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Original
2026-01-01
Modified
2026-03-06
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<p>Achieving a 15.1% cart recovery rate with targeted Web Push notifications</p>
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<p>Achieving a 15.1% cart recovery rate with targeted Web Push notifications</p>
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<p>The average eCommerce cart abandonment rate is between 57% and 76%, meaning there’s huge potential for brands to reclaim lost revenue through cart retrieval campaigns. M&S was searching for a platform that could help them drive cart abandoners back to the website to complete their purchase.</p>
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<p>The average eCommerce cart abandonment rate is between 57% and 76%, meaning there’s huge potential for brands to reclaim lost revenue through cart retrieval campaigns. M&S was searching for a platform that could help them drive cart abandoners back to the website to complete their purchase.</p>
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<p>The team at M&S was looking for new ways to encourage customers to opt-in to receive notifications about relevant offers. Following the success of their cart abandonment Web Push campaign, M&S decided to use the tool again to tackle this challenge.</p>
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<p>The team at M&S was looking for new ways to encourage customers to opt-in to receive notifications about relevant offers. Following the success of their cart abandonment Web Push campaign, M&S decided to use the tool again to tackle this challenge.</p>
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<p>Using Insider, they built a native opt-in for<strong>Web Push</strong>, allowing customers to subscribe to notifications in one simple step. This removed friction from the customer journey and helped ensure more users were opted in to receive timely, relevant, and personalized recommendations and reminders.</p>
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<p>Using Insider, they built a native opt-in for<strong>Web Push</strong>, allowing customers to subscribe to notifications in one simple step. This removed friction from the customer journey and helped ensure more users were opted in to receive timely, relevant, and personalized recommendations and reminders.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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