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Original
2026-01-01
Modified
2026-03-06
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<p>Leveraging micro-segments and omnichannel journeys to increase ROAS by 39%</p>
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<p>Leveraging micro-segments and omnichannel journeys to increase ROAS by 39%</p>
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<p>As part of its renewed efforts to optimize advertising spend and boost revenue, Yves Rocher was looking for a solution that could leverage real-time customer data to identify and engage only the most receptive audience segments and avoid wasted spend. It needed to increase ROAS, and fast.</p>
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<p>As part of its renewed efforts to optimize advertising spend and boost revenue, Yves Rocher was looking for a solution that could leverage real-time customer data to identify and engage only the most receptive audience segments and avoid wasted spend. It needed to increase ROAS, and fast.</p>
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<p>Insider suggested the beauty brand unify its customer data into Insider’s platform, where it could then leverage more than 120 micro-segments and AI-powered predictive segments to enable laser-focused targeting and optimize ad spend. The team then built a data-driven omnichannel paid ad strategy using<a>Architect</a>, Insider’s journey orchestration solution, to automatically send ads to only customers most likely to make a purchase, based on their previous behaviors and predictive algorithms.</p>
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<p>Insider suggested the beauty brand unify its customer data into Insider’s platform, where it could then leverage more than 120 micro-segments and AI-powered predictive segments to enable laser-focused targeting and optimize ad spend. The team then built a data-driven omnichannel paid ad strategy using<a>Architect</a>, Insider’s journey orchestration solution, to automatically send ads to only customers most likely to make a purchase, based on their previous behaviors and predictive algorithms.</p>
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<p>Revitalizing limited-time offer promotions to increase CVR by 4.78%</p>
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<p>Revitalizing limited-time offer promotions to increase CVR by 4.78%</p>
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<p>Yves Rocher wanted to increase conversion rates and knew that helping customers easily find and purchase more products was a great way to do this. The brand also knew returning customers regularly visited the site with a specific product in mind and didn’t spend much time browsing. And, with thousands of products on offer, it needed an effective way to help customers discover the most relevant products for them, fast.</p>
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<p>Yves Rocher wanted to increase conversion rates and knew that helping customers easily find and purchase more products was a great way to do this. The brand also knew returning customers regularly visited the site with a specific product in mind and didn’t spend much time browsing. And, with thousands of products on offer, it needed an effective way to help customers discover the most relevant products for them, fast.</p>
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<p>Insider’s growth experts helped Yves Rocher launch<a>Smart Recommender</a>, Insider’s AI-powered product recommendation solution.<strong>Smart Recommender</strong>combined AI and machine learning to show relevant product suggestions to each unique visitor, based on algorithms such as trending products, recently viewed items, location-based bestsellers, and often purchased together.</p>
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<p>Insider’s growth experts helped Yves Rocher launch<a>Smart Recommender</a>, Insider’s AI-powered product recommendation solution.<strong>Smart Recommender</strong>combined AI and machine learning to show relevant product suggestions to each unique visitor, based on algorithms such as trending products, recently viewed items, location-based bestsellers, and often purchased together.</p>
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<p>Yves Rocher again leveraged micro-segments on its own website with Insider’s<a>Web Suite</a>, building personalized banners customized for new and returning website visitors. To further address bounce rates and increase acquisition, Insider also recommended using<strong>Web Suite’</strong>s gamification templates for exit intent to grab visitors’ attention if they began navigating away from the site. The Wheel of Fortune exit pop-up encouraged customers to leave their email, providing Yves Rocher with an additional touchpoint to reach prospects and turn them into customers. </p>
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<p>Yves Rocher again leveraged micro-segments on its own website with Insider’s<a>Web Suite</a>, building personalized banners customized for new and returning website visitors. To further address bounce rates and increase acquisition, Insider also recommended using<strong>Web Suite’</strong>s gamification templates for exit intent to grab visitors’ attention if they began navigating away from the site. The Wheel of Fortune exit pop-up encouraged customers to leave their email, providing Yves Rocher with an additional touchpoint to reach prospects and turn them into customers. </p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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