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frais cachés.">Migrer sans crainte, sans contrainte ni frais cachés.</p></a></li><li class=""><a class="" href="/fr/why-insiderone/" target=""><span data-text="La différence Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>La différence Insider One</span><p data-text="Découvrez ce qui nous rend uniques">Découvrez ce qui nous rend uniques</p></a></li><li class=""><a class="" href="/fr/compare-insiderone/" target=""><span data-text="Comparer les fournisseurs"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" 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Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.">Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. 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<h1 class="m-0 ins-single-news-heading" data-animate="fade-in" data-animate-way="bottom-top" data-animated="false" data-animate-delay="2">Insider One lance WhatsApp Commerce pour aider les marques à offrir des expériences conversationnelles de bout en bout et devient Business Solution Provider (BSP) Meta</h1>
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<span class="post-date">mars 21, 2023</span>
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<p><span style="font-weight: 400;">Insider, plateforme unique permettant d’offrir des expériences client personnalisées et cross-canal, a annoncé le lancement de </span><a href="https://www.insiderone.com/whatsapp-commerce" target="_blank" rel="noopener"><b>WhatsApp Commerce</b></a><span style="font-weight: 400;"> powered by Meta, une nouvelle capacité puissante permettant aux entreprises de créer des expériences d’achat conversationnelles bidirectionnelles pour leurs clients, sur le canal de messagerie le plus populaire – WhatsApp. Ce lancement fait suite à l’acquisition récente de MindBehind par Insider, qui est devenu un <a href="https://insiderone.com/news/insider-acquires-mindbehind/">Business Solution provider (BSP) officiel pour WhatsApp.</a></span></p><p><span style="font-weight: 400;">Mark Zuckerberg, PDG de Meta, a récemment fait part de son point de vue selon lequel l’avenir du commerce sera alimenté par des expériences conversationnelles de bout en bout où les consommateurs pourront trouver et acheter directement à partir d’applications de messagerie telles que WhatsApp et Messenger. Pour en témoigner, WhatsApp Commerce d’Insider permettra aux utilisateurs, y compris à ceux qui n’ont jamais fait d’achats en ligne auparavant, de parcourir en toute transparence des catalogues de produits en ligne, d’ajouter des articles à leur panier et, dans certains pays déjà (nos disponible en France à ce jour), d’effectuer un paiement pour finaliser l’achat, le tout au sein de l’interface familière de WhatsApp. </span></p><h2><span style="color: #051236; font-size: 30px; font-weight: bold;">Qu’est-ce que WhatsApp Commerce?</span></h2><p>WhatsApp Commerce permettra aux entreprises de proposer des expériences immersives de type web au sein de WhatsApp, combinées à la puissance de la messagerie conversationnelle bidirectionnelle. Cette technologie pionnière permettra aux entreprises de créer des expériences d’achat transparentes, qu’il s’agisse d’envoyer des promotions personnalisées, de capturer des prospects, de lancer des produits, de fournir des confirmations après l’achat ou des expériences de fidélisation. Les entreprises seront en mesure d’offrir plus de valeur en fonction de la volonté d’engagement des utilisateurs, annonçant une nouvelle ère où les consommateurs pourront découvrir, parcourir et acheter des produits, et s’engager avec les entreprises – directement dans l’application où ils passent la plupart de leur temps – et dans le style conversationnel qu’ils utilisent avec leurs amis et leur famille.</p><h3>WhatsApp Commerce pour le Retail, le E-commerce & le Delivery</h3><p><span style="font-weight: 400;">Augmentez les taux d’achat grâce à des expériences conversationnelles de bout en bout. Les marques et les retailers peuvent exploiter les modèles de WhatsApp Commerce tels que les catalogues de produits pour la navigation, les listes de catégories pour la découverte des produits et les fiches descriptives détaillées pour la réalisation des commandes. En outre, les détaillants peuvent améliorer le retour sur investissement, le taux de rachat et d’autres indicateurs en lançant des campagnes conversationnelles telles que des rappels de réapprovisionnement, des alertes sur les prix, etc.</span></p> </div>
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<p><span style="font-weight: 400;">Le directeur eCommerce d’un retailer alimentaire mondial a partagé son point de vue : </span><i><span style="font-weight: 400;">« WhatsApp Commerce d’Insider a fondamentalement changé la façon dont nous interagissons avec nos clients. Nous sommes désormais en mesure de rencontrer notre public là où il se trouve déjà et de lui offrir des expériences complètes de réservation de commandes en appuyant sur un bouton dans son application préférée. WhatsApp Commerce d’Insider nous permet de créer des expériences d’achat plus personnalisées et conversationnelles pour notre public dans le prolongement de nos campagnes promotionnelles – en leur permettant de profiter de nos offres, de parcourir notre menu et de passer une commande sans quitter WhatsApp. Cela a permis de réduire considérablement les abandons de panier de 61 % et d’augmenter la valeur moyenne de nos commandes mensuelles de 38 %. « </span></i></p><h3><b>WhatsApp Commerce pour l’Automobile</b></h3><p><span style="font-weight: 400;">Augmentez les réservations pour les essais routiers grâce à des flux conversationnels dans WhatsApp. Les marques automobiles peuvent tirer parti de WhatsApp Commerce pour créer des expériences de lancement immersives, automatiser les formulaires de réservation d’essais routiers, recevoir les commentaires des clients et envoyer des services après-vente en temps voulu.</span></p><h3><b>WhatsApp Commerce pour le Travel</b></h3><p><span style="font-weight: 400;">Accélérez de 7 fois l’enregistrement et augmentez les ventes annexes sur WhatsApp. Les marques de voyage peuvent s’appuyer sur WhatsApp Commerce pour envoyer des rappels pour l’enregistrement des vols et proposer des catalogues de services complémentaires tels que le surclassement des sièges, la location de voitures et bien d’autres choses encore, afin de générer des revenus annexes.</span></p><h3><b>WhatsApp Commerce pour les Financial Services</b></h3><p><span style="font-weight: 400;">Créer des expériences attrayantes de qualification des prospects. Les marques de services bancaires et d’assurance peuvent s’appuyer sur WhatsApp Commerce pour créer des flux automatisés bidirectionnels afin de générer et de qualifier des clients à l’aide d’outils tels que la bibliothèque de FAQ, le calculateur d’intérêts, la recommandation de cartes de crédit, l’offre d’informations sur les produits et services, et bien plus encore.</span></p> </div>
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<h2><b>Comment les entreprises peuvent-elle tirer parti de WhatsApp Commerce d’Insider pour augmenter les conversions ?</b></h2><p><a href="https://www.insiderone.com/whatsapp-commerce" target="_blank" rel="noopener"><span style="font-weight: 400;">WhatsApp Commerce</span></a> d’Insider<span style="font-weight: 400;"> est une solution polyvalente pour les entreprises de tous secteurs qui cherchent à étendre leur portée sur WhatsApp et à explorer de nouvelles façons de s’engager avec leurs utilisateurs, en influençant chaque étape de leur parcours pour qu’ils deviennent des clients heureux et fidèles. WhatsApp Commerce soutiendra les marques dans de nombreux secteurs, y compris </span><a href="https://www.insiderone.com/whatsapp-commerce" target="_blank" rel="noopener"><span style="font-weight: 400;">Ecommerce et Retail, Travel et Entertainment, Banking et Financial Services, Automobile</span></a><span style="font-weight: 400;">, et plus encore. </span><b> </b></p><p><i><span style="font-weight: 400;">“Chez Insider, notre vision a toujours été de fournir une plateforme d’exploitation unique qui rassemble les données, les connaissances et les expériences pour les spécialistes du marketing, les équipes chargées des produits, de la gestion de la relation client, du numérique et du commerce », </span></i><span style="font-weight: 400;">a déclaré Muharrem Derinkok, cofondateur et Directeur Produit chez Insider.</span><i><span style="font-weight: 400;"> « En lançant WhatsApp Commerce, nous permettons aux marques de combler le fossé entre le marketing et l’expérience client en exploitant tout le potentiel d’un canal où les consommateurs passent le plus de temps. WhatsApp Commerce transforme la façon dont les utilisateurs s’engagent et achètent auprès des marques sans quitter leur application préférée et garantit une augmentation de l’engagement et du chiffre d’affaires en renforçant la fidélité des clients.</span></i><i><span style="font-weight: 400;">”</span></i></p><h2><b>Comment WhatsApp Commerce fonctionne-t-il dans le cadre d’une expérience client omnicanal ?</b></h2><p><a href="https://www.insiderone.com/whatsapp-commerce" target="_blank" rel="noopener"><span style="font-weight: 400;">WhatsApp Commerce</span></a><span style="font-weight: 400;"> d’Insider combine la puissance d’une segmentation approfondie des données clients pour permettre aux marques de cibler les utilisateurs en fonction de leurs centres d’intérêt et de leur comportement prévu afin de déclencher des conversations pertinentes et opportunes sur WhatsApp qui sont plus susceptibles de convertir. </span></p><p><span style="font-weight: 400;">Insider s’est appuyé sur ses capacités existantes, leaders sur le marché, pour aider les marques à développer leur base d’abonnés WhatsApp grâce à des modèles gamifiés et à des fonctions d’ajout de texte. D’autres fonctionnalités de bout en bout telles que la création de comptes commerciaux WhatsApp, l’approbation de modèles, les rapports avancés, l’automatisation, le plafonnement des fréquences, l’assistant virtuel intelligent de WhatsApp, les messages CTA riches, et bien d’autres encore, renforcent l’offre WhatsApp Commerce d’Insider, grâce à son statut de partenaire officiel Meta Business Solution. </span></p><p><span style="font-weight: 400;">En ajoutant WhatsApp Commerce au support de canal existant et aux capacités avancées d’Insider, y compris la <a href="https://insiderone.com/fr/connect/segmentation/">segmentation basée sur l’IA</a>, l’engagement en temps réel et <a href="https://insiderone.com/fr/predict/insights/">l’analyse prédictive</a> du comportement, les partenaires d’Insider sont maintenant en mesure de créer des parcours clients de bout en bout qui comprennent des » Listes de produits « , des » Fiches détaillées de produits » et des CTA » Ajouter au panier » en plus d’autres cas d’utilisation puissants comme les alertes de prix, les alertes de rupture de stock, les rappels de panier, et bien plus encore.</span></p><p><span style="font-weight: 400;">Les plus de 1 200 clients d’Insider dans le monde entier pourront intégrer de manière transparente la puissance de WhatsApp Commerce dans leur marketing mix, en réduisant efficacement la dépendance à l’égard des solutions ponctuelles et des technologies intermédiaires. </span></p><p><span style="font-weight: 400;">Étant donné qu’Insider est déjà cité comme le leader numéro 1 de l’orchestration du parcours client cross-canal, cette nouvelle permettra aux entreprises de consolider leur stack MarTech afin d’optimiser les dépenses et de centraliser WhatsApp et tous les autres canaux au sein d’une plateforme puissante, à un moment où l’optimisation des coûts est la plus nécessaire. Avec WhatsApp Commerce, les marques peuvent offrir un engagement de bout en bout et une expérience client inégalés aux consommateurs sur WhatsApp, sans qu’ils aient besoin de quitter le canal pour rechercher, comparer et acheter des produits. </span></p><p><span style="font-weight: 400;">Pour en savoir plus sur la façon dont les entreprises peuvent tirer parti de la puissance de WhatsApp Commerce, consultez le site: <a href="https://insiderone.com/fr/whatsapp-commerce/">https://insiderone.com/fr/whatsapp-commerce/</a></span></p> </div>
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