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1 <h2>Join us to discover how Paula’s Choice lifted online conversions by 18% and boosted repeat purchases by 15% with Insider’s personalization!</h2>

2 <p>2 Years of Digital Empowerment In a Glance!</p>

3 <p><strong>Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia</strong><em>5 additional time options are in the form on the right - please select your slot.</em></p>

4 <p><a>Insider</a>has been powering Paula’s Choice to deliver seamless, personalized skincare journeys across web and mobile. By using AI-powered recommendations, dynamic cart recovery strategies, and replenishment campaigns, Paula’s Choice achieved an 18% uplift in online conversions and a 15% increase in repeat purchase rates.</p>

5 <h2>Meet The Speaker</h2>

6 <p>Katie Cervasio, Personal Care & Cosmetics - Global Digital Growth Director</p>

7 <p>In this exclusive workshop with Paula’s Choice and Insider, we dive into the tactics that Paula’s Choice used to:</p>

8 <ul><li><p>Increase Average Order Value</p>

9 </li>

10 <li><p>Decrease Cart Abandonment Rate</p>

11 </li>

12 <li><p>Improve Product Discovery</p>

13 </li>

14 <li><p>Improve Replenishment Rate</p>

15 </li>

16 </ul><p>Join us in this exclusive chat with<a>Katie Cervasio</a>(Personal Care & Cosmetics - Global Digital Growth Director) for an inside view on Paula’s Choice’s secret sauce for customer experiences.</p>

17 <p>Katie Cervasio</p>

18 <p>Personal Care & Cosmetics - Global Digital Growth Director</p>

19 <h2>Insider X Paula’s Choice | How Insider enabled Paula’s Choice to personalize skincare journeys at scale!</h2>

20 <h2>Insider X Paula’s Choice | How Insider enabled Paula’s Choice to personalize skincare journeys at scale!</h2>

21 <p>By deploying Insider’s Smart Recommender, replenishment reminders, and cart recovery flows, Paula’s Choice enhanced customer engagement and loyalty. Paula’s Choice achieved an<strong>18% increase in conversions</strong>, a<strong>15% boost in repeat purchases</strong>, and a<strong>13% uplift in product discovery</strong>, driving measurable growth across its digital channels.</p>

22 <p>Insider For Beauty & Cosmetics Leaders</p>

23 <h3>Black Friday Special:<strong>The ultimate digital growth guide for beauty marketers</strong></h3>

24 <p>14 proven strategies for addressing challenges and KPIs of beauty marketers, including gaining customer attention, guiding potential buyers through product discovery, garnering trust, driving sales, and building sustainable loyalty.</p>

25 <h2>Why top brands choose Insider?</h2>

26 <p><strong>What do you like best about Insider?</strong></p>

27 <p><i>I’ve known other companies that provide solutions in the CRM field, but this one undoubtedly stood out for the features it offers to our CRM team, in addition to the data visibility that helps guide more and more of our Growth team’s actions each day and, of course, the support team that is so close and efficient. The team is attentive and makes all the difference for us. Also, the technology is simple to use, easy to integrate, and fully meets our needs. Today we can say that Insider has earned our trust as a market partner, especially for its incredible support.</i></p>

28 <p><strong>What do you like best about Insider?</strong></p>

29 <p><i>What we like best about Insider was the technical support we received. There was no confusion or delay from Insider when it came to how to implement a particular use case for us. They were available 24/7 too, which was just icing on the cake.</i></p>

30 <p><strong>What do you like best about Insider?</strong></p>

31 <p><i>We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the best platform with the most amazing team. 80% of my work is with Insider’s email solution.</i></p>

32 <p>Head of Digital Marketing</p>

33 <p><strong>What do you like best about Insider?</strong></p>

34 <p><i>We liked the products we used - Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.</i></p>

35 <p><strong>What do you like best about Insider?</strong></p>

36 <p><i>Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face - ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.</i></p>

37 <p><strong>What do you like best about Insider?</strong></p>

38 <p><i>We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.</i></p>

39 <p>Business Development Manager</p>

40 <h6>Mobile Marketing</h6>

41 <p>What we like best about Insider is the results we have achieved. Our customers began spending more time on our mobile website, leading to higher engagement, conversion rates, and revenue.</p>

42 <p>Digital Commerce and Marketing Director</p>

43 <h6>Personalization</h6>

44 <p>With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.</p>

45 <h6>CDP</h6>

46 <p>We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.</p>

47 <p>Head of Digital Marketing</p>

48 <h6>Marketing Automation</h6>

49 <p>The customization capabilities help us deliver highly relevant and individualized content to our customers across channels. We’ve significantly improved our average order value, CTRs, conversions, and ROI in just two months.</p>

50 <h6>WhatsApp Marketing</h6>

51 <p>Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns. </p>

52 <h6>SMS Marketing</h6>

53 <p>The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention. </p>

54 <h2>One platform for individualized, cross-channel customer experiences</h2>

55 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>