w, https://insiderone.com/assets/media/2024/01/image21-min-1-768x407.png 768w, https://insiderone.com/assets/media/2024/01/image21-min-1.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>This means you can consolidate your marketing stack into a single platform which results in:</p>



<ul class="wp-block-list">
<li>Easier workflows.</li>



<li>Better marketing ROI.</li>



<li>Maximized marketing budget and efforts.</li>
</ul>



<p>As an aside, you don&rsquo;t have to use Insider One for all your channels right away. Our platform is versatile, so you can <strong>start with just one or two channels</strong> (e.g., on-site and email) <strong>and gradually expand to other ones</strong> as you see the impact Insider One has on your business.</p>



<h3 class="wp-block-heading" id="2-unified-customer-data-and-advanced-segmentation">#2 Unified customer data and advanced segmentation</h3>



<p>Besides the ability to bring all your channels together, <strong>Insider One lets you aggregate your customer data into a single convenient place</strong>.&nbsp;</p>



<p>This is possible thanks to our <a href="https://insiderone.com/best-customer-data-platform/" target="_blank" rel="noreferrer noopener">industry-leading CDP</a> &mdash; a solution that unifies customer data and creates 360-degree customer profiles that serve as a foundation for successful omnichannel marketing.</p>



<p>Insider One&rsquo;s flexible API and integrations for 100+ popular solutions allow it to ingest data from:</p>



<ul class="wp-block-list">
<li>CRMs like Salesforce, Pipedrive, HubSpot, and Oracle Netsuite.</li>



<li>Ad networks for social media and search like Google and Facebook.</li>



<li>Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.</li>



<li><a href="https://insiderone.com/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener">Marketing automation platforms</a> like Pardot, Keap, and Marketo.</li>



<li>eCommerce platforms like Shopify and BigCommerce.</li>



<li>Loyalty solutions software like Voucherify and Yotpo.</li>



<li>And many other solution providers.</li>
</ul>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="619" src="https://insiderone.com/assets/media/2024/01/image15-min-2-1024x619.png" alt="Insider One's integrations to ad networks for social media and search like Google and Facebook" class="wp-image-457535" srcset="https://insiderone.com/assets/media/2024/01/image15-min-2-1024x619.png 1024w, https://insiderone.com/assets/media/2024/01/image15-min-2-300x181.png 300w, https://insiderone.com/assets/media/2024/01/image15-min-2-768x464.png 768w, https://insiderone.com/assets/media/2024/01/image15-min-2.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As a result, you can <strong>overcome data silos</strong> &mdash; one of the key issues that hinder brands&rsquo; omnichannel engagement efforts.</p>



<p>Once your data is unified with Insider One, our platform automatically creates detailed, 360-degree customer profiles containing key information including:</p>



<ul class="wp-block-list">
<li>Customers&rsquo; names, demographics, and channel reachability.</li>



<li>Predictive characteristics, like the likelihood to purchase or engage on a specific channel.</li>



<li>Behavioral data, like customers&rsquo; interactions with your website or messaging channels, purchase histories, and more.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="859" height="1024" src="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png" alt="Insider One's CDP automatically creates detailed, 360-degree customer profiles" class="wp-image-457536" srcset="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png 859w, https://insiderone.com/assets/media/2024/01/image14-min-252x300.png 252w, https://insiderone.com/assets/media/2024/01/image14-min-768x915.png 768w, https://insiderone.com/assets/media/2024/01/image14-min.png 1294w" sizes="(max-width: 859px) 100vw, 859px" /></figure>



<p>Plus, <strong>the CDP comes at no extra cost when using the Insider One platform</strong>. This means you don&rsquo;t have to pay anything to lay a solid foundation of unified, accurate customer data for your omnichannel campaigns.</p>



<p>Insider One also offers highly advanced segmentation capabilities that help you find the right audiences for each campaign. You can <strong>segment using 120+ traits, behaviors, and attributes</strong> across three categories:</p>



<ul class="wp-block-list">
<li>Standard audiences (e.g., demographics, devices, platforms).</li>



<li>Pre-defined audiences (e.g., cart abandoners, channel interactions).</li>



<li>AI-powered predictive audiences (e.g., likelihood to purchase or engage on a channel).</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="460" src="https://insiderone.com/assets/media/2024/01/image12-min-2-1024x460.png" alt="Segment your customers using 120+ traits, behaviors, and attributes across categories" class="wp-image-457538" srcset="https://insiderone.com/assets/media/2024/01/image12-min-2-1024x460.png 1024w, https://insiderone.com/assets/media/2024/01/image12-min-2-300x135.png 300w, https://insiderone.com/assets/media/2024/01/image12-min-2-768x345.png 768w, https://insiderone.com/assets/media/2024/01/image12-min-2.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can also drastically speed up this process with <a href="https://insiderone.com/sirius-ai/" target="_blank" rel="noreferrer noopener">Sirius AI</a> &mdash; our generative AI solution that helps marketing teams achieve up to 60% higher productivity and efficiency.</p>



<p><strong>Sirius AI can create segments for you using a simple text prompt</strong>. All you have to do is tell it what your end goal is, e.g., increasing engagement, reducing churn, generating more sales, and so on.&nbsp;</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="804" height="479" src="https://insiderone.com/assets/media/2024/01/image4.png" alt="Sirius AI can create segments for you using a simple text prompt" class="wp-image-457539" srcset="https://insiderone.com/assets/media/2024/01/image4.png 804w, https://insiderone.com/assets/media/2024/01/image4-300x179.png 300w, https://insiderone.com/assets/media/2024/01/image4-768x458.png 768w" sizes="(max-width: 804px) 100vw, 804px" /></figure>



<h3 class="wp-block-heading" id="3-advanced-personalization">#3 Advanced personalization</h3>



<p>So, you now have a great foundation of unified data and precise segments. You can also reach customers across a plethora of channels.</p>



<p>The next step in the omnichannel process is to personalize the user experience across each touchpoint. This means delivering relevant content, messaging, and product recommendations at every stage of the customer lifecycle.</p>



<p>Insider One excels in this area as well. For example, <strong>you can use our </strong><a href="https://insiderone.com/product-recommendation-engine/" target="_blank" rel="noreferrer noopener"><strong>product recommendation engine</strong></a><strong> to deliver highly relevant suggestions to each website visitor.</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="746" src="https://insiderone.com/assets/media/2024/01/image17-min-1-1024x746.png" alt="Example of  product recommendation engine to deliver highly relevant suggestions to each website visitor.
" class="wp-image-457540" srcset="https://insiderone.com/assets/media/2024/01/image17-min-1-1024x746.png 1024w, https://insiderone.com/assets/media/2024/01/image17-min-1-300x219.png 300w, https://insiderone.com/assets/media/2024/01/image17-min-1-768x559.png 768w, https://insiderone.com/assets/media/2024/01/image17-min-1.png 1646w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Insider One lets you choose from a variety of recommendation strategies, including:</p>



<ul class="wp-block-list">
<li><strong>User-based, recently viewed, and purchased with last purchased</strong>, all of which rely on product and user data to automatically deliver personalized product recommendations to each individual user.&nbsp;</li>



<li><a href="https://insiderone.com/cookieless-personalization-solution/" target="_blank" rel="noreferrer noopener"><strong>Cookie-free based</strong></a>, which relies only on product data to deliver different types of recommendations, like trending products, highest discounted products, new product arrivals, frequently purchased together, and more.&nbsp;</li>
</ul>



<p>You can make the on-site experience even more engaging by delivering personalized site search results and Instagram-like stories with:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/eureka-personalized-search-results/" target="_blank" rel="noreferrer noopener">EUREKA</a>, which is our tool that powers the search functionality of websites to help people find what they&rsquo;re looking for in the shortest possible time. This leads to <strong>lower bounce rates, higher conversions, and more revenue</strong>.&nbsp;</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="910" src="https://insiderone.com/assets/media/2024/01/image13-min-2-1024x910.png" alt="Eureka powers the search functionality of websites" class="wp-image-457543" srcset="https://insiderone.com/assets/media/2024/01/image13-min-2-1024x910.png 1024w, https://insiderone.com/assets/media/2024/01/image13-min-2-300x267.png 300w, https://insiderone.com/assets/media/2024/01/image13-min-2-768x683.png 768w, https://insiderone.com/assets/media/2024/01/image13-min-2.png 1033w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/instory-product-discovery-solution/" target="_blank" rel="noreferrer noopener">InStory</a>, which is our tool for adding engaging, Instagram-like stories to your mobile website or app. These stories can be personalized to each user who opens them. <a href="https://insiderone.com/case-studies/dover-saddlery/" target="_blank" rel="noreferrer noopener">Dover Saddlery used these stories</a> to drive <strong>$1.7 million in incremental revenue</strong>.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://insiderone.com/assets/media/2024/01/image16-min-1-1024x573.png" alt="Example of how Dover Saddlery used InStory" class="wp-image-457544" srcset="https://insiderone.com/assets/media/2024/01/image16-min-1-1024x573.png 1024w, https://insiderone.com/assets/media/2024/01/image16-min-1-300x168.png 300w, https://insiderone.com/assets/media/2024/01/image16-min-1-768x430.png 768w, https://insiderone.com/assets/media/2024/01/image16-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can also <strong>expand your personalization efforts to all other channels that your customers are using</strong>. For example:</p>



<ul class="wp-block-list">
<li><strong>Email. </strong>Insider One lets you create tailored emails (and entire campaigns) for all sorts of scenarios and audiences. For example, you can create welcome flows for new subscribers, use targeted price drop emails to induce first purchases, deliver relevant product recommendations to encourage repeat purchases, use AMP to build interactive experiences, and much more.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="787" src="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png" alt="Example of email after the purchase" class="wp-image-457545" srcset="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png 1024w, https://insiderone.com/assets/media/2024/01/image11-min-2-300x231.png 300w, https://insiderone.com/assets/media/2024/01/image11-min-2-768x591.png 768w, https://insiderone.com/assets/media/2024/01/image11-min-2.png 1562w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>WhatsApp. </strong>With Insider One, you can take full advantage of WhatsApp&rsquo;s marketing potential by sending personalized promo messages, discount and price drop alerts, event reminders, and more. You can even use <a href="https://insiderone.com/whatsapp-commerce/" target="_blank" rel="noreferrer noopener">WhatsApp Commerce</a> to <strong>design end-to-end shopping experiences</strong> that enable customers to browse, add to cart, and buy items without leaving the app.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="596" src="https://insiderone.com/assets/media/2024/01/image1-min-2-1024x596.png" alt="WhatsApp Commerce enables to create end-to-end shopping experiences to your customers" class="wp-image-457546" srcset="https://insiderone.com/assets/media/2024/01/image1-min-2-1024x596.png 1024w, https://insiderone.com/assets/media/2024/01/image1-min-2-300x175.png 300w, https://insiderone.com/assets/media/2024/01/image1-min-2-768x447.png 768w, https://insiderone.com/assets/media/2024/01/image1-min-2.png 1303w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Social media and search ads. </strong>You can use the segments created by Insider One to improve your return on ad spend (ROAS) and other key metrics for your online ads. Thanks to our integrations with Facebook, Google, and TikTok, you can create ad campaigns that <a href="https://insiderone.com/customer-targeting/" target="_blank" rel="noreferrer noopener">target customers</a> based on the products and attributes they&rsquo;ve shown interest in, as well as their predictive characteristics (like their likelihood to purchase or discount affinity).</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://insiderone.com/assets/media/2024/01/image22-min-1-1024x542.png" alt="You can use the segments for Facebook, Google, and TikTok for ad campaigns" class="wp-image-457547" srcset="https://insiderone.com/assets/media/2024/01/image22-min-1-1024x542.png 1024w, https://insiderone.com/assets/media/2024/01/image22-min-1-300x159.png 300w, https://insiderone.com/assets/media/2024/01/image22-min-1-768x406.png 768w, https://insiderone.com/assets/media/2024/01/image22-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The same level of personalization is available for SMS, push notifications, chatbots, and all other channels that Insider One supports. Put simply, <strong>you can use Insider One to tailor communications across all touchpoints from one place.</strong></p>



<h3 class="wp-block-heading" id="4-cross-channel-customer-journey-builder">#4 Cross-channel customer journey builder</h3>



<p>Once you&rsquo;re able to reach customers when they&rsquo;re at and personalize their experience, <a href="https://insiderone.com/meet-architect/" target="_blank" rel="noreferrer noopener">Architect</a> &mdash; our journey builder and marketing automation tool &mdash; lets you <strong>tie all touchpoints into cohesive omnichannel journeys</strong>.</p>



<p>With Architect, you can:</p>



<ul class="wp-block-list">
<li>Build and automate omnichannel marketing campaigns.</li>



<li>Create a consistent omnichannel experience across every touchpoint.</li>



<li>Save time and effort by automating your workflows with the help of AI.</li>
</ul>



<p>All of this is controlled via a simple drag-and-drop editor that lets you build automated journeys. These can be activated by events, attribute changes, price drops, past user behaviors, and other triggers shown below.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="470" src="https://insiderone.com/assets/media/2024/01/image20-min-1-1024x470.png" alt="cross-channel customer journey builder" class="wp-image-457548" srcset="https://insiderone.com/assets/media/2024/01/image20-min-1-1024x470.png 1024w, https://insiderone.com/assets/media/2024/01/image20-min-1-300x138.png 300w, https://insiderone.com/assets/media/2024/01/image20-min-1-768x353.png 768w, https://insiderone.com/assets/media/2024/01/image20-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can also select wait times between steps, instruct Architect to check specific conditions before sending a message, and much more.</p>



<p>Plus, you have access to some key AI-powered capabilities that can help you build, automate, and implement the right omnichannel customer engagement strategy:</p>



<ul class="wp-block-list">
<li><strong>Send-Time </strong><strong>Optimization</strong><strong> (STO) </strong>determines the right time to contact each customer and automatically sends them messages at that time. This is a great way to put an essential part of omnichannel engagement on autopilot.</li>



<li><strong>Next-Best Channel </strong>analyzes recipients&rsquo; behaviors to find out which touchpoint is best in each scenario. This is particularly useful if you don&rsquo;t know how to continue a journey or campaign beyond a certain point.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="631" src="https://insiderone.com/assets/media/2024/01/image10-2-1024x631.png" alt="choose the next best channel with Architect" class="wp-image-457549" srcset="https://insiderone.com/assets/media/2024/01/image10-2-1024x631.png 1024w, https://insiderone.com/assets/media/2024/01/image10-2-300x185.png 300w, https://insiderone.com/assets/media/2024/01/image10-2-768x473.png 768w, https://insiderone.com/assets/media/2024/01/image10-2.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>The A/B Test Winner-Autoselection </strong>automatically determines the winning variant in your <a href="https://insiderone.com/your-guide-to-ab-testing/" target="_blank" rel="noreferrer noopener">A/B tests</a> (based on your criteria) and guides users to them after running the experiment for a set amount of time. This saves you time and effort from having to manually review and tweak your tests based on their results.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="980" src="https://insiderone.com/assets/media/2024/01/image8-min-2-1024x980.png" alt="The A/B Test Winner-Autoselection" class="wp-image-457550" srcset="https://insiderone.com/assets/media/2024/01/image8-min-2-1024x980.png 1024w, https://insiderone.com/assets/media/2024/01/image8-min-2-300x287.png 300w, https://insiderone.com/assets/media/2024/01/image8-min-2-768x735.png 768w, https://insiderone.com/assets/media/2024/01/image8-min-2.png 1278w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Text, image, and journey generation powered by generative AI. </strong>Sirius AI can drastically speed up your campaign creation process by generating text, images, and even entire journeys. Just like with the segmentation process, you only need to provide a text prompt with your end goal.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="915" height="591" src="https://insiderone.com/assets/media/2024/01/image3.png" alt="Text, image, and journey generation powered by generative AI" class="wp-image-457551" srcset="https://insiderone.com/assets/media/2024/01/image3.png 915w, https://insiderone.com/assets/media/2024/01/image3-300x194.png 300w, https://insiderone.com/assets/media/2024/01/image3-768x496.png 768w" sizes="(max-width: 915px) 100vw, 915px" /></figure>



<p>Put simply, Architect lets you build <strong>personalized omnichannel campaigns that exceed customer expectations during all stages of their lifecycle with your brand</strong> &mdash; from acquisition and onboarding to engagement, retention, and advocacy.</p>



<p>If you&rsquo;re interested, we explore Architect&rsquo;s capabilities and various omnichannel strategies in our guides to:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/ecommerce-marketing-automation/" target="_blank" rel="noreferrer noopener">eCommerce marketing automation</a>.</li>



<li><a href="https://insiderone.com/omnichannel-marketing-automation/" target="_blank" rel="noreferrer noopener">Omnichannel marketing automation</a>.</li>



<li><a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">Using our customer journey builder to boost revenue</a>.</li>
</ul>



<h3 class="wp-block-heading" id="5-fast-time-to-value-thanks-to-extensive-templates-and-an-experienced-support-team">#5 Fast time-to-value thanks to extensive templates and an experienced support team</h3>



<p>We know from experience that omnichannel marketing can by overwhelming for many teams. That&rsquo;s why we&rsquo;ve made sure to simplify and speed up the process as much as possible.</p>



<p>First, Insider One comes with tons of <strong>proven and easily customizable templates</strong>. Marketers can use these templates without any coding, allowing them to launch campaigns without a heavy reliance on technical teams.</p>



<p>For example, you can find templates for:</p>



<ul class="wp-block-list">
<li><strong>Individual channels</strong> like on-site, email, push notifications, SMS, and WhatsApp.</li>



<li><strong>Specific use cases (including omnichannel ones)</strong>, like gamifying the lead generation process, celebrating customer milestones, cross-selling items to generate higher AOV, and much more.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="474" src="https://insiderone.com/assets/media/2024/01/image18-min-1-1024x474.png" alt="Insider One's proven and easily customizable templates" class="wp-image-457552" srcset="https://insiderone.com/assets/media/2024/01/image18-min-1-1024x474.png 1024w, https://insiderone.com/assets/media/2024/01/image18-min-1-300x139.png 300w, https://insiderone.com/assets/media/2024/01/image18-min-1-768x356.png 768w, https://insiderone.com/assets/media/2024/01/image18-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Second, we also have experienced<strong> global support teams that help you get started and see value from our platform right away</strong>.</p>



<p>Specifically, our customer support teams:</p>



<ul class="wp-block-list">
<li>Help you set up Insider One (with no extra setup charge).</li>



<li>Ensure you&#8217;re connected to the right data sources and are using the right tools and channels.</li>



<li>Analyze your current analytics data before the first kick-off meeting. This lets them come up with relevant tactics and strategies that can generate quick wins for you.</li>
</ul>



<p>As a result, <a href="https://insiderone.com/g2/#:~:text=in%20top%20criteria.-,Go%20ahead%2C%20compare.%C2%A0,-See%20how%20Insider" target="_blank" rel="noreferrer noopener">most customers rank us at the top of categories</a> like <strong>ease of setup, ease of use, support quality, and time-to-value</strong> compared to other popular omnichannel platforms.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="340" src="https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-20-at-1.06.14-PM-1024x340.png" alt="" class="wp-image-555555" srcset="https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-20-at-1.06.14-PM-1024x340.png 1024w, https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-20-at-1.06.14-PM-300x100.png 300w, https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-20-at-1.06.14-PM-768x255.png 768w, https://insiderone.com/assets/media/2024/01/Screenshot-2025-11-20-at-1.06.14-PM.png 1135w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="the-impact-of-successful-omnichannel-customer-engagement-3-real-life-examples">The impact of successful omnichannel customer engagement (3 real-life examples)</h2>



<p>While you can find plenty of theoretical omnichannel tactics online, their results are often unclear.&nbsp;</p>



<p>That&rsquo;s why we want to round out this article with a look at <strong>how real brands approach omnichannel customer engagement and the results they see </strong>in terms of conversions, return on investment (ROI), and other key metrics.</p>



<h3 class="wp-block-heading" id="slazenger-achieving-a-49x-roi-and-a-700-increase-in-customer-acquisition">Slazenger: Achieving a 49x ROI and a 700% increase in customer acquisition</h3>



<p>Slazenger is one of the world&rsquo;s most established sports brands. They were looking to engage their customers with more accurate and timely communications across channels and improve the ROI from their martech stack.</p>



<p>Insider One&rsquo;s broad channel support and versatile customer journey builder were an ideal fit for those goals. For example, Slazenger&rsquo;s team used Architect to:</p>



<ul class="wp-block-list">
<li><strong>Entice shoppers to return to the site with price drop </strong><strong>notifications</strong><strong>. </strong>To do so, they used discount emails and web push notifications that were targeted and relevant based on each recipient&rsquo;s interests and preferences. This resulted in a 12.1% click-through rate (CTR) increase compared to their regular campaigns.</li>



<li><strong>Recover lost revenue with personalized omnichannel cart abandonment messaging. </strong>Like most other eCommerce brands, Slazenger was looking for ways to reduce cart abandonments. Using our platform, they targeted cart abandoners with automated and personalized notifications on the channel they preferred (email, on-site, web push, or SMS). This helped them recover 40% of potentially lost revenue within a single campaign.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="643" height="1024" src="https://insiderone.com/assets/media/2024/01/image19-1-643x1024.png" alt="Slazenger team using Architect" class="wp-image-457554" style="width:563px;height:auto" srcset="https://insiderone.com/assets/media/2024/01/image19-1-643x1024.png 643w, https://insiderone.com/assets/media/2024/01/image19-1-188x300.png 188w, https://insiderone.com/assets/media/2024/01/image19-1-768x1224.png 768w, https://insiderone.com/assets/media/2024/01/image19-1.png 1047w" sizes="(max-width: 643px) 100vw, 643px" /></figure></div>


<p>Overall, Slazenger&rsquo;s new personalized omnichannel customer experiences enabled the brand to achieve <strong>a 700% increase in customer acquisition and 49x ROI within eight weeks</strong>. We&rsquo;ve gone over their full approach to omnichannel marketing in <a href="https://insiderone.com/case-studies/slazenger/" target="_blank" rel="noreferrer noopener">the case study on our website</a>.</p>



<h3 class="wp-block-heading" id="na-kd-generating-a-72x-roi-and-a-25-increase-in-cltv">NA-KD: Generating a 72x ROI and a 25% increase in CLTV</h3>



<p>NA-KD is one of Europe&rsquo;s 20 fastest-growing fashion brands. This rapid expansion was amazing but it also came with some challenges.&nbsp;</p>



<p>Mainly, NA-KD&rsquo;s tech stack wasn&rsquo;t able to keep up, as their data remained locked off in disconnected systems. As a result, their team wasn&rsquo;t able to leverage its full potential, resulting in suboptimal business results and disjointed customer experiences.&nbsp;</p>



<p>The first step NA-KD took to overcome this problem was to unify their customer data with Insider One&rsquo;s CDP. This gave them the much-needed 360-degree views of their customers, which served as <strong>a foundation for orchestrating </strong><a href="https://insiderone.com/personalized-customer-experience/" target="_blank" rel="noreferrer noopener"><strong>personalized experiences</strong></a><strong> at scale.</strong></p>



<p>At this point, they were well-equipped to start with their omnichannel customer engagement strategy. They ditched traditional campaign and coupon-based marketing in favor of creating individualized experiences with Architect across all touchpoints, including:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/best-email-and-sms-marketing-software/" target="_blank" rel="noreferrer noopener">Email and SMS</a>.</li>



<li>Push notifications.</li>



<li>Their website and mobile app.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="387" src="https://insiderone.com/assets/media/2024/01/image23-min-1-1024x387.png" alt="Example of NA-KD using Insider One&rsquo;s CDP" class="wp-image-457555" srcset="https://insiderone.com/assets/media/2024/01/image23-min-1-1024x387.png 1024w, https://insiderone.com/assets/media/2024/01/image23-min-1-300x113.png 300w, https://insiderone.com/assets/media/2024/01/image23-min-1-768x290.png 768w, https://insiderone.com/assets/media/2024/01/image23-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>These coordinated omnichannel journeys helped NA-KD achieve <strong>a 25% uplift in customer lifetime value (CLTV) and a 72x ROI in 12 months</strong>. You can learn more about <a href="https://insiderone.com/?post_type=case-studies&#038;p=484772" target="_blank" rel="noreferrer noopener">NA-KD&rsquo;s omnichannel approach on our website</a>.</p>



<h3 class="wp-block-heading" id="clarins-driving-a-30x-roi-and-a-45-increase-in-lead-capture">Clarins: Driving a 30x ROI and a 45% increase in lead capture</h3>



<p>Clarins is one of the leaders in the global cosmetics industry. While they experienced fantastic growth across their eCommerce properties, they quickly outgrew their martech stack. This resulted in data silos that prevented them from using key insights during the entire customer lifecycle.</p>



<p>To overcome this problem, <strong>Clarins consolidated their stack of point solutions into Insider One</strong>. They used our <a href="https://insiderone.com/enterprise-cdp/" target="_blank" rel="noreferrer noopener">enterprise CDP</a> to unify their customer data into a single convenient database.</p>



<p>From here, they used our gamified &ldquo;Wheel of Fortune&rdquo; template to inject urgency and excitement into their lead collection process. This resulted in <strong>a 45% increase in lead capture and over 8500 new users identified</strong>.&nbsp;</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="615" height="1024" src="https://insiderone.com/assets/media/2024/01/image6-min-2-615x1024.png" alt="Clarins used Insider One's gamified &ldquo;Wheel of Fortune&rdquo; template" class="wp-image-457556" style="width:442px;height:auto" srcset="https://insiderone.com/assets/media/2024/01/image6-min-2-615x1024.png 615w, https://insiderone.com/assets/media/2024/01/image6-min-2-180x300.png 180w, https://insiderone.com/assets/media/2024/01/image6-min-2-768x1278.png 768w, https://insiderone.com/assets/media/2024/01/image6-min-2.png 1201w" sizes="(max-width: 615px) 100vw, 615px" /></figure></div>


<p>They also leveraged Insider One&rsquo;s AI-powered product recommendations and cross-channel <a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">customer journey builder</a>. This enabled them to deliver relevant, tailored, and consistent customer experiences across all communication channels.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="400" src="https://insiderone.com/assets/media/2024/01/image2-min-1-1-1024x400.png" alt="Clarins used  Insider One&rsquo;s AI-powered product recommendations and cross-channel customer journey builder" class="wp-image-457557" srcset="https://insiderone.com/assets/media/2024/01/image2-min-1-1-1024x400.png 1024w, https://insiderone.com/assets/media/2024/01/image2-min-1-1-300x117.png 300w, https://insiderone.com/assets/media/2024/01/image2-min-1-1-768x300.png 768w, https://insiderone.com/assets/media/2024/01/image2-min-1-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Their work produced <strong>a 4% uplift in conversion rates and 30x ROI in 12 weeks</strong>. For more details on their challenges and approach, check out <a href="https://insiderone.com/clarins-success-story/" target="_blank" rel="noreferrer noopener">the full case study on our site</a>.</p>



<h2 class="wp-block-heading" id="why-insider-one-is-the-leading-omnichannel-customer-engagement-platform">Why Insider One is the leading omnichannel customer engagement platform</h2>



<p>Insider One is an ideal omnichannel customer engagement platform for midsized and enterprise companies looking to build personalized, automated, and highly effective campaigns across touchpoints &mdash; from websites and mobile apps to channels like email, push notifications, SMS, WhatsApp, and more.</p>



<p>Our <a href="https://insiderone.com/enterprise-marketing-platforms/" target="_blank" rel="noreferrer noopener">enterprise marketing platform</a> can:</p>



<ul class="wp-block-list">
<li>Create end-to-end personalized customer experiences across all channels and at scale.</li>



<li>Aggregate your customer data from all online and offline sources into a central database.</li>



<li>Create detailed 360-degree profiles of your customers and reveal their behaviors, interests, and preferred touchpoints.</li>



<li>Predict future customer behaviors, like how much they&rsquo;re projected to spend and how likely they are to buy or engage with your brand on a specific channel.</li>



<li>Automate lots of difficult tasks around omnichannel campaign creation and management, such as choosing the right channels and moments to engage customers.</li>
</ul>



<p>Finally, our easy channel integrations, experienced support team, and versatile templates will help you implement your omnichannel customer engagement strategy as quickly as possible.</p>



<p><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>Schedule a demo with our team</em></strong></a><strong><em> to learn how Insider One can benefit your business specifically.</em></strong></p>
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                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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