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Original 2026-01-01

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1 <h2>Personalized web experiences built to drive revenue</h2>

2 <p>At Insider, we’re building the future of web by enabling brands to deliver scalable, personalized web experiences across every device. Tailor every interaction with customer data and AI to drive higher engagement and revenue.</p>

3 <h2>Deliver the most value for every website visitor</h2>

4 <p>Insider equips brands to build data-driven, customized website experiences across desktop, mobile and tablet. Drive conversions, boost customer loyalty, and turn one-off browsers into loyal brand advocates with onsite experiences they can’t resist.</p>

5 <h2>Build and launch unique customer experiences in minutes</h2>

6 <h3>140+ prebuilt customizable templates</h3>

7 <p>Quickly and easily personalize your website experience with 140+ ready-made, marketer approved, onsite templates designed for every business objective, industry metric, or goal.</p>

8 <h3>Drag-and-drop editor or build it yourself</h3>

9 <p>Jump into our element library for ready-made and editable countdowns, coupons, and more. Marketers can easily edit, test and launch campaigns at speed. Use Insider’s easy drag-and-drop editor to create high-converting websites without IT support.</p>

10 <h2>Accelerate time to market with cross-device design and testing</h2>

11 <p>Design and deploy campaigns seamlessly across desktop, tablet, and mobile devices in seconds. Switch to preview mode to ensure a flawless experience with automatic testing across 15+ devices, including Apple, Samsung, and various other viewports.</p>

12 <h2>Lazer-focused web personalization with 120+ attributes</h2>

13 <p>Create relevant experiences based on 120+ behavior and trait attributes, including predictive segments like discount affinity and likelihood to churn. Build meaningful segments for any use case and deliver web experiences that combine activity historic with real-time triggers, and predicted behavior</p>

14 <p>Insider’s responsive web banners allowed us to use a single template for both mobile and web personalization, making it easier to launch multi-channel campaigns. All these efforts reduced our website bounce rates and increased our revenue.</p>

15 <p>Digital Marketing Manager<strong>Global fashion retailer</strong></p>

16 <h2>Improve website performance with AI-led product discovery</h2>

17 <p>Help customers find what they’re looking for in the shortest time and with the fewest clicks and taps.</p>

18 <h2>Eureka</h2>

19 <p>Insider’s AI-powered site search and merchandising solution redefines product discovery by anticipating needs and uncovering the true intent behind every user search. Eureka ensures customers find what they’re looking for in record time, from within the search bar</p>

20 <p><a>Explore Eureka</a></p>

21 <h2>InStory</h2>

22 <p>Insider’s thumbnail-to-fullscreen experience helps users discover products in a familiar, bite-size format that resembles social media. Highlight best-sellers, higher profit products, or use AI-powered recommendations to increase the likelihood of purchase.</p>

23 <p><a>Discover InStory</a></p>

24 <h2>Recommendation blocks</h2>

25 <p>Insider’s recommendation blocks leverage 20+ algorithms to create customizable blocks to add across your website experience. Customize based on product attributes, user affinity and more to share only the most relevant, contextual recommendations with your customers.<a>Learn more</a></p>

26 <h3>Improve website performance with AI-led product discovery</h3>

27 <p>Help customers find what they’re looking for in the shortest time and with the fewest clicks and taps</p>

28 <ul><li><h3>Eureka</h3>

29 <p>Insider's AI-powered site search and merchandising solution redefines product discovery by anticipating needs and uncovering the true intent behind every user search.</p>

30 <p>Eureka ensures customers find what they're looking for in record time, from within the search bar</p>

31 <p><a>Explore Eureka</a></p>

32 </li>

33 <li><h3>InStory</h3>

34 <p>Insider’s thumbnail-to-fullscreen experience helps users discover products in a familiar, bite-size format that resembles social media.</p>

35 <p>Highlight best-sellers, higher profit products, or use AI-powered recommendations to increase the likelihood of purchase.</p>

36 <p><a>Discover InStory</a></p>

37 </li>

38 <li><h3>Recommendation blocks</h3>

39 <p>Insider’s recommendation blocks leverage 20+ algorithms to create customizable blocks to add across your website experience.</p>

40 <p>Customize based on product attributes, user affinity and more to share only the most relevant, contextual recommendations with your customers.</p>

41 <p><a>Learn more</a></p>

42 </li>

43 </ul><h2>Don’t just take our word for it</h2>

44 <p>“I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”</p>

45 <p>“What impressed us most is Insider’s AI-powered segmentation. The platform learns from customer behavior and identifies which products are most relevant for them. This powerful intelligence helps us maximize engagement ratios and deliver unique experiences.”</p>

46 <p>Marketing and Services Lead</p>

47 <p>“With just one platform, we have everything we need in terms of acquiring, activating, and retaining our users while also driving revenue. We can experiment with our ideas to see what works for us and that makes a huge impact on our business KPIs.”</p>

48 <p>Head of Digital Marketing</p>

49 <h2>Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players</h2>

50 <h2>Gamify experiences to improve engagement and conversion</h2>

51 <p>Boost engagement and conversions with on-site gamification, transforming strategies for lead collection, add-to-cart ratio, and increasing AOV. Templates, like Spin the Wheel and Memory Games, seamlessly combine gamification with personalized coupon codes to supercharge website performance.</p>

52 <h2>Experimentation without limitation</h2>

53 <p>Drive more growth and eliminate guesswork with automatic A/B testing and onsite experimentation. Optimize layouts, CTAs, images, and offers effortlessly using our visual and custom editors. Uncover incremental revenue and conversion rate uplifts to optimize every element of your web experience and drive more revenue.</p>

54 <h2>Loved by brands, trusted by analysts ❤️</h2>

55 <h2>Insider named Personalization Engines leader in 2023 Gartner Magic Quadrant™</h2>

56 <p>Insider achieved the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0) in the 2023 Gartner Critical Capabilities for Personalization Engines Report.</p>

57 <h2>Insider named #1 Mobile Marketing Software</h2>

58 <p>We’ve topped the charts as the #1 Leader in the Mobile Marketing grid on G2, outplaying other vendors with the highest user satisfaction score. 100% of users rated us above 4-stars, with 85% of our users giving us a 5-star rating.</p>

59 <h2>How Philips increased CVR by 40% and AOV by 35% with web personalization</h2>

60 <h2>“Insider’s platform capabilities are limitless. The tool addresses several of our challenges and has simplified the use of a complex CMS. As the platform is easy to use, we’re able to deliver highly impactful user journeys swiftly.”</h2>

61 <h2>Website Manager</h2>

62 <h2>Advanced capabilities</h2>

63 <h3>Unified user profiles</h3>

64 <h3>Build a 360-degree view of every single customer-both anonymous and known by unifying data from your website, app, CRM, POS, etc.</h3>

65 <h3>Cookieless delivery</h3>

66 <h3>Trigger personalized experiences using contextual data. Unlock discounts and offers for users regardless of their cookie acceptance status.</h3>

67 <h3>Opt-in templates</h3>

68 <h3>Grow subscriber base by 7X. Encourage opt-ins on your website with engaging and compliant opt-in collection templates.</h3>

69 <h3>Real-time previews</h3>

70 <h3>Get a feel of the experience you’re building for your customers during set up. Switch back and forth to Preview Mode with zero delays.</h3>

71 <h3>Deep reporting and analytics</h3>

72 <h3>Unlock insights to make data-backed decisions with A/B test reports, campaign analytics, and more.</h3>

73 <h3>Cross-channel orchestration</h3>

74 <h3>Seamlessly extend your website personalization across other popular channels like WhatsApp, SMS, and more with AI-powered customer journeys.</h3>

75 <h3>Unified user profiles</h3>

76 <p>Build a 360-degree view of every single customer-both anonymous and known by unifying data from your website, app, CRM, POS, etc.</p>

77 <h3>Cookieless delivery</h3>

78 <p>Trigger personalized experiences using contextual data. Unlock discounts and offers for users regardless of their cookie acceptance status.</p>

79 <h3>Opt-in templates</h3>

80 <p>Grow subscriber base by 7X. Encourage opt-ins on your website with engaging and compliant opt-in collection templates.</p>

81 <h3>Real-time previews</h3>

82 <p>Get a feel of the experience you’re building for your customers during set up. Switch back and forth to Preview Mode with zero delays.</p>

83 <h3>Deep reporting and analytics</h3>

84 <p>Unlock insights to make data-backed decisions with A/B test reports, campaign analytics, and more.</p>

85 <h3>Cross-channel orchestration</h3>

86 <p>Seamlessly extend your website personalization across other popular channels like WhatsApp, SMS, and more with AI-powered customer journeys.</p>

87 <h2>Frequently asked questions</h2>

88 <p>Web<a>personalization</a>is the practice of tailoring a website’s content, layout, and features to individual visitors based on customer data of their preferences, behaviors, demographics, location, and more.</p>

89 <p>The benefits of web personalization include improved user engagement, increased conversion rates, enhanced customer satisfaction, and better data-driven decision-making.</p>

90 <p>To get started with personalization, you should<a>unify your customer data</a>in one platform for analyzing your audience and collecting relevant data. You can then implement personalization tools and strategies and continuously refine your approach based on user feedback and data insights.</p>

91 <p>To personalize the web experience, invest in a platform that can both consolidate your data and use it to power web experiences like user segmentation, behavioral tracking, A/B testing to deliver custom content, and recommendations to different visitor groups, creating a more engaging and relevant website.</p>

92 <h2>What could you achieve with Insider?</h2>

93 <p>Wouldn’t you like to generate more revenue and growth from your customer experience initiatives? Leave your details below. One of our experts will be in touch shortly.</p>