4 added
4 removed
Original
2026-01-01
Modified
2026-03-06
1
-
<h3>Elevating user experience with personalized banners</h3>
1
+
<h2>About Via</h2>
2
-
<p>Via wanted a newer and exciting way to grab customer attention and provide them with interesting and memorable shopping experiences. The marketing team also needed this to be easy to do on their website without requiring a lot of technical expertise.</p>
2
+
<p>Via is a Brazilian retail company founded through the merger of 3 leading eCommerce companies of the country - Casas Bahia, Ponto, and Extra. Besides having a strong online presence, the brand operates over 1000+ physical stores across Brazil. Aiming to become a leading platform for relationships and consumption, Via serves as an omnichannel platform for top-tier brands. It offers an extensive range of products, services, financial solutions, and logistics to help individual brands and legal entities democratize credit and provide a stellar customer experience. The company is recognized as the go-to destination for products like furniture and home appliances.</p>
3
-
<p>With Insider's Banner Management feature helped Via's team effectively to create a uniquely tailored experience for each user. The Insider team also further customized the banner feature for Via’s specific requirements of adding a second banner in the space with the use of a slider. The company leveraged Insider’s Banner Management tool and added on different segments such as games, weather, and traffic source.</p>
3
+
<h2>Looking Ahead</h2>
4
-
<p>Using this tool, Via was able to show its customers relevant banners based on their interests, the weather, etc. For example, if the temperature was above 25°C, the banner displayed summer-related products. This made for captivating experiences and kept the users engaged on the website for a longer time, nurturing an interest to purchase. As a result, Via observed a 5% uplift in conversion rates.</p>
4
+
<p>Via plans to include more channels into its personalization strategy like the mobile app, to be able to offer a complete personalized experience to their customers. They also intend to integrate their CRM with Insider to be able to send attributes and events to Insider to enrich audience segmentation and the user experience. </p>
5
5