Rivalry2

ECCO obtient un ROI de 7,4X et une augmentation de 95 % du CVR grâce à la Personnalisation pilotée par l'IA d'Insider
2026-03-06 01:19 Diff
https://useinsider.com/fr/case-studies/ecco/
Fournir des recommandations produits personnalisées avec Al, même pour les nouveaux visiteurs du site web
ECCO souhaitait accroître la personnalisation user-based sur l’ensemble de son site Web afin de générer davantage de revenus et d’augmenter les taux de conversion. De nombreux visiteurs étant des nouveaux visiteurs, il fallait trouver un moyen de présenter et de recommander efficacement des produits pertinents avec peu ou pas de données comportementales historiques afin d’augmenter le chiffre d’affaires et les performances du site Web.
Augmenter la complétion des paniers sur mobile et augmenter le chiffre d’affaires grâce à l’optimisation de l’expérience de paiement
ECCO a remarqué que les utilisateurs mobiles ajoutaient fréquemment des articles à leur panier mais rebondissaient avant de pouvoir terminer les sessions de paiement et ne revenaient souvent pas pour terminer la transaction. Ce comportement entraînait des taux d’abandon de panier relativement élevés et des opportunités de revenus manquées.
Augmenter le temps passé sur le site et le ROAS pendant la peak season Q4 grâce à une personnalisation ciblée des intentions de sortie
Pendant la peak season, ECCO a anticipé une augmentation du trafic sur son site Web en raison de ses efforts accrus en matière d’acquisition. Cette situation a suscité des inquiétudes quant à la manière d’optimiser les performances du site web afin d’augmenter le ROAS de ces investissements, de réduire les taux de rebond et de protéger les opportunités de générer des revenus.
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.migration-lab-reviews{
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/* EVENT QUICKFIXES */



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}

.headbackground .post-head-container .post-info-container h2{
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VUE D’ENSEMBLE</h3></div><ul><li class=""><a class="" href="/fr/platform/" target=""><span data-text="Vue d’ensemble de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Vue d’ensemble de la plateforme</span><p data-text="Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.">Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>&#039;+100 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frais cachés.">Migrer sans crainte, sans contrainte ni frais cachés.</p></a></li><li class=""><a class="" href="/fr/why-insiderone/" target=""><span data-text="La différence Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>La différence Insider One</span><p data-text="Découvrez ce qui nous rend uniques">Découvrez ce qui nous rend uniques</p></a></li><li class=""><a class="" href="/fr/compare-insiderone/" target=""><span data-text="Comparer les fournisseurs"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparer les fournisseurs</span><p data-text="Voyez comment nous nous positionnons face aux autres acteurs du marché">Voyez comment nous nous positionnons face aux autres acteurs du marché</p></a></li><li class=""><a class="" href="/fr/insiderone-switch/" target=""><span data-text="Passer à Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Passer à Insider One</span><p data-text="Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent">Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent</p></a></li></ul></div>
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Ecommerce</span><p data-text="Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer">Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer</p></a></li><li class=""><a class="" href="/fr/industries/finance/" target=""><span data-text="Services financiers"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Services financiers</span><p data-text="Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention">Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention</p></a></li><li class=""><a class="" href="/fr/industries/travel/" target=""><span data-text="Travel"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Travel</span><p data-text="Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels">Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/fr/beauty-cosmetics/" target=""><span data-text="Beauté &amp; 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Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.">Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Découvrez le potentiel de WhatsApp pour votre entreprise">Découvrez le potentiel de WhatsApp pour votre entreprise</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="Plus de 60 modèles pour booster facilement vos campagnes SMS">Plus de 60 modèles pour booster facilement vos campagnes SMS</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Découvrez comment exploiter la puissance de vos données clients">Découvrez comment exploiter la puissance de vos données clients</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>AUTRES RESSOURCES</h3></div><ul><li class=""><a class="" href="/fr/resources/?asset-type=case-studies" target=""><span data-text="Cas client"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Cas client</span></a></li><li class=""><a class="" href="/fr/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/fr/resources/?asset-type=ebook" target=""><span data-text="Ebooks &amp; Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>Ebooks &amp; Guides</span></a></li><li class=""><a class="" href="/fr/glossary" target=""><span data-text="Glossaire"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossaire</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="537314" class="elementor elementor-537314 elementor-525790" data-elementor-post-type="case-studies">
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													<img fetchpriority="high" decoding="async" width="422" height="198" src="https://insiderone.com/assets/media/2025/05/ecco-logo.png" class="attachment-full size-full wp-image-525795" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-logo.png 422w, https://insiderone.com/assets/media/2025/05/ecco-logo-300x141.png 300w" sizes="(max-width: 422px) 100vw, 422px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Success Story</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">ECCO obtient un ROI de 7,4X et augmenté son CRV de 95 % grâce au solution de personnalisation pilotée par l'IA d'Insider</h1>		</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-6543a9f elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6543a9f" data-element_type="section">
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			<h6 class="elementor-heading-title elementor-size-default">Personnalisation</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">CDP</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default"><a href="https://insiderone.com/fr/individualize/">Parcours cross-canal</a></h6>		</div>
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													<img decoding="async" width="845" height="865" src="https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840.png" class="attachment-full size-full wp-image-525828" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840.png 845w, https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840-293x300.png 293w, https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840-768x786.png 768w" sizes="(max-width: 845px) 100vw, 845px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-1e7886b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e7886b" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6deeca" data-id="c6deeca" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-58a6bf0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="58a6bf0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>7.4X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c97c74a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="c97c74a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ROI<br />sur les recommandations</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ebf580f elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="ebf580f" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-e1a2378 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e1a2378" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>95.6%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e64efdd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e64efdd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CVR uplift</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ad2d6f5 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="ad2d6f5" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-6f46b64 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="6f46b64" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>32%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0a2f059 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="0a2f059" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Hausse du CTR</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1ef5219 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="1ef5219" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794dc6" data-id="9794dc6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-f13e42f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f13e42f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53c75a6" data-id="53c75a6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ba72923 elementor-widget elementor-widget-text-editor" data-id="ba72923" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Secteur</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4030295 elementor-widget elementor-widget-text-editor" data-id="4030295" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Retail</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-376dd99 elementor-widget elementor-widget-text-editor" data-id="376dd99" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Catégorie</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0c6320f elementor-widget elementor-widget-text-editor" data-id="0c6320f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CDP<br />Cross-sell et upsell</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4eabb76 elementor-widget elementor-widget-text-editor" data-id="4eabb76" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canaux</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c00158b elementor-widget elementor-widget-text-editor" data-id="c00158b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web</p>
<p>Mobile</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-129c533 elementor-widget elementor-widget-text-editor" data-id="129c533" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Solutions</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-21e0bfe elementor-widget elementor-widget-text-editor" data-id="21e0bfe" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Smart Recommender<br />Floating Cart Template<br />Exit-Intent Overlays</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ef6de1" data-id="3ef6de1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-c730ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c730ddb" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f614e21" data-id="f614e21" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c8ae55f elementor-widget elementor-widget-image" data-id="c8ae55f" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-931f6d5 elementor-widget elementor-widget-text-editor" data-id="931f6d5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La plateforme d&rsquo;Insider nous a impressionnés par la variétés d&rsquo;outils disponibles, les mécanismes dans les scénarios qui sont prêts à être utilisés. L&rsquo;implémentation a été rapide et transparente, ce qui nous a permis d&rsquo;obtenir rapidement un ROI. L&rsquo;interface intuitive nous aide à lancer efficacement des campagnes personnalisées, sur six domaines européens, avec une dépendance minimale à l&rsquo;égard de notre équipe informatique. Nous avons également pu lancer des campagnes personnalisées, adaptées à notre marque, avec le soutien de l&rsquo;équipe Insider. Des analyses approfondies nous aident à mesurer et à comprendre l&rsquo;impact de nos actions sur l&rsquo;entreprise. Elles nous aident à stimuler la croissance à un tout autre niveau.     </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-33b89ad elementor-widget elementor-widget-text-editor" data-id="33b89ad" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Karol Kowalski</strong><br />E-commerce Content Manager, ECCO</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-457d4bc elementor-widget elementor-widget-image" data-id="457d4bc" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="422" height="198" src="https://insiderone.com/assets/media/2025/05/ecco-logo.png" class="attachment-full size-full wp-image-525795" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-logo.png 422w, https://insiderone.com/assets/media/2025/05/ecco-logo-300x141.png 300w" sizes="(max-width: 422px) 100vw, 422px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0c2bf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c2bf63" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2ca8c" data-id="7f2ca8c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1096d0c elementor-widget elementor-widget-text-editor" data-id="1096d0c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sommaire exécutif</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-134d50f elementor-widget elementor-widget-text-editor" data-id="134d50f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO a augmenté les performances de son site ecommerce, générant plus de revenus et augmentant les indicateurs d&rsquo;engagement on-site avec Insider. En offrant une expérience digital personnalisée et attrayante à tous les clients, qu&rsquo;il s&rsquo;agisse d&rsquo;un nouveau visiteur ou d&rsquo;un client habituel, grâce aux fonctionnalités d&rsquo;Insider, la marque a augmenté la découverte produit et a constaté une augmentation des taux de conversion et des indicateurs d&rsquo;engagement sur ses six principaux sites web européens. La facilité d&rsquo;utilisation et la rapidité d&rsquo;installation d&rsquo;Insider ont permis à ECCO de lancer efficacement ses campagnes et d&rsquo;obtenir rapidement des résultats.  </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4b69620 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b69620" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3019525" data-id="3019525" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-72b0961 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="72b0961" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/07/case-study-ecco-fr.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Télécharger le PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4bcf261 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="4bcf261" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/fr/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Demander une démo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4924ae8 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4924ae8" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64651bc" data-id="64651bc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3ff9162 elementor-widget elementor-widget-text-editor" data-id="3ff9162" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>À propos d&rsquo;ECCO</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-913c4df elementor-widget elementor-widget-text-editor" data-id="913c4df" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO est l&rsquo;une des plus grandes marques de chaussures au monde, connue pour son confort, sa durabilité et son design danois intemporel. Fondée au Danemark en 1963, la société ECCO doit son succès à des cuirs de qualité supérieure et à une technologie innovante. Unique dans le secteur, ECCO possède et exploite ses propres tanneries et sa propre fabrique de chaussures, ce qui lui permet d&rsquo;exercer un contrôle total sur la qualité et la durabilité de ses produits. Cet héritage artisanal et cet engagement en faveur de l&rsquo;excellence font d&rsquo;ECCO une marque de confiance dans le monde entier.   </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91c306f" data-id="91c306f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-24ac064 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="24ac064" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2025/05/about-ecco.png" class="attachment-full size-full wp-image-525798" alt="" srcset="https://insiderone.com/assets/media/2025/05/about-ecco.png 1090w, https://insiderone.com/assets/media/2025/05/about-ecco-300x259.png 300w, https://insiderone.com/assets/media/2025/05/about-ecco-1024x884.png 1024w, https://insiderone.com/assets/media/2025/05/about-ecco-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b62b79f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b62b79f" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eff9d8f" data-id="eff9d8f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5eda8e0 elementor-widget elementor-widget-text-editor" data-id="5eda8e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Pourquoi Insider ?</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3b8c2d1 elementor-widget elementor-widget-text-editor" data-id="3b8c2d1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO a choisi Insider en raison de son interface facile à utiliser et intuitive, de la richesse de son offre de fonctions et de caractéristiques, ainsi que de son service client et de son support technique primés. L&rsquo;interface conviviale de la plateforme et les modèles préconfigurés mais personnalisables ont également réduit la complexité et la dépendance vis-à-vis de l&rsquo;informatique, favorisant la culture DIY de l&rsquo;équipe e-commerce, et ont permis aux équipes de mettre en place des campagnes plus rapidement. </p>
<p>Insider a également prouvé la rapidité et la précision avec lesquelles ses algorithmes et ses modèles de langage (LLM) pouvaient fournir des recommandations personnalisées pour stimuler la croissance du chiffre d&rsquo;affaires, même pendant les saisons de pointe et avec un volume élevé de visiteurs qui viennent pour la première fois.</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-8d9ae23 e-flex e-con-boxed e-con e-parent" data-id="8d9ae23" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-4ab5f3c elementor-widget elementor-widget-text-editor" data-id="4ab5f3c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CAS D&rsquo;USAGE #1</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e4beb84 elementor-widget elementor-widget-text-editor" data-id="e4beb84" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Fournir des recommandations produits personnalisées avec Al, même pour les nouveaux visiteurs du site web</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cbe7f0c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="cbe7f0c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="612" src="https://insiderone.com/assets/media/2025/05/use-1-m.png" class="attachment-full size-full wp-image-525829" alt="" srcset="https://insiderone.com/assets/media/2025/05/use-1-m.png 780w, https://insiderone.com/assets/media/2025/05/use-1-m-300x235.png 300w, https://insiderone.com/assets/media/2025/05/use-1-m-768x603.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
				</div>
				<div class="elementor-element elementor-element-d97f03e elementor-widget elementor-widget-text-editor" data-id="d97f03e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le challenge</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-f6313dc elementor-widget elementor-widget-text-editor" data-id="f6313dc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO souhaitait accroître la personnalisation user-based sur l&rsquo;ensemble de son site Web afin de générer davantage de revenus et d&rsquo;augmenter les taux de conversion. De nombreux visiteurs étant des nouveaux visiteurs, il fallait trouver un moyen de présenter et de recommander efficacement des produits pertinents avec peu ou pas de données comportementales historiques afin d&rsquo;augmenter le chiffre d&rsquo;affaires et les performances du site Web. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-69ee7a8 elementor-widget elementor-widget-text-editor" data-id="69ee7a8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solution</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-01713f3 elementor-widget elementor-widget-text-editor" data-id="01713f3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO a mis en place Smart Recommender d&rsquo;Insider sur son site web, sur six pays. Cette fonctionnalité fournit des recommandations produits alimentées par Al dans les zones critiques, y compris la product Listing Page, la fiche produit et les pages du panier, en fonction des préférences et du comportement de l&rsquo;utilisateur. </p>
<p>Pour les nouveaux visiteurs et les visiteurs inconnus, les algorithmes d&rsquo;Insider ont été entraînés rapidement pour fournir de la valeur même avec des données limitées en présentant les produits à la mode et les meilleures ventes.</p>
<p>Cette approche de personnalisation basée sur les données a permis d&rsquo;améliorer la découverte produit, d&rsquo;accroître leur pertinence et d&rsquo;obtenir des résultats permettant de générer des revenus supplémentaires à grande échelle.</p>
						</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-be1a6a8 e-con-full elementor-hidden-mobile e-flex e-con e-parent" data-id="be1a6a8" data-element_type="container">
				<div class="elementor-element elementor-element-c250e3c elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c250e3c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2880" height="1402" src="https://insiderone.com/assets/media/2025/05/ecco-moc-1.png" class="attachment-full size-full wp-image-525806" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-1.png 2880w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-300x146.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-1024x498.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-768x374.png 768w" sizes="(max-width: 2880px) 100vw, 2880px" />													</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b1282f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1282f1" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbb702e" data-id="bbb702e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6c51e6c elementor-widget elementor-widget-text-editor" data-id="6c51e6c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ec7e467 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec7e467" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97f50a2" data-id="97f50a2" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9a60ddc elementor-widget elementor-widget-text-editor" data-id="9a60ddc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7.4X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-32968c7 elementor-widget elementor-widget-text-editor" data-id="32968c7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ROI avec<br />Smart Recommender</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-467897d" data-id="467897d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ede1cd3 elementor-widget elementor-widget-text-editor" data-id="ede1cd3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>21.25%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9b168e6 elementor-widget elementor-widget-text-editor" data-id="9b168e6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmentation du CVR avec des recommandations personnalisées</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-47893d6 e-flex e-con-boxed e-con e-parent" data-id="47893d6" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-307fa75 elementor-widget elementor-widget-text-editor" data-id="307fa75" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CAS D&rsquo;USAGE #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-32708c8 elementor-widget elementor-widget-text-editor" data-id="32708c8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmenter la complétion des paniers sur mobile et augmenter le chiffre d&rsquo;affaires grâce à l&rsquo;optimisation de l&rsquo;expérience de paiement</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a400ef4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="a400ef4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="767" height="910" src="https://insiderone.com/assets/media/2025/05/ecco-2-mob.png" class="attachment-full size-full wp-image-525845" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-2-mob.png 767w, https://insiderone.com/assets/media/2025/05/ecco-2-mob-253x300.png 253w" sizes="(max-width: 767px) 100vw, 767px" />													</div>
				</div>
				<div class="elementor-element elementor-element-a046286 elementor-widget elementor-widget-text-editor" data-id="a046286" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le challenge</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e5064fc elementor-widget elementor-widget-text-editor" data-id="e5064fc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO a remarqué que les utilisateurs mobiles ajoutaient fréquemment des articles à leur panier mais rebondissaient avant de pouvoir terminer les sessions de paiement et ne revenaient souvent pas pour terminer la transaction. Ce comportement entraînait des taux d&rsquo;abandon de panier relativement élevés et des opportunités de revenus manquées. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fa99cb7 elementor-widget elementor-widget-text-editor" data-id="fa99cb7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solution</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d4a9a59 elementor-widget elementor-widget-text-editor" data-id="d4a9a59" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>En utilisant le modèle de panier flottant d&rsquo;Insider sur les appareils mobiles, ECCO a affiché un message engageant qui indiquait le nombre total d&rsquo;articles dans le panier et qui se mettait à jour de façon dynamique lorsque l&rsquo;utilisateur ajoutait un article au panier.</p>
<p>Ce message rappelait aux utilisateurs les produits contenus dans le panier et les incitait à poursuivre le processus de paiement, tout en leur offrant une autre voie d&rsquo;accès au panier, facile et stratégiquement placée. Cette stratégie a permis de persuader les utilisateurs de terminer leurs transactions, ce qui a entraîné une augmentation significative du chiffre d&rsquo;affaires généré par les utilisateurs mobiles. </p>
						</div>
				</div>
					</div>
				</div>
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													<img loading="lazy" decoding="async" width="2880" height="1440" src="https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833.png" class="attachment-full size-full wp-image-525807" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833.png 2880w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-300x150.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-1024x512.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-768x384.png 768w" sizes="(max-width: 2880px) 100vw, 2880px" />													</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-73142d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="73142d2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc9fa79" data-id="cc9fa79" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2ac43f2 elementor-widget elementor-widget-text-editor" data-id="2ac43f2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-701dd12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="701dd12" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4199343" data-id="4199343" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6b9564b elementor-widget elementor-widget-text-editor" data-id="6b9564b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>23.25%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cf4e0a elementor-widget elementor-widget-text-editor" data-id="7cf4e0a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmentation du CVR en moyenne</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2468826" data-id="2468826" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d283d51 elementor-widget elementor-widget-text-editor" data-id="d283d51" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>41%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f930cc1 elementor-widget elementor-widget-text-editor" data-id="f930cc1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmentation du CVR dans<br />une chaque géographique</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-2ff1c71 e-flex e-con-boxed e-con e-parent" data-id="2ff1c71" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-6c41148 elementor-widget elementor-widget-text-editor" data-id="6c41148" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>CAS D&rsquo;USAGE #3</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-68e32c5 elementor-widget elementor-widget-text-editor" data-id="68e32c5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmenter le temps passé sur le site et le ROAS pendant la peak season Q4 grâce à une personnalisation ciblée des intentions de sortie</p>						</div>
				</div>
				<div class="elementor-element elementor-element-20f9ec4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="20f9ec4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="585" height="460" src="https://insiderone.com/assets/media/2025/05/ecco-use3.png" class="attachment-full size-full wp-image-525852" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-use3.png 585w, https://insiderone.com/assets/media/2025/05/ecco-use3-300x236.png 300w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
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				<div class="elementor-element elementor-element-87b4d79 elementor-widget elementor-widget-text-editor" data-id="87b4d79" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le challenge</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4b5583d elementor-widget elementor-widget-text-editor" data-id="4b5583d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Pendant la peak season, ECCO a anticipé une augmentation du trafic sur son site Web en raison de ses efforts accrus en matière d&rsquo;acquisition. Cette situation a suscité des inquiétudes quant à la manière d&rsquo;optimiser les performances du site web afin d&rsquo;augmenter le ROAS de ces investissements, de réduire les taux de rebond et de protéger les opportunités de générer des revenus. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-418b131 elementor-widget elementor-widget-text-editor" data-id="418b131" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">La solution</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-079f921 elementor-widget elementor-widget-text-editor" data-id="079f921" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Grâce à la bibliothèque de plus de 100 modèles de personnalisation prêts à l&#8217;emploi d&rsquo;Insider, ECCO a déployé une Exit-intent Overlay personnalisée pour les utilisateurs qui manifestaient des intentions de sortie après avoir passé 10 secondes sur le site.</p>
<p>L&rsquo;une des incrustations dirigeait les utilisateurs vers une page d&rsquo;atterrissage dédiée et optimisée afin de capter leur engagement et d&rsquo;encourager la découverte des produits. Une deuxième superposition utilisait un compte à rebours associé à une offre personnalisée pour inciter l&rsquo;utilisateur à effectuer un achat et à passer immédiatement à l&rsquo;action. </p>
						</div>
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				<div class="elementor-element elementor-element-c6a0d23 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c6a0d23" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1708" height="984" src="https://insiderone.com/assets/media/2025/05/ecco-moc-3.png" class="attachment-full size-full wp-image-525808" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-3.png 1708w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-300x173.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-1024x590.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-768x442.png 768w" sizes="(max-width: 1708px) 100vw, 1708px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-5444319 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5444319" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7a236" data-id="7a7a236" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4544e4d elementor-widget elementor-widget-text-editor" data-id="4544e4d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0264dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0264dc7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-337f2ae" data-id="337f2ae" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3a503a1 elementor-widget elementor-widget-text-editor" data-id="3a503a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-95cc6f3 elementor-widget elementor-widget-text-editor" data-id="95cc6f3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>réduction du taux de rebond</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17d7117" data-id="17d7117" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-67fba5c elementor-widget elementor-widget-text-editor" data-id="67fba5c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>32%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-74341c0 elementor-widget elementor-widget-text-editor" data-id="74341c0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>CTR plus élevé</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d99a7d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d99a7d5" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dde5a0" data-id="0dde5a0" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1e109b9 elementor-widget elementor-widget-text-editor" data-id="1e109b9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>En résumé</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a458e76 elementor-widget elementor-widget-text-editor" data-id="a458e76" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Grâce à la gamme complète d&rsquo;outils de personnalisation et aux capacités de segmentation avancées d&rsquo;Insider, ECCO a considérablement amélioré les performances de son site Web sur les plateformes mobiles et Web. Ils ont engagé efficacement leur audience grâce à des messages pertinents, opportuns et personnalisés, ce qui a amélioré la découverte des produits et, en fin de compte, a stimulé leurs résultats. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d2df787 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2df787" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62326de" data-id="62326de" data-element_type="column">
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						<div class="elementor-element elementor-element-9002464 elementor-widget elementor-widget-text-editor" data-id="9002464" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Perspectives d&rsquo;avenir</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e9256e3 elementor-widget elementor-widget-text-editor" data-id="e9256e3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO cherche à améliorer encore l&rsquo;engagement client en exploitant les outils d&rsquo;Insider pour créer des expériences plus personnalisées à travers tous les points de contact. Cela implique d&rsquo;étendre la personnalisation pilotée par l&rsquo;IA au-delà des plateformes web et mobiles, et d&rsquo;utiliser des capacités de segmentation avancées pour mieux comprendre les parcours des clients et créer des campagnes ciblées. </p>
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    <p class="favorite_header ">
 Fonctionnalité préférée
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    <p class="favorite_name">
  Smart
Recommender
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    <p class="favorite_text">La fonctionnalité préférée d'ECCO est le Smart Recommender en raison de sa capacité à fournir des recommandations de produits hautement personnalisées, améliorant l'engagement de l'utilisateur et favorisant les conversions.
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							<p>Découvrez d&rsquo;autres histoires inspirantes</p>
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