El exceso de herramientas de martech podría estar costándote millones.
Con la amenaza de una recesión global cada vez más presente, mejorar la eficiencia del martech debería ser una prioridad para las empresas. Lamentablemente, la evidencia sugiere que está ocurriendo todo lo contrario.
Las empresas de hoy utilizan un promedio de 91 servicios de marketing basados en la nube. ¿El resultado? Confusión e ineficiencia en los procesos Más de un tercio (35%) de los marketers usan múltiples tecnologías que no se integran correctamente, mientras que el 46% dedica todo su tiempo a preparar y segmentar datos, ¡y casi nada a marketing de verdad!
Mientras tanto, a pesar de los niveles récord de inversión en martech, los marketers siguen luchando por ofrecer una experiencia personalizada al cliente. Más de uno de cada cinco asegura que no pueden priorizar el marketing personalizado porque “no tienen tecnología fácil de usar”.
Así que si tu stack de martech te parece algo complicado, no estás solo.
Pero esta situación ya no es suficiente para los marketers de empresas. Muchos lo han reconocido y han tomado la difícil decisión de cambiar. Han dado un paso atrás, visto el panorama general, identificado las carencias en su stack actual y se han dado cuenta de que probablemente les vendría bien migrar a una nueva solución.
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Cualquier cambio que necesitábamos hacer en nuestra web tardaba mucho debido al alto tiempo de respuesta de nuestro equipo técnico. Además, no podíamos medir el valor que generaban los cambios en el UI/UX. Insider One ha hecho que realizar cambios sea extremadamente sencillo. Sin necesidad de soporte técnico adicional, y además mostrando datos relevantes para ayudarnos a medir el impacto de las campañas que estamos ejecutando. En resumen, Insider One nos ha ayudado a ser más enfocados en los datos y a tener una actitud más positiva hacia la tecnología.”
— Gerente de Marketing Empresarial y socio de Insider One; lee la reseña completa.
La migración requiere tiempo y esfuerzo. Pero cuando se traduce en más ingresos, clientes más satisfechos, menos esfuerzo desperdiciado y mejores experiencias para los clientes, las ganancias a largo plazo valen la pena el esfuerzo a corto plazo.
Beneficios a largo plazo de migrar a la plataforma empresarial de Insider One
Veamos cómo Insider One puede generar beneficios exponenciales a largo plazo para tu empresa.
Ahorra tiempo y dinero.
Si actualmente usas una plataforma de datos de clientes (CDP) y un motor de personalización separados, además de varias herramientas de comunicación para diferentes canales, necesitas asegurarte de que estén integrados. De lo contrario, estarás tirando el dinero. No solo pagas por varias herramientas, sino que también tienes que aprender a usar múltiples interfaces, estar al tanto de las actualizaciones de productos y nuevas funcionalidades…
Y estos son solo los costos directos. También está el costo de oportunidad de los miembros del equipo de marketing, que pasan más tiempo introduciendo datos en múltiples herramientas que en la estrategia, planificación o ejecución de campañas.
La plataforma de datos y experiencia del cliente (CDXP) de Insider One combina una plataforma de datos de clientes con un motor de personalización y una herramienta de comunicación omnicanal. Migrar a Insider One significa que podrás pagar solo a un proveedor en lugar de a una docena (o más) de los que usas actualmente.
Olvídate de perder tiempo introduciendo datos de clientes en varias herramientas. Ni siquiera tendrás que formar a tu equipo para usar Insider One; nuestro equipo de Partner Experience lo hace por ti.
¿Y si quieres seguir usando tus herramientas de martech con mejor rendimiento? Puedes integrarlas fácilmente con Insider One. Centralizar todas tus soluciones y datos de clientes en un solo lugar elimina los silos de información y facilita su uso de forma rápida y eficiente.
Ofrece experiencias de usuario auténticas, impactantes y totalmente personalizadas
Insider One no solo recopila datos de tus herramientas individuales, sino de toda tu empresa. Ya sea en email, CRM, POS, tu web o apps, su integración sencilla te permite centralizar toda la información en un solo lugar. Así, obtienes una visión completa y unificada de cada cliente.
Luego, puedes usar estos datos consolidados para crear experiencias personalizadas y basadas en datos en todos los canales (email, SMS, WhatsApp, notificaciones push y más) y a lo largo de todo el ciclo de vida del cliente, desde la adquisición hasta la retención y fidelización.
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«La Customer Data Platform (CDP) de Insider One es la mejor del sector, ya que captura datos de usuario dispersos en distintos canales y los centraliza en un solo lugar. Esto nos permite obtener insights y crear experiencias personalizadas y atractivas en todos los canales.»
— Consultor de Marketing y socio de Insider One; lee lareseña completa.
Con esta visión unificada del cliente, puedes personalizar la experiencia en cada etapa del journey (desde la adquisición hasta la activación y retención), aumentando los ingresos y optimizando el valor de vida del cliente (CLTV).
Pero no solo unificamos los datos de tus sistemas en un solo lugar, sino que también podemos enviarlos de vuelta a esos sistemas y data warehouses, como tu call center, BI o CRM.
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Con la suite de marketing de Insider One, hemos mejorado nuestro engagement con los clientes en todos los canales y personalizado hasta los detalles más pequeños de nuestras campañas, aumentando la interacción en nuestra web. Buscábamos una solución sencilla para ejecutar campañas personalizadas sin necesidad de código, e Insider One ha sido una elección perfecta para nosotros, ya que nos ha dado 10X de ROI mensual con personalización multicanal.”
— Especialista en CX en una empresa de salud y socio de Insider One;lee la reseña completa.
Tu equipo de marketing puede centrarse en lo que realmente importa: el marketing.
Como tu equipo ya no tiene que usar múltiples soluciones para los datos de clientes, la personalización y las comunicaciones de marketing, pueden centrarse en… ¡lo que ya habías adivinado! ¡Marketing!
Qué alivio será para ellos, finalmente utilizando sus habilidades y experiencia para generar ingresos y optimizar el ROI en lugar de estar saltando de una herramienta a otra. Además, Insider One capacita a los marketers con campañas de marketing automatizadas que son fáciles de configurar y ejecutar en minutos, gracias a una biblioteca de plantillas preconstruidas.
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Después de Insider One, la automatización del marketing en todos los canales ha sido muy fácil. Podemos crear campañas automatizadas en cuestión de minutos.”
— Enterprise Marketing Communications Executive and Insider One partner; lee la reseña completa.
Sin más entradas de datos repetitivas y desperdiciadas, y con menos administración de campañas, los miembros de tu equipo pueden centrarse en la estrategia y la planificación. Ya sabes, en lo que realmente se apuntaron. 😆
Mantén conversaciones relevantes en un mundo sin cookies
Con la eliminación de las cookies de terceros por parte de Google este año, muchas marcas de eCommerce podrían tener dificultades para ofrecer una experiencia personalizada al cliente usando las mismas estrategias de siempre. Necesitan una solución a largo plazo que pueda hacer un seguimiento de los usuarios anónimos.
Para ayudarte a adaptarte a una realidad sin cookies, Insider One rastrea millones de puntos de datos de usuarios anonimizados. Los clientes activan experiencias personalizadas en el sitio basadas en sus datos contextuales, que no incluyen ninguna información específica del cliente. A esto lo llamamos “personalización sin cookies”.
Puedes incorporar a tus socios de agencia.
Como parte de nuestro proceso de incorporación de clientes, también incorporamos a cualquier socio de agencia con el que estés trabajando. Los ponemos en marcha en nuestra plataforma al mismo tiempo que tú, asegurando una migración fluida y una configuración rápida. Además, ofrecemos certificaciones y formación continua para que todos sepan cómo funciona todo y puedan empezar rápidamente (nos enfocamos en acelerar tu tiempo de valor).
Cómo el enfoque estructurado de Insider One elimina el dolor de cabeza de la migración
Todos sabemos que la migración tecnológica no suele ser ni divertida ni fácil. Al fin y al cabo, el 70% de las transformaciones digitales fracasan. Se pasan de presupuesto, de tiempo o no cumplen con las expectativas. Eso no es aceptable para nosotros en Insider One, porque sabemos que una migración más rápida significa un tiempo de valor (TTV) más rápido.
La migración suele ser difícil, pero no tiene por qué causar noches en vela ni llevar semanas y semanas. En Insider One, hemos trabajado incansablemente para hacer que la migración sea lo más sencilla y fluida posible, y cada paso de nuestra colaboración con los clientes está pensado para lograrlo.”
— Mo Topalovic, Technical Onboarding Director
Así es como vamos más allá para garantizar migraciones exitosas:
Cada migración se adapta a tus necesidades.
Cada empresa tiene necesidades únicas en cuanto a prioridades de negocio y tecnología. Por eso, en Insider One comenzamos tu migración trabajando contigo para entender tus objetivos y desafíos a corto y largo plazo. Queremos saber qué está funcionando bien y dónde hay problemas, además de analizar cómo tu stack tecnológico actual te ayuda o te frena.
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«El proceso de incorporación ha sido increíble hasta ahora, todo el equipo de Insider One es atento y dedica mucho tiempo y cuidado en conocer tu marca. No solo entienden el sector retail, sino que también saben lo importante que es construir una buena relación y asegurarse de que ambas partes estén satisfechas con los resultados.»
— Group eCommerce Manager and Insider One partner; lee la reseña completa.
Planes de personalización paso a paso adaptados a tus prioridades
Para cada migración, nuestro equipo técnico crea un plan personalizado y paso a paso que tiene en cuenta tus prioridades. El calendario y los hitos están diseñados para que obtengas el máximo valor lo más rápido posible.
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«Lo que más nos gustó de trabajar con Insider One fue la facilidad de integración. El proceso de onboarding fue sin complicaciones y pudimos ver los resultados de inmediato. En general, nos sorprendió gratamente lo fácil que fue comenzar a usar la tecnología de Insider.”
— Senior UX Designer and Insider One partner; read the lee la reseña completa.
Tu equipo de TI son expertos en migración e implementación, pero no son adivinos. Por eso, nuestro equipo técnico elabora un plan de migración para ellos en forma de una lista de verificación fácil de seguir. Además, reciben soporte personalizado y constante de uno de nuestros técnicos durante todo el proceso para resolver cualquier duda y brindar la ayuda necesaria.
Anticipamos posibles problemas antes de que se conviertan en algo serio.
Gracias a nuestra experiencia en migraciones tecnológicas, nuestros plazos son eficientes y realistas. Esta experiencia también nos permite anticiparnos a los problemas. Como hemos hecho esto muchas veces para tantas empresas, podemos identificar y resolver posibles inconvenientes antes de que se conviertan en un problema. Cualquier obstáculo que amenace con descarrilar la migración, lo resolveremos.
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“a plataforma es muy fácil de usar y, si surge algún problema, su equipo de soporte lo soluciona rápidamente.”
— Mid-market retailer and Insider One partner; lee la reseña completa..
Insider One te ayuda a ser más resiliente y a obtener mejores resultados
Muchos marketers de grandes empresas están frustrados. Han invertido cada vez más en soluciones martech, pero los resultados no justifican el gasto. La clave está en dar un paso atrás y pensar estratégicamente en la mejor solución a corto y largo plazo. Pista: no se trata de seguir acumulando más herramientas ni de continuar como hasta ahora.
Un stack tecnológico inflado con soluciones aisladas ya no es viable en una economía incierta donde la eficiencia es más crucial que nunca.
En Insider One, hemos colaborado con algunas de las marcas de eCommerce y digitales más influyentes del mundo, ayudándolas a consolidar su stack tecnológico y a ofrecer una experiencia de cliente realmente personalizada. Podemos hacer lo mismo por ti. Disfrutarás de:
- Una visión unificada y potente de tus clientes.
- Acceso a más canales y herramientas intuitivas para lanzar campañas y llegar a tus clientes ideales en el momento justo.
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Clientes más felices y comprometidos, que gastan más contigo y recomiendan tu marca a sus amigos.
Es cierto: puedes puedes reducir tu gasto en martech y tener clientes más felices. Lee nuestras reseñas en G2 para obtener aún más pruebas.
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href="/es/reporting-analytics/" target=""><span data-text="Reportes y datos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reportes y datos</span></a></li><li class=""><a class="indented" href="/es/behavioral-analytics/" target=""><span data-text="Analítica del comportamiento"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" 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contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" 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Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. 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<h1 class="post-title">Las ventajas de migrar frente a quedarse (sí, incluso en plena recesión)</h1>
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<p><strong>Aunque la migración puede ser un reto a corto plazo, los beneficios a largo plazo merecen la pena.</strong></p>
<p>El gasto en tecnología de marketing (martech) nunca ha sido tan alto, y se espera que llegue a los <a href="https://martech.org/worldwide-spend-on-marketing-to-hit-4-7-trillion-by-2025/">4,7 billones de dólares en 2025</a>. Genial para los proveedores, pero no tanto para los marketers. El «martech bloat» es real y cuesta mucho dinero a las empresas en <strong>tiempo perdido y esfuerzos duplicados.</strong></p>
<p>Aunque nadie quiere pensar en migraciones tecnológicas en plena recesión, si no actualizas tu stack de martech ahora, lo lamentarás más adelante. En este blog, te contamos los<strong> beneficios de adelantarte al futuro</strong> y cómo el enfoque estructurado de Insider asegura una migración más fácil y sin estrés.</p>
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<p class="author-info"><span class="authname"><a href="https://insiderone.com/es/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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12 min. </p>
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<p><strong>Updated</strong> on 26 May 2025</p>
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<h4 class="sidebar-heading">Table of Contents</h4>
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<div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#el-exceso-de-herramientas-de-martech-podria-estar-costandote-millones">El exceso de herramientas de martech podría estar costándote millones.</a><li class="parent-level-item"><a href="#beneficios-a-largo-plazo-de-migrar-a-la-plataforma-empresarial-de-insider-one">Beneficios a largo plazo de migrar a la plataforma empresarial de Insider One</a><ul><li><a href="#ahorra-tiempo-y-dinero">Ahorra tiempo y dinero.</a></li><li><a href="#ofrece-experiencias-de-usuario-autenticas-impactantes-y-totalmente-personalizadas">Ofrece experiencias de usuario auténticas, impactantes y totalmente personalizadas</a></li><li><a href="#tu-equipo-de-marketing-puede-centrarse-en-lo-que-realmente-importa-el-marketing">Tu equipo de marketing puede centrarse en lo que realmente importa: el marketing.</a></li><li><a href="#manten-conversaciones-relevantes-en-un-mundo-sin-cookies">Mantén conversaciones relevantes en un mundo sin cookies</a></li><li><a href="#"></a></li><li><a href="#puedes-incorporar-a-tus-socios-de-agencia">Puedes incorporar a tus socios de agencia.</a></li></ul></li><li class="parent-level-item"><a href="#como-el-enfoque-estructurado-de-insider-one-elimina-el-dolor-de-cabeza-de-la-migracion">Cómo el enfoque estructurado de Insider One elimina el dolor de cabeza de la migración</a><ul><li><a href="#cada-migracion-se-adapta-a-tus-necesidades">Cada migración se adapta a tus necesidades.</a></li><li><a href="#planes-de-personalizacion-paso-a-paso-adaptados-a-tus-prioridades">Planes de personalización paso a paso adaptados a tus prioridades</a></li><li><a href="#anticipamos-posibles-problemas-antes-de-que-se-conviertan-en-algo-serio">Anticipamos posibles problemas antes de que se conviertan en algo serio.</a></li></ul></li><li class="parent-level-item"><a href="#insider-one-te-ayuda-a-ser-mas-resiliente-y-a-obtener-mejores-resultados">Insider One te ayuda a ser más resiliente y a obtener mejores resultados</a></li></ul></div> <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><h2 class="wp-block-heading" id="el-exceso-de-herramientas-de-martech-podria-estar-costandote-millones">El exceso de herramientas de martech podría estar costándote millones.</h2>
<p>Con la amenaza de una recesión global cada vez más presente, mejorar la eficiencia del martech debería ser una prioridad para las empresas. Lamentablemente, la evidencia sugiere que está ocurriendo todo lo contrario. </p>
<p>Las empresas de hoy utilizan<a href="https://emarsys.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/" target="_blank" rel="noreferrer noopener nofollow"> un promedio de 91</a> servicios de marketing basados en la nube. ¿El resultado? <strong>Confusión e ineficiencia en los procesos</strong> Más de <a href="https://emarsys.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/" target="_blank" rel="noreferrer noopener nofollow">un tercio (35%)</a> de los marketers usan múltiples tecnologías que no se integran correctamente, mientras que el <a href="https://emarsys.com/press-release/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack/" target="_blank" rel="noreferrer noopener nofollow">46%</a> dedica todo su tiempo a preparar y segmentar datos, ¡y casi nada a marketing de verdad!</p>
<p>Mientras tanto, a pesar de los niveles récord de inversión en martech, l<strong>os marketers siguen luchando por ofrecer una experiencia personalizada al cliente</strong>. Más de <a href="https://www.klaviyo.com/blog/personalization-at-scale#:~:text=Meanwhile%2C%205%2F10%20respondents%20report,lack%20engineering%20resources%20(20%25)." target="_blank" rel="noreferrer noopener nofollow">uno de cada cinco </a>asegura que no pueden priorizar el marketing personalizado porque “no tienen tecnología fácil de usar”. </p>
<p>Así que si tu stack de martech te parece algo complicado, no estás solo. </p>
<p>Pero esta situación ya no es suficiente para los marketers de empresas. Muchos lo han reconocido y han tomado la difícil decisión de cambiar. Han dado un paso atrás, visto el panorama general, identificado las carencias en su stack actual y se han dado cuenta de que probablemente<strong> les vendría bien migrar a una nueva solución.</strong> </p>
<p></p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p><em>Cualquier cambio que necesitábamos hacer en nuestra web tardaba mucho debido al alto tiempo de respuesta de nuestro equipo técnico. Además, no podíamos medir el valor que generaban los cambios en el UI/UX. </em><strong><em>Insider One ha hecho que realizar cambios sea extremadamente sencillo.</em></strong><em> Sin necesidad de soporte técnico adicional, y además mostrando datos relevantes para ayudarnos a medir el impacto de las campañas que estamos ejecutando. En resumen, </em><strong><em>Insider One nos ha ayudado a ser más enfocados en los datos y a tener una actitud más positiva hacia la tecnología</em></strong><em>.” </em> </p>
<p><em>— Gerente de Marketing Empresarial y socio de Insider One;</em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7059643" target="_blank" rel="noreferrer noopener nofollow"><em> lee la reseña completa.</em></a></p>
</blockquote>
<p>La migración requiere tiempo y esfuerzo. Pero cuando se traduce en más ingresos, clientes más satisfechos, menos esfuerzo desperdiciado y mejores experiencias para los clientes, <strong>las ganancias a largo plazo valen la pena el esfuerzo a corto plazo.</strong> </p>
<h2 class="wp-block-heading" id="beneficios-a-largo-plazo-de-migrar-a-la-plataforma-empresarial-de-insider-one">Beneficios a largo plazo de migrar a la plataforma empresarial de Insider One</h2>
<p>Veamos cómo Insider One puede generar beneficios exponenciales a largo plazo para tu empresa.</p>
<h3 class="wp-block-heading" id="ahorra-tiempo-y-dinero">Ahorra tiempo y dinero.</h3>
<p>Si actualmente usas una plataforma de datos de clientes (CDP) y un motor de personalización separados, además de varias herramientas de comunicación para diferentes canales, necesitas asegurarte de que estén integrados. De lo contrario, estarás tirando el dinero. No solo pagas por varias herramientas, sino que también tienes que aprender a usar múltiples interfaces, estar al tanto de las actualizaciones de productos y nuevas funcionalidades… </p>
<p>Y estos son solo los costos directos. También está el <strong>costo de oportunidad</strong> de los miembros del equipo de marketing, que pasan más tiempo introduciendo datos en múltiples herramientas que en la estrategia, planificación o ejecución de campañas. </p>
<p>La plataforma de datos y experiencia del cliente (CDXP) de Insider One combina una plataforma de datos de clientes con un motor de personalización y una herramienta de comunicación omnicanal. Migrar a Insider One significa que podrás pagar solo a un proveedor en lugar de a una docena (o más) de los que usas actualmente. </p>
<p><strong>Olvídate de perder tiempo introduciendo datos de clientes</strong> en varias herramientas. Ni siquiera tendrás que formar a tu equipo para usar Insider One; nuestro equipo de Partner Experience lo hace por ti. </p>
<p>¿Y si quieres seguir <strong>usando tus herramientas de martech con mejor rendimiento</strong>? Puedes integrarlas fácilmente con Insider One. Centralizar todas tus soluciones y datos de clientes en un solo lugar <strong>elimina los silos de información y facilita su uso de forma rápida y eficiente</strong>. </p>
<p></p>
<h3 class="wp-block-heading" id="ofrece-experiencias-de-usuario-autenticas-impactantes-y-totalmente-personalizadas">Ofrece experiencias de usuario auténticas, impactantes y totalmente personalizadas</h3>
<p>Insider One no solo recopila datos de tus herramientas individuales, sino de toda tu empresa. Ya sea en email, CRM, POS, tu web o apps, su integración sencilla te permite centralizar toda la información en un solo lugar. Así,<strong> obtienes una visión completa y unificada de cada cliente.</strong> </p>
<p>Luego, puedes usar estos datos consolidados para crear experiencias personalizadas y basadas en datos en todos los canales (email, SMS, WhatsApp, notificaciones push y más) y a lo largo de todo el ciclo de vida del cliente, desde la adquisición hasta la retención y fidelización. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p><em><em>«La Customer Data Platform (CDP) de Insider One </em><strong><em>es la mejor del sector</em></strong>,<em> ya que captura datos de usuario dispersos en distintos canales y los centraliza en un solo lugar. Esto nos permite obtener insights y crear experiencias personalizadas y atractivas en todos los canales.»</em> </em></p>
<p><em><em>— Consultor de Marketing y socio de Insider One; </em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7295450" target="_blank" rel="noreferrer noopener"><em>lee la</em></a><em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7295450" target="_blank" rel="noreferrer noopener nofollow">reseña</a></em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7295450" target="_blank" rel="noreferrer noopener nofollow"><em> completa.</em></a></em></p>
</blockquote>
<p>Con esta visión unificada del cliente, puedes personalizar la experiencia en cada etapa del journey (desde la adquisición hasta la activación y retención), aumentando los ingresos y <strong>optimizando el valor de vida del cliente (CLTV).</strong> </p>
<p>Pero no solo unificamos los datos de tus sistemas en un solo lugar, sino que<strong> también podemos enviarlos de vuelta</strong> a esos sistemas y data warehouses, como tu call center, BI o CRM. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p><em>Con la suite de marketing de Insider One, hemos mejorado nuestro engagement con los clientes en todos los canales y personalizado hasta los detalles más pequeños de nuestras campañas, aumentando la interacción en nuestra web. Buscábamos una solución sencilla para ejecutar campañas personalizadas sin necesidad de código, e Insider One ha sido una elección perfecta para nosotros, ya que nos ha dado </em><strong><em>10X de ROI mensual con personalización multicanal</em></strong><em>.”</em></p>
<p><em>— Especialista en CX en una empresa de salud y socio de Insider One;</em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7155834" target="_blank" rel="noreferrer noopener nofollow"><em>lee la reseña completa.</em></a></p>
</blockquote>
<h3 class="wp-block-heading" id="tu-equipo-de-marketing-puede-centrarse-en-lo-que-realmente-importa-el-marketing">Tu equipo de marketing puede centrarse en lo que <em>realmente importa</em>: el marketing.</h3>
<p>Como tu equipo ya no tiene que usar múltiples soluciones para los datos de clientes, la personalización y las comunicaciones de marketing, pueden centrarse en… ¡lo que ya habías adivinado! ¡Marketing! </p>
<p>Qué alivio será para ellos, finalmente utilizando sus habilidades y experiencia para generar ingresos y <strong>optimizar el ROI</strong> en lugar de estar saltando de una herramienta a otra. Además, Insider One capacita a los marketers con <strong>campañas de marketing automatizadas que son fáciles de configurar y ejecutar en minutos</strong>, gracias a una biblioteca de plantillas preconstruidas. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p><em>Después de Insider One, la automatización del marketing en todos los canales ha sido muy fácil. Podemos crear campañas automatizadas en cuestión de minutos</em><strong><em>.</em></strong><em>”</em></p>
<p><em>— Enterprise Marketing Communications Executive and Insider One partner; </em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7363409" target="_blank" rel="noreferrer noopener nofollow"><em>lee la reseña completa.</em></a></p>
</blockquote>
<p>Sin más entradas de datos repetitivas y desperdiciadas, y con menos administración de campañas, los miembros de tu equipo pueden centrarse en la estrategia y la planificación. Ya sabes, en lo que realmente se apuntaron. 😆</p>
<h3 class="wp-block-heading" id="manten-conversaciones-relevantes-en-un-mundo-sin-cookies">Mantén conversaciones relevantes en un mundo sin cookies</h3>
<p>Con la eliminación de las cookies de terceros por parte de Google este año, muchas marcas de eCommerce podrían tener dificultades para ofrecer una experiencia personalizada al cliente usando las mismas estrategias de siempre. Necesitan una solución a largo plazo que pueda hacer un seguimiento de los usuarios anónimos. </p>
<p>Para ayudarte a <strong>adaptarte a una realidad sin cookies,</strong> Insider One rastrea millones de puntos de datos de usuarios anonimizados. Los clientes activan <strong>experiencias personalizadas en el sitio</strong> basadas en sus datos contextuales, que no incluyen ninguna información específica del cliente. A esto lo llamamos “<a href="https://insiderone.com/fr/solution-personnalisaton-sans-cookies/" target="_blank" rel="noreferrer noopener nofollow">personalización sin cookies</a>”. </p>
<h3 class="wp-block-heading" id=""></h3>
<h3 class="wp-block-heading" id="puedes-incorporar-a-tus-socios-de-agencia">Puedes incorporar a tus socios de agencia.</h3>
<p>Como parte de nuestro proceso de incorporación de clientes, también incorporamos a cualquier socio de agencia con el que estés trabajando. Los ponemos en marcha en nuestra plataforma al mismo tiempo que tú, asegurando una migración fluida y una configuración rápida. Además, ofrecemos certificaciones y formación continua para que todos sepan cómo funciona todo y puedan empezar rápidamente (nos enfocamos en <strong>acelerar tu tiempo de valor</strong>). </p>
<h2 class="wp-block-heading" id="como-el-enfoque-estructurado-de-insider-one-elimina-el-dolor-de-cabeza-de-la-migracion">Cómo el enfoque estructurado de Insider One elimina el dolor de cabeza de la migración</h2>
<p>Todos sabemos que la migración tecnológica no suele ser ni divertida ni fácil. Al fin y al cabo, <a href="https://www.mckinsey.com/capabilities/transformation/our-insights/perspectives-on-transformation" target="_blank" rel="noreferrer noopener nofollow">el 70% de las transformaciones digitales fracasan</a>. Se pasan de presupuesto, de tiempo o no cumplen con las expectativas. Eso no es aceptable para nosotros en Insider One, porque sabemos que<strong> una migración más rápida significa un tiempo de valor (TTV) más rápido</strong>. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>La migración suele ser difícil, pero no tiene por qué causar noches en vela ni llevar semanas y semanas. En Insider One, hemos trabajado incansablemente para </em><strong><em>hacer que la migración sea lo más sencilla y fluida posible</em></strong><em>, y cada paso de nuestra colaboración con los clientes está pensado para lograrlo.”</em></p>
<p><em>— Mo Topalovic, Technical Onboarding Director </em></p>
</blockquote>
<p>Así es como vamos más allá para garantizar migraciones exitosas:</p>
<h3 class="wp-block-heading" id="cada-migracion-se-adapta-a-tus-necesidades">Cada migración se adapta a tus necesidades.</h3>
<p>Cada empresa tiene necesidades únicas en cuanto a prioridades de negocio y tecnología. Por eso, en Insider One comenzamos tu migración trabajando contigo para <strong>entender tus objetivos y desafíos a corto y largo plazo</strong>. Queremos saber qué está funcionando bien y dónde hay problemas, además de analizar cómo tu stack tecnológico actual te ayuda o te frena. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p>«<strong><em>El proceso de incorporación ha sido increíble hasta ahora</em></strong><em>, todo el equipo de Insider One es atento y dedica mucho tiempo y </em><strong><em>cuidado en conocer tu marca</em></strong><em>. No solo entienden el sector retail, sino que también saben lo importante que es construir una buena relación y asegurarse de que ambas partes estén satisfechas con los resultados.» </em></p>
<p><em>— Group eCommerce Manager and Insider One partner; </em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-6733306" target="_blank" rel="noreferrer noopener nofollow"><em>lee la reseña completa.</em></a></p>
</blockquote>
<h3 class="wp-block-heading" id="planes-de-personalizacion-paso-a-paso-adaptados-a-tus-prioridades">Planes de personalización paso a paso adaptados a tus prioridades</h3>
<p>Para cada migración, nuestro equipo técnico crea un plan personalizado y paso a paso que tiene en cuenta tus prioridades. El calendario y los hitos están diseñados para que obtengas el máximo valor lo más rápido posible. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>⭐⭐⭐⭐⭐</strong></p>
<p>«<em>Lo que más nos gustó de trabajar con Insider One fue la facilidad de integración. El </em><strong><em>proceso de onboarding fue sin complicaciones</em></strong><em> y pudimos ver </em><strong><em>los resultados de inmediato</em></strong><em>. En general, nos sorprendió gratamente lo fácil que fue comenzar a usar la tecnología de Insider.” </em></p>
<p><em>— Senior UX Designer and Insider One partner; read the </em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-6895522" target="_blank" rel="noreferrer noopener nofollow"><em>lee la reseña completa</em></a><em>.</em></p>
</blockquote>
<p>Tu equipo de TI son expertos en migración e implementación, pero no son adivinos. Por eso, nuestro equipo técnico elabora un plan de migración para ellos en forma de una lista de verificación fácil de seguir. Además, <strong>reciben soporte personalizado</strong> y constante de uno de nuestros técnicos durante todo el proceso para resolver cualquier duda y brindar la ayuda necesaria. </p>
<h3 class="wp-block-heading" id="anticipamos-posibles-problemas-antes-de-que-se-conviertan-en-algo-serio">Anticipamos posibles problemas antes de que se conviertan en algo serio.</h3>
<p>Gracias a nuestra experiencia en migraciones tecnológicas, nuestros plazos son eficientes y realistas. Esta experiencia también nos permite anticiparnos a los problemas. Como hemos hecho esto muchas veces para tantas empresas, podemos identificar y<strong> resolver posibles inconvenientes antes de que se conviertan en un problema</strong>. Cualquier obstáculo que amenace con descarrilar la migración, lo resolveremos. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong><em>⭐⭐⭐⭐⭐ </em></strong></p>
<p><em>“a plataforma es muy fácil de usar y,</em><strong><em> si surge algún problema, su equipo de soporte lo soluciona rápidamente</em></strong><em>.” </em> </p>
<p><em>— Mid-market retailer and Insider One partner; </em><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-7145566" target="_blank" rel="noreferrer noopener nofollow"><em>lee la reseña completa..</em></a></p>
</blockquote>
<h2 class="wp-block-heading" id="insider-one-te-ayuda-a-ser-mas-resiliente-y-a-obtener-mejores-resultados">Insider One te ayuda a ser más resiliente y a obtener mejores resultados</h2>
<p>Muchos marketers de grandes empresas están frustrados. Han invertido cada vez más en soluciones martech, pero los resultados no justifican el gasto. La clave está en dar un paso atrás y pensar estratégicamente en la mejor solución a corto y largo plazo. Pista: no se trata de seguir acumulando más herramientas ni de continuar como hasta ahora. </p>
<p>Un stack tecnológico inflado con soluciones aisladas ya no es viable en una economía incierta donde la eficiencia es más crucial que nunca.</p>
<p>En Insider One, <a href="https://insiderone.com/es/resources/?asset-type=case-studies" target="_blank" rel="noreferrer noopener">hemos colaborado</a> con algunas de las marcas de eCommerce y digitales más influyentes del mundo, ayudándolas a <strong>consolidar su stack tecnológico</strong> y a ofrecer <strong>una experiencia de cliente realmente personalizada</strong>. Podemos hacer lo mismo por ti. Disfrutarás de: </p>
<ul class="wp-block-list">
<li>Una visión unificada y potente de tus clientes. </li>
<li>Acceso a más canales y herramientas intuitivas para lanzar campañas y llegar a tus clientes ideales en el momento justo. </li>
<li><strong>Clientes más felices y comprometidos</strong>, que gastan más contigo y recomiendan tu marca a sus amigos. </li>
</ul>
<p>Es cierto: <em>puedes </em><strong> puedes reducir tu gasto en martech y tener clientes más felices</strong>. <a href="https://www.g2.com/products/insider-insider/reviews#reviews" target="_blank" rel="noreferrer noopener nofollow">Lee nuestras reseñas</a> en G2 para obtener aún más pruebas.</p>
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VP Marketing, Brand and Communications </p>
<p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.</p>
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