Rivalry2

HTML Diff

0 added 0 removed

Original 2026-01-01

Modified 2026-03-06

1 Using gamification to generate 53,000 new leads in 2 days

2 Entering a new region posed a vital challenge for the marketing team: generating leads to build a robust customer database. This meant turning anonymous website visitors into subscribed customers was critical. However, many potential customers abandoned their carts without making a purchase or signing up for MAC’s newsletter.

3 To address this challenge, MAC implemented the Wheel of Fortune template from Insider’s<a>Web Suite</a>. This interactive gamification strategy encouraged first-time visitors to spin the wheel and receive a coupon code in exchange for providing their email address. The gamification strategy successfully converted anonymous website visitors into leads, laying the foundation for MAC to build long-term customer relationships.

4 Increasing CVR by 2.3% with AI-powered smart recommendations

5 MAC’s ecommerce team was looking to increase sales and knew the best way to do this was by tempting customers with additional products to purchase to increase AOV. However, promoting random products to shoppers was damaging the customer experience due to a lack of relevance.

6 By consolidating all customer data from various channels into Insider’s CDP, MAC was finally able to achieve a 360-degree view of its customers. By leveraging Insider’s AI-powered recommendation engine,<a>Smart Recommender,</a>MAC showcased real-time, relevant recommendations based on customer behavior. Displaying ‘frequently viewed,’ ‘purchased together,’ and ‘top sellers’ on product and cart pages helped to influence MAC’s shoppers to purchase additional complementary products

7 Leveraging cross-channel journey automation to tackle cart abandonment

8 Like many online retailers, MAC faced a persistent challenge of cart abandonment on its website. Recognizing the need to recover these potentially lost sales to increase its bottom line, MAC again turned to Insider.

9 Insider proposed<a>InStory</a>, an interactive story overlay that delivers fullscreen Instagram-like experiences on Mobile Web. Using theInStorydashboard, MAC was able to showcase its best-selling and trending products, plus festival and seasonal offers, in an immersive format designed to encourage discovery and engagement. InStory captivated shoppers, guiding them to specific product pages where they could make a purchase.

10 Insider proposed integrating a last-viewed product widget across all of MAC’s product pages using Insider’s<a>AI-powered</a>algorithm. This strategic addition meant that when a user visited a product page, MAC could showcase the products they’d previously viewed, helping streamline the comparison process and empowering users to make purchasing decisions more efficiently.

11 Given the success of its previous gamification strategy in driving leads, MAC decided to leverage another gamification template from Insider’s Web Suite: Memory Game. This innovative digital game injected an element of excitement into the offer, providing users with a delightful and interactive experience and increasing their engagement with the MAC brand. To optimize engagement from the outset, MAC also utilized Sirius AI to generate compelling copy, ensuring that the messaging resonated effectively with customers.

12 Discover more inspirational stories