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Original
2026-01-01
Modified
2026-03-06
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<h4>Interactive Tool</h4>
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<h4>Interactive Tool</h4>
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<h2>How does an Actionable CDP work?</h2>
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<h2>How does an Actionable CDP work?</h2>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<h5>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</h5>
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<p>Select a customer data source to see how you can put your data into action</p>
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<p>Select a customer data source to see how you can put your data into action</p>
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<ul><li><p>Platforms that enable the systematic and granular examination of your customer information and behavioral data to identify, segment, engage, and retain the most profitable customers.</p>
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<ul><li><p>Platforms that enable the systematic and granular examination of your customer information and behavioral data to identify, segment, engage, and retain the most profitable customers.</p>
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Analytics</li>
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Analytics</li>
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<li><p>Technology that facilitates the nurturing and management of interactions with past, current, and potential customers by capturing critical information and transactional data generated during every interaction.</p>
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<li><p>Technology that facilitates the nurturing and management of interactions with past, current, and potential customers by capturing critical information and transactional data generated during every interaction.</p>
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CRM</li>
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CRM</li>
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<li><p>Platforms that help collect and structure data from first-, second-, and third-party audience data, from online and offline sources, and make it available for personalized ad targeting and customized content.</p>
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<li><p>Platforms that help collect and structure data from first-, second-, and third-party audience data, from online and offline sources, and make it available for personalized ad targeting and customized content.</p>
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DMP</li>
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DMP</li>
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<li><p>Online display advertisements targeted at relevant users across Google, YouTube, and the Facebook ad ecosystem. These can be used for personalized remarketing at custom audiences.</p>
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<li><p>Online display advertisements targeted at relevant users across Google, YouTube, and the Facebook ad ecosystem. These can be used for personalized remarketing at custom audiences.</p>
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Advertising</li>
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Advertising</li>
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<li><p>Marketing automation functionalities that allow you to create, launch, scale, and examine the performance of your loyalty programs. These could be in-built within your CRM systems or stand-alone integrated platforms.</p>
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<li><p>Marketing automation functionalities that allow you to create, launch, scale, and examine the performance of your loyalty programs. These could be in-built within your CRM systems or stand-alone integrated platforms.</p>
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Loyalty</li>
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Loyalty</li>
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<li><p>Tools that allow you to capture customer opinions and real-time cross-channel feedback to impact and elevate customer experience metrics like Net Promoter Score (NPS) or Customer Satisfaction (CSAT).</p>
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<li><p>Tools that allow you to capture customer opinions and real-time cross-channel feedback to impact and elevate customer experience metrics like Net Promoter Score (NPS) or Customer Satisfaction (CSAT).</p>
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Feedback & Surveys</li>
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Feedback & Surveys</li>
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<li><p>Platforms that gather and structure third-party location-specific customer data to enhance a buyer’s first-party customer data. Such data can be used for real-time personalization based on weather, season, or geo-fence presence.</p>
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<li><p>Platforms that gather and structure third-party location-specific customer data to enhance a buyer’s first-party customer data. Such data can be used for real-time personalization based on weather, season, or geo-fence presence.</p>
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Location Intelligence</li>
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Location Intelligence</li>
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<li><p>Software that allows you to build, modify, and publish digital website content that enables e-commerce. These include capabilities like shopping carts, inventory management, shipping and payment gateway partner integrations.</p>
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<li><p>Software that allows you to build, modify, and publish digital website content that enables e-commerce. These include capabilities like shopping carts, inventory management, shipping and payment gateway partner integrations.</p>
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CMS</li>
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CMS</li>
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<li><p>Platforms that help you collect, organize, prioritize, respond to, and analyze customer support requests. This could be done via channels like email, live chat, or messaging apps to positively impact the customer experience.</p>
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<li><p>Platforms that help you collect, organize, prioritize, respond to, and analyze customer support requests. This could be done via channels like email, live chat, or messaging apps to positively impact the customer experience.</p>
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Customer Service</li>
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Customer Service</li>
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<li><p>This includes customer intelligence gathered manually via an in-store purchase, data captured through a Point of Sales (POS) system on a retail transaction, or customer call centre interactions.</p>
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<li><p>This includes customer intelligence gathered manually via an in-store purchase, data captured through a Point of Sales (POS) system on a retail transaction, or customer call centre interactions.</p>
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Offline</li>
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Offline</li>
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</ul><p>Place Low NPS customers on suppression lists to prevent potential contact fatigue and churn</p>
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</ul><p>Place Low NPS customers on suppression lists to prevent potential contact fatigue and churn</p>
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<p>Automatically push dissatisfied users into a suppression list.</p>
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<p>Automatically push dissatisfied users into a suppression list.</p>
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<p>Offer coupons to low satisfaction customers to bring them back to your platform</p>
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<p>Offer coupons to low satisfaction customers to bring them back to your platform</p>
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<p>Run personalized cross-channel offer campaigns targeted at dissatisfied users.</p>
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<p>Run personalized cross-channel offer campaigns targeted at dissatisfied users.</p>
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<p>Retarget audiences based on predicted shopping behavior like "Likelihood to Purchase"</p>
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<p>Retarget audiences based on predicted shopping behavior like "Likelihood to Purchase"</p>
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<p>Run retargeting ads aimed at existing users who are more likely to purchase a product.</p>
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<p>Run retargeting ads aimed at existing users who are more likely to purchase a product.</p>
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<p>Show online product recommendations based on offline purchase behavior</p>
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<p>Show online product recommendations based on offline purchase behavior</p>
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<p>Highlight personalized product recommendations across various online channels to those users who have recently purchased offline.</p>
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<p>Highlight personalized product recommendations across various online channels to those users who have recently purchased offline.</p>
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<p>Stop online retargeting ads if the purchase has been made on another channel</p>
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<p>Stop online retargeting ads if the purchase has been made on another channel</p>
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<p>Avoid retargeting those users - with ads - who have already purchased that product offline or via any other online channel.</p>
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<p>Avoid retargeting those users - with ads - who have already purchased that product offline or via any other online channel.</p>
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<p>Personalize experiences for anonymous users based on their interests and browsing behavior</p>
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<p>Personalize experiences for anonymous users based on their interests and browsing behavior</p>
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<p>Target new and unidentified users with personalized onsite campaigns or product recommendations.</p>
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<p>Target new and unidentified users with personalized onsite campaigns or product recommendations.</p>
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<p>Send feedback or NPS collected online to customer service platforms</p>
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<p>Send feedback or NPS collected online to customer service platforms</p>
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<p>Utilize user-specific NPS and qualitative survey feedback to better your website, mobile app, or overall customer experience.</p>
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<p>Utilize user-specific NPS and qualitative survey feedback to better your website, mobile app, or overall customer experience.</p>
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<p>Send customers' predicted VIP status to customer service platforms</p>
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<p>Send customers' predicted VIP status to customer service platforms</p>
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<p>Build deeper customer relationships by delivering high quality online customer service targeted at potentially high value users, based on AI-led predictive behavior.</p>
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<p>Build deeper customer relationships by delivering high quality online customer service targeted at potentially high value users, based on AI-led predictive behavior.</p>
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<p>Send predictive segments to call centers or offline sales channels</p>
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<p>Send predictive segments to call centers or offline sales channels</p>
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<p>Push predictive user segmentation data and customer lists to call centers or offline sales to initiate more effective follow-up and potential conversions.</p>
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<p>Push predictive user segmentation data and customer lists to call centers or offline sales to initiate more effective follow-up and potential conversions.</p>
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<p>Send a push notification when a live chat agent is available for assistance</p>
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<p>Send a push notification when a live chat agent is available for assistance</p>
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<p>Engage users who visit your website or launch your mobile app by initiating a web push or app push notification when an agent is available to chat.</p>
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<p>Engage users who visit your website or launch your mobile app by initiating a web push or app push notification when an agent is available to chat.</p>
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<p>Leverage online user affinities for offline in-store conversations</p>
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<p>Leverage online user affinities for offline in-store conversations</p>
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<p>Make a user’s unique affinity attributes, captured via online channels, available to in-store sales assistants.</p>
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<p>Make a user’s unique affinity attributes, captured via online channels, available to in-store sales assistants.</p>
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<p>Win-back churned users by reviving them on a reachable online channel</p>
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<p>Win-back churned users by reviving them on a reachable online channel</p>
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<p>Re-engage segments of churned users over email after a specific duration to bring them back to your website or mobile site.</p>
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<p>Re-engage segments of churned users over email after a specific duration to bring them back to your website or mobile site.</p>
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<p>Collect feedback or NPS for purchases made offline</p>
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<p>Collect feedback or NPS for purchases made offline</p>
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<p>Run online cross-channel NPS surveys to gather customer feedback even if the purchase has been made offline.</p>
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<p>Run online cross-channel NPS surveys to gather customer feedback even if the purchase has been made offline.</p>
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<p>Prevent Low NPS customers from churning by using customer service platforms</p>
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<p>Prevent Low NPS customers from churning by using customer service platforms</p>
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<p>Push user-specific NPS data collected to customer service platforms to prioritize engagement or grievance addressal for dissatisfied users.</p>
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<p>Push user-specific NPS data collected to customer service platforms to prioritize engagement or grievance addressal for dissatisfied users.</p>
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<p>Deliver personalized cross-sell and upsell product recommendations</p>
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<p>Deliver personalized cross-sell and upsell product recommendations</p>
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<p>Encourage users to purchase more from your website or mobile app by sending them 1:1 product recommendations on online channels where they're most responsive.</p>
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<p>Encourage users to purchase more from your website or mobile app by sending them 1:1 product recommendations on online channels where they're most responsive.</p>
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<p>Run cart abandonment ads for users who have abandoned a purchase on the mobile app</p>
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<p>Run cart abandonment ads for users who have abandoned a purchase on the mobile app</p>
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<p>Run cross-channel cart abandonment campaigns targeted at users who have abandoned the purchase of a product on your mobile web or app platform.</p>
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<p>Run cross-channel cart abandonment campaigns targeted at users who have abandoned the purchase of a product on your mobile web or app platform.</p>
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<p>Send personalized coupons to encourage the purchase of products that were browsed and not added to cart</p>
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<p>Send personalized coupons to encourage the purchase of products that were browsed and not added to cart</p>
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<p>Nudge users to complete the purchase of products that they may have browsed and abandoned via cross-channel online campaigns.</p>
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<p>Nudge users to complete the purchase of products that they may have browsed and abandoned via cross-channel online campaigns.</p>
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<p>Target users who have been inactive or non-responsive on one channel via another channel</p>
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<p>Target users who have been inactive or non-responsive on one channel via another channel</p>
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<p>Engage users who are inactive or unreachable on a particular channel with personalized campaigns on other relevant channels.</p>
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<p>Engage users who are inactive or unreachable on a particular channel with personalized campaigns on other relevant channels.</p>
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<p>Provide unique personalized offers to qualified users via email as a channel</p>
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<p>Provide unique personalized offers to qualified users via email as a channel</p>
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<p>Deliver personalized offers to qualified user segments on high-engagement online channels like email.</p>
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<p>Deliver personalized offers to qualified user segments on high-engagement online channels like email.</p>
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<p>Personalize the website based on browsing behavior on the mobile app</p>
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<p>Personalize the website based on browsing behavior on the mobile app</p>
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<p>Deliver personalized desktop or mobile web experiences based on a user's browsing behavior captured on your mobile app.</p>
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<p>Deliver personalized desktop or mobile web experiences based on a user's browsing behavior captured on your mobile app.</p>
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<p>Show mobile app download banner to users who haven't installed your app</p>
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<p>Show mobile app download banner to users who haven't installed your app</p>
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<p>Target users who haven't downloaded your app or created an account via app download banners on your desktop or mobile web platforms.</p>
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<p>Target users who haven't downloaded your app or created an account via app download banners on your desktop or mobile web platforms.</p>
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<p>Engage with users who have interacted with your live chatbot, but did not convert</p>
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<p>Engage with users who have interacted with your live chatbot, but did not convert</p>
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<p>Trigger personalized cross-channel messages targeted at users who have enquired about a particular product or your service terms via your chatbot.</p>
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<p>Trigger personalized cross-channel messages targeted at users who have enquired about a particular product or your service terms via your chatbot.</p>
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<p>Engage with users in real-time on a channel of their preference</p>
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<p>Engage with users in real-time on a channel of their preference</p>
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<p>Send real-time messages on a channel that a user is most likely to respond over, on detecting a change in the status of the user.</p>
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<p>Send real-time messages on a channel that a user is most likely to respond over, on detecting a change in the status of the user.</p>
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<p>Encourage users to utilize offline offer coupon codes via online channels</p>
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<p>Encourage users to utilize offline offer coupon codes via online channels</p>
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<p>Reach out to users via online messaging channels to urge them to use their offline coupon code.</p>
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<p>Reach out to users via online messaging channels to urge them to use their offline coupon code.</p>
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<p>Send periodic personalized replenishment messages for applicable products</p>
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<p>Send periodic personalized replenishment messages for applicable products</p>
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<p>Engage with users across online channels encouraging them to restock up on relevant products.</p>
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<p>Engage with users across online channels encouraging them to restock up on relevant products.</p>
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<p>Nudge High NPS customers to refer your product or service to their network</p>
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<p>Nudge High NPS customers to refer your product or service to their network</p>
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<p>Request highly satisfied users for referrals.</p>
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<p>Request highly satisfied users for referrals.</p>
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<p>Delight Low NPS online customers in offline stores with a discount coupon code</p>
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<p>Delight Low NPS online customers in offline stores with a discount coupon code</p>
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<p>Win-back the confidence of dissatisfied users by rewarding them with coupon codes that can be redeemed at your closest offline store.</p>
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<p>Win-back the confidence of dissatisfied users by rewarding them with coupon codes that can be redeemed at your closest offline store.</p>
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<p>Send predicted high CLTV users as leads to your loyalty management platform</p>
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<p>Send predicted high CLTV users as leads to your loyalty management platform</p>
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<p>Acquire new users for your loyalty program by syncing predicted CLTV data into your loyalty platform.</p>
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<p>Acquire new users for your loyalty program by syncing predicted CLTV data into your loyalty platform.</p>
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<p>Trigger personalized messages to users who have reached a certain tier of a loyalty program</p>
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<p>Trigger personalized messages to users who have reached a certain tier of a loyalty program</p>
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<p>Re-engage your existing loyalty program members with tailor-made offers as they approach a higher tier.</p>
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<p>Re-engage your existing loyalty program members with tailor-made offers as they approach a higher tier.</p>
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<p>Reward VIP customers with offline purchase coupon codes via an online channel</p>
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<p>Reward VIP customers with offline purchase coupon codes via an online channel</p>
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<p>Empower your high value customers with the ease of using a coupon code across both online and offline channels.</p>
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<p>Empower your high value customers with the ease of using a coupon code across both online and offline channels.</p>
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<p>Incentivize existing users with tier-specific perks like free shipping or extended returns</p>
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<p>Incentivize existing users with tier-specific perks like free shipping or extended returns</p>
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<p>Deepen customer connects by rewarding existing loyalty program members with perks that encourage them to re-purchase from your platform.</p>
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<p>Deepen customer connects by rewarding existing loyalty program members with perks that encourage them to re-purchase from your platform.</p>
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<p>Send geolocation-based push notifications when "Wishlist" items are available at an offline store</p>
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<p>Send geolocation-based push notifications when "Wishlist" items are available at an offline store</p>
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<p>Trigger geo-targeted app push notifications urging the user to visit your closest store when the user adds products to their "Wishlist".</p>
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<p>Trigger geo-targeted app push notifications urging the user to visit your closest store when the user adds products to their "Wishlist".</p>
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<p>Personalize your website homepage with localized weather-based product recommendations</p>
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<p>Personalize your website homepage with localized weather-based product recommendations</p>
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<p>Engage audiences based on the current weather or season in their location via dynamic content personalization.</p>
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<p>Engage audiences based on the current weather or season in their location via dynamic content personalization.</p>
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<p>Sync user preference management data to personalize your desktop, mobile web, or mobile app</p>
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<p>Sync user preference management data to personalize your desktop, mobile web, or mobile app</p>
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<p>Reduce dependency on third-party cookies to deliver personalized digital experiences based on explicit user tastes, interests, and preferences.</p>
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<p>Reduce dependency on third-party cookies to deliver personalized digital experiences based on explicit user tastes, interests, and preferences.</p>
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<p>Deliver product recommendations across online channels based on a user's captured budget</p>
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<p>Deliver product recommendations across online channels based on a user's captured budget</p>
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<p>Increase the chances of purchase by recommending relevant products that match a user's price-related preferences.</p>
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<p>Increase the chances of purchase by recommending relevant products that match a user's price-related preferences.</p>
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<p>Send users a push notification when a product of their interest is about to go out of stock</p>
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<p>Send users a push notification when a product of their interest is about to go out of stock</p>
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<p>Update users when a product that they have viewed or added to cart and not purchased is likely to go out of stock soon.</p>
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<p>Update users when a product that they have viewed or added to cart and not purchased is likely to go out of stock soon.</p>
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<p>Send users a WhatsApp message when a product of their interest is back in stock</p>
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<p>Send users a WhatsApp message when a product of their interest is back in stock</p>
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<p>Notify users when a product of their interest is available for purchase again via online channels.</p>
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<p>Notify users when a product of their interest is available for purchase again via online channels.</p>
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<p>Update users when there is an increase or decrease in the price of an interested product</p>
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<p>Update users when there is an increase or decrease in the price of an interested product</p>
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<p>Send price change alerts to users who have shown purchase intent for specific products.</p>
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<p>Send price change alerts to users who have shown purchase intent for specific products.</p>
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<p>Capture post-purchase product feedback via a loyalty platform over an online channel</p>
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<p>Capture post-purchase product feedback via a loyalty platform over an online channel</p>
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<p>Gather reviews or feedback for your product after a pre-defined duration post purchase.</p>
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<p>Gather reviews or feedback for your product after a pre-defined duration post purchase.</p>
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<p>Nudge users to sign-up for your loyalty program through incentivized messages</p>
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<p>Nudge users to sign-up for your loyalty program through incentivized messages</p>
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<p>Engage with high frequency users on a channel of their preference like WhatsApp to join your loyalty program.</p>
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<p>Engage with high frequency users on a channel of their preference like WhatsApp to join your loyalty program.</p>
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<p>Assist users who have cleared their cart in real-time via a chatbot</p>
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<p>Assist users who have cleared their cart in real-time via a chatbot</p>
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<p>Prevent a loss in revenue by checking-in with users who have removed all items from their cart.</p>
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<p>Prevent a loss in revenue by checking-in with users who have removed all items from their cart.</p>
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<h2>Ready to get more value out of your customer data with a CDP?</h2>
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<h2>Ready to get more value out of your customer data with a CDP?</h2>
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<h3>Connect with our customer data expert today for a personalized walkthrough.</h3>
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<h3>Connect with our customer data expert today for a personalized walkthrough.</h3>
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<p><a>Schedule a Demo</a></p>
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<p><a>Schedule a Demo</a></p>
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