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Original
2026-01-01
Modified
2026-03-06
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<p>Vietnam Airlines faced the challenge of increasing its ticket booking completion rate, striving to convert more potential travelers into confirmed customers.</p>
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<p>Vietnam Airlines faced the challenge of increasing its ticket booking completion rate, striving to convert more potential travelers into confirmed customers.</p>
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<p>To address the challenge, Vietnam Airlines leveraged Insider’s capabilities to enhance the booking experience and reduce drop-offs. Using Onsite for website personalization, the brand implemented Social Proof elements and conducted A/B testing of promotions to identify the most effective approaches for engaging customers. Additionally, Vietnam Airlines optimized its cart abandonment flow with cross-channel reminders, such as sending push notifications to customers who initiated bookings on the web. This cohesive approach ensured consistent and timely communication, encouraging customers to complete their ticket purchases.</p>
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<p>To address the challenge, Vietnam Airlines leveraged Insider’s capabilities to enhance the booking experience and reduce drop-offs. Using Onsite for website personalization, the brand implemented Social Proof elements and conducted A/B testing of promotions to identify the most effective approaches for engaging customers. Additionally, Vietnam Airlines optimized its cart abandonment flow with cross-channel reminders, such as sending push notifications to customers who initiated bookings on the web. This cohesive approach ensured consistent and timely communication, encouraging customers to complete their ticket purchases.</p>
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<p>Vietnam Airlines faced the challenge of a low ancillary sales on its website</p>
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<p>Vietnam Airlines faced the challenge of a low ancillary sales on its website</p>
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<p>To tackle this issue, Vietnam Airlines utilized Insider’s Onsite Experiment to enhance its ancillary revenue. The brand conducted A/B testing on Ancillary Options to determine the top selling services and adjust the website design to promote them. These targeted efforts allowed Vietnam Airlines to refine its website experience and better cater to user preferences for additional services.</p>
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<p>To tackle this issue, Vietnam Airlines utilized Insider’s Onsite Experiment to enhance its ancillary revenue. The brand conducted A/B testing on Ancillary Options to determine the top selling services and adjust the website design to promote them. These targeted efforts allowed Vietnam Airlines to refine its website experience and better cater to user preferences for additional services.</p>
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<p>Struggling with a high bounce rate, indicating a need to capture user attention and optimize the customer journey more effectively.</p>
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<p>Struggling with a high bounce rate, indicating a need to capture user attention and optimize the customer journey more effectively.</p>
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<p>Leveraging advanced location-based technology to dynamically showcase the most relevant departure airports, ensuring a seamless and personalized user experience that drives engagement and streamlines the booking journey.</p>
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<p>Leveraging advanced location-based technology to dynamically showcase the most relevant departure airports, ensuring a seamless and personalized user experience that drives engagement and streamlines the booking journey.</p>
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<p>Vietnam Airlines faced the challenge of low visibility for new product launches on its website, limiting customer awareness and engagement with these offerings.</p>
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<p>Vietnam Airlines faced the challenge of low visibility for new product launches on its website, limiting customer awareness and engagement with these offerings.</p>
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<p>To improve product discovery and awareness for new launches, Vietnam Airlines implemented Insider’s InStory feature. This tool showcased engaging, story-like content on the website, drawing customer attention to new products and increasing visibility across the site.</p>
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<p>To improve product discovery and awareness for new launches, Vietnam Airlines implemented Insider’s InStory feature. This tool showcased engaging, story-like content on the website, drawing customer attention to new products and increasing visibility across the site.</p>
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