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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
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<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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<link rel='stylesheet' id='elementor-icons-css' href='https://insiderone.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.31.0' media='all' />
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.container{
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
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font-weight: 200;
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@font-face {
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font-weight: 700;
font-display: auto;
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/* End Custom Fonts CSS */
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margin-bottom: 15px;
margin-top: 0px;
}
@media all and (min-width: 760px){
body.blog-detail h2 {
margin-bottom: 15px;
margin-top: 0px;
}
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-5b2ebbbe */#story-bg-gray, #story-bg-white {
padding: 75px 0;
}
@media all and (max-width: 760px){
#story-bg-gray, #story-bg-white {
padding: 30px 0;
}
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-79c20f5e */section.has-ss {
padding: 75px 0;
}
@media all and (max-width: 760px){
section.has-ss {
padding: 30px 0;
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}/* End custom CSS */
/* Start custom CSS for wp-widget-insider-content, class: .elementor-element-6d586eca */body.blog-detail h3 {
margin-bottom: 15px;
margin-top: 0px;
}
@media all and (min-width: 760px){
body.blog-detail h3 {
margin-bottom: 15px;
margin-top: 0px;
}
}/* End custom CSS */
/* Start custom CSS for heading, class: .elementor-element-2b617369 */@media (min-width: 760px){
body.blog-detail h2 {
margin-bottom: 15px;
margin-top: 0px;
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}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-1b3cdbcd */@media all and (max-width: 760px){
#story-bg-yellow {
padding: 10px 0 30px 0;
}
#story-bg-yellow .content p {
margin-top: -40px;
}
}
#story-bg-yellow {
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/* Start Custom Fonts CSS */@font-face {
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@font-face {
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src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
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target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" 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<h2>Sobre a Via</h2><p>A Via é uma empresa brasileira de varejo fundada através da fusão de 3 empresas líderes de comércio eletrônico do país – Casas Bahia, Ponto e Extra.com.br. Além de ter uma forte presença online, a marca opera mais de 1000 lojas físicas em todo o Brasil. Com o objetivo de se<br />tornar uma plataforma líder de relacionamento e consumo, a Via atua como uma plataforma omnichannel para marcas de primeira linha. Oferece uma ampla gama de produtos, serviços, soluções financeiras e logística para ajudar marcas individuais e pessoas jurídicas a democratizar o<br />crédito e proporcionar uma<br />excelente experiência ao cliente. A empresa é reconhecida como o<br />destino certo para produtos como móveis e eletrodomésticos.</p> </div>
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<h3>Engajamento personalizado do cliente com a API do WhatsApp Business</h3><p class="mb-5 mb-lg-0"><p class="text-left">
A Via tinha uma base
crescente de assinantes
que eles queriam nutrir e
engajar por meio de
conversas personalizadas,
que são contextuais e em
tempo real. </p>
<p class="text-left">A varejista criou uma campanha
de boas-vindas usando a
API do WhatsApp Business
para enviar mensagens de
boas-vindas acionadas em
tempo real para seus
assinantes. Eles usaram
regras para acionar a
mensagem assim que o
comprador entrasse no
estágio “Lead Collected”.
Eles combinaram descontos
de incentivo com essas
mensagens em tempo real
para influenciar seus
assinantes a fazer a
primeira compra.
</p>
<p class="text-left">Via atingiu 50x ROI com
essa solução, além de um
aumento de 36% no CTR em
apenas três semanas.
</p></p> </div>
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<h3>Elevando a experiência do usuário com banners personalizados</h3><p class="mb-5 mb-lg-0"><p class="text-left"></p>
<p class="text-left">A Via estava busanco uma nova e
empolgante maneira de atrair a
atenção do cliente e proporcionar experiências de compra interessantes e memoráveis. A equipe de marketing também precisava que isso fosse fácil de fazer em seu site sem exigir muito
conhecimento técnico.
</p>
<p class="text-left">A equipe da Insider ajudou a Via
com todo o treinamento necessário para extrair o máximo da plataforma. Com isso, eles foram capazes de usar o recurso de Banner Management de forma eficaz para criar uma experiência personalizada exclusivamente para cada usuário. A empresa potencializou a ferramenta de gerenciamento de banner da Insider e
adicionou diferentes segmentos, como jogos, clima e fonte de tráfego.
</p>Com essa ferramenta, a Via
conseguiu mostrar aos seus
clientes banners relevantes com
base em seus interesses, clima,
etc. Por exemplo, se a
temperatura estivesse acima de
25°C, o banner exibia produtos
relacionados ao verão. Isso
proporcionou experiências
cativantes e manteve os usuários engajados no site por mais tempo, alimentando o interesse de compra. Como resultado, a Via observou um aumento de 5% nas taxas de conversão.
</p> </div>
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<p>A Via planeja incluir mais canais em sua estratégia de personalização, como o aplicativo móvel, para poder oferecer uma experiência personalizada completa aos seus clientes.</p><p>Eles também pretendem integrar seu CRM com a Insider para poder enviar atributos e eventos para a plataforma da Insider a fim de enriquecer a segmentação do público e a<br />experiência do usuário.</p> </div>
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<p class="font-weight-500 text-center">“A equipe da Insider nos apoiou
durante todo o processo de
concepção e execução das nossas
campanhas, ajudando-nos a
implementar experiências de usuário
personalizadas. Com a ajuda das
soluções de personalização da Insider,
conseguimos entender profundamente
as demandas de nossos clientes.
Munidos desse conhecimento,
conseguimos influenciá-los em
diferentes estágios de sua jornada de
compra. Isso melhorou nossas taxas de
conversão e aumentou nosso ROI em
80x.”</p>
<p class="name font-weight-600 m-0">Viviane Bittar</p>
<p class="job font-weight-500">Gerente de Marketing na Via</p>
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