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Original
2026-01-01
Modified
2026-03-06
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<h3>Building Converting Journeys Using Mobile Web Push and Personalized Emails</h3>
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<h2>About Erafone</h2>
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<p>Erafone used on-site and off-site user experience tactics to reduce cart abandonment as well as improving the Average Order Value (AOV).</p>
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<p>Erafone is one of Indonesia’s largest eCommerce retail chains when it comes to consumer electronics like mobile phones and tablets. It caters millions of customers in Indonesia on a daily basis and is consistently synonymous to the masses as a trusted consumer electronics online retailer.</p>
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<p>The retailer used Insider’s Mobile Web Push Notifications and personalized emails to improve checkout page conversions. By monitoring idle time after “Add To Cart” as a trigger, a mobile push message was sent to customers to lure them back to their carts.</p>
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<h5>Tackling High Cart Abandonment</h5>
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<p>Erafone also triggered a push notification when a visitor decided to leave the mobile website without checking out, with the help of Insider’s Mobile Web Exit Intent technology.</p>
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<p>One of the perennial issues in the online retail industry has been high cart abandonment and low customer acquisition rates. Erafone wasn’t new to this phenomenon, and their team devised multiple strategies with Insider’s digital growth team to tackle the problem.</p>
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<p>To build a more meaningful journey and deliver a fuller customer experience, Erafone also provided personalized cart recovery emails to the same visitors, which further contributed to reducing cart abandonment.</p>
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<p>One of the findings during Erafone’s initial research showed that the cart abandonment rate of registered customers was lower than the industry benchmark, whereas the unregistered or anonymous visitors had a higher cart abandonment rate.</p>
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<p>To reduce cart abandonment and improve conversions simultaneously, Erafone decided to leverage Insider’s Web Push Notifications and Mobile Web suite together.</p>
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<h5>A staggering 15% reduction in Cart Abandonment</h5>
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<p>As a result, Erafone was able to reduce cart abandonment by 15%, which directly affected its overall conversion rate, and increased the conversion rate by 12.56%.</p>
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<p>Erafone also improved their signup rates by 15.08% with Insider’s gamified lead generation templates especially designed for the mobile web.</p>
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