<!DOCTYPE html>
<html class="no-js" lang="fr">
<head>
<meta charset="UTF-8">
<meta http-equiv="x-ua-compatible" content="ie=edge">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no">
<link fetchpriority="high" rel="apple-touch-icon" sizes="192x192" href="https://insiderone.com/assets/favicon.png">
<link rel="icon" type="image/png" sizes="192x192" href="https://insiderone.com/assets/favicon.png">
<link fetchpriority="high" rel="icon" type="image/png" sizes="32x32" href="https://insiderone.com/assets/favicon.png">
<link fetchpriority="high" rel="icon" type="image/png" sizes="16x16" href="https://insiderone.com/assets/favicon.png">
<link rel="manifest" href="https://insiderone.com/assets/img/fav/site.webmanifest">
<link rel="mask-icon" href="https://insiderone.com/assets/img/fav/safari-pinned-tab.svg" color="#18181B">
<meta name="msapplication-TileColor" content="#18181B">
<meta name="theme-color" content="#18181B">
<meta http-equiv="x-dns-prefetch-control" content="on">
<link rel="dns-prefetch" href="//secure.gravatar.com">
<!--<link rel="dns-prefetch" href="//fonts.googleapis.com">-->
<link rel="dns-prefetch" href="//snap.licdn.com">
<link rel="dns-prefetch" href="//connect.facebook.net">
<link rel="dns-prefetch" href="//js.hs-analytics.net">
<link rel="dns-prefetch" href="//js.hsadspixel.net">
<link rel="dns-prefetch" href="//js.hscollectedforms.net">
<link rel="dns-prefetch" href="//js.hs-banner.com">
<link rel="dns-prefetch" href="//www.googletagmanager.com">
<link rel="dns-prefetch" href="//www.google-analytics.com">
<link rel="dns-prefetch" href="//googleads.g.doubleclick.net">
<link rel="dns-prefetch" href="//client.prod.mplat-ppcprotect.com">
<link rel="dns-prefetch" href="//js.hs-scripts.com">
<link rel="dns-prefetch" href="//js.hsforms.net">
<link rel="dns-prefetch" href="//useinsidercom.api.useinsider.com">
<link rel="dns-prefetch" href="//secure.iron0walk.com">
<link rel="stylesheet" href="https://insiderone.com/wp-content/themes/insiderone/font-loader.css">
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/red-hat-display-v21-latin_latin-ext-regular.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/red-hat-display-v21-latin_latin-ext-500.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/red-hat-display-v21-latin_latin-ext-600.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/red-hat-display-v21-latin_latin-ext-700.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/figtree-v9-latin_latin-ext-regular.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/figtree-v9-latin_latin-ext-500.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/figtree-v9-latin_latin-ext-600.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="https://insiderone.com/wp-content/themes/insiderone/assets/fonts/figtree-v9-latin_latin-ext-700.woff2" as="font" type="font/woff2" crossorigin>
<!-- Preloads End -->
<script>
document.addEventListener("DOMContentLoaded", function() {
let links = document.querySelectorAll('.dropdown-item.d-flex.align-items-center');
links.forEach(link => {
if (link.querySelector('.wpml-ls-native[lang="ru"], .wpml-ls-native[lang="vi"]')) {
link.remove();
}
});
});
</script>
<!--<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,300..900;1,300..900&family=Noto+Sans:ital,wght@0,100..900;1,100..900&family=Red+Hat+Display:ital,wght@0,300..900;1,300..900&display=swap" rel="stylesheet">-->
<style type="text/css" media="all" id="critical-css">
@charset "UTF-8";*,::after,::before,input[type="checkbox"]{box-sizing:border-box}.navbar,.row{-ms-flex-wrap:wrap}.btn,body{color:#7e8e9b}.btn,img,svg{vertical-align:middle}.dropdown-item,.dropdown-toggle,.navbar-brand{white-space:nowrap}[class^="icon-"],body,html{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}@font-face{font-family:icomoon;src:url(https://insiderone.com/assets/font/icomoon.eot?4v6n5h);src:url(https://insiderone.com/assets/font/icomoon.eot?4v6n5h#iefix) format("embedded-opentype"),url(https://insiderone.com/assets/font/icomoon.ttf?4v6n5h) format("truetype"),url(https://insiderone.com/assets/font/icomoon.woff?4v6n5h) format("woff"),url(https://insiderone.com/assets/font/icomoon.svg?4v6n5h#icomoon) format("svg");font-weight:400;font-style:normal;font-display:block}[class^="icon-"]{font-family:icomoon!important;speak:never;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1}.icon-announce:before{content:"\e914"}.icon-play:before{content:"\e910"}.icon-app:before{content:"\e927"}.icon-arrow-left:before{content:"\e928"}.icon-arrow-right:before{content:"\e929"}.icon-dropdown:before{content:"\e92c"}.icon-fb:before{content:"\e92d"}.icon-ig:before{content:"\e92e"}.icon-in:before{content:"\e92f"}.icon-lang:before{content:"\e930"}.icon-mail:before{content:"\e932"}.icon-message:before{content:"\e933"}.icon-notice:before{content:"\e934"}.icon-tw:before{content:"\e935"}.icon-world:before{content:"\e936"}.icon-ads:before{content:"\e937";color:#4edcce}:root{--blue:#2047ed;--navyblue:#051236;--indigo:#6610f2;--purple:#6f42c1;--pink:#fccbbe;--red:#dc3545;--orange:#fe3824;--yellow:#faff79;--green:#28a745;--teal:#20c997;--cyan:#4edcce;--white:#fff;--gray:#41444b;--gray-dark:#343a40;--primary:#4edcce;--secondary:#41444b;--success:#28a745;--info:#4edcce;--warning:#faff79;--danger:#dc3545;--light:#f8f9fa;--dark:#1a1a1d;--breakpoint-xs:0;--breakpoint-sm:576px;--breakpoint-md:768px;--breakpoint-lg:1024px;--breakpoint-xl:1310px;--font-family-sans-serif:"Figtree", Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol",
"Noto Color Emoji";--font-family-monospace:SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace}html{font-family:sans-serif;line-height:1.15;-webkit-text-size-adjust:100%;scroll-behavior:smooth}.dropdown-menu.show,.nav-link,nav,section{display:block}body{margin:0;font-family:Figtree,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji;font-size:1.375rem;font-weight:400;line-height:1.5;text-align:left;background-color:#fff}.btn,a{background-color:#fff0}p,ul{margin-top:0;margin-bottom:1rem}.form-check-label,ul ul{margin-bottom:0}a{color:#4edcce;text-decoration:none}img{border-style:none}svg{overflow:hidden}table{border-collapse:collapse}th{text-align:inherit}label{display:inline-block;margin-bottom:.5rem}button{border-radius:0;text-transform:none}button,input{margin:0;font-family:inherit;font-size:inherit;line-height:inherit;overflow:visible}[type="button"],button{-webkit-appearance:button}[type="button"]::-moz-focus-inner,button::-moz-focus-inner{padding:0;border-style:none}input[type="checkbox"]{padding:0}::-webkit-file-upload-button{font:inherit;-webkit-appearance:button}.btn,.btn-sm{font-size:1.125rem}h1,h3,h4,h5,h6{margin-top:0;margin-bottom:2.25rem;font-weight:700;line-height:1.2;color:#051236}h1{font-size:4.686rem}h3{font-size:3.124rem}h4{font-size:2.37462rem}h5{font-size:1.49875rem}.dropdown-menu,h6{font-size:1.375rem}small{font-size:80%;font-weight:400}.container,.container-fluid{width:100%;padding-right:15px;padding-left:15px;margin-right:auto;margin-left:auto}@media (min-width:576px){.container{max-width:540px}}@media (min-width:768px){.container{max-width:720px}.col-md-10{-ms-flex:0 0 83.33333%;flex:0 0 83.33333%;max-width:83.33333%}.justify-content-md-center{-ms-flex-pack:center!important;justify-content:center!important}}@media (min-width:1024px){.container{max-width:941px}.col-lg-4,.row-cols-lg-3>*{-ms-flex:0 0 33.33333%;flex:0 0 33.33333%;max-width:33.33333%}.col-lg-5{-ms-flex:0 0 41.66667%;flex:0 0 41.66667%;max-width:41.66667%}.col-lg-6{-ms-flex:0 0 50%;flex:0 0 50%;max-width:50%}.col-lg-8{-ms-flex:0 0 66.66667%;flex:0 0 66.66667%;max-width:66.66667%}.navbar-expand-lg{-ms-flex-flow:row nowrap;flex-flow:row nowrap;-ms-flex-pack:start;justify-content:flex-start}.navbar-expand-lg .navbar-nav{-ms-flex-direction:row;flex-direction:row}.navbar-expand-lg .navbar-nav .dropdown-menu{position:absolute}.navbar-expand-lg .navbar-nav .nav-link{padding-right:1.562rem;padding-left:1.562rem}.navbar-expand-lg>.container-fluid{-ms-flex-wrap:nowrap;flex-wrap:nowrap}.navbar-expand-lg .navbar-collapse{display:-ms-flexbox!important;display:flex!important;-ms-flex-preferred-size:auto;flex-basis:auto}.navbar-expand-lg .navbar-toggler{display:none}.modal-lg{max-width:800px}.d-lg-none{display:none!important}.d-lg-flex{display:-ms-flexbox!important;display:flex!important}.flex-lg-row{-ms-flex-direction:row!important;flex-direction:row!important}.mb-lg-0{margin-bottom:0!important}.pl-lg-0{padding-left:0!important}.py-lg-3{padding-top:1rem!important;padding-bottom:1rem!important}.pl-lg-5{padding-left:3rem!important}.text-lg-left{text-align:left!important}}.row{display:-ms-flexbox;display:flex;flex-wrap:wrap;margin-right:-15px;margin-left:-15px}.col,.col-10,.col-12,.col-2,.col-5,.col-7,.col-lg-4,.col-lg-5,.col-lg-6,.col-lg-8,.col-md-10{position:relative;width:100%;padding-right:15px;padding-left:15px}.col{-ms-flex-preferred-size:0;flex-basis:0%;-ms-flex-positive:1;flex-grow:1;max-width:100%}.col-12,.row-cols-1>*{-ms-flex:0 0 100%;flex:0 0 100%;max-width:100%}.col-2{-ms-flex:0 0 16.66667%;flex:0 0 16.66667%;max-width:16.66667%}.col-5{-ms-flex:0 0 41.66667%;flex:0 0 41.66667%;max-width:41.66667%}.col-7{-ms-flex:0 0 58.33333%;flex:0 0 58.33333%;max-width:58.33333%}.col-10{-ms-flex:0 0 83.33333%;flex:0 0 83.33333%;max-width:83.33333%}.btn{display:inline-block;font-weight:700;text-align:center;border:1px solid #fff0;border-radius:0}.btn-warning{color:#1a1a1d;background-color:#faff79;border-color:#faff79}.btn-link{font-weight:400;color:#4edcce;text-decoration:none}.btn-sm{padding:.25rem .5rem;line-height:1.5;border-radius:0}.fade:not(.show),.modal.video-modal .modal-dialog{opacity:0}#navigation .navbar-nav .nav-item .nav-link.lang:after,#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item:last-child:before,.collapse:not(.show),.dropdown .dropdown-toggle:after,.tab-content>.tab-pane{display:none}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item .menu-video-wrap,.dropdown,.tab-container.custom-tab .tab-content .tab-arrows{position:relative}.dropdown-toggle::after{display:inline-block;margin-left:.255em;vertical-align:.255em;content:"";border-top:.3em solid;border-right:.3em solid #fff0;border-bottom:0;border-left:.3em solid #fff0}.dropdown-menu{position:absolute;top:100%;left:0;z-index:1000;display:none;float:left;min-width:10rem;padding:.5rem 0;margin:.125rem 0 0;color:#7e8e9b;text-align:left;list-style:none;background-color:#fff;background-clip:padding-box;border:1px solid rgb(0 0 0 / .15);border-radius:0}.dropdown-item{display:block;width:100%;padding:.25rem 1.5rem;clear:both;font-weight:400;color:#1a1a1d;text-align:inherit;background-color:#fff0;border:0}.nav-link,.navbar{padding:.5rem 1rem}.navbar{position:relative;display:-ms-flexbox;display:flex;flex-wrap:wrap;-ms-flex-align:center;align-items:center;-ms-flex-pack:justify;justify-content:space-between}.navbar-nav,section#footer .social-menu a:first-child{padding-left:0}.navbar .container-fluid{display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;-ms-flex-align:center;align-items:center;-ms-flex-pack:justify;justify-content:space-between}.navbar-brand{display:inline-block;padding-top:.125rem;padding-bottom:.125rem;margin-right:1rem;font-size:1.875rem;line-height:inherit}.navbar-nav{display:-ms-flexbox;display:flex;-ms-flex-direction:column;flex-direction:column;margin-bottom:0;list-style:none}.navbar-nav .nav-link{padding-right:0;padding-left:0}.navbar-nav .dropdown-menu{position:static;float:none}.navbar-collapse{-ms-flex-preferred-size:100%;flex-basis:100%;-ms-flex-positive:1;flex-grow:1;-ms-flex-align:center;align-items:center}.navbar-toggler{padding:.25rem .75rem;font-size:1.875rem;line-height:1;background-color:#fff0;border:1px solid #fff0;border-radius:0}@media (max-width:1023.98px){.navbar-expand-lg>.container-fluid{padding-right:0;padding-left:0}}.navbar-light .navbar-brand{color:rgb(0 0 0 / .9)}.navbar-light .navbar-nav .nav-link{color:rgb(0 0 0 / .5)}.navbar-light .navbar-toggler{color:rgb(0 0 0 / .5);border-color:rgb(0 0 0 / .1)}.close{float:right;font-size:2.0625rem;font-weight:700;line-height:1;color:#000;text-shadow:0 1px 0 #fff;opacity:.5}.modal{position:fixed;top:0;left:0;display:none;width:100%;height:100%;overflow:hidden;outline:0}.modal-dialog{position:relative;width:auto;margin:.5rem}.modal.fade .modal-dialog{transform:translate(0,-50px)}.modal-content{position:relative;display:-ms-flexbox;display:flex;-ms-flex-direction:column;flex-direction:column;width:100%;background-color:#fff;background-clip:padding-box;border:1px solid rgb(0 0 0 / .2);border-radius:0;outline:0}.modal-body{position:relative;-ms-flex:1 1 auto;flex:1 1 auto;padding:1rem}@media (min-width:576px){.modal-dialog{max-width:500px;margin:1.75rem auto}}.rounded{border-radius:0!important}.d-none{display:none!important}.d-flex{display:-ms-flexbox!important;display:flex!important}.d-inline-flex{display:-ms-inline-flexbox!important;display:inline-flex!important}@media (min-width:1310px){.container{max-width:1200px}.d-xl-flex{display:-ms-flexbox!important;display:flex!important}}.flex-row{-ms-flex-direction:row!important;flex-direction:row!important}.flex-column{-ms-flex-direction:column!important;flex-direction:column!important}.flex-column-reverse{-ms-flex-direction:column-reverse!important;flex-direction:column-reverse!important}.flex-fill{-ms-flex:1 1 auto!important;flex:1 1 auto!important}.justify-content-start{-ms-flex-pack:start!important;justify-content:flex-start!important}.justify-content-center{-ms-flex-pack:center!important;justify-content:center!important}.justify-content-between{-ms-flex-pack:justify!important;justify-content:space-between!important}.align-items-center{-ms-flex-align:center!important;align-items:center!important}.align-self-start{-ms-flex-item-align:start!important;align-self:flex-start!important}.align-self-center{-ms-flex-item-align:center!important;-ms-grid-row-align:center!important;align-self:center!important}.fixed-top{position:fixed;top:0;right:0;left:0;z-index:1030}.w-100{width:100%!important}.h-100{height:100%!important}.mx-0{margin-right:0!important;margin-left:0!important}.mb-0{margin-bottom:0!important}.mt-3{margin-top:1rem!important}.mb-3{margin-bottom:1rem!important}.mt-4{margin-top:1.5rem!important}.mb-5{margin-bottom:3rem!important}.py-0{padding-top:0!important;padding-bottom:0!important}.pr-0,.px-0{padding-right:0!important}.pl-0,.px-0{padding-left:0!important}.pr-3{padding-right:1rem!important}.pl-3{padding-left:1rem!important}.mt-n4{margin-top:-1.5rem!important}.my-auto{margin-top:auto!important;margin-bottom:auto!important}.ml-auto{margin-left:auto!important}.text-nowrap{white-space:nowrap!important}.text-center{text-align:center!important}.text-white{color:#fff!important}.text-info{color:#4edcce!important}body,html{min-width:100%;min-height:100%;position:relative}section{padding:65px 0;position:relative;z-index:2;background:#fff}.btn{min-width:190px;padding:19px 32px;line-height:22px;-ms-flex-pack:center;justify-content:center}.btn.btn-sm{line-height:30px;padding:.375rem 2rem}.btn.btn-play{min-width:initial;width:98px;height:98px;padding:0;border-radius:100%;background:#faff79;color:#000;font-size:22px}.btn.btn-play i{margin-left:4px}.btn.btn-navy{background:#051236;color:#faff79}.btn.rounded{border-radius:40px!important}.btn.btn-link,section#channels .tab-pane a.btn-link{font-weight:700}.btn.btn-link i{margin-left:10px;font-size:10px}.dropdown .dropdown-toggle [class^="icon-"]{margin-right:10px}.dropdown .dropdown-toggle .icon-dropdown{margin-left:30px;margin-right:0;font-size:6px}.dropdown .dropdown-menu{padding:0;overflow:hidden;border:none;border-radius:20px;box-shadow:0 24px 54px rgb(0 0 0 / .07)}.dropdown .dropdown-menu .dropdown-item{padding:1rem 1.5rem;font-size:1rem}.modal .modal-dialog{height:100vh;margin:0 auto}.modal .modal-dialog a.close{width:40px;height:40px;display:block;position:absolute;right:-100px;top:-100px}.modal .modal-dialog a.close span{width:30px;height:2px;display:block;position:absolute;left:5px;top:19px;background:#faff79;transform:rotateZ(45deg)}.modal.video-modal .modal-content{border:none}.modal.video-modal .modal-body{padding:0;width:100%;height:450px}[data-animate="fade-in"]{position:relative;opacity:0}[data-animate="fade-in"][data-animate-way="bottom-top"]{top:18px}[data-animate="fade-in"][data-animate-way="top-bottom"]{bottom:18px}#main-head{width:100%;height:100vh;min-height:788px;padding:0;overflow:hidden;top:0;z-index:1}#main-head #main-head-canvas{width:100%;height:100%;position:absolute;top:0;left:0;display:block}#main-head #main-head-mobile{width:100%;height:100vh;background-repeat:no-repeat;background-position:center center;background-size:cover}#main-head #main-head-mobile .container,#main-head #main-head-mobile .row{height:100vh;position:relative}#main-head #main-head-mobile .container h1{margin-bottom:20px;font-size:70px}#main-head #main-head-mobile .container .btn{width:100%;line-height:40px}section#growth-focus #growth-slider .glide__bullets a{width:40px;height:40px;position:relative;background:0 0}section#channels .tab-pane{padding-top:100px}section#channels .just-img img{width:100%;max-width:100%}@media screen and (max-width:1440px){body{font-size:1.15rem}}@media screen and (max-width:1310px){#navigation .navbar-brand{margin-right:30px}#navigation .navbar-nav .nav-item .nav-link{padding-right:1rem;padding-left:1rem}h1{font-size:3rem}h3{font-size:2.2rem}h4{font-size:1.8rem}h5{font-size:1.4rem}#navigation .navbar-nav .nav-item .nav-link.dropdown-toggle:after{right:2px}}@media screen and (max-width:1310px) and (min-width:1280px){.container{max-width:1180px}}@media screen and (max-width:1310px) and (min-width:1024px){#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item{padding:20px 50px}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item h5{margin-bottom:0}}@media screen and (min-width:1025px){section#channels .tab-arrows{display:none!important}}@media screen and (max-width:1024px){#main-head #main-head-mobile .container h1{font-size:38px}section#channels .tab-pane{padding-top:40px;padding-bottom:50px}section#channels .tab-pane .just-img{padding-top:60px}h1{font-size:2.75rem}h3{font-size:2.1rem}h4{font-size:2rem}h5{font-size:1.1rem}#navigation .container-fluid{padding-top:26px;padding-bottom:26px}body.home-page #navigation .nav-bg{height:fit-content;height:-webkit-fit-content;min-width:fit-content;min-width:-webkit-fit-content}section#footer .social-menu{top:-100px}section#footer span.copyright{top:40px}.modal .modal-dialog{padding-left:30px;padding-right:30px}.modal .modal-dialog a.close{right:0}}@media screen and (max-width:1023px){#main-head{position:absolute}#navigation,#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-item.bg-blue{background:0 0}#navigation,#navigation .navbar-nav.overflow-y{overflow-y:auto}#navigation{padding-bottom:0!important}#navigation .container-fluid{height:100%;padding-bottom:0!important}#navigation .container-fluid a.navbar-brand{margin-bottom:1rem}#navigation .navbar-collapse{padding-top:65px;padding-bottom:0;-ms-flex-item-align:end;-ms-grid-row-align:end;align-self:end}#navigation .navbar-nav .nav-item.dropdown>a:after{width:10px;height:10px;content:"\e92b";display:block;position:absolute;top:38%;right:15px;font-family:icomoon!important;transform:rotate(90deg);font-size:10px;padding:0;margin:0;border:none;color:#051236}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item:before,#navigation .navbar-nav .nav-item.dropdown>a.lang:after{display:none}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu{width:100%;box-shadow:none}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item{padding:24px 0}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item .menu-item-icon{margin-left:0;margin-right:0;padding-left:0;padding-right:20px}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item h5{margin:0}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item .col-lg-4 h5{font-size:1rem;font-weight:400}#navigation .navbar-nav .nav-item.dropdown.mega-menu .dropdown-menu .dropdown-item.bg-blue a.text-yellow{color:#051236!important}#navigation .navbar-nav .nav-item.dropdown .dropdown-menu{box-shadow:none}#navigation .navbar-nav .channels{margin:1rem auto auto;padding:2rem 0;border-top:1px solid #e0e4ed;overflow-y:auto;width:calc(100% - 2rem)}#navigation .navbar-nav .channels h5{font-size:1.2rem;color:#4edcce}#navigation .navbar-nav .channels ul.dropdown-menu li.dropdown-item{padding:4px 0!important}#navigation .navbar-nav .channels ul.dropdown-menu li.dropdown-item a.soft{-ms-flex:0 0 100%!important;flex:0 0 100%!important;max-width:100%!important}#navigation .navbar-nav .channels ul.dropdown-menu li.dropdown-item a.soft span{font-size:.9rem;position:absolute;left:2.8rem}body.has-announce #navigation{margin-top:0}}@media screen and (max-width:768px){#main-head #main-head-mobile .container h1{max-width:75%;font-size:28px}#main-head #main-head-mobile .container p{max-width:65%;font-size:16px}#announce .announce-info{max-width:100%;padding:0 20px;overflow:hidden}#announce .announce-info span:last-child{white-space:nowrap}#announce .announce-detail img{max-height:8vh}h1{font-size:1.9rem}h3{font-size:1.6rem}h4{font-size:1.4rem}h5{font-size:1.1rem}section{padding:40px 0}.tab-container.custom-tab .tab-content .tab-arrows .tab-arrow--left{left:15px}.tab-container.custom-tab .tab-content .tab-arrows .tab-arrow--right{right:15px}}@media screen and (max-width:576px){#main-head #main-head-mobile .container h1{max-width:100%;font-size:28px;font-weight:900}#main-head #main-head-mobile .container p{max-width:100%}section#growth-focus #growth-slider .glide__slide p{font-size:21px}section#channels .tab-pane p{font-size:15px}section#channels .tab-pane .just-img{padding-top:50px}h1{font-size:1.9rem}h3{font-size:1.6rem}h4{font-size:1.4rem}h5{font-size:1.1rem}#announce .announce-detail a.close{right:15px}.btn.rounded{padding:.975rem 1rem}section#footer .social-menu{top:5px}.tab-container.custom-tab .tab-content .tab-arrows .tab-arrow{width:38px;height:38px}.tab-container.custom-tab .tab-content .tab-arrows .tab-arrow i[class^="icon-"]::before{font-size:7px}}#post-head>div>div>div.col-lg-6.col-12.blog-detail-right>div.container>div>a>img{object-fit:contain;object-position:bottom;height:auto}
</style>
<script type="text/javascript">
var stylesheet = document.createElement('link');
stylesheet.href = 'https://insiderone.com/assets/css/style-v100-f.css';
stylesheet.rel = 'stylesheet';
stylesheet.type = 'text/css';
document.getElementsByTagName('head')[0].appendChild(stylesheet);
</script>
<link href="https://insiderone.com/assets/css/temp-v9.css" rel="stylesheet" media="all">
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>
<link rel="alternate" hreflang="en" href="https://insiderone.com/glossary/conversational-sms-marketing/" />
<link rel="alternate" hreflang="fr" href="https://insiderone.com/fr/glossary/marketing-conversationnel-sms/" />
<link rel="alternate" hreflang="tw" href="https://insiderone.com/zh-hant/glossary/conversational-sms-marketing/" />
<link rel="alternate" hreflang="x-default" href="https://insiderone.com/glossary/conversational-sms-marketing/" />
<script>
window.dataLayer = window.dataLayer || [];
document.addEventListener("DOMContentLoaded", function() {
var finalSegment = 'Not Set';
var targetWidgets = [
'.insiderone-ghs-hero-banner-container',
'.insiderone-gmc-hero-banner-container',
'.insiderone-uplift-hero-banner-container'
];
if (document.querySelector(targetWidgets.join(','))) {
finalSegment = 'Event';
}
window.dataLayer.push({
'event': 'analytics_ready',
'post_type_custom': 'Glossary',
'post_segment': finalSegment,
'post_topic': 'Not Set'
});
});
</script>
<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.4) - https://yoast.com/wordpress/plugins/seo/ -->
<title>Qu'est-ce que le marketing conversationnel SMS ? | Insider</title>
<meta name="description" content="Le marketing conversationnel SMS permet des conversations texte bidirectionnelles en temps réel. Découvrez ses usages et en quoi il diffère des campagnes SMS traditionnelles à sens unique." />
<link rel="canonical" href="https://insiderone.com/fr/glossary/marketing-conversationnel-sms/" />
<meta property="og:locale" content="fr_FR" />
<meta property="og:type" content="article" />
<meta property="og:title" content="Qu'est-ce que le marketing conversationnel SMS ? | Insider" />
<meta property="og:description" content="Le marketing conversationnel SMS permet des conversations texte bidirectionnelles en temps réel. Découvrez ses usages et en quoi il diffère des campagnes SMS traditionnelles à sens unique." />
<meta property="og:url" content="https://insiderone.com/fr/glossary/marketing-conversationnel-sms/" />
<meta property="og:site_name" content="Insider" />
<meta property="article:modified_time" content="2025-10-01T09:27:36+00:00" />
<meta property="og:image" content="https://insiderone.com/assets/media/2025/12/Insider-One-Web-Thumbnail.png" />
<meta property="og:image:width" content="600" />
<meta property="og:image:height" content="600" />
<meta property="og:image:type" content="image/png" />
<meta name="twitter:card" content="summary_large_image" />
<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/","url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/","name":"Qu'est-ce que le marketing conversationnel SMS ? | Insider","isPartOf":{"@id":"https://insiderone.com/fr/#website"},"datePublished":"2025-10-01T09:27:35+00:00","dateModified":"2025-10-01T09:27:36+00:00","description":"Le marketing conversationnel SMS permet des conversations texte bidirectionnelles en temps réel. Découvrez ses usages et en quoi il diffère des campagnes SMS traditionnelles à sens unique.","breadcrumb":{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#breadcrumb"},"mainEntity":[{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458093851"},{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458132115"},{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458149987"},{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458184850"},{"@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458208640"}],"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https://insiderone.com/fr/glossary/marketing-conversationnel-sms/"]}]},{"@type":"BreadcrumbList","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Glossary","item":"https://insiderone.com/fr/glossary/"},{"@type":"ListItem","position":2,"name":"Qu’est-ce que le marketing conversationnel SMS ?"}]},{"@type":"WebSite","@id":"https://insiderone.com/fr/#website","url":"https://insiderone.com/fr/","name":"Insider One","description":"One platform for individualized, cross-channel customer experiences","publisher":{"@id":"https://insiderone.com/fr/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://insiderone.com/fr/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https://insiderone.com/fr/#organization","name":"Insider One","alternateName":"Insider One","url":"https://insiderone.com/fr/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://insiderone.com/fr/#/schema/logo/image/","url":"https://insiderone.com/assets/media/2025/11/light-logo-footer-2.svg","contentUrl":"https://insiderone.com/assets/media/2025/11/light-logo-footer-2.svg","width":1200,"height":180,"caption":"Insider One"},"image":{"@id":"https://insiderone.com/fr/#/schema/logo/image/"},"sameAs":["https://www.linkedin.com/company/useinsider/"]},{"@type":"Question","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458093851","position":1,"url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458093851","name":"Quelle est la différence entre les SMS conversationnels et les SMS bidirectionnels ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Les SMS conversationnels permettent des échanges naturels et bidirectionnels capables d'interactions contextuelles, alors que les SMS bidirectionnels traditionnels se limitent généralement à des réponses basées sur des mots clés et à des réponses automatisées. Pour en savoir plus sur l'impact de la messagerie conversationnelle sur les entreprises, consultez <a href=\"https://insiderone.com/conversational-messaging/\" target=\"_blank\" rel=\"noreferrer noopener\">le guide de la messagerie conversationnelle d'Insider</a>. Pour connaître les définitions et les termes relatifs aux SMS bidirectionnels, consultez <a href=\"https://academy.insiderone.com/docs/architect-sms-terms-to-know\" target=\"_blank\" rel=\"noreferrer noopener\">Architect Channel : Termes SMS</a>. ","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458132115","position":2,"url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458132115","name":"Les SMS conversationnels nécessitent-ils des réponses manuelles ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"La plupart des solutions utilisent l'automatisation pour les requêtes fréquentes, mais permettent un passage transparent à des agents en direct pour les questions complexes. Vous trouverez des détails sur le flux de travail, les transitions entre agents et le CX conversationnel sur <a href=\"https://insiderone.com/conversational-cx-solution/\" target=\"_blank\" rel=\"noreferrer noopener\">la page des solutions de CX conversationnel d'Insider</a>. ","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458149987","position":3,"url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458149987","name":"Les SMS conversationnels sont-ils conformes aux lois sur la protection de la vie privée ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Toutes les campagnes SMS doivent être conformes aux réglementations sur la confidentialité des données telles que le GDPR et le TCPA, y compris les processus d'opt-in et d'opt-out clairs. Consultez les meilleures pratiques d'Insider en matière de conformité pour les SMS et WhatsApp dans le <a href=\"https://insiderone.com/sms-marketing-tips/\" target=\"_blank\" rel=\"noreferrer noopener\">Guide de conformité du marketing par SMS d'Insider</a> et le <a href=\"https://academy.insiderone.com/docs/metas-new-opt-in-policy-and-gdpr-policy-compliance\" target=\"_blank\" rel=\"noreferrer noopener\">guide Opt-In et GDPR Academy de Meta</a>. Pour plus de détails sur la confidentialité, consultez <a href=\"https://insiderone.com/product-privacy-policy/\" target=\"_blank\" rel=\"noreferrer noopener\">la politique de confidentialité des produits d'Insider</a>. ","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458184850","position":4,"url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458184850","name":"Comment les SMS conversationnels améliorent-ils le support client ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Le SMS conversationnel permet aux marques de résoudre les demandes plus rapidement via l'automatisation alimentée par l'IA, les réponses personnalisées et le transfert d'agent, réduisant souvent les coûts d'assistance et augmentant la satisfaction. Explorez les cas visiteurs anonymes pratiques dans la <a href=\"https://insiderone.com/conversational-cx-solution/\" target=\"_blank\" rel=\"noreferrer noopener\">page Solution CX conversationnelle d'Insider</a> et lisez-en plus dans le guide d'Insider sur la <a href=\"https://insiderone.com/fr/conversational-cx/\" target=\"_blank\" rel=\"noreferrer noopener\">CX conversationnelle</a>. ","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458208640","position":5,"url":"https://insiderone.com/fr/glossary/marketing-conversationnel-sms/#faq-question-1756458208640","name":"Où puis-je en savoir plus sur la mise en œuvre de campagnes de SMS conversationnels ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Obtenez des stratégies exploitables à partir de la <a href=\"https://insiderone.com/sms-marketing-strategy/\" target=\"_blank\" rel=\"noreferrer noopener\">page Stratégie de marketing par SMS</a> d'Insider, explorez l'automatisation et les parcours contextuels dans la <a href=\"https://insiderone.com/fr/channels/sms/\" target=\"_blank\" rel=\"noreferrer noopener\">page Solutions de marketing par SMS</a>, et découvrez des tactiques avancées basées sur l'<a href=\"https://insiderone.com/fr/ai-powered-sms-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\">IA dans la vue d'ensemble du marketing par SMS alimenté par l'IA d'Insider</a>.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"}]}</script>
<!-- / Yoast SEO Premium plugin. -->
<link rel='dns-prefetch' href='//cdn.jsdelivr.net' />
<link rel='dns-prefetch' href='//js.hs-scripts.com' />
<link rel="alternate" type="application/rss+xml" title="Insider » Flux" href="https://insiderone.com/fr/feed/" />
<link rel="alternate" type="application/rss+xml" title="Insider » Flux des commentaires" href="https://insiderone.com/fr/comments/feed/" />
<script>
window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/insiderone.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.8.3"}};
/*! This file is auto-generated */
!function(s,n){var o,i,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),a=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===a[t]})}function u(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);for(var n=e.getImageData(16,16,1,1),a=0;a<n.data.length;a++)if(0!==n.data[a])return!1;return!0}function f(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\udedf")}return!1}function g(e,t,n,a){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):s.createElement("canvas"),o=r.getContext("2d",{willReadFrequently:!0}),i=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(function(e){i[e]=t(o,e,n,a)}),i}function t(e){var t=s.createElement("script");t.src=e,t.defer=!0,s.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",i=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){s.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+g.toString()+"("+[JSON.stringify(i),f.toString(),p.toString(),u.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"}),r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=function(e){c(n=e.data),r.terminate(),t(n)})}catch(e){}c(n=g(i,f,p,u))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);
</script>
<style id='wp-emoji-styles-inline-css'>
img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://insiderone.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.3' media='all' />
<style id='wp-block-library-theme-inline-css'>
.wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio :where(figcaption){color:#ffffffa6}.wp-block-audio{margin:0 0 1em}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed :where(figcaption){color:#ffffffa6}.wp-block-embed{margin:0 0 1em}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:#ffffffa6}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme :root :where(.wp-block-image figcaption){color:#ffffffa6}.wp-block-image{margin:0 0 1em}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative}.wp-block-quote:where(.has-text-align-right){border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote:where(.has-text-align-center){border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote:where(.is-style-plain){border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em}:where(.wp-block-group.has-background){padding:1.25em 2.375em}.wp-block-separator.has-css-opacity{opacity:.4}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto}.wp-block-separator.has-alpha-channel-opacity{opacity:1}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{margin:0 0 1em}.wp-block-table td,.wp-block-table th{word-break:normal}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table :where(figcaption){color:#ffffffa6}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video :where(figcaption){color:#ffffffa6}.wp-block-video{margin:0 0 1em}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em}
</style>
<style id='classic-theme-styles-inline-css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
</style>
<style id='lpb-lottie-player-style-inline-css'>
.dashicons{font-family:dashicons!important}.wp-block-lpb-lottie-player *{box-sizing:border-box}.wp-block-lpb-lottie-player .lpbLottiePlayer{display:flex}.wp-block-lpb-lottie-player .lpbLottiePlayer dotlottie-player{display:inline-flex;height:auto;max-width:100%}.wp-block-lpb-lottie-player .lpbLottiePlayer .caption{display:inline-block;max-width:100%}
</style>
<style id='insider-custom-gutenberg-blocks-custom-blockquote-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
!*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
\***************************************************************************************************************************************************************************************************************************************/
/**
* The following styles get applied both on the front of your site
* and in the editor.
*
* Replace them with your own styles or remove the file completely.
*/
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote {
background-color: #e5eaef;
text-align: center;
border-radius: 10px;
width: 100%;
margin-bottom: 20px;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote {
margin-bottom: 30px;
}
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner {
padding: 25px 15px;
display: flex;
flex-direction: column;
align-items: center;
justify-content: center;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner {
padding: 25px 85px;
}
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quotation-marks-wrapper {
display: flex;
align-items: center;
justify-content: center;
margin-bottom: 20px;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quotation-marks-wrapper .ins-quotation-marks {
width: 32px;
height: auto;
display: block;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper {
font-style: italic;
font-weight: 500;
font-size: 6.3vw;
letter-spacing: 0.01rem;
margin-bottom: 20px;
line-height: 1.5;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper {
font-size: 23px;
}
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper .ins-quote {
display: inline;
color: #051235;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
margin-bottom: 20px;
display: flex;
flex-direction: column;
flex-wrap: nowrap;
justify-content: center;
align-items: center;
font-size: 16px;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
flex-direction: row;
}
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper {
display: flex;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .quote-owner-role {
font-weight: 700;
margin: 0;
color: #051235;
letter-spacing: 0.01rem;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .separator {
margin: 0 10px;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .ins-quote-owner-company {
font-weight: 500;
letter-spacing: 0.01rem;
color: #051235;
margin: 0;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
width: 100%;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
width: auto;
}
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
color: #051235;
font-size: 5.2vw;
font-weight: 700;
display: inline-block;
padding: 15px;
border-radius: 50px;
border: 3px solid #051235;
text-decoration: underline;
width: 100%;
}
@media only screen and (min-width: 768px) {
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
padding: 16px 45px;
font-size: 20px;
}
}
/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
!*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
\***************************************************************************************************************************************************************************************************************************************/
/**
* The following styles get applied both on the front of your site
* and in the editor.
*
* Replace them with your own styles or remove the file completely.
*/
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
margin-bottom: 40px;
}
}
.ins-image {
width: 100%;
height: auto;
display: block;
}
.ins-caption {
font-size: 12px;
color: #394157;
padding: 10px;
background-color: #fff;
letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
.ins-caption {
text-align: center;
padding: 11px 30px;
}
}
/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='global-styles-inline-css'>
:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 19.5px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36.5px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--normal: 22px;--wp--preset--font-size--huge: 49.5px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='wpml-menu-item-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='gew_style-css' href='https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/css/app.min.css?ver=1709728547' media='all' />
<link rel='stylesheet' id='wprt_style-css' href='https://insiderone.com/wp-content/plugins/growth-makers-club-widgets-main//build/css/app.min.css?ver=1709032311' media='all' />
<link rel='stylesheet' id='uplift_style-css' href='https://insiderone.com/wp-content/plugins/uplift-widgets//build/css/app.min.css?ver=1707128215' media='all' />
<link rel='stylesheet' id='cms-navigation-style-base-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation-base.css?ver=1.5.6' media='screen' />
<link rel='stylesheet' id='cms-navigation-style-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation.css?ver=1.5.6' media='screen' />
<link rel='stylesheet' id='useinsider-style-css' href='https://insiderone.com/wp-content/themes/insiderone/style.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-header-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/header/index.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-footer-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/footer/index.css?ver=1769915352' media='all' />
<link rel='stylesheet' id='glossary-styles-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/resources/glossary-main.css?ver=6.8.3' media='all' />
<script src="https://insiderone.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
<script src="https://insiderone.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="cookie-law-info-js-extra">
var Cli_Data = {"nn_cookie_ids":[],"non_necessary_cookies":[],"cookielist":{"necessary":{"id":"687","status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php","current_lang":"fr","security":"f263ce4be6","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"5","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""};
var log_object = {"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php"};
</script>
<script defer src="https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.6" id="cookie-law-info-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/js/app.min.js?ver=1708959490" id="gew_script-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/growth-makers-club-widgets-main//build/js/app.min.js?ver=1709032311" id="wprt_script-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/uplift-widgets//build/js/app.min.js?ver=1707113298" id="uplift_script-js"></script>
<script>
var redact_ad_data = false;
// set "true" to increase the fidelity of advertising storage restrictions
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
// Set default consent options
gtag("consent", "default", {
ad_storage: "denied",
ad_user_data: "denied",
ad_personalization: "denied",
analytics_storage: "denied",
functionality_storage: "denied",
personalization_storage: "denied",
security_storage: "granted",
wait_for_update: 2000,
});
gtag("set", "ads_data_redaction", true);
gtag("set", "url_passthrough", true);
// Function to update consent based on user acceptance
function CookieLawInfo_Accept_Callback() {
if (CLI.consent['advertisement'] == true) {
gtag('consent', 'update', {
'ad_storage': 'granted',
'ad_user_data': 'granted',
'ad_personalization': 'granted',
});
}
if (CLI.consent['analytics'] == true) {
gtag('consent', 'update', {
'analytics_storage': 'granted'
});
}
if (CLI.consent['functional'] == true) {
gtag('consent', 'update', {
'functionality_storage': 'granted',
'personalization_storage': 'granted',
});
}
set_ads_data_redaction();
}
function set_ads_data_redaction() {
if (redact_ad_data && wt_cli_ad_storage == 'denied') {
gtag('set', 'ads_data_redaction', true);
}
}
</script>
<link rel="https://api.w.org/" href="https://insiderone.com/fr/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://insiderone.com/fr/wp-json/wp/v2/glossary/549921" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://insiderone.com/xmlrpc.php?rsd" />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://insiderone.com/fr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Finsiderone.com%2Ffr%2Fglossary%2Fmarketing-conversationnel-sms%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://insiderone.com/fr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Finsiderone.com%2Ffr%2Fglossary%2Fmarketing-conversationnel-sms%2F&format=xml" />
<meta name="generator" content="WPML ver:4.8.5 stt:61,1,4,28,29,67,45,2,57;" />
<!-- DO NOT COPY THIS SNIPPET! Start of Page Analytics Tracking for HubSpot WordPress plugin v8.8.15-->
<script type="text/javascript">
var _hsq = _hsq || [];
_hsq.push(["setContentType", "blog-post"]);
</script>
<!-- DO NOT COPY THIS SNIPPET! End of Page Analytics Tracking for HubSpot WordPress plugin -->
<script>
(function() {
var hbspt = window.hbspt = window.hbspt || {};
hbspt.forms = hbspt.forms || {};
hbspt._wpFormsQueue = [];
hbspt.enqueueForm = function(formDef) {
if (hbspt.forms && hbspt.forms.create) {
hbspt.forms.create(formDef);
} else {
hbspt._wpFormsQueue.push(formDef);
}
};
if (!window.hbspt.forms.create) {
Object.defineProperty(window.hbspt.forms, 'create', {
configurable: true,
get: function() {
return hbspt._wpCreateForm;
},
set: function(value) {
hbspt._wpCreateForm = value;
while (hbspt._wpFormsQueue.length) {
var formDef = hbspt._wpFormsQueue.shift();
if (!document.currentScript) {
var formScriptId = 'leadin-forms-v2-js';
hubspot.utils.currentScript = document.getElementById(formScriptId);
}
hbspt._wpCreateForm.call(hbspt.forms, formDef);
}
},
});
}
})();
</script>
<style>
.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
}
@media screen and (max-height: 1024px) {
.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
}
}
@media screen and (max-height: 640px) {
.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
}
}
</style>
<script>
/*WebFontConfig = {
google: { families: [ 'Figtree:400,700&display=swap' ] }
};
(function(d) {
var wf = d.createElement('script'), s = d.scripts[0];
wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.async = true;
s.parentNode.insertBefore(wf, s);
})(document);*/
</script>
<style id="wp-custom-css">
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
display: flex !important;
align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
margin-left: 10px;
}
.insiderone-ghs-hero-banner-content img[src=''] {
display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}
.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
justify-content: center !important;
}
.speaker-featured-image-container img {
height: 100% !important;
width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
align-items: initial !important;
}
.single-news-latest-posts .post .post-title h5{
height: 90px!important;
}
.migration-lab-reviews{
background-repeat: no-repeat;
background-size: cover;
}
/* EVENT QUICKFIXES */
.insiderone-ghs-speaker-list-item-img img{
width: 100%;
}
@media only screen and (max-width:767px){
.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
width: 50%;
}
}
/* EVENT QUICKFIXES */
.homepage-logo-reel-row, .homepage-hero-logo-reel{
height: 35px;
}
.homepage-core-differentiators-body-item-media img{
pointer-events:none;
}
@media only screen and (max-width:767px){
.wt-cli-cookie-bar-container{
position: absolute;
z-index: 999999999999;
}
.wt-cli-cookie-bar-container h5{
margin-top: 2vw!important;
}
}
.cli-bar-message a{
color:#50E9C3;
}
main.flexible-layout{
overflow-x:hidden;
}
a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
display: flex;
justify-content: center;
align-items: center;
}
.cli-bar-btn_container{
margin-top: 10px;
}
#wt-cli-accept-all-btn{
font-weight: 800!important;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn{
font-weight: 400!important;
}
.headbackground .post-head-container .post-info-container h2{
color: #F8F8F8
}
body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
color: #261a28 !important;
}
@media only screen and (min-width: 1201px) and (max-width: 1439px) {
.homepage-hero-content h1 {
font-size: 30px;
}
}
.footer-badges .badge{
width: 64px;
height: 64px;
}
.footer-badges .badge img{
width: 100%;
}
@media screen and (min-width:1024px){
.header-menu-list{
overflow-x:hidden;
}
}
@media only screen and (min-width: 320px) and (max-width: 767px) {
.header.header-insiderone .header-banner a {
font-size: 3.5vw;
}
}
@media only screen and (max-width:768px){
.header-menu-item-lang.show svg {
transform: rotate(180deg);
transition: all 0.3s
ease-in;
}
.header-menu-item-lang.show{
transition: all 0.3s
ease-in;
}
.header-menu-item-lang-list {
position: relative;
}
@media screen and (min-width:768px){
.cli-bar-container.cli-style-v2 .cli-bar-message{
font-size:10px!important;
}
}
.cli-bar-btn_container{
display: flex!important;
}
.cli-bar-btn_container a{
font-size:3vw!important;
width:30%!important;
padding:2vw!important;
display:flex!important;
justify-content:center!important;
align-items:center!important;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message{
font-size:2.5vw!important;
height: 30vw;
overflow-y: scroll;
-ms-overflow-style: none;
scrollbar-width: none;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message::::-webkit-scrollbar {
display: none;
}
}
#resources-post-slider{
display:none;
}
.cli-bar-message {
width:100%;
}
.cli-tab-section {
padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
background-color: #50E9C3;
color: #261A28;
font-weight: 500;
font-size: 16px;
}
.cli-tab-header {
border-radius: 10px;
background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));
/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
border-radius: var(--Radius-Curve, 3600px);
background: var(--Surface-Dark, #FAFAFA);
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
max-width: 920px;
left: 50%;
transform: translateX(-50%);
}
.cli-bar-btn_container {
display: flex;
gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
margin-left: 0 !important;
margin-right: 0 !important;
}
a#wt-cli-settings-btn {
border: none !important;
padding: 0;
}
@media screen and (max-width:768px) {
a#wt-cli-accept-all-btn {
width: 100%;
}
.cli-bar-btn_container {
display: flex;
flex-wrap: wrap;
text-align: center;
justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
width: 48%;
}
}
a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
filter: brightness(0.9);
}
.homepage-case-study-body-item-content-start .number {
text-transform: uppercase;
}
.insiderone-text-with-image-details a:hover svg path {
stroke: #E92E2F;
transition: none;
}
.insiderone-text-with-image-details a:hover {
color: #E92E2F;
transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
width: 16px;
}
.insiderone-text-with-image-rows-text-panel.active h3, .insiderone-text-with-image-rows-text-panel.active p {
color: #261A28 !important;
}
.insiderone-icon-cards-grid-item-title h3 {
font-family: 'Figtree' !important;
line-height: 40px !important;
}
a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
stroke: #E92E2F;
}
a.insiderone-text-with-image-rows-item-cta-link:hover span {
color: #E92E2F;
}
.insiderone-faq-container .insiderone-faq-title {
opacity:1;
}
.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}
@media screen and (min-width: 1440px) {
.insiderone-hero-banner-container {
background-position-y: bottom;
}
}
@media screen and (min-width: 1024px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
padding:20px !important
}
@media screen and (min-width: 768px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content {
gap: 80px;
}
}
.insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
padding: 12px 0;
line-height: 16px;
}
}
.insiderone-locations-slider-slides .swiper-slide {
/*margin-right: 24px !important;*/
}
.homepage-case-study {
background: linear-gradient(180deg, #efebe4, #fafafa);
}
.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
font-family: 'Red Hat Display' !important;
}
.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
font-family: "Figtree", sans-serif !important;
}
.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
color: #F4482B;
}
.insiderone-simple-testimonial-inner-container a {
transition: 0.4s;
}
.insiderone-simple-testimonial-inner-container a:hover {
color: #F4482B;
transition: 0.4s;
}
.insiderone-comparison-general-container.mobile-cloned {
padding: 0;
background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
color: #E92E2F;
}
.insiderone-glossy-metrics_wrapper h2 {
font-weight: 400 !important;
}
.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
transition:all .2s ease-in-out;
}
a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}
@media screen and (max-width: 1024px) {
.insiderone-text-with-image-container .insiderone-text-with-image-visual {
max-height: fit-content !important;
}
}
.insiderone-testimonials-slider-middle img[src=""] {
display: none;
}
@media screen and (max-width: 1023px) {
.homepage-insider-one-ai-slide-item-content-start h3 {
color: #261A28 !important;
}
.insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
height: auto;
}
.insiderone-text-over-image-container:after {
z-index: 3 !important;
}
@media screen and (max-width:768px) {
.homepage-case-study-body-item-content-start .number {
font-size: 56px !important;
}
.homepage-case-study-body-item-content-end img {
height: 96px !important;
}
.insiderone-hero-banner-container {
padding: 144px 0 32px 0 !important;
}
a.insiderone-report-tabs-nav-item {
white-space: pre-line !important;
}
.comparison-ratings .brand-mobile {
width: 100px !important;
}
} </style>
<!-- Google Tag Manager -->
<script type="text/plain" data-cli-class="cli-blocker-script" data-cli-label="Google Tag Manager" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="head">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-5PBTGK4');</script>
<!-- End Google Tag Manager -->
<meta name="facebook-domain-verification" content="cul8z54pek6us0epp8xhprot4sob7w" />
<script src="https://insiderone.com/wp-content/themes/insiderone/new_navigation.js"></script></head>
<body class="wp-singular glossary-template-default single single-glossary postid-549921 wp-embed-responsive wp-theme-insiderone resources-page blog-detail elementor-default elementor-kit-960">
<header id="navigation" class="header header-insiderone header-dark">
<div class="header-top">
<div class="container">
<div class="header-top-menu">
<nav>
<a href="/fr/partners" target="_blank" class="" data-text="Partenaires">Partenaires</a><a href="https://academy.useinsider.com/" target="_blank" class="" data-text="Insider One Academy">Insider One Academy</a><a href="https://useinsiderhelp.zendesk.com/hc/en-us" target="_blank" class="" data-text="Centre d’aide">Centre d’aide</a><a href="/fr/contact-us" target="_blank" class="" data-text="Contactez-nous">Contactez-nous</a> </nav>
</div>
<div class="header-top-action">
<a href="https://inone.useinsider.com/login" target="_blank" class="btn btn-text">Login</a>
<div class="header-top-action-lang">
<button>
<i>
<svg width="12" height="12" viewbox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M11.211 10.1626L9.10159 5.05323C9.06264 4.95887 8.99655 4.8782 8.9117 4.82144C8.82686 4.76468 8.72707 4.73438 8.62499 4.73438C8.52291 4.73438 8.42313 4.76468 8.33828 4.82144C8.25344 4.8782 8.18735 4.95887 8.14839 5.05323L6.03902 10.1626C6.01279 10.2253 5.9992 10.2925 5.99903 10.3604C5.99885 10.4283 6.01211 10.4956 6.03802 10.5584C6.06393 10.6212 6.102 10.6783 6.15003 10.7263C6.19806 10.7743 6.2551 10.8124 6.31789 10.8383C6.38067 10.8642 6.44796 10.8775 6.51589 10.8773C6.58382 10.8772 6.65104 10.8636 6.7137 10.8374C6.77636 10.8111 6.83323 10.7728 6.88102 10.7245C6.92882 10.6763 6.96661 10.619 6.99222 10.5561L7.42183 9.51573H9.82816L10.2578 10.5561C10.2967 10.6505 10.3628 10.7312 10.4477 10.788C10.5325 10.8448 10.6324 10.8751 10.7345 10.8751C10.8192 10.875 10.9026 10.8541 10.9773 10.8142C11.0521 10.7742 11.1158 10.7165 11.1629 10.646C11.2099 10.5756 11.2389 10.4946 11.2473 10.4103C11.2556 10.326 11.2431 10.2409 11.2107 10.1626H11.211ZM7.84769 8.48448L8.62511 6.60127L9.40253 8.48448H7.84769Z" fill="#261A28" />
<path d="M6.2775 8.03719C6.35761 7.92654 6.39053 7.78862 6.36904 7.65371C6.34755 7.51881 6.27341 7.39794 6.16289 7.31766C6.1582 7.31414 5.81133 7.0568 5.30766 6.50367C6.23695 5.24555 6.76336 3.81422 6.97805 3.14062H7.73438C7.87113 3.14062 8.00228 3.0863 8.09898 2.9896C8.19568 2.8929 8.25 2.76175 8.25 2.625C8.25 2.48825 8.19568 2.3571 8.09898 2.2604C8.00228 2.1637 7.87113 2.10938 7.73438 2.10938H5.01562V1.64062C5.01563 1.50387 4.9613 1.37272 4.8646 1.27602C4.7679 1.17932 4.63675 1.125 4.5 1.125C4.36325 1.125 4.2321 1.17932 4.1354 1.27602C4.0387 1.37272 3.98438 1.50387 3.98438 1.64062V2.10938H1.26562C1.12887 2.10938 0.997721 2.1637 0.901023 2.2604C0.804325 2.3571 0.75 2.48825 0.75 2.625C0.75 2.76175 0.804325 2.8929 0.901023 2.9896C0.997721 3.0863 1.12887 3.14062 1.26562 3.14062H5.88867C5.66555 3.77227 5.25469 4.76953 4.62797 5.68031C3.8918 4.70344 3.61828 4.07133 3.61617 4.06617C3.56228 3.94162 3.46145 3.84334 3.33557 3.79264C3.20968 3.74195 3.06889 3.74292 2.94372 3.79536C2.81855 3.8478 2.7191 3.94747 2.66693 4.07275C2.61477 4.19804 2.61411 4.33884 2.66508 4.46461C2.67867 4.49695 3.00609 5.26688 3.90398 6.43172C3.92555 6.45961 3.94687 6.4868 3.9682 6.51398C3.04852 7.55344 2.14617 8.1982 1.76859 8.40633C1.64853 8.47181 1.5594 8.58231 1.52081 8.71351C1.48222 8.84472 1.49733 8.98587 1.56281 9.10594C1.6283 9.226 1.7388 9.31513 1.87 9.35372C2.0012 9.39231 2.14236 9.3772 2.26242 9.31172C2.31305 9.28406 3.40148 8.68148 4.64438 7.3057C5.17219 7.87008 5.535 8.13633 5.5568 8.1518C5.61164 8.19163 5.6738 8.22026 5.73972 8.23605C5.80564 8.25184 5.87402 8.25448 5.94096 8.24381C6.0079 8.23314 6.07208 8.20938 6.12983 8.17389C6.18757 8.13839 6.23775 8.09186 6.2775 8.03695V8.03719Z" fill="#261A28" />
</svg>
</i>
<span>Français</span>
<i class="icon-arrow">
<svg width="12" height="12" viewbox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3 5L6 8L9 5" stroke="#261A28" stroke-width="0.857143" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
<div class="header-top-action-lang-list">
<a href="https://insiderone.com/glossary/conversational-sms-marketing/" class="">English</a>
<a href="https://insiderone.com/fr/glossary/marketing-conversationnel-sms/" class="is-active">Français</a>
<a href="https://insiderone.com/es/" class="">Español</a>
<a href="https://insiderone.com/pt/" class="">Português</a>
<a href="https://insiderone.com/ko/" class="">한국어</a>
<a href="https://insiderone.com/zh-hant/glossary/conversational-sms-marketing/" class="">繁體中文</a>
<a href="https://insiderone.com/ja/" class="">日本語</a>
</div>
</div>
</div>
</div>
</div>
<div class="header-wrapper">
<div class="container">
<div class="header-logo">
<a href="https://insiderone.com/fr/">
<i>
<svg width="157" height="24" viewBox="0 0 157 24" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M22.7368 12.2518C22.7368 11.1211 22.5819 10.0273 22.2936 8.99292C22.0264 8.03654 22.0557 7.02148 22.3439 6.07097C22.8541 4.38787 22.3959 2.48516 21.0085 1.22367C19.627 -0.0327844 17.7034 -0.312742 16.0814 0.342728C15.1548 0.716564 14.1444 0.810442 13.1584 0.64867C12.5753 0.553115 11.9771 0.503662 11.368 0.503662C5.08959 0.502824 0 5.76335 0 12.2518C0 14.2073 0.462461 16.0505 1.28015 17.6725C1.51305 18.1343 1.56332 18.6674 1.41503 19.1619C1.17794 19.9523 1.35555 20.8434 1.95876 21.4896C2.55778 22.1317 3.42741 22.3705 4.22666 22.1945C4.73353 22.083 5.26133 22.1769 5.70788 22.4418C7.37425 23.4334 9.30703 24 11.368 24C12.8651 24 14.2952 23.7008 15.6047 23.1568C16.0605 22.9673 16.5657 22.9489 17.0407 23.083C18.3954 23.4661 19.911 23.0771 20.9096 21.954C21.8153 20.9356 22.0716 19.5659 21.7105 18.3489C21.5732 17.8862 21.6058 17.3875 21.7935 16.9432C22.4 15.5066 22.7368 13.9198 22.7368 12.2518ZM10.2613 22.1065C8.97024 22.1065 7.74371 21.7981 6.63783 21.2448C6.23988 21.0454 6.02875 20.6103 6.08656 20.1694C6.17788 19.483 5.97178 18.7621 5.4624 18.2156C4.9346 17.6498 4.1965 17.3975 3.48186 17.4654C3.05208 17.5065 2.63905 17.281 2.45138 16.8913C1.78701 15.5082 1.41 13.9291 1.41 12.251C1.41 6.80858 5.37192 2.39631 10.2596 2.39631C10.7891 2.39631 11.3068 2.44828 11.8104 2.54719C12.6473 2.71231 13.2246 3.47842 13.1575 4.32835C13.0469 5.72898 13.5613 7.16398 14.6806 8.18239C15.4908 8.91916 16.4869 9.31982 17.4998 9.39274C18.2898 9.44974 18.9215 10.0734 19.0212 10.8596C19.079 11.3139 19.1084 11.7782 19.1084 12.2502C19.1084 12.9408 19.0447 13.6147 18.9232 14.2652C18.7867 14.9978 18.1994 15.5669 17.4646 15.6859C16.6344 15.8209 15.8435 16.2308 15.2403 16.9089C14.5265 17.711 14.2157 18.7319 14.2927 19.7244C14.3539 20.5165 13.9149 21.2683 13.1751 21.5558C12.2619 21.9112 11.28 22.104 10.2588 22.104L10.2613 22.1065Z" fill="url(#paint0_linear_22_31763)"></path>
<path d="M36.8288 6.11776H34.7373V17.8587H36.8288V6.11776Z" fill="#EFEBE4"></path>
<path d="M49.3046 14.3399L42.7899 6.11776H40.8586V17.861H42.8653V9.38449L49.5754 17.8045L49.6178 17.861H51.3112V6.11776H49.3046V14.3399Z" fill="#EFEBE4"></path>
<path d="M60.8524 10.9719C58.0591 10.3078 57.303 10.0086 57.303 9.16546C57.303 7.98312 59.0506 7.85358 59.8019 7.85358C61.4648 7.85358 62.6589 8.44475 63.1629 9.51639L63.2383 9.67655L64.8375 8.51776L64.7833 8.40707C64.0508 6.87615 62.2467 6 59.8349 6C56.9403 6 55.2115 7.21531 55.2115 9.25025C55.2115 11.2852 56.905 12.0765 59.6347 12.6842C62.2726 13.2636 62.9957 13.6852 62.9957 14.6438C62.9957 15.6707 62.0983 16.1935 60.3272 16.1935C58.2216 16.1935 56.7001 15.282 56.262 13.7558L56.2031 13.5509L54.5733 14.778L54.6063 14.8793C55.2563 16.8318 57.376 18 60.2754 18C63.3442 18 65.1036 16.7658 65.1036 14.6131C65.1036 12.4605 63.6104 11.6361 60.8524 10.9766V10.9719Z" fill="#EFEBE4"></path>
<path d="M70.728 6.11776H68.6365V17.8587H70.728V6.11776Z" fill="#EFEBE4"></path>
<path d="M78.9078 6.11776H74.7578V17.8587H78.7877C83.1048 17.8587 85.4813 15.8308 85.4813 12.1496C85.4813 8.4683 83.086 6.11776 78.9078 6.11776ZM76.8328 7.99019H78.9078C81.7765 7.99019 83.3569 9.47399 83.3569 12.1684C83.3569 14.8628 81.8424 16.0404 78.8583 16.0404H76.8352V7.99019H76.8328Z" fill="#EFEBE4"></path>
<path d="M91.1669 12.5523H96.8148V10.6799H91.1669V8.00667H97.8487V6.11776H89.0919V17.861H98.0866V16.0051H91.1669V12.5523Z" fill="#EFEBE4"></path>
<path d="M111.439 9.5211C111.439 7.29539 110.103 6.11776 107.578 6.11776H101.36V17.8587H103.452V12.9244H106.874L109.18 17.8587H111.439L109.024 12.7596C110.605 12.3521 111.436 11.2357 111.436 9.5211H111.439ZM103.452 7.95721H107.376C108.711 7.95721 109.331 8.45888 109.331 9.53994C109.331 10.621 108.709 11.1062 107.376 11.1062H103.452V7.95721Z" fill="#EFEBE4"></path>
<path d="M123.919 6C120.061 6 117.666 8.3317 117.666 12.0836C117.666 15.8355 120.106 17.9812 123.884 17.9812C127.662 17.9812 130.12 15.6495 130.12 11.8975C130.12 8.14563 127.687 6 123.919 6ZM123.919 7.88891C126.444 7.88891 128.013 9.4316 128.013 11.914C128.013 14.5401 126.463 16.1087 123.87 16.1087C121.276 16.1087 119.776 14.566 119.776 12.0836C119.776 9.45751 121.326 7.88891 123.919 7.88891Z" fill="#EFEBE4"></path>
<path d="M141.651 14.3399L135.136 6.11776H133.205V17.861H135.211V9.38449L141.919 17.8045L141.964 17.861H143.657V6.11776H141.651V14.3399Z" fill="#EFEBE4"></path>
<path d="M149.368 16.0051V12.5523H155.016V10.6799H149.368V8.00667H156.05V6.11776H147.293V17.861H156.287V16.0051H149.368Z" fill="#EFEBE4"></path>
<defs>
<linearGradient id="paint0_linear_22_31763" x1="11.3684" y1="0" x2="11.3684" y2="24" gradientUnits="userSpaceOnUse">
<stop stop-color="#E92E2F"></stop>
<stop offset="1" stop-color="#FF6126"></stop>
</linearGradient>
</defs>
</svg>
</i>
</a>
</div>
<div class="header-menu">
<div class="header-menu-bg"></div>
<div class="header-menu-list">
<div class="header-menu-item is-mobile">
<a href="https://insiderone.com/fr/" data-text="Home">
Home </a>
</div>
<div class="header-menu-item">
<button data-text="Plateforme">Plateforme<i>
<svg width="15" height="14" viewbox="0 0 15 14" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3.78711 5.83325L7.28711 9.33325L10.7871 5.83325" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
<div class="header-menu-item-dropdown">
<div class="container">
<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VUE D’ENSEMBLE</h3></div><ul><li class=""><a class="" href="/fr/platform/" target=""><span data-text="Vue d’ensemble de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Vue d’ensemble de la plateforme</span><p data-text="Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.">Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>'+100 INTÉGRATIONS</h3></div><ul><li class=""><a class="" href="/integrations/" target=""><span data-text="Hub d’intégration"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Hub d’intégration</span><p data-text="Connectez Insider One à l’ensemble de votre stack MarTech : simplement, instantanément et en toute sécurité.">Connectez Insider One à l’ensemble de votre stack MarTech : simplement, instantanément et en toute sécurité.</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>FONCTIONNALITÉS</h3></div><ul><li class=""><a class="" href="/fr/ai-overview/" target=""><span data-text="Sirius AI™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Sirius AI™</span></a></li><li class=""><a class="" href="/fr/customer-data-management/" target=""><span data-text="Gestion des données clients"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestion des données clients</span></a></li><li class=""><a class="" href="/fr/ai-personalization/" target=""><span data-text="Personnalisation"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personnalisation</span></a></li><li class=""><a class="" href="/fr/customer-journey/orchestration/" target=""><span data-text="Orchestration des parcours"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orchestration des parcours</span></a></li><li class=""><a class="" href="/fr/reporting-analytics/" target=""><span data-text="Reporting & insights"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reporting & insights</span></a></li><li class=""><a class="indented" href="/fr/behavioral-analytics/" target=""><span data-text="Analytique comportementale"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analytique comportementale</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAUX</h3></div><ul><li class=""><a class="" href="/fr/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/fr/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/fr/eureka-search/" target=""><span data-text="Recherche sur site"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Recherche sur site</span></a></li><li class=""><a class="" href="/fr/conversational-cx/" target=""><span data-text="CX conversationnel"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversationnel</span></a></li><li class=""><a class="" href="/fr/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/fr/channels/web-push/" target=""><span data-text="Notifications Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notifications Web Push</span></a></li><li class=""><a class="" href="/fr/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/fr/channels/app/" target=""><span data-text="Application mobile"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>Application mobile</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POURQUOI INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/fr/the-zero-dollar-migration-movement/" target=""><span data-text="$0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>$0 Migration Movement™</span><p data-text="Migrer sans crainte, sans contrainte ni frais cachés.">Migrer sans crainte, sans contrainte ni frais cachés.</p></a></li><li class=""><a class="" href="/fr/why-insiderone/" target=""><span data-text="La différence Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>La différence Insider One</span><p data-text="Découvrez ce qui nous rend uniques">Découvrez ce qui nous rend uniques</p></a></li><li class=""><a class="" href="/fr/compare-insiderone/" target=""><span data-text="Comparer les fournisseurs"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparer les fournisseurs</span><p data-text="Voyez comment nous nous positionnons face aux autres acteurs du marché">Voyez comment nous nous positionnons face aux autres acteurs du marché</p></a></li><li class=""><a class="" href="/fr/insiderone-switch/" target=""><span data-text="Passer à Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Passer à Insider One</span><p data-text="Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent">Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent</p></a></li></ul></div>
</div>
</div>
</div>
<div class="header-menu-item">
<button data-text="Industries">Industries<i>
<svg width="15" height="14" viewbox="0 0 15 14" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3.78711 5.83325L7.28711 9.33325L10.7871 5.83325" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
<div class="header-menu-item-dropdown">
<div class="container">
<a href="/case-studies/mac-cosmetics/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-small" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);"><ul><li class=""><div class="item-link "><span data-text="Success Story"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Success Story</span></div></li></ul></a><div class="header-menu-item-dropdown-item mobile-border-none" style=""><ul><li class=""><a class="" href="/fr/industries/retail/" target=""><span data-text="Retail & Ecommerce"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-hover.svg"></i>Retail & Ecommerce</span><p data-text="Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer">Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer</p></a></li><li class=""><a class="" href="/fr/industries/finance/" target=""><span data-text="Services financiers"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Services financiers</span><p data-text="Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention">Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention</p></a></li><li class=""><a class="" href="/fr/industries/travel/" target=""><span data-text="Travel"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Travel</span><p data-text="Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels">Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/fr/beauty-cosmetics/" target=""><span data-text="Beauté & cosmétiques"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Beauté & cosmétiques</span><p data-text="Du skincare au bien-être : engagez avec précision, pertinence et style">Du skincare au bien-être : engagez avec précision, pertinence et style</p></a></li><li class=""><a class="" href="/fr/industries/automotive/" target=""><span data-text="Automobile"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automobile</span><p data-text="Unifiez le online et le offline pour accélérer engagement, leads et fidélisation">Unifiez le online et le offline pour accélérer engagement, leads et fidélisation</p></a></li><li class=""><a class="" href="/fr/industries/telecom/" target=""><span data-text="Telco"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telco</span><p data-text="Réduisez l’attrition, renforcez la loyauté et personnalisez à grande échelle">Réduisez l’attrition, renforcez la loyauté et personnalisez à grande échelle</p></a></li></ul></div>
</div>
</div>
</div>
<div class="header-menu-item">
<a href="/fr/customers/" target="" class="" data-text="Clients">Clients</a> </div>
<div class="header-menu-item">
<button data-text="Ressources">Ressources<i>
<svg width="15" height="14" viewbox="0 0 15 14" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3.78711 5.83325L7.28711 9.33325L10.7871 5.83325" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
<div class="header-menu-item-dropdown">
<div class="container">
<a href="/product-demo-hub/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Visite interactive de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Visite interactive de la plateforme</span><p data-text="Explorez plus de 80 démos en self-service — sans formulaires, sans attente">Explorez plus de 80 démos en self-service — sans formulaires, sans attente</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTILS INTERACTIFS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/" target=""><span data-text="Demo Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Demo Hub</span><p data-text="Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.">Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Découvrez le potentiel de WhatsApp pour votre entreprise">Découvrez le potentiel de WhatsApp pour votre entreprise</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="Plus de 60 modèles pour booster facilement vos campagnes SMS">Plus de 60 modèles pour booster facilement vos campagnes SMS</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Découvrez comment exploiter la puissance de vos données clients">Découvrez comment exploiter la puissance de vos données clients</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>AUTRES RESSOURCES</h3></div><ul><li class=""><a class="" href="/fr/resources/?asset-type=case-studies" target=""><span data-text="Cas client"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Cas client</span></a></li><li class=""><a class="" href="/fr/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/fr/resources/?asset-type=ebook" target=""><span data-text="Ebooks & Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>Ebooks & Guides</span></a></li><li class=""><a class="" href="/fr/glossary" target=""><span data-text="Glossaire"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossaire</span></a></li></ul></div>
</div>
</div>
</div>
<div class="header-menu-item is-mobile">
<a href="/fr/partners" target="_blank" class="" data-text="Glossaire">Partenaires</a> </div>
<div class="header-menu-item is-mobile">
<a href="https://academy.useinsider.com/" target="_blank" class="" data-text="Glossaire">Insider One Academy</a> </div>
<div class="header-menu-item is-mobile">
<a href="https://useinsiderhelp.zendesk.com/hc/en-us" target="_blank" class="" data-text="Glossaire">Centre d’aide</a> </div>
<div class="header-menu-item is-mobile">
<a href="/fr/contact-us" target="_blank" class="" data-text="Glossaire">Contactez-nous</a> </div>
<div class="header-menu-item is-mobile">
<div class="header-menu-item-lang">
<button>
<span>Français</span>
<i class="icon-arrow">
<svg width="12" height="12" viewbox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3 5L6 8L9 5" stroke="#261A28" stroke-width="0.857143" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
<div class="header-menu-item-lang-list">
<a href="https://insiderone.com/glossary/conversational-sms-marketing/" class="">English</a>
<a href="https://insiderone.com/fr/glossary/marketing-conversationnel-sms/" class="is-active">Français</a>
<a href="https://insiderone.com/es/" class="">Español</a>
<a href="https://insiderone.com/pt/" class="">Português</a>
<a href="https://insiderone.com/ko/" class="">한국어</a>
<a href="https://insiderone.com/zh-hant/glossary/conversational-sms-marketing/" class="">繁體中文</a>
<a href="https://insiderone.com/ja/" class="">日本語</a>
</div>
</div>
</div>
</div>
<div class="header-menu-action">
<a href="https://inone.useinsider.com/login" target="_blank" class="is-mobile btn btn-text-light w-mobile-full">Login</a> <a href="/product-demo-hub/" target="" class="btn btn-light w-mobile-full h-40">
Explorez la plateforme </a>
<a href="/fr/request-a-demo/" target="" class="btn btn-primary w-mobile-full h-40">
Demandez une démo <i>
<svg width="16" height="16" viewbox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M4.66699 11.3334L11.3337 4.66675" stroke="#EFEBE4" stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round" />
<path d="M4.66699 4.66675H11.3337V11.3334" stroke="#EFEBE4" stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</a>
</div>
</div>
<div class="header-hamburger">
<button>
<span></span>
<span></span>
<span></span>
</button>
</div>
</div>
</div>
<div class="header-banner">
<div class="container">
<a href="https://insiderone.com/fr/the-zero-dollar-migration-movement/?ref=website-announcement" target="_blank">
Rejoignez le $0 Migration Movement™ <i>
<svg width="16" height="16" viewbox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M4.66699 11.3333L11.3337 4.66666" stroke="white" stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round" />
<path d="M4.66699 4.66666H11.3337V11.3333" stroke="white" stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</a>
<div class="header-banner-close">
<button>
<i>
<svg width="16" height="16" viewbox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M12 4L4 12" stroke="#EFEBE4" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" />
<path d="M4 4L12 12" stroke="#EFEBE4" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</button>
</div>
</div>
</div>
</header>
<section id="breadcrumb" class="glossary-detail" data-animate="fade-in" data-animate-way="bottom-top" data-animated="false" data-animate-delay="0">
<div class="container">
<a href="" class="go-back d-flex align-items-center">
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
<path d="M12.6667 8H3.33334" stroke="#261A28" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
<path d="M8 12.6667L3.33334 8L8 3.33333" stroke="#261A28" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
</i>Go Back</a>
</div>
</section>
<section id="apply-content">
<div class="container">
<div class="content" data-animate="fade-in" data-animate-way="bottom-top" data-animated="false" data-animate-delay="1">
<h1 class="text-left ins-single-glossary-heading">Qu’est-ce que le marketing conversationnel SMS ?</h1>
<p>Le marketing conversationnel SMS favorise les interactions bidirectionnelles en temps réel avec votre public grâce à des conversations textuelles personnalisées, plutôt que les traditionnels messages promotionnels unidirectionnels. </p>
<p>Par exemple, les acheteurs peuvent répondre à un SMS de rappel de panier en posant des questions, obtenir des recommandations produits instantanées ou finaliser un achat, le tout au cours d’une seule et même conversation.</p>
<h2 class="wp-block-heading" id="h-why-use-conversational-sms-marketing">Pourquoi utiliser le marketing conversationnel SMS ?</h2>
<ul class="wp-block-list">
<li>Améliore les taux d’ouverture et de réponse (souvent plus de 90 %) en invitant à un dialogue naturel, en répondant immédiatement aux questions et en guidant les clients tout au long du processus d’achat en temps réel.</li>
<li>Permet aux clients d’obtenir de l’aide, de recevoir des liens de paiement et de terminer leurs achats directement par SMS, ce qui minimise les points d’arrêt et les frictions pour les utilisateurs mobiles.</li>
<li>Recueillez des informations exploitables en suivant chaque réponse pour recueillir des feedbacks, comprendre les besoins des clients et affiner les messages pour améliorer les performances des campagnes futures. </li>
</ul>
<h2 class="wp-block-heading" id="h-conversational-sms-vs-chatbot-vs-traditional-sms">SMS conversationnels vs. Chatbot vs. SMS traditionnels</h2>
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Fonctionnalité</strong></td><td><strong>SMS conversationnel</strong></td><td><strong>Chatbot</strong></td><td><strong>SMS traditionnel</strong></td></tr><tr><td>Autonomie</td><td>Semi-automatisé, avec une solution de repli humaine </td><td>Entièrement automatisé</td><td>Entièrement manuel</td></tr><tr><td>Contexte</td><td>Suivi des réponses, personnalisation des messages </td><td>Limité, basé sur des scripts</td><td>Aucun</td></tr><tr><td>Intégration</td><td>Enrichir les parcours par email, in-app et WhatsApp. </td><td>Variable</td><td>Autonome</td></tr><tr><td>Apprentissage</td><td>Apprend à partir des réponses et des feedbacks </td><td>AI/ML ou scripté</td><td>Aucun</td></tr><tr><td>Exemple</td><td>« Bonjour Sam, voulez-vous de l’aide pour trouver un jean ? » </td><td>« Puis-je vous aider ? »</td><td>« 20% de réduction aujourd’hui ! » </td></tr></tbody></table></figure>
<h2 class="wp-block-heading" id="h-faqs"><strong>FAQ</strong></h2>
<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1756458093851"><strong class="schema-faq-question"><strong>Quelle est la différence entre les SMS conversationnels et les SMS bidirectionnels ?</strong></strong> <p class="schema-faq-answer">Les SMS conversationnels permettent des échanges naturels et bidirectionnels capables d’interactions contextuelles, alors que les SMS bidirectionnels traditionnels se limitent généralement à des réponses basées sur des mots clés et à des réponses automatisées. Pour en savoir plus sur l’impact de la messagerie conversationnelle sur les entreprises, consultez <a href="https://insiderone.com/conversational-messaging/" target="_blank" rel="noreferrer noopener">le guide de la messagerie conversationnelle d’Insider One</a>. Pour connaître les définitions et les termes relatifs aux SMS bidirectionnels, consultez <a href="https://academy.insiderone.com/docs/architect-sms-terms-to-know" target="_blank" rel="noreferrer noopener">Architect Channel : Termes SMS</a>. </p> </div> <div class="schema-faq-section" id="faq-question-1756458132115"><strong class="schema-faq-question"><strong>Les SMS conversationnels nécessitent-ils des réponses manuelles ?</strong></strong> <p class="schema-faq-answer">La plupart des solutions utilisent l’automatisation pour les requêtes fréquentes, mais permettent un passage transparent à des agents en direct pour les questions complexes. Vous trouverez des détails sur le flux de travail, les transitions entre agents et le CX conversationnel sur <a href="https://insiderone.com/conversational-cx-solution/" target="_blank" rel="noreferrer noopener">la page des solutions de CX conversationnel d’Insider One</a>. </p> </div> <div class="schema-faq-section" id="faq-question-1756458149987"><strong class="schema-faq-question"><strong>Les SMS conversationnels sont-ils conformes aux lois sur la protection de la vie privée ?</strong></strong> <p class="schema-faq-answer">Toutes les campagnes SMS doivent être conformes aux réglementations sur la confidentialité des données telles que le GDPR et le TCPA, y compris les processus d’opt-in et d’opt-out clairs. Consultez les meilleures pratiques d’Insider One en matière de conformité pour les SMS et WhatsApp dans le <a href="https://insiderone.com/sms-marketing-tips/" target="_blank" rel="noreferrer noopener">Guide de conformité du marketing par SMS d’Insider One</a> et le <a href="https://academy.insiderone.com/docs/metas-new-opt-in-policy-and-gdpr-policy-compliance" target="_blank" rel="noreferrer noopener">guide Opt-In et GDPR Academy de Meta</a>. Pour plus de détails sur la confidentialité, consultez <a href="https://insiderone.com/product-privacy-policy/" target="_blank" rel="noreferrer noopener">la politique de confidentialité des produits d’Insider One</a>. </p> </div> <div class="schema-faq-section" id="faq-question-1756458184850"><strong class="schema-faq-question"><strong>Comment les SMS conversationnels améliorent-ils le support client ?</strong></strong> <p class="schema-faq-answer">Le SMS conversationnel permet aux marques de résoudre les demandes plus rapidement via l’automatisation alimentée par l’IA, les réponses personnalisées et le transfert d’agent, réduisant souvent les coûts d’assistance et augmentant la satisfaction. Explorez les cas visiteurs anonymes pratiques dans la <a href="https://insiderone.com/conversational-cx-solution/" target="_blank" rel="noreferrer noopener">page Solution CX conversationnelle d’Insider One</a> et lisez-en plus dans le guide d’Insider One sur la <a href="https://insiderone.com/fr/conversational-cx/" target="_blank" rel="noreferrer noopener">CX conversationnelle</a>. </p> </div> <div class="schema-faq-section" id="faq-question-1756458208640"><strong class="schema-faq-question"><strong>Où puis-je en savoir plus sur la mise en œuvre de campagnes de SMS conversationnels ?</strong></strong> <p class="schema-faq-answer">Obtenez des stratégies exploitables à partir de la <a href="https://insiderone.com/sms-marketing-strategy/" target="_blank" rel="noreferrer noopener">page Stratégie de marketing par SMS</a> d’Insider One, explorez l’automatisation et les parcours contextuels dans la <a href="https://insiderone.com/fr/channels/sms/" target="_blank" rel="noreferrer noopener">page Solutions de marketing par SMS</a>, et découvrez des tactiques avancées basées sur l’<a href="https://insiderone.com/fr/ai-powered-sms-marketing/" target="_blank" rel="noreferrer noopener">IA dans la vue d’ensemble du marketing par SMS alimenté par l’IA d’Insider One</a>.</p> </div> </div>
</div>
</div>
</section>
<footer class="footer footer-dark footer-default" id="footer">
<div class="footer-wrapper">
<div class="container">
<div class="footer-main">
<div class="row">
<div class="col-lg-5 order-lg-0 order-4">
<div class="footer-badges">
<a href="https://www.g2.com/products/insider/reviews?utm_source=rewards-badge" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2026/01/leader-1.png" alt=""> </a>
<a href="https://www.g2.com/products/insider/reviews?utm_source=rewards-badge" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2026/01/best-results-1.png" alt=""> </a>
<a href="https://www.g2.com/products/insider/reviews?utm_source=rewards-badge" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2026/01/easies-1.png" alt=""> </a>
<a href="https://insiderone.com/iso-270012013-information-safety-management-system-certificate/" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2025/12/Badge-3.png" alt=""> </a>
<a href="https://www.eprivacy.eu/fileadmin/Redakteur/PDF/Zertifikate/20230203_eps_certificate_Insider.pdf" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2025/12/Badge-4.png" alt=""> </a>
<span class="badge">
<img src="https://insiderone.com/assets/media/2025/12/Badge-5.png" alt=""> </span>
<a href="https://cloudsecurityalliance.org/star/registry/insider-sg-pte-ltd" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2025/12/Badge-6.png" alt=""> </a>
<a href="https://insiderone.com/soc-2-examination-for-insider-growth-management-platform/" target="_blank" class="badge">
<img src="https://insiderone.com/assets/media/2025/12/Badge-7.png" alt=""> </a>
</div>
</div>
<div class="col-lg-7 order-lg-1 order-0">
<div class="footer-newsletter">
<div class="footer-newsletter-title">
<h3>Rejoignez notre communauté de 200 000 experts du marketing et de l’engagement client.</h3>
</div>
<div class="footer-newsletter-form footer_form">
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script>
<script>
hbspt.forms.create({
region: "na1",
portalId: "6636837",
formId: "82f20817-c08c-4f42-9976-cc6997a7465f",
onFormReady: function($form) {
// const industry_dropdown = jQuery('.footer_form').find('select[name="industry_dropdown"]');
// jQuery('select[name="industry_dropdown"]').find('option:nth-child(1)').attr("value","aaa");
jQuery('.footer_form').find('select[name="industry_dropdown"]').find('option:nth-child(1)').html('Industry*');
jQuery('.footer_form').find('label').each(function() {
var placeholder = jQuery(this).find('span').html();
var inputID = this.getAttribute('for');
jQuery('.footer_form').find('input').each(function() {
jQuery('#' + inputID).attr('placeholder', placeholder);
});
});
$form.find('select[name="industry_dropdown"]').select2({
width: "100%",
minimumResultsForSearch: Infinity,
dropdownCssClass: "footer-newsletter-select2-dropdown"
});
}
});
</script>
</div>
<div class="footer-newsletter-text">
<p>Veuillez noter que vos données seront traitées avec le plus grand soin. Pour en savoir plus, consultez notre <a href="/privacy-policy/"> politique de confidentialité.</a></p>
</div>
</div>
</div>
<div class="col-12 order-2">
<div class="footer-links">
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>PLATEFORME</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/platform/" target="" class="">Vue d’ensemble de la plateforme</a> </div>
</div>
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>FONCTIONNALITÉS</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/customer-data-management/" target="" class="">Gestion des données clients</a>
<a href="/fr/ai-overview/" target="" class="">Sirius AI™</a>
<a href="/fr/ai-personalization/" target="" class="">Personnalisation</a>
<a href="/fr/customer-journey/orchestration/" target="" class="">Orchestration des parcours</a>
<a href="/fr/reporting-analytics/" target="" class="">Reporting & données</a>
<a href="/fr/behavioral-analytics/" target="" class="">Analytique comportementale</a> </div>
</div>
</div>
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>CANAUX</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/channels/web/" target="" class="">Web</a>
<a href="/fr/channels/email/" target="" class="">Email</a>
<a href="/fr/eureka-search/" target="" class="">Recherche sur site</a>
<a href="/fr/conversational-cx/" target="" class="">CX conversationnel</a>
<a href="/fr/channels/whatsapp/" target="" class="">WhatsApp</a>
<a href="/fr/channels/web-push/" target="" class="">Notifications Web Push</a>
<a href="/fr/instory-product-discovery-solution/" target="" class="">InStory</a>
<a href="/fr/channels/app/" target="" class="">Application mobile</a>
<a href="/fr/channels/sms/" target="" class="">SMS & RCS</a> </div>
</div>
</div>
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>INDUSTRIES</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/industries/retail/" target="" class="">Retail & Ecommerce</a>
<a href="/fr/beauty-cosmetics/" target="" class="">Beauté & cosmétiques</a>
<a href="/fr/industries/automotive/" target="" class="">Automobile</a>
<a href="/fr/industries/finance/" target="" class="">Services financiers</a>
<a href="/fr/industries/travel/" target="" class="">Travel</a>
<a href="/fr/industries/telecom/" target="" class="">Telco</a> </div>
</div>
</div>
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>RESSOURCES</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/resources/?asset-type=case-studies" target="" class="">Cas client</a>
<a href="/fr/resources/?asset-type=ebook" target="" class="">Ebooks</a>
<a href="/glossary" target="" class="">Glossaire</a>
<a href="/fr/blog/" target="" class="">Blog</a>
<a href="/product-demo-hub/" target="" class="">Visite interactive de la plateforme</a>
<a href="/whatsapp-templates/" target="" class="">WhatsApp Explorer</a>
<a href="/sms-templates/" target="" class="">SMS Template Library</a> </div>
</div>
</div>
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>ENTREPRISE</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="/fr/about-us/" target="" class="">A propos d'Insider One</a>
<a href="/fr/partners/" target="" class="">Partenaires</a>
<a href="/fr/newsroom/" target="" class="">Newsroom</a>
<a href="/integrations/" target="" class="">Intégrations</a>
<a href="/fr/contact-us/" target="" class="">Contactez-nous</a>
<a href="/fr/careers/" target="" class="">Nous recrutons</a> </div>
</div>
</div>
<div class="footer-links-col">
<div class="footer-links-col-item">
<div class="footer-links-col-item-head">
<h3>POURQUOI INSIDER ONE</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-col-item-body">
<a href="https://insiderone.com/fr/the-zero-dollar-migration-movement/" target="" class="">Rejoignez le $0 Migration Movement™</a>
<a href="/fr/why-insiderone/" target="" class="">La différence Insider One</a>
<a href="/fr/insiderone-switch/" target="" class="">Passer à Insider One</a>
<a href="/fr/compare-insiderone/" target="" class="">Comparer les fournisseurs</a>
<a href="/fr/compare-insiderone/#insiderone-vs-bloomreach" target="" class="">Insider One vs Bloomreach</a>
<a href="/fr/compare-insiderone/#insiderone-vs-braze" target="" class="">Insider One vs Braze</a>
<a href="/fr/compare-insiderone/#insiderone-vs-salesforce" target="" class="">Insider One vs Salesforce</a>
<a href="/fr/compare-insiderone/#insiderone-vs-moengage" target="" class="">Insider One vs Moengage</a> </div>
</div>
</div>
</div>
</div>
<div class="col-12 order-2">
<div class="footer-links">
<div class="footer-links-row">
<div class="footer-links-row-item">
<div class="footer-links-row-item-head">
<h3>GUIDES ESSENTIELS</h3>
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="14" height="15" viewbox="0 0 14 15" fill="none">
<path d="M3.5 6.33337L7 9.83337L10.5 6.33337" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
</svg>
</i>
</div>
<div class="footer-links-row-item-body">
<a href="/fr/enterprise-cdp/" target="" class="">CDP pour entreprises</a> <a href="/fr/ecommerce-personalization-software/" target="" class="">Meilleurs logiciels de personnalisation ecommerce</a> <a href="/fr/journey-orchestration-platforms/" target="" class="">Platesformes d’orchestration de parcours</a> <a href="/fr/best-customer-data-platform/" target="" class="">Meilleure plateforme de données clients</a> <a href="/fr/marketing-automation-platforms/" target="" class="">Platesformes de marketing automation</a> <a href="/fr/best-email-marketing-software/" target="" class="">Best Email Marketing Software</a> <a href="/fr/customer-data-integration/" target="" class="">Intégration des données clients</a> <a href="/fr/cross-channel-marketing/" target="" class="">Marketing cross-canal</a> <a href="/fr/customer-engagement-platforms/" target="" class="">Plateforme d’engagement client</a> <a href="/fr/whatsapp-marketing-software/" target="" class="">Logiciels de Whatsapp Marketing</a> </div>
</div>
</div>
</div>
</div>
<div class="col-12 order-3">
<div class="footer-logo footer-logo-dark">
<a class="footer-logo-wrapper" href="https://insiderone.com/fr/">
</a>
</div>
<div class="footer-logo footer-logo-light">
<a class="footer-logo-wrapper" href="https://insiderone.com/fr/">
<img src="https://insiderone.com/assets/media/2025/12/Logo.png" alt=""> </a>
</div>
</div>
<div class="col-12 order-4">
<div class="footer-end">
<div class="copyright">
<p>© 2026 Insider One. Tous droits réservés.</p>
</div>
<div class="footer-end-social">
<a href="https://www.facebook.com/insideronehq/" target="_blank">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/facebook-logo.svg" alt="" class="logo-light">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/facebook-logo-dark.svg" alt="" class="logo-dark">
</a>
<a href="https://x.com/insideronehq" target="_blank">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/x-logo.svg" alt="" class="logo-light">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/x-logo-dark.svg" alt="" class="logo-dark">
</a>
<a href="https://www.linkedin.com/company/insiderone/" target="_blank">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/linkedin-logo.svg" alt="" class="logo-light">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/linkedin-logo-dark.svg" alt="" class="logo-dark">
</a>
<a href="https://www.youtube.com/@InsiderOneHQ" target="_blank">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/youtube-logo.svg" alt="" class="logo-light">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/youtube-logo-dark.svg" alt="" class="logo-dark">
</a>
<a href="https://www.instagram.com/insideronehq/" target="_blank">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/instagram-logo.svg" alt="" class="logo-light">
<img src="https://insiderone.com/wp-content/themes/insiderone/assets/img/static/instagram-logo-dark.svg" alt="" class="logo-dark">
</a>
</div>
<div class="footer-end-links">
<a href="/privacy-policy/" target="" class="">Politique de confidentialité</a><a href="/terms-of-use/" target="" class="">Conditions d’utilisation</a><a href="/security/" target="" class="">Sécurité</a><a href="/legal/" target="" class="">Mentions légales</a><a href="javascript:void(0);" target="" class="">Gestion des consentements</a> </div>
</div>
</div>
</div>
<div class="footer-bg">
<i>
<svg xmlns="http://www.w3.org/2000/svg" width="1057" height="721" viewbox="0 0 1057 721" fill="none">
<path d="M1057 569.2C1057 516.668 1049.79 465.85 1036.4 417.796C1023.97 373.364 1025.34 326.206 1038.73 282.047C1062.45 203.853 1041.15 115.456 976.651 56.8498C912.426 -1.52311 823.003 -14.5295 747.6 15.9226C704.524 33.2904 657.553 37.6518 611.712 30.1361C584.604 25.6968 556.795 23.3993 528.48 23.3993C236.607 23.3603 0 267.756 0 569.2C0 660.05 21.4991 745.681 59.512 821.033C70.3394 842.489 72.6763 867.256 65.7826 890.231C54.7604 926.953 63.0173 968.347 91.0596 998.371C118.907 1028.2 159.335 1039.3 196.491 1031.12C220.054 1025.94 244.591 1030.3 265.35 1042.61C342.817 1088.68 432.669 1115 528.48 1115C598.08 1115 664.564 1101.1 725.439 1075.83C746.626 1067.02 770.112 1066.17 792.195 1072.4C855.173 1090.19 925.63 1072.13 972.055 1019.94C1014.16 972.631 1026.08 909.001 1009.29 852.458C1002.9 830.963 1004.42 807.793 1013.14 787.154C1041.34 720.409 1057 646.693 1057 569.2ZM477.031 1027.03C417.012 1027.03 359.993 1012.7 308.582 987C290.082 977.732 280.267 957.522 282.955 937.039C287.2 905.146 277.619 871.656 253.939 846.267C229.402 819.981 195.089 808.26 161.866 811.414C141.886 813.322 122.685 802.847 113.961 784.739C83.0753 720.486 65.5489 647.121 65.5489 569.161C65.5489 316.315 249.732 111.329 476.953 111.329C501.568 111.329 525.637 113.743 549.045 118.338C587.954 126.009 614.788 161.602 611.673 201.088C606.532 266.159 630.445 332.826 682.479 380.14C720.142 414.369 766.451 432.983 813.538 436.371C850.266 439.019 879.632 467.991 884.267 504.518C886.955 525.624 888.318 547.198 888.318 569.122C888.318 601.209 885.358 632.518 879.71 662.737C873.362 696.771 846.06 723.212 811.902 728.742C773.305 735.011 736.539 754.054 708.496 785.557C675.313 822.824 660.864 870.254 664.447 916.361C667.29 953.16 646.881 988.091 612.491 1001.45C570.038 1017.96 524.391 1026.91 476.914 1026.91L477.031 1027.03Z" fill="url(#paint0_linear_46_122376)" fill-opacity="0.05" />
<defs>
<linearGradient id="paint0_linear_46_122376" x1="528.5" y1="1115" x2="528.5" y2="0" gradientunits="userSpaceOnUse">
<stop stop-color="#fff" />
<stop offset="1" stop-color="#fff" />
</linearGradient>
</defs>
</svg>
</i>
</div>
</div>
</div>
</div>
<script src="https://insiderone.com/assets/js/index-v100.js"></script><script src="https://insiderone.com/assets/js/lottie.min.js" defer></script>
<!-- Facebook Pixel Code -->
<script type="text/plain" data-cli-class="cli-blocker-script" data-cli-label="Facebook Pixel Code" data-cli-script-type="advertisement" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body">
setTimeout(function(){
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '2507423339485137');
fbq('track', 'PageView');
}, 3500);
</script>
<noscript>
<img height="1" width="1"
src="https://www.facebook.com/tr?id=2507423339485137&ev=PageView
&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->
<!-- Hotjar Tracking Code for https://useinsider.com/ -->
<script type="text/plain" data-cli-class="cli-blocker-script" data-cli-label="Hotjar" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body">
(function(h,o,t,j,a,r){
h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
h._hjSettings={hjid:2411481,hjsv:6};
a=o.getElementsByTagName('head')[0];
r=o.createElement('script');r.async=1;
r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
a.appendChild(r);
})(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
</script>
<script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/fr\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/assets\/media\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/insiderone\/*","\/fr\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<script>
document.cookie = 'js_enabled=1; path=/';
// Check if URL has the redirected parameter and remove it
var urlParams = new URLSearchParams(window.location.search);
if (urlParams.has('redirected')) {
urlParams.delete('redirected');
var newUrl = window.location.origin + window.location.pathname + (urlParams.toString() ? '?' + urlParams.toString() : '');
window.history.replaceState({}, document.title, newUrl);
}
</script> <script type="text/javascript">
document.addEventListener('DOMContentLoaded', function() {
// Yeni HTML yapısındaki dil listesi kapsayıcısını ve içindeki linkleri seçiyoruz
var langContainer = document.querySelector('.header-top-action-lang-list');
if (langContainer) {
var langItems = langContainer.querySelectorAll('a');
langItems.forEach(function(item) {
item.addEventListener('click', function(e) {
// Linkin href değerini al
var href = this.getAttribute('href');
// Sondaki olası '/' işaretini kaldır (örn: /fr/ -> /fr)
var cleanHref = href.replace(/\/$/, "");
// URL'i parçala ve son kısmı (dil kodunu) al
var languageCode = cleanHref.split('/').pop();
// EĞER ana domain'e tıklanırsa (örn: insiderone.com), son parça domain adı olur.
// Bu durumda varsayılan dil 'en' olarak ayarlanmalı mı?
// Genellikle root URL İngilizce olduğu için bu kontrolü ekledim:
if (languageCode.includes('.') || languageCode === 'https:' || languageCode === 'http:') {
languageCode = 'en';
}
var date = new Date();
date.setTime(date.getTime() + (2 * 24 * 60 * 60 * 1000)); // 2 days
var expires = "; expires=" + date.toUTCString();
document.cookie = "selectedLanguage=" + languageCode + expires + "; path=/";
});
});
}
});
</script>
<script type='text/javascript'>
const lazyloadRunObserver = () => {
const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
entries.forEach( ( entry ) => {
if ( entry.isIntersecting ) {
let lazyloadBackground = entry.target;
if( lazyloadBackground ) {
lazyloadBackground.classList.add( 'e-lazyloaded' );
}
lazyloadBackgroundObserver.unobserve( entry.target );
}
});
}, { rootMargin: '200px 0px 200px 0px' } );
lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
lazyloadBackgroundObserver.observe( lazyloadBackground );
} );
};
const events = [
'DOMContentLoaded',
'elementor/lazyload/observe',
];
events.forEach( ( event ) => {
document.addEventListener( event, lazyloadRunObserver );
} );
</script>
<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
<br />
Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button" >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
</div><br />
<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button" data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
<div class="cli-modal-dialog" role="document">
<div class="cli-modal-content cli-bar-popup">
<button aria-label="Fermer" type="button" class="cli-modal-close" id="cliModalClose">
<svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg>
<span class="wt-cli-sr-only">Fermer</span>
</button>
<div class="cli-modal-body">
<div class="wt-cli-element cli-container-fluid cli-tab-container">
<div class="cli-row">
<div class="cli-col-12 cli-align-items-stretch cli-px-0">
<div class="cli-privacy-overview">
<h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content">
<div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
</div>
<a id="wt-cli-privacy-readmore" tabindex="0" role="button" class="cli-privacy-readmore" data-readmore-text="Afficher plus" data-readless-text="Afficher moins"></a> </div>
</div>
<div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container" role="tablist">
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
Necessary </a>
<div class="wt-cli-necessary-checkbox">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
<label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
</div>
<span class="cli-necessary-caption">
Toujours activé </span>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
<div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="cli-modal-footer">
<div class="wt-cli-element cli-container-fluid cli-tab-container">
<div class="cli-row">
<div class="cli-col-12 cli-align-items-stretch cli-px-0">
<div class="cli-tab-footer wt-cli-privacy-overview-actions">
<a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">Enregistrer et accepter</a>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div>
<div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div>
<!--googleon: all--></div>
<script type="text/javascript">
/* <![CDATA[ */
cli_cookiebar_settings='{"animate_speed_hide":"500","animate_speed_show":"500","background":"rgba(239, 235, 228, 0.7)","border":"#b1a6a6c2","border_on":false,"button_1_button_colour":"rgb(250, 250, 250)","button_1_button_hover":"rgb(250, 250, 250)","button_1_link_colour":"rgb(85, 85, 85)","button_1_as_button":true,"button_1_new_win":false,"button_2_button_colour":"rgb(255, 255, 255)","button_2_button_hover":"rgb(255, 255, 255)","button_2_link_colour":"#261a28","button_2_as_button":true,"button_2_hidebar":false,"button_2_nofollow":false,"button_3_button_colour":"rgb(250, 250, 250)","button_3_button_hover":"rgb(250, 250, 250)","button_3_link_colour":"rgb(85, 85, 85)","button_3_as_button":true,"button_3_new_win":false,"button_4_button_colour":"rgba(0, 0, 0, 0)","button_4_button_hover":"rgba(0, 0, 0, 0)","button_4_link_colour":"#50e9c3","button_4_as_button":false,"button_7_button_colour":"rgb(80, 233, 195)","button_7_button_hover":"rgb(80, 233, 195)","button_7_link_colour":"rgb(38, 26, 40)","button_7_as_button":true,"button_7_new_win":false,"font_family":"inherit","header_fix":false,"notify_animate_hide":true,"notify_animate_show":true,"notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"left","notify_position_vertical":"bottom","scroll_close":false,"scroll_close_reload":false,"accept_close_reload":false,"reject_close_reload":false,"showagain_tab":false,"showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"rgb(38, 26, 40)","show_once_yn":false,"show_once":"10000","logging_on":true,"as_popup":false,"popup_overlay":false,"bar_heading_text":"This website uses cookies","cookie_bar_as":"banner","cookie_setting_popup":true,"accept_all":true,"js_script_blocker":false,"popup_showagain_position":"bottom-right","widget_position":"right","button_1_style":[["margin","5px 0px 5px 10px"],["border-radius","50px"],["padding","8px 25px"],["border-color","rgb(255, 255, 255)"],["font-weight","400"],["font-family","Figtree, Arial, sans-serif, \\\"apple color emoji\\\", \\\"segoe ui emoji\\\", \\\"segoe ui symbol\\\", \\\"noto color emoji\\\""],["font-size","12px"]],"button_2_style":[],"button_3_style":[["margin","5px 5px 5px 0px"],["border-radius","50px"],["padding","8px 25px"],["border-color","rgb(255, 255, 255)"],["font-weight","400"],["font-size","12px"]],"button_4_style":[["border-bottom","1px solid rgb(137, 136, 136)"],["text-decoration","none"],["border-top-color","rgb(137, 136, 136)"],["border-right-color","rgb(137, 136, 136)"],["border-left-color","rgb(137, 136, 136)"],["font-family","gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji"],[""]],"button_5_style":{"0":["float","right"],"1":["text-decoration","none"],"2":["color","#333"],"3":["background-color","rgba(0, 0, 0, 0)"],"6":["background-color","rgba(0, 0, 0, 0)"]},"button_7_style":[["border-radius","22px"],["padding","8px 25px"],["border-color","rgb(255, 255, 255)"],["font-size","12px"],["font-weight","500"]],"accept_close_page_navigation":false}';
/* ]]> */
</script>
<link rel='stylesheet' id='cookie-law-info-table-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-table.css?ver=2.3.6' media='all' />
<script defer src="https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.js?ver=11.0.0" id="swiper-cdn-js"></script>
<script id="leadin-script-loader-js-js-extra">
var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"8.8.15"};
</script>
<script type="text/plain" data-cli-class="cli-blocker-script" data-cli-label="Analyse Hubspot" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" defer src="https://js.hs-scripts.com/6636837.js?integration=WordPress" id="leadin-script-loader-js-js"></script>
<script defer src="https://insiderone.com/wp-content/themes/insiderone/homepage_modules_onelineform.js?ver=6.8.3" id="insider-homepage_modules_onelineform-js"></script>
<script defer src="https://insiderone.com/wp-content/themes/insiderone/assets/js/lib.min.js?ver=6.8.3" id="insider-lib-js"></script>
<script defer src="https://insiderone.com/wp-content/themes/insiderone/assets/js/header.js?ver=1769915352" id="insider-header-js"></script>
<script defer src="https://insiderone.com/wp-content/themes/insiderone/assets/js/footer.js?ver=1769915352" id="insider-footer-js"></script>
<script id="custom-script-js-extra">
var blog = {"ajaxurl":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php","security":"c523fc6344"};
</script>
<script defer src="https://insiderone.com/wp-content/themes/insiderone/ajaxloadmore.js?ver=6.8.3" id="custom-script-js"></script>
<style>.modal.video-modal{left:0%!important;}</style>
<div class="modal fade video-modal" id="cases-modal" tabindex="-1" role="dialog" aria-labelledby="cases-modal-label" aria-hidden="true">
<div class="modal-dialog modal-lg d-flex flex-column justify-content-center" role="document">
<div class="modal-content">
<a href="javascript:void(0);" class="close" data-dismiss="modal" aria-label="Close">
<span></span>
<span></span>
</a>
<div class="modal-body">
</div>
</div>
</div>
</div>
</footer>