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1 <h2>INVITE - ONLY</h2>

2 <h2>AI × Data × OMO for Retail Transformation</h2>

3 JUNE 19, 2025 | 15:00 PM EST | Oracle SYSTEMS HK

4 Co-hosted by Insider × Oracle, this Industry Expert Exchange gathers C-level leaders and digital transformation executives to explore how AI, Data, and OMO integration drives the next wave of operational growth.  Featuring a fireside session with SaSa’s eCcommerce Director, sharing actionable insights on unifying online and offline retail channels.

5 <h2>Insider is Trusted by 1200+ Top Brands & Hyper-Growth Companies</h2>

6 Insider is the preferred growth partner for more than 1,200+ powerhouse brands worldwide helping marketers connect data across channels, predict future behavior with AI and individualize multi-channel experiences from a single platform-with the fastest time to value.

7 <h2>Oracle NetSuite is Trusted by 41,000+ Global Brands  & High-Growth Businesses</h2>

8 Oracle NetSuite is the world’s leading cloud ERP solution, powering growth for over 41,000+ organizations across 200+ countries and territories. From financials and inventory to CRM and ecommerce, NetSuite enables brands to manage and scale their operations on one unified, AI-powered platform.

9 Agenda

10 14:00 - 15:00

11 Registration

12 Please provide your business cards at check-in

13 15:00 - 15:15

14 Opening Keynote: Why AI × Data × OMO Is Now Business-Critical

15 Ronald Lee, General Manager, Oracle NetSuiteSherman Wu, Managing Director, Insider HK & CN & TW

16 15:15 - 15:45

17 Case Study + Live Demo: AI-Powered Brand Growth & Predictive Journeys

18 Dillin Chen, Insider Enterprise ConsultantJerry Chen, Insider Solution Consultant

19 15:45 - 16:05

20 Brand Experience Sharing: SASA’s OMO Best Practices

21 Hong Li, SaSa eCommerce Director

22 16:15 - 16:45

23 Live Demo: From Global Ops & Finance to AI-Powered Growth Insights

24 Alvin Leung, Oracle NetSuite Principal Solution Consultant

25 16:45 - 18:00

26 Closing & Mocktail DIY × Networking

27 Betty Wu, Insider Senior Digital Growth Consultant (and surprise guest mixologist!)

28 Fireside Chat | SaSa OMO Experience Sharing,

29 In this exclusive fireside chat, Hong Li - eCommerce Director of SaSa - will share how SaSa is evolving its OMO strategy to meet the expectations of today’s connected consumers.You’ll hear firsthand how the brand:

30 <ul><li>Reimagined its OMO journey across online and offline channels.</li>

31 <li>Leveraged Insider’s AI-powered platform to increase campaign effectiveness and personalize customer engagement.</li>

32 <li>Improved operational agility and enhanced data-driven decision making.</li>

33 <li>Discover how SaSa is staying ahead of the curve by integrating AI, data, and OMO - and what lessons your team can take away from their transformation.</li>

34 </ul>About Hong Li ,

35 Hong Li is the Director of eCommerce at Sa Sa International Holdings, leading OMO strategy across Hong Kong, cross-border (Go-China), and global markets. With over 15 years of experience in digital transformation, his expertise spans UI/UX, integrated marketing, member growth, and platform operations.

36 He received the HKRMA Smart Retail Talent Award - Grand Prize for E-commerce Specialist, and is the founder of DACW, a creative consultancy serving clients like Alibaba Hong Kong, CUHK, and the Asia Contemporary Art Show.

37 About Sasa.com,

38 SaSa has expanded its online channels to offer global beauty products and 24/7 shopping, engaging customers through its eShop, third-party platforms, social commerce, and physical stores. The SaSa HK eShop supports Buy Online, Pick-up In-Store (BOPIS) for Hong Kong and Macau customers, enabling a seamless OMO experience.

39 Since Q3 2024, the SaSa HK App and Mini Program have grown into million-member reward platforms, powered by a CDP project that unifies online and offline member data across Hong Kong and Macau SARs.

40 Fireside Chat | SaSa OMO Experience Sharing

41 About Hong Li

42 About Sasa.com

43 <h2>#1 AI-native Omnichannel Experience and Customer Engagement Platform</h2>

44 Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.