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Original
2026-01-01
Modified
2026-02-01
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<p>Building data-driven customer journeys to achieve increase more than 160% increase in CVR</p>
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<p>Building data-driven customer journeys to achieve increase more than 160% increase in CVR</p>
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<p>Guardian’s website had a high drop-off and cart abandonment rate, with many customers never completing their order. Guardian was looking for an innovative, data-driven solution to encourage customers to return and complete their purchase. </p>
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<p>Guardian’s website had a high drop-off and cart abandonment rate, with many customers never completing their order. Guardian was looking for an innovative, data-driven solution to encourage customers to return and complete their purchase. </p>
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<p>By unifying all customer data within Insider’s CDP, Guardian was able to leverage information about abandoned carts to send highly personalized re-engagement emails. Using<strong>Architect</strong>, Insider’s cross-channel orchestration tool, Guardian targeted shoppers who had left the site without checking out. The team sent AI-powered reminder emails about the products left in their cart, encouraging them to return and complete their purchase-sometimes with a personalized discount to entice them back.</p>
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<p>By unifying all customer data within Insider’s CDP, Guardian was able to leverage information about abandoned carts to send highly personalized re-engagement emails. Using<strong>Architect</strong>, Insider’s cross-channel orchestration tool, Guardian targeted shoppers who had left the site without checking out. The team sent AI-powered reminder emails about the products left in their cart, encouraging them to return and complete their purchase-sometimes with a personalized discount to entice them back.</p>
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<p>With Insider’s Web Suite, Guardian was able to deliver personalized coupons and messages to its audience based on their previous browsing history, actions, and online behavior. By tailoring each online experience and discount code based on products the user had previously expressed interest in, customers were more likely to convert because the experience was now relevant to them.</p>
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<p>With Insider’s Web Suite, Guardian was able to deliver personalized coupons and messages to its audience based on their previous browsing history, actions, and online behavior. By tailoring each online experience and discount code based on products the user had previously expressed interest in, customers were more likely to convert because the experience was now relevant to them.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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