Rivalry2

Cómo ECCO logró un ROI de 7.4x y un aumento del 95 % en la tasa de conversión con las soluciones de personalización con IA de Insider
2026-02-01 03:35 Diff
https://useinsider.com/es/case-studies/ecco/
Recomendaciones de productos personalizadas con Al, incluso para los nuevos usuarios del sitio web
ECCO quería aumentar la personalización basada en el usuario en todo su sitio web para obtener más ingresos y aumentar las tasas de conversión. Dado que muchos visitantes eran usuarios primerizos, necesitaba una forma de mostrar y recomendar eficazmente productos relevantes con datos de comportamiento históricos limitados o inexistentes para obtener más ingresos y aumentar el rendimiento del sitio web.
Impulsar la finalización de la compra desde el móvil y aumentar los ingresos con una experiencia de pago optimizada
ECCO se dio cuenta de que los usuarios móviles añadían con frecuencia artículos a sus cestas, pero rebotaban antes de poder completar las sesiones del proceso de pago y, con frecuencia, no volvían para completar la transacción. Este comportamiento provocaba tasas de abandono de la cesta relativamente altas y perdía oportunidades de ingresos.
Aumento del tiempo en el sitio y del ROAS durante la temporada alta de Q4 con personalización dirigida según la intención de salida
Durante la temporada alta de vacaciones, ECCO previó un aumento del tráfico del sitio web debido al incremento de los esfuerzos de adquisición. Esto suscitó preocupación sobre cómo maximizar el rendimiento del sitio web para obtener un mayor ROAS de esas inversiones, reducir las tasas de rebote y proteger las oportunidades de obtener ingresos.
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRACIONES</h3></div><ul><li class=""><a class="" href="/es/integrations/" target=""><span data-text="Centro de integraciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Centro de integraciones</span><p data-text="Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante">Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/es/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span 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contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" 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más queridas del mundo eligen Insider One</p></a></li></ul></div>
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Ecommerce</span><p data-text="Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar">Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar</p></a></li><li class=""><a class="" href="/es/industries/finance/" target=""><span data-text="Servicios financieros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador de WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador de WhatsApp</span><p data-text="Descubre el poder de WhatsApp para empresas">Descubre el poder de WhatsApp para empresas</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de plantillas SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de plantillas SMS</span><p data-text="Más de 60 plantillas para hacer SMS marketing sin complicaciones">Más de 60 plantillas para hacer SMS marketing sin complicaciones</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Aprende a activar tus datos de cliente">Aprende a activar tus datos de cliente</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/es/case-studies" target=""><span data-text="Casos de éxito"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Casos de éxito</span></a></li><li class=""><a class="" href="/es/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/es/resources/?asset-type=ebook" target=""><span data-text="E-books y guías"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books y guías</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glosario"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glosario</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="537881" class="elementor elementor-537881 elementor-525790" data-elementor-post-type="case-studies">
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													<img fetchpriority="high" decoding="async" width="422" height="198" src="https://insiderone.com/assets/media/2025/05/ecco-logo.png" class="attachment-full size-full wp-image-525795" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-logo.png 422w, https://insiderone.com/assets/media/2025/05/ecco-logo-300x141.png 300w" sizes="(max-width: 422px) 100vw, 422px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Caso de Éxito</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Cómo ECCO logró un ROI de 7.4x y un aumento del 95 % en la tasa de conversión con las soluciones de personalización con IA de Insider</h1>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Personalización</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">CDP</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default"><a href="https://insiderone.com/es/individualize/">Cross-Channel Journeys</a></h6>		</div>
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													<img decoding="async" width="1023" height="895" src="https://insiderone.com/assets/media/2025/05/ecco-hero.png" class="attachment-full size-full wp-image-525796" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-hero.png 1023w, https://insiderone.com/assets/media/2025/05/ecco-hero-300x262.png 300w, https://insiderone.com/assets/media/2025/05/ecco-hero-768x672.png 768w" sizes="(max-width: 1023px) 100vw, 1023px" />													</div>
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													<img decoding="async" width="845" height="865" src="https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840.png" class="attachment-full size-full wp-image-525828" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840.png 845w, https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840-293x300.png 293w, https://insiderone.com/assets/media/2025/05/ecco-header-mobile-e1746710524840-768x786.png 768w" sizes="(max-width: 845px) 100vw, 845px" />													</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6deeca" data-id="c6deeca" data-element_type="column">
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						<div class="elementor-element elementor-element-58a6bf0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="58a6bf0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>7.4X</p>
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				<div class="elementor-element elementor-element-c97c74a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="c97c74a" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>ROI<br />sobre recomendaciones</p>
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				<div class="elementor-element elementor-element-ebf580f elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="ebf580f" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-e1a2378 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e1a2378" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>95.6%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e64efdd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e64efdd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento del CVR</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ad2d6f5 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="ad2d6f5" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-6f46b64 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="6f46b64" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>32%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0a2f059 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="0a2f059" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>mayor CTR</p>
						</div>
				</div>
					</div>
		</div>
					</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-1ef5219 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="1ef5219" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794dc6" data-id="9794dc6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-f13e42f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f13e42f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53c75a6" data-id="53c75a6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ba72923 elementor-widget elementor-widget-text-editor" data-id="ba72923" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Sector</strong></p>
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				</div>
				<div class="elementor-element elementor-element-4030295 elementor-widget elementor-widget-text-editor" data-id="4030295" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Retail</p>
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				</div>
				<div class="elementor-element elementor-element-376dd99 elementor-widget elementor-widget-text-editor" data-id="376dd99" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Categoría</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0c6320f elementor-widget elementor-widget-text-editor" data-id="0c6320f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CDP<br />Venta cruzada y upsell</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4eabb76 elementor-widget elementor-widget-text-editor" data-id="4eabb76" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Canales</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c00158b elementor-widget elementor-widget-text-editor" data-id="c00158b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web</p>
<p>Móvil</p>
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				</div>
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							<p><strong>Soluciones</strong></p>
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				</div>
				<div class="elementor-element elementor-element-21e0bfe elementor-widget elementor-widget-text-editor" data-id="21e0bfe" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Smart Recommender<br />Floating Cart<br />Exit-Intent Overlays</p>
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				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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				<div class="elementor-element elementor-element-931f6d5 elementor-widget elementor-widget-text-editor" data-id="931f6d5" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>La plataforma de Insider nos impresionó por las herramientas disponibles, el mecanismo en escenarios listos para usar. La implementación fue rápida y sin problemas, lo que nos permitió alcanzar el ROI rápidamente. La interfaz intuitiva nos ayuda a lanzar campañas personalizadas de forma eficaz en seis dominios europeos, con una dependencia mínima de nuestro equipo informático. También pudimos lanzar campañas personalizadas, adaptadas a nuestra marca, con la ayuda del equipo de Insider. Los amplios análisis ayudan a medir y comprender el impacto de nuestras acciones en el negocio. Nos están ayudando a impulsar el crecimiento a un nivel completamente nuevo.     </p>
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							<p><strong>Karol Kowalski</strong><br />E-commerce Content Manager, ECCO</p>
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													<img fetchpriority="high" decoding="async" width="422" height="198" src="https://insiderone.com/assets/media/2025/05/ecco-logo.png" class="attachment-full size-full wp-image-525795" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-logo.png 422w, https://insiderone.com/assets/media/2025/05/ecco-logo-300x141.png 300w" sizes="(max-width: 422px) 100vw, 422px" />													</div>
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						<div class="elementor-element elementor-element-1096d0c elementor-widget elementor-widget-text-editor" data-id="1096d0c" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Resumen Ejecutivo</p>
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							<p>ECCO aumentó el rendimiento de su sitio web de comercio electrónico, generando más ingresos e impulsando las métricas de compromiso del sitio web con Insider. Al ofrecer una experiencia digital personalizada y atractiva a todos los clientes, tanto a los que visitan el sitio por primera vez como a los que lo vuelven a visitar, gracias a las funciones Al de Insider, la marca aumentó el descubrimiento de productos e incrementó las tasas de conversión y las métricas de participación en los seis principales sitios web europeos. La facilidad de uso y la rápida configuración de Insider permitieron a ECCO poner en marcha y lanzar campañas de forma eficaz y ver resultados rápidamente.  </p>
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/07/Ecco-Case-Study-ES.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
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				<div class="elementor-element elementor-element-4bcf261 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="4bcf261" data-element_type="widget" data-widget_type="button.default">
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
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					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4924ae8 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4924ae8" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64651bc" data-id="64651bc" data-element_type="column">
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						<div class="elementor-element elementor-element-3ff9162 elementor-widget elementor-widget-text-editor" data-id="3ff9162" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sobre ECCO</p>
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				<div class="elementor-element elementor-element-913c4df elementor-widget elementor-widget-text-editor" data-id="913c4df" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO es una de las principales marcas de calzado del mundo, conocida por ofrecer comodidad de primera, durabilidad y diseño danés atemporal. Fundada en Dinamarca en 1963, el éxito de ECCO se basa en pieles de primera calidad y tecnología innovadora. Única en el sector, ECCO posee y gestiona sus propias curtidurías y fábricas de calzado, lo que garantiza un control total de la calidad y la sostenibilidad. Esta herencia de artesanía y compromiso con la excelencia hace de ECCO un nombre de confianza en todo el mundo.   </p>
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													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2025/05/about-ecco.png" class="attachment-full size-full wp-image-525798" alt="" srcset="https://insiderone.com/assets/media/2025/05/about-ecco.png 1090w, https://insiderone.com/assets/media/2025/05/about-ecco-300x259.png 300w, https://insiderone.com/assets/media/2025/05/about-ecco-1024x884.png 1024w, https://insiderone.com/assets/media/2025/05/about-ecco-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b62b79f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b62b79f" data-element_type="section">
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						<div class="elementor-element elementor-element-5eda8e0 elementor-widget elementor-widget-text-editor" data-id="5eda8e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>¿Por qué Insider?</p>
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				</div>
				<div class="elementor-element elementor-element-3b8c2d1 elementor-widget elementor-widget-text-editor" data-id="3b8c2d1" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>ECCO eligió Insider por su interfaz fácil de usar e intuitiva, su rica oferta de funciones y características, y su galardonado servicio de atención al cliente y soporte técnico. La interfaz fácil de usar de la plataforma y las plantillas preconfiguradas pero personalizables también redujeron la complejidad y la dependencia de TI, fomentando la cultura DIY del equipo de comercio electrónico, y permitieron a los equipos poner en marcha las campañas más rápidamente. </p>
<p>Insider también demostró la rapidez y precisión con que sus algoritmos Al y sus grandes modelos lingüísticos (LLM) podían ofrecer recomendaciones personalizadas para impulsar el crecimiento de los ingresos, incluso durante las temporadas altas y con un gran volumen de visitantes primerizos.</p>
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		</section>
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				<div class="elementor-element elementor-element-4ab5f3c elementor-widget elementor-widget-text-editor" data-id="4ab5f3c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #1</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e4beb84 elementor-widget elementor-widget-text-editor" data-id="e4beb84" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Recomendaciones de productos personalizadas con Al, incluso para los nuevos usuarios del sitio web</p>
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				<div class="elementor-element elementor-element-cbe7f0c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="cbe7f0c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="612" src="https://insiderone.com/assets/media/2025/05/use-1-m.png" class="attachment-full size-full wp-image-525829" alt="" srcset="https://insiderone.com/assets/media/2025/05/use-1-m.png 780w, https://insiderone.com/assets/media/2025/05/use-1-m-300x235.png 300w, https://insiderone.com/assets/media/2025/05/use-1-m-768x603.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
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				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">El desafío</span></p>
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				<div class="elementor-element elementor-element-f6313dc elementor-widget elementor-widget-text-editor" data-id="f6313dc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO quería aumentar la personalización basada en el usuario en todo su sitio web para obtener más ingresos y aumentar las tasas de conversión. Dado que muchos visitantes eran usuarios primerizos, necesitaba una forma de mostrar y recomendar eficazmente productos relevantes con datos de comportamiento históricos limitados o inexistentes para obtener más ingresos y aumentar el rendimiento del sitio web. </p>
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				<div class="elementor-element elementor-element-69ee7a8 elementor-widget elementor-widget-text-editor" data-id="69ee7a8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-01713f3 elementor-widget elementor-widget-text-editor" data-id="01713f3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO implantó el Recomendador Inteligente de Insiders en su sitio web de seis países. Esta función ofrece recomendaciones de productos potenciadas por Al en áreas críticas, como la página de listado de productos, la página de detalles del producto y las páginas del carrito, basándose en las preferencias y el comportamiento de cada usuario. </p>
<p>Los algoritmos de Insider se entrenaron rápidamente para ofrecer valor a los visitantes primerizos y a los usuarios desconocidos, incluso con datos limitados, mostrando los productos de moda y los más vendidos.</p>
<p>Este enfoque de personalización basado en datos mejoró el descubrimiento de productos, aumentó la relevancia y los resultados para impulsar los ingresos incrementales a escala.</p>
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				<div class="elementor-element elementor-element-c250e3c elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c250e3c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2880" height="1402" src="https://insiderone.com/assets/media/2025/05/ecco-moc-1.png" class="attachment-full size-full wp-image-525806" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-1.png 2880w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-300x146.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-1024x498.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-1-768x374.png 768w" sizes="(max-width: 2880px) 100vw, 2880px" />													</div>
				</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-b1282f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1282f1" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<div class="elementor-element elementor-element-6c51e6c elementor-widget elementor-widget-text-editor" data-id="6c51e6c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ec7e467 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec7e467" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97f50a2" data-id="97f50a2" data-element_type="column">
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						<div class="elementor-element elementor-element-9a60ddc elementor-widget elementor-widget-text-editor" data-id="9a60ddc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7.4X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-32968c7 elementor-widget elementor-widget-text-editor" data-id="32968c7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ROI con<br />Smart Recommender</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-467897d" data-id="467897d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ede1cd3 elementor-widget elementor-widget-text-editor" data-id="ede1cd3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>21.25%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9b168e6 elementor-widget elementor-widget-text-editor" data-id="9b168e6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>mejora del CVR con recomendaciones personalizadas</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-47893d6 e-flex e-con-boxed e-con e-parent" data-id="47893d6" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-307fa75 elementor-widget elementor-widget-text-editor" data-id="307fa75" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-32708c8 elementor-widget elementor-widget-text-editor" data-id="32708c8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Impulsar la finalización de la compra desde el móvil y aumentar los ingresos con una experiencia de pago optimizada</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a400ef4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="a400ef4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="767" height="910" src="https://insiderone.com/assets/media/2025/05/ecco-2-mob.png" class="attachment-full size-full wp-image-525845" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-2-mob.png 767w, https://insiderone.com/assets/media/2025/05/ecco-2-mob-253x300.png 253w" sizes="(max-width: 767px) 100vw, 767px" />													</div>
				</div>
				<div class="elementor-element elementor-element-a046286 elementor-widget elementor-widget-text-editor" data-id="a046286" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">El desafío</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e5064fc elementor-widget elementor-widget-text-editor" data-id="e5064fc" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>ECCO se dio cuenta de que los usuarios móviles añadían con frecuencia artículos a sus cestas, pero rebotaban antes de poder completar las sesiones del proceso de pago y, con frecuencia, no volvían para completar la transacción. Este comportamiento provocaba tasas de abandono de la cesta relativamente altas y perdía oportunidades de ingresos. </p>
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				</div>
				<div class="elementor-element elementor-element-fa99cb7 elementor-widget elementor-widget-text-editor" data-id="fa99cb7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d4a9a59 elementor-widget elementor-widget-text-editor" data-id="d4a9a59" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Utilizando la Plantilla de Cesta Flotante de Insider en dispositivos móviles, ECCO mostró un atractivo mensaje que mostraba el número total de artículos en la cesta, que se actualizaba dinámicamente cuando un usuario añadía un artículo a la cesta.</p>
<p>Este mensaje recordaba a los usuarios los productos de la cesta y creaba urgencia para que avanzaran en el proceso de pago, además de proporcionarles otra vía de entrada a la cesta fácil y estratégicamente situada. Esta estrategia persuadió con éxito a los usuarios para que completaran sus transacciones, lo que supuso un aumento significativo de los ingresos procedentes de los usuarios móviles. </p>
						</div>
				</div>
					</div>
				</div>
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				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2880" height="1440" src="https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833.png" class="attachment-full size-full wp-image-525807" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833.png 2880w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-300x150.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-1024x512.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-2-e1746708574833-768x384.png 768w" sizes="(max-width: 2880px) 100vw, 2880px" />													</div>
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				</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc9fa79" data-id="cc9fa79" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2ac43f2 elementor-widget elementor-widget-text-editor" data-id="2ac43f2" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-701dd12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="701dd12" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4199343" data-id="4199343" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6b9564b elementor-widget elementor-widget-text-editor" data-id="6b9564b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>23.25%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cf4e0a elementor-widget elementor-widget-text-editor" data-id="7cf4e0a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento medio del CVR</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2468826" data-id="2468826" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d283d51 elementor-widget elementor-widget-text-editor" data-id="d283d51" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>41%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f930cc1 elementor-widget elementor-widget-text-editor" data-id="f930cc1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento del CVR en una<br />una sola zona geográfica</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
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					</div>
		</section>
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					<div class="e-con-inner">
				<div class="elementor-element elementor-element-6c41148 elementor-widget elementor-widget-text-editor" data-id="6c41148" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>CASO DE USO #3</p>
						</div>
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							<p>Aumento del tiempo en el sitio y del ROAS durante la temporada alta de Q4 con personalización dirigida según la intención de salida</p>
						</div>
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													<img loading="lazy" decoding="async" width="585" height="460" src="https://insiderone.com/assets/media/2025/05/ecco-use3.png" class="attachment-full size-full wp-image-525852" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-use3.png 585w, https://insiderone.com/assets/media/2025/05/ecco-use3-300x236.png 300w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
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				<div class="elementor-element elementor-element-87b4d79 elementor-widget elementor-widget-text-editor" data-id="87b4d79" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">El desafío</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4b5583d elementor-widget elementor-widget-text-editor" data-id="4b5583d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Durante la temporada alta de vacaciones, ECCO previó un aumento del tráfico del sitio web debido al incremento de los esfuerzos de adquisición. Esto suscitó preocupación sobre cómo maximizar el rendimiento del sitio web para obtener un mayor ROAS de esas inversiones, reducir las tasas de rebote y proteger las oportunidades de obtener ingresos. </p>
						</div>
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				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-079f921 elementor-widget elementor-widget-text-editor" data-id="079f921" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Utilizando la biblioteca de más de 100 plantillas de personalización de Insider, ECCO desplegó una sobreimpresión de intención de salida personalizada para los usuarios que mostraban intención de salir después de pasar 10 segundos en el sitio.</p>
<p>Una sobreimpresión dirigía a los usuarios a una página de destino dedicada y optimizada para captar su interés y fomentar el descubrimiento del producto. Una segunda sobreimpresión utilizó un temporizador de cuenta atrás combinado con una oferta personalizada para incentivar al usuario a realizar una compra e impulsar una acción inmediata. </p>
						</div>
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				<div class="elementor-element elementor-element-c6a0d23 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c6a0d23" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="1708" height="984" src="https://insiderone.com/assets/media/2025/05/ecco-moc-3.png" class="attachment-full size-full wp-image-525808" alt="" srcset="https://insiderone.com/assets/media/2025/05/ecco-moc-3.png 1708w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-300x173.png 300w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-1024x590.png 1024w, https://insiderone.com/assets/media/2025/05/ecco-moc-3-768x442.png 768w" sizes="(max-width: 1708px) 100vw, 1708px" />													</div>
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					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7a236" data-id="7a7a236" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4544e4d elementor-widget elementor-widget-text-editor" data-id="4544e4d" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0264dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0264dc7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-337f2ae" data-id="337f2ae" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3a503a1 elementor-widget elementor-widget-text-editor" data-id="3a503a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-95cc6f3 elementor-widget elementor-widget-text-editor" data-id="95cc6f3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>reducción de la tasa de rebote</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17d7117" data-id="17d7117" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-67fba5c elementor-widget elementor-widget-text-editor" data-id="67fba5c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>32%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-74341c0 elementor-widget elementor-widget-text-editor" data-id="74341c0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>mayor CTR</p>
						</div>
				</div>
					</div>
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		</section>
					</div>
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						<div class="elementor-element elementor-element-1e109b9 elementor-widget elementor-widget-text-editor" data-id="1e109b9" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Resumen</p>
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							<p>Con la amplia gama de herramientas de personalización y las avanzadas capacidades de segmentación de Insider, ECCO mejoró significativamente el rendimiento de su sitio web en las plataformas móvil y web. Consiguieron atraer eficazmente a su público mediante mensajes relevantes, oportunos y personalizados, lo que mejoró el descubrimiento de productos y, en última instancia, impulsó su cuenta de resultados. </p>
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						<div class="elementor-element elementor-element-9002464 elementor-widget elementor-widget-text-editor" data-id="9002464" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>De cara al futuro</p>
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				<div class="elementor-element elementor-element-e9256e3 elementor-widget elementor-widget-text-editor" data-id="e9256e3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ECCO pretende mejorar aún más el compromiso del cliente aprovechando las herramientas de Insider para crear experiencias más personalizadas en todos los puntos de contacto. Esto implica ampliar la personalización basada en IA más allá de las plataformas web y móvil, y utilizar capacidades avanzadas de segmentación para comprender mejor el recorrido del cliente y crear campañas específicas. </p>
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 Solución Favorita
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 Smart
Recommender
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    <p class="favorite_text">La función favorita de ECCO es el Recomendador Inteligente debido a su capacidad para ofrecer recomendaciones de productos altamente personalizadas, mejorando el compromiso del usuario e impulsando las conversiones.
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							<p>Descubre más historias inspiradoras</p>
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