Insider One × CIMB Niaga Exclusive Masterclass - Insider
2026-03-06 02:02 Diff

Katie Cervasio, Banking & Finance- Global Digital Growth Director 

In this exclusive masterclass with CIMB Niaga and Insider, we dive into the strategies CIMB Niaga used to:

  • Drive digital account registrations with tailored onboarding flows

  • Boost mobile app usage through personalized offers and push messaging

  • Increase cross-sell of credit cards, loans, and savings products via predictive profiling

  • Reduce drop-off during online applications using engagement triggers and reminders

  • Improve ARPU with product bundling and loyalty campaign incentives

Join us in this exclusive chat with Katie Cervasio (Finance & Banking – Global Digital Growth Director) for an inside view on CIMB Niaga’s customer experience strategy.