Rivalry2

Familhão Boosts Payment Page CVR by 15% with Insider One
2026-03-06 00:37 Diff
https://useinsider.com/case-studies/familhao/
uplift in payment page CVR
increase in marketing ops efficiency
Familhão is a leading financial services platform based in Brazil, known for its innovative approach to customer experience and seamless journeys. The brand empowers millions of users across Brazil, connecting families with essential payment and financial solutions through a robust, omni-channel digital presence.
uplift in payment page CVR
Familhão will extend personalization and real-time marketing into WhatsApp, using Insider One to deepen journey orchestration and amplify loyalty, conversion, and lifetime value.
Familhão’s favourite feature is Insider One’s Seamless API Integration, which enables fast, no-code connections with other systems and accelerates campaign orchestration. This agility allows their team to launch personalized journeys at scale and achieve measurable CVR growth.
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<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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.elementor-kit-960{--e-global-color-primary:#6EC1E4;--e-global-color-secondary:#54595F;--e-global-color-text:#7A7A7A;--e-global-color-accent:#61CE70;--e-global-color-ba76b60:#F6F9FC;--e-global-color-d5a3a31:#051235;--e-global-color-3b67f95:#FFB19D;--e-global-color-b1438ce:#FFFFFF;--e-global-color-c875cf4:#F9FF79;--e-global-typography-primary-font-family:"Figtree";--e-global-typography-primary-font-size:18px;--e-global-typography-primary-font-weight:500;--e-global-typography-primary-line-height:1.5em;--e-global-typography-secondary-font-family:"Roboto Slab";--e-global-typography-secondary-font-weight:400;--e-global-typography-text-font-family:"Roboto";--e-global-typography-text-font-weight:400;--e-global-typography-accent-font-family:"Roboto";--e-global-typography-accent-font-weight:500;--e-global-typography-b1103e1-font-family:"Gilroy";--e-global-typography-b1103e1-font-size:20px;--e-global-typography-b1103e1-line-height:1.47em;}.elementor-kit-960 e-page-transition{background-color:#FFBC7D;}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1140px;}.e-con{--container-max-width:1140px;}.elementor-widget:not(:last-child){margin-block-end:20px;}.elementor-element{--widgets-spacing:20px 20px;}{}h1.entry-title{display:var(--page-title-display);}@media(max-width:1024px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:1024px;}.e-con{--container-max-width:1024px;}}@media(max-width:767px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:767px;}.e-con{--container-max-width:767px;}}/* Start custom CSS */@media (min-width: 1024px) and (max-width: 1310px) {
    .container{
        max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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}
@font-face {
	font-family: 'Gilroy';
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	font-weight: 100;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
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@font-face {
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	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
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	font-style: normal;
	font-weight: 500;
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	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
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@font-face {
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	font-weight: 800;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
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}
@font-face {
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	font-weight: 900;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
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@font-face {
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	font-style: normal;
	font-weight: 600;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
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}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
.elementor-587031 .elementor-element.elementor-element-5cf704a{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:10px 10px;--background-transition:0.3s;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:140px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-587031 .elementor-element.elementor-element-5cf704a:not(.elementor-motion-effects-element-type-background), .elementor-587031 .elementor-element.elementor-element-5cf704a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#EFEBE4;}.elementor-587031 .elementor-element.elementor-element-5cf704a, .elementor-587031 .elementor-element.elementor-element-5cf704a::before{--border-transition:0.3s;}.elementor-587031 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}
	
	
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}	

	.cli-bar-btn_container{
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.cli-bar-btn_container a{
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}

#resources-post-slider{
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}



.cli-bar-message {
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}
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}
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}
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}
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}
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	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

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box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
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div#cookie-law-info-bar {
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}
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}
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a#wt-cli-settings-btn {
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}
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}
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}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
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No delay</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Discover the power of WhatsApp for business">Discover the power of WhatsApp for business</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="60+ templates for seamless SMS marketing">60+ templates for seamless SMS marketing</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Learn how to put your customer data into action">Learn how to put your customer data into action</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTHER RESOURCES</h3></div><ul><li class=""><a class="" href="/case-studies" target=""><span data-text="Case Studies"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Case Studies</span></a></li><li class=""><a class="" href="/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-Books &amp; Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-Books &amp; Guides</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glossary"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossary</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="587031" class="elementor elementor-587031" data-elementor-post-type="case-studies">
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													<img decoding="async" width="400" height="106" src="https://insiderone.com/assets/media/2026/03/logo_familhao.png" class="attachment-full size-full wp-image-587034" alt="" srcset="https://insiderone.com/assets/media/2026/03/logo_familhao.png 400w, https://insiderone.com/assets/media/2026/03/logo_familhao-300x80.png 300w" sizes="(max-width: 400px) 100vw, 400px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Success Story</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Familhão, Brazil’s leading financial services platform, raises payment page CVR by 15% in peak periods after switching from Oracle to Insider One</h1>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Architect</h6>		</div>
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				<div class="elementor-element elementor-element-96e0d03 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="96e0d03" data-element_type="widget" data-widget_type="heading.default">
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			<h6 class="elementor-heading-title elementor-size-default">Predictive Audience</h6>		</div>
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				<div class="elementor-element elementor-element-42d24e4 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="42d24e4" data-element_type="widget" data-widget_type="heading.default">
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			<h6 class="elementor-heading-title elementor-size-default">Web Push</h6>		</div>
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													<img fetchpriority="high" decoding="async" width="910" height="960" src="https://insiderone.com/assets/media/2026/03/hero_familhao.png" class="attachment-full size-full wp-image-587038" alt="" srcset="https://insiderone.com/assets/media/2026/03/hero_familhao.png 910w, https://insiderone.com/assets/media/2026/03/hero_familhao-284x300.png 284w, https://insiderone.com/assets/media/2026/03/hero_familhao-768x810.png 768w" sizes="(max-width: 910px) 100vw, 910px" />													</div>
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					<div class="e-con-inner">
		<div class="elementor-element elementor-element-0d0198f e-con-full e-flex e-con e-child" data-id="0d0198f" data-element_type="container">
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				<div class="elementor-element elementor-element-b813160 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="b813160" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>15%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-93c458b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="93c458b" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>uplift in payment page CVR</p>						</div>
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				<div class="elementor-element elementor-element-ac71ac0 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="ac71ac0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>90%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6e5dddf elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="6e5dddf" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>increase in marketing ops efficiency</p>						</div>
				</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Industry</p>						</div>
				</div>
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							<p>Financial Services</p>						</div>
				</div>
				<div class="elementor-element elementor-element-798cd0b elementor-widget elementor-widget-text-editor" data-id="798cd0b" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Themes</p>						</div>
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							<p>Cart Recovery<br />Efficiency Gains<br />Migration</p>						</div>
				</div>
				<div class="elementor-element elementor-element-749b5a4 elementor-widget elementor-widget-text-editor" data-id="749b5a4" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Channels</p>						</div>
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				<div class="elementor-element elementor-element-f64a6e9 elementor-widget elementor-widget-text-editor" data-id="f64a6e9" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Web Personalization<br />Web Push<br />Email<br />App Personalization</p>						</div>
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				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Tools</p>						</div>
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				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web Personalization<br />Web Push<br />Email<br />App Personalization<br />Architect<br />CDP<br />Predictive Audience</p>						</div>
				</div>
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						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="73" height="73" src="https://insiderone.com/assets/media/2026/01/quotation.svg" class="attachment-full size-full wp-image-580268" alt="" />													</div>
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				<div class="elementor-widget-container">
							<p>“Switching from Oracle to Insider One was transformational for Familhão. In just two months, our migration was completed and our team hit the ground running, achieving a 15% payment page CVR uplift on recovery journeys and increasing marketing operations efficiency by 90%. Insider One’s intuitive technology powers personalized automation at scale, while Lima Consulting Group’s strategic support enabled rapid digital maturity and lasting gains. Now, every campaign is data-driven and delivers measurable ROI.”</p>						</div>
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				<div class="elementor-element elementor-element-c7e5282 elementor-widget elementor-widget-text-editor" data-id="c7e5282" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Marcos Caringi,</strong><br />Marketing Communication Executive</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d86168f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="d86168f" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="400" height="106" src="https://insiderone.com/assets/media/2026/03/logo_familhao.png" class="attachment-full size-full wp-image-587034" alt="" srcset="https://insiderone.com/assets/media/2026/03/logo_familhao.png 400w, https://insiderone.com/assets/media/2026/03/logo_familhao-300x80.png 300w" sizes="(max-width: 400px) 100vw, 400px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Executive summary</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Familhão partnered with Insider One and Lima Consulting Group to unify their martech stack, consolidate fragmented tools, and drive revenue with advanced segmentation and personalized recovery journeys. Using Architect, Predictive Audience, and Web Push, Familhão created impactful automated flows that lifted payment page CVR by up to 15% in peak periods, recovered abandoned revenue, and streamlined campaign activation from days to minutes. The migration, executed in just two months, replaced Oracle and reduced the marketing operations team size by 90%. Insider One’s intuitive CDP and Lima’s digital maturity-driven approach enabled Familhão to run powerful omnichannel campaigns with surprising speed and cost efficiency, proving the platform’s value in financial services.</p>						</div>
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							<p>About Familhão</p>						</div>
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				<div class="elementor-element elementor-element-bc5a11d elementor-widget elementor-widget-text-editor" data-id="bc5a11d" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Familhão is a leading financial services platform based in Brazil, known for its innovative approach to customer experience and seamless journeys. The brand empowers millions of users across Brazil, connecting families with essential payment and financial solutions through a robust, omni-channel digital presence.</p>						</div>
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													<img loading="lazy" decoding="async" width="1090" height="805" src="https://insiderone.com/assets/media/2026/03/about_familhao.png" class="attachment-full size-full wp-image-587033" alt="" srcset="https://insiderone.com/assets/media/2026/03/about_familhao.png 1090w, https://insiderone.com/assets/media/2026/03/about_familhao-300x222.png 300w, https://insiderone.com/assets/media/2026/03/about_familhao-1024x756.png 1024w, https://insiderone.com/assets/media/2026/03/about_familhao-768x567.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-e151501 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e151501" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42df2f6" data-id="42df2f6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c5cc12c elementor-widget elementor-widget-text-editor" data-id="c5cc12c" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Why Insider One?</p>						</div>
				</div>
				<div class="elementor-element elementor-element-cf60ee9 elementor-widget elementor-widget-text-editor" data-id="cf60ee9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Familhão selected Insider One for its real-time segmentation capabilities, active data collection, and complete autonomy over campaign creation, eliminating the need to involve technical teams or manage tickets. The seamless migration from Oracle, supported by structured onboarding and Lima Consulting Group’s strategic guidance, allowed Familhão to unify their fragmented stack and go live in just two months, even while still contracted to the previous provider. Insider One’s powerful solutions enabled the brand to transition to a lean, strategy-focused operation, replacing three separate platforms, optimized team performance and efficiency, and accelerating results. Immediate business impact and ongoing support made Insider One the partner of choice for Familhão’s digital growth.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-5e20ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e20ea5" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
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						<div class="elementor-element elementor-element-549bc2b elementor-widget elementor-widget-heading" data-id="549bc2b" data-element_type="widget" data-widget_type="heading.default">
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			<h6 class="elementor-heading-title elementor-size-default">success story #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-7d08a3f elementor-widget elementor-widget-text-editor" data-id="7d08a3f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Payment page recovery with Architect</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3a3d930 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3a3d930" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1992" height="822" src="https://insiderone.com/assets/media/2026/03/mobil.png" class="attachment-full size-full wp-image-587058" alt="" srcset="https://insiderone.com/assets/media/2026/03/mobil.png 1992w, https://insiderone.com/assets/media/2026/03/mobil-300x124.png 300w, https://insiderone.com/assets/media/2026/03/mobil-1024x423.png 1024w, https://insiderone.com/assets/media/2026/03/mobil-768x317.png 768w" sizes="(max-width: 1992px) 100vw, 1992px" />													</div>
				</div>
				<div class="elementor-element elementor-element-a7e075c elementor-widget elementor-widget-text-editor" data-id="a7e075c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3a6a494 elementor-widget elementor-widget-text-editor" data-id="3a6a494" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Familhão’s funnel was strong, but the brand saw high abandonment on the payment page, missing conversions from high-intent customers. The team needed a solution to re-engage these users with minimal operational effort.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-70fdedd elementor-widget elementor-widget-text-editor" data-id="70fdedd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5085723 elementor-widget elementor-widget-text-editor" data-id="5085723" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>With Insider One’s Architect, Familhão built targeted recovery flows in minutes, leveraging behavioral segmentation to deliver personalized messages via web push and email. This approach accelerated revenue recovery from abandoned checkouts by re-engaging high-intent users at the right moment. With contextual, personalized messaging tailored to user behavior, Familhão optimized the experience for every customer segment. Lima Consulting Group helped identify the payment step as the critical drop-off point, aligning strategy and activating automated journeys based on real-time data and precise targeting.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-0109bc4 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="0109bc4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2560" height="740" src="https://insiderone.com/assets/media/2026/03/success_familhao-scaled.png" class="attachment-full size-full wp-image-587045" alt="" srcset="https://insiderone.com/assets/media/2026/03/success_familhao-scaled.png 2560w, https://insiderone.com/assets/media/2026/03/success_familhao-300x87.png 300w, https://insiderone.com/assets/media/2026/03/success_familhao-1024x296.png 1024w, https://insiderone.com/assets/media/2026/03/success_familhao-768x222.png 768w" sizes="(max-width: 2560px) 100vw, 2560px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-55846e0 e-flex e-con-boxed e-con e-parent" data-id="55846e0" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-6262970 elementor-widget elementor-widget-text-editor" data-id="6262970" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>						</div>
				</div>
		<div class="elementor-element elementor-element-a93b616 e-con-full e-flex e-con e-child" data-id="a93b616" data-element_type="container">
		<div class="elementor-element elementor-element-37ab456 e-con-full e-flex e-con e-child" data-id="37ab456" data-element_type="container">
				<div class="elementor-element elementor-element-c9a1eea elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c9a1eea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>15%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d5dfcc5 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="d5dfcc5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>uplift in payment page CVR</p>						</div>
				</div>
				</div>
				<div class="elementor-element elementor-element-707d74d elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="707d74d" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="55" src="https://insiderone.com/assets/media/2026/01/line.png" class="attachment-full size-full wp-image-579837" alt="" />													</div>
				</div>
		<div class="elementor-element elementor-element-d51694e e-con-full e-flex e-con e-child" data-id="d51694e" data-element_type="container">
				<div class="elementor-element elementor-element-cdd2e8d elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="cdd2e8d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Accelerated</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ea3751e elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="ea3751e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>campaign launch</p>						</div>
				</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4919841 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4919841" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-438c94f" data-id="438c94f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e6afadd elementor-widget elementor-widget-heading" data-id="e6afadd" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">success story #2</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-c2c02cc elementor-widget elementor-widget-text-editor" data-id="c2c02cc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Optimizing campaign performance <br />Consolidating and automating martech <br />with Insider One CDP</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ede7ed9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="ede7ed9" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1917" height="900" src="https://insiderone.com/assets/media/2026/03/success2_familhao.png" class="attachment-full size-full wp-image-587046" alt="" srcset="https://insiderone.com/assets/media/2026/03/success2_familhao.png 1917w, https://insiderone.com/assets/media/2026/03/success2_familhao-300x141.png 300w, https://insiderone.com/assets/media/2026/03/success2_familhao-1024x481.png 1024w, https://insiderone.com/assets/media/2026/03/success2_familhao-768x361.png 768w" sizes="(max-width: 1917px) 100vw, 1917px" />													</div>
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				<div class="elementor-element elementor-element-e7e42f9 elementor-widget elementor-widget-text-editor" data-id="e7e42f9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-cce28b8 elementor-widget elementor-widget-text-editor" data-id="cce28b8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Familhão struggled with high costs and operational complexity from using multiple fragmented martech tools, requiring a large team for campaign management and segmentation.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-282dfe0 elementor-widget elementor-widget-text-editor" data-id="282dfe0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-baab02b elementor-widget elementor-widget-text-editor" data-id="baab02b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>nsider One provided an integrated CDP that replaced at least three separate platforms, driving significant financial and operational efficiency gains through consolidation. Advanced segmentation, predictive recommendations, and one-click journey automation allowed Familhão to streamline processes, accelerate campaign execution, and reduce costs. With Lima Consulting Group’s guidance, Familhão restructured their operations for greater autonomy and agility, building a lean, high-performing marketing structure powered by strategic, data-driven campaigns.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5cec8 elementor-hidden-mobile elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="3f5cec8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1917" height="900" src="https://insiderone.com/assets/media/2026/03/success2_familhao.png" class="attachment-full size-full wp-image-587046" alt="" srcset="https://insiderone.com/assets/media/2026/03/success2_familhao.png 1917w, https://insiderone.com/assets/media/2026/03/success2_familhao-300x141.png 300w, https://insiderone.com/assets/media/2026/03/success2_familhao-1024x481.png 1024w, https://insiderone.com/assets/media/2026/03/success2_familhao-768x361.png 768w" sizes="(max-width: 1917px) 100vw, 1917px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d73901e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="d73901e" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-269ebbe" data-id="269ebbe" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
				<div class="elementor-element elementor-element-afc8238 e-flex e-con-boxed e-con e-parent" data-id="afc8238" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-4c27f5d elementor-widget elementor-widget-text-editor" data-id="4c27f5d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>						</div>
				</div>
		<div class="elementor-element elementor-element-f55fa4f e-con-full e-flex e-con e-child" data-id="f55fa4f" data-element_type="container">
		<div class="elementor-element elementor-element-867f05b e-con-full e-flex e-con e-child" data-id="867f05b" data-element_type="container">
				<div class="elementor-element elementor-element-185578d elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="185578d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>90%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-da55188 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="da55188" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>increase in marketing ops efficiency</p>						</div>
				</div>
				</div>
				</div>
					</div>
				</div>
					</div>
		</div>
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
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                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
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