Holiday SMS Marketing Playbook - Insider X Twilio
2026-03-06 03:16 Diff

Unlock the full potential of SMS for holiday success in 2025 by embracing a cross-channel approach, rigorous compliance, and relentless personalization. Brands that act early and prioritize consumer consent, creativity, and channel mix outperform the competition during peak season.

SMS sent during Cyber Week 2024, 1.1B on Cyber Monday

of SMS are opened within
3 minutes

of consumers start holiday shopping earlier, not just Black Friday

of US consumers opted into SMS last year

Director of Product Marketing

You’re carrying a lot this season. We’re here with support and a chance to win treats that’ll brighten your holidays.

© 2025 Powered by Insider. All rights reserved.