How El Corte Inglés PT Increased AOV 37% with Insider One
2026-03-06 01:03 Diff

Increasing sports category conversions by 59.51% with personalized recommendations

El Corte Inglés PT aimed to enhance personalization across each product category, focusing on viewed products to drive conversions, particularly in their sports department. They sought to create a more tailored shopping experience that would encourage users to explore and purchase related sports products.

Using Insider’s Web Suite, El Corte Inglés PT implemented a “View Products Deporte” (View Sports Products) feature. This tool showcased specific categories of last-viewed items and recommended related categories, encouraging users to explore and convert by presenting more potential products of interest within the sports category. Notably, the “Viewed products” and “Recommended categories” experiments have been the most profitable campaigns El Corte Inglés PT has run with Insider, as they effectively leveraged user behavior and preferences to offer a highly personalized shopping experience.

Boosting product discovery and conversions by 45.36% with InStory

As a marketplace with a vast portfolio of categories, brands, and products, El Corte Inglés PT faced difficulties in helping users discover specific products or promotions. They needed a solution to highlight key offerings and simplify the product discovery process, especially during promotional events.

Insider’s growth experts recommended using InStory, a tool that creates interactive, social media-like stories on the website. El Corte Inglés PT implemented InStory on their homepage to showcase specific categories and promotions, making it easier for users to discover relevant products. This was particularly effective during their “Semana del Internet” (Internet Week) promotion.

Reducing cart abandonment and boosting revenue with Tab Talk

El Corte Inglés PT faced the common e-commerce challenge of cart abandonment, which affects the retail industry with an average rate of 70.19%. They needed a solution to reduce abandonment and increase revenue.

Using Insider’s Tab Talk, El Corte Inglés conducted a Cart Page Reminder campaign. This campaign showed users a message when they left the side and left something in the cart, encouraging them to come back and complete their purchases.