1 <p>Siloed data made personalizing experiences difficult, and anonymous website visitors weren’t being effectively targeted. This resulted in lower online sales and engagement than desired. </p>

2 <p>Insider’s platform enables HP to analyze customer behavior and deliver personalized product recommendations, even for anonymous users, using Web Suite. Before partnering with Insider, HP couldn’t identify or retarget anonymous visitors based on product views. Now, returning users receive targeted offers like coupon codes. Additionally, Insider’s Web Push Notifications have become essential for re-engaging anonymous users. By obtaining visitor permission, HP can send personalized messages and promotions without requiring them to log in or create an account, driving engagement and conversions effectively.</p>

3 <p>“Our key challenges included the need to drive greater return from finite marketing resources and a need to engage with anonymous shoppers. Partnering with Insider allowed us to leverage their web personalization capabilities and web push notifications, effectively addressing these issues and enhancing our overall performance.</p>

4 <p>Mark Loosschilder<strong>HP Store Country Manager, ANZ </strong></p>

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