En Insider One, no hay nada que nos guste más que ayudar a los profesionales del marketing a alcanzar sus objetivos con mayor eficacia y menores costes. Por eso hemos trabajado duro para crear un amplio conjunto de funciones que aumentan la productividad y reducen los costes, para ayudarte a mejorar tu rendimiento y optimizar tu gasto en marketing, entre las que se incluyen:
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Ser más productivo con la gestión centralizada de datos, una biblioteca de plantillas preconstruidas, constructores de email de arrastrar y soltar, y la Autoselección de Ganador potenciada por IA para A/B test.
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Reducir costes con la segmentación por contenidos hiperpertinentes, estrategias de remarketing racionalizadas y Next Best Channel.
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Mejora del ROI con segmentación predictiva generada por IA, experiencias de búsqueda personalizadas con Eureka, comercio conversacional en WhatsApp, experimentos avanzados in situ y orquestación del viaje del cliente a través de varios canales mediante Architect.
Insider One es una plataforma de marketing todo en uno que ayuda a más de 1.200 marcas de todo el mundo a trabajar de forma más inteligente -no más dura- para ofrecer experiencias hiperpersonalizadas que aumenten las tasas de conversión y reduzcan los costes de adquisición.
A continuación te presentamos 12 funciones clave de Insider One que estarías loco si no añadieras a tu caja de herramientas de marketing este año.
Sé más productivo
1. Gestión centralizada de los datos de los clientes
Insider One unifica todos los datos de tus clientes (en múltiples plataformas de marketing) para crear una única fuente de verdad. Hemos creado un ecosistema de confianza de conectores e integraciones diseñado para ayudar a las marcas a hacer más con su actual pila tecnológica desde la intuitiva interfaz de Insider One.
En lugar de cambiar entre varias plataformas y aplicaciones, Insider One te permite acceder a todas las plataformas conectadas desde una única interfaz. Esto elimina la necesidad de iniciar sesión y navegar por diferentes sitios web o aplicaciones, ahorrándote tiempo y esfuerzo. También tiene un impacto enorme y positivo en tu experiencia de cliente: los comerciantes pueden ofrecer una CX de vanguardia, independientemente del canal, centralizando los datos.
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«10X ROI conseguido con la Plataforma de Experiencia de Datos de Clientes de Insider One. Insider One ofrece una plataforma de datos de clientes de primera categoría que impulsa nuestras campañas de marketing. La CDP consolida los datos de múltiples fuentes y permite una experiencia eficaz del cliente en todos los canales. Con la suite de marketing de Insider One, hemos mejorado nuestro compromiso con el cliente a través de los distintos canales y hemos personalizado incluso los elementos más pequeños de nuestras campañas, lo que ha aumentado el engagement en nuestro sitio web.»
2. Más de 120 plantillas prediseñadas para crear campañas rápida y eficazmente
Insider One garantiza que la creación y el lanzamiento de campañas se realicen sin problemas gracias a una biblioteca de plantillas listas para usar repleta de activos preaprobados, lo que reduce significativamente el tiempo necesario para crear nuevas campañas. Los profesionales del marketing pueden encontrar fácilmente la plantilla que mejor funciona filtrándolas en función de los objetivos empresariales, las plataformas de destino, los tipos de pantalla y mucho más. Además, nuestro equipo añade y optimiza continuamente cada plantilla para cada sector y objetivo empresarial, por lo que siempre dispondrás de las plantillas más recientes para trabajar.
3. El creador de arrastrar y soltar aumenta el tiempo de creación de emails
El editor de arrastrar y soltar de Insider One hace que crear y lanzar emails sea rápido y fácil. Los usuarios pueden basarse en una plantilla predeterminada arrastrando y soltando elementos para diseñar emails rápidamente, sin necesidad de tener conocimientos de CSS o HTML.
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«Nos encanta lo fácil que es crear y enviar mensajes personalizados a nuestros clientes en función de su comportamiento e intereses. El constructor de email de arrastrar y soltar ha hecho que crear emails visualmente atractivos sea pan comido.»
Los usuarios pueden elegir un diseño, añadir bloques de contenido y hacer ajustes de estilo de marca sin esfuerzo. La edición de contenido en línea permite a los usuarios añadir o actualizar contenido haciendo clic en él y escribiendo directamente. El editor también proporciona edición de imágenes en el editor, lo que permite a los usuarios cambiar el tamaño, añadir elementos y modificar imágenes.
Como alternativa, los usuarios pueden utilizar el editor HTML en línea para crear una plantilla de email personalizada desde cero.
4. La selección de ganadores mediante IA ahorra tiempo y optimiza los resultados de las pruebas
Con la Autoselección A/B Ganadora de Insider One, puedes autorizar a nuestra plataforma respaldada por IA a seleccionar y dirigir a los usuarios automáticamente a la variación ganadora del A/B test, basándose en tus métricas seleccionadas.
Insider One te ahorra tiempo comprobando manualmente el rendimiento de las pruebas A/B, dejando que el aprendizaje automático determine el mejor camino por ti, lo que te permite a ti y a tu equipo centraros en otras tareas.
Recorta costes y reduce el gasto inútil
5. La selección de contenidos hiperpertinentes elimina el gasto inútil
Insider One ofrece personalización de contenidos en función de distintos factores, como datos demográficos, fuente de tráfico, ubicación, historial de compras anteriores, afinidad con la marca, etc.
Las capacidades de segmentación hiperrelevante de Insider One ayudan a las marcas a reducir costes creando contenidos específicos que ayudan a los profesionales del marketing a realizar campañas centradas en el objetivo, evitando el gasto inútil en clientes que no están interesados. Al dirigirte a segmentos de usuarios basados en IA con contenido relevante, oportuno y contextual, aumentas la probabilidad de que hagan negocios contigo.
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«Acabábamos de llegar a los mercados europeo y estadounidense con nuestra nueva gama de productos. Aunque identificamos un público objetivo, conseguir el cliente adecuado siempre fue un reto. Afortunadamente, Insider One nos ayudó a segmentar el público. Con su segmentación predictiva, además de la segmentación basada en el historial de compras y los datos de CRM, pudimos identificar a los clientes que querían comprar desde nuestra aplicación. Junto con otras herramientas de Insider One, como las plantillas de personalización y las aplicaciones de mensajería, pudimos enviar contenido relevante a nuestros clientes y conseguir los clics y conversiones que queríamos.»
Por ejemplo, puedes aumentar la tasa de conversión de los usuarios VIP creando páginas de bienvenida personalizadas que destaquen los productos de alto valor, ofreciéndoles un servicio único para hacerles sentir especiales y aumentar su probabilidad de compra.
Aprovechando el poder de la IA, el orquestador de viajes multicanal de Insider One, Architect, ayuda a las empresas a comprender el comportamiento, las preferencias y la intención de los usuarios, lo que permite crear campañas de remarketing muy específicas.
Las empresas pueden aprovechar fácilmente todos los segmentos y desencadenantes de Insider One para definir y orquestar sus esfuerzos de remarketing para construir y configurar segmentos de audiencia de remarketing, definir desencadenantes y eventos, y diseñar mensajes personalizados que resuenen con su público objetivo en sus canales preferidos.
En resumen, Architect ayuda a las marcas a identificar en qué punto de su recorrido se encuentran los clientes y cuál es la mejor forma de reorientarlos, ayudando a reducir el gasto inútil en campañas de reorientación ineficaces.
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«Para el remarketing en múltiples plataformas y canales, Insider One es la solución más útil y robusta que existe».
7. El siguiente mejor canal optimiza el rendimiento de la campaña
La función «Siguiente mejor canal» de Insider One automatiza las decisiones de marketing aprovechando sólidas funciones de análisis de datos, decidiendo la siguiente mejor opción de canal para captar a cada usuario. Mejor» se refiere a la mayor posibilidad de engagement entre los canales especificados.
Esta estrategia basada en la IA aumenta tus posibilidades de éxito basándose en datos claros y concretos, ayudándote a eliminar el gasto inútil en canales o experiencias que no resuenan con tus clientes en función de su punto de contacto actual.
Mejora el CVR y aumenta tu ROI
8. Los segmentos predictivos generados por IA aumentan el ROAS
Insider One permite a las marcas aumentar el ROAS enviando mensajes hiperpertinentes en la Búsqueda de Google, YouTube, Gmail y la Red de Display de Google. Nuestros segmentos generados por IA te ayudan a personalizar tus campañas publicitarias basándose en segmentos predictivos, como la probabilidad de cancelación, la probabilidad de compra, la afinidad de descuento y mucho más.
Los segmentos generados por IA te ayudan a evitar el gasto inútil dirigiéndote al usuario adecuado en el momento adecuado con el mensaje adecuado. Las audiencias predictivas basadas en IA de Insider One te ayudan a crear campañas publicitarias que rinden a menor coste gracias a una segmentación eficaz y relevante.
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«Insider One nos ayudó a optimizar nuestros costes publicitarios. Architect nos ayudó a segmentar nuestro público objetivo con mayor precisión, dirigiéndonos sólo a aquellos con mayores posibilidades de conversión. Pudimos centrar nuestros presupuestos publicitarios para Facebook y Google de forma más eficaz… y mejorar significativamente el rendimiento de nuestros anuncios.»
Por ejemplo, puedes utilizar segmentos generados por IA para dirigirte a los usuarios con más probabilidades de tener afinidad por los nuevos lanzamientos. Crea un objetivo de conversión personalizado para los nuevos productos, y crea un segmento con estos usuarios para dirigirte a ellos con campañas publicitarias personalizadas que les lleven a páginas relevantes.
9. Eureka ayuda a los clientes a descubrir productos rápidamente
Mejora el descubrimiento de productos con Eureka, una plataforma de descubrimiento de productos que te permite crear experiencias de búsqueda inteligentes, relevantes y rápidas para que tus clientes encuentren el producto adecuado en el momento oportuno en función de su intención.
Eureka es la plataforma de búsqueda y comercialización de Insider One potenciada por IA, que te permite aumentar las tasas de clics y las conversiones adaptando los productos en función del comportamiento y la intención de tus clientes.
10. WhatsApp Commerce permite la compra conversacional
WhatsApp Commerce es una nueva y potente capacidad para que las marcas construyan experiencias de compra conversacionales bidireccionales para sus clientes. Permite a las marcas relacionarse con su público en el canal en el que pasan más tiempo y con el mismo estilo que chatean con amigos y familiares. WhatsApp Commerce permite a las marcas crear experiencias directamente dentro de la interfaz de WhatsApp, permitiendo a los clientes descubrir, navegar y comprar sin salir de la aplicación.
También ofrece a las marcas una plataforma para gestionar un marketing escalable, convincente y conversacional mediante plantillas y automatización, todo directamente a través de una de las aplicaciones más populares del planeta.
11. La experimentación avanzada en web y app ayuda a aumentar las conversiones
La función de experimentación de Insider One para app (Content Optimizer) y web (Onsite Experiments) permite a las marcas experimentar, personalizar, optimizar y probar sin necesidad de conocimientos de desarrollo. Al simplificar el proceso de pruebas y reducir la necesidad de código, Insider One ayuda a convertir a tus equipos de marketing y ecommerce en máquinas impulsoras del ROI.
Las funciones de experimentación de Insider One te permiten:
- Cambia CTAs, texto, imágenes o diseños completos en escritorio y móvil
- Prueba nuevas ideas sin necesidad de apoyo de desarrollo
- Crea pruebas A/B actualizando los elementos existentes en tu sitio web para ver qué grupo funciona mejor
- Y mejora y personaliza la experiencia del usuario en tu sitio web en cuestión de segundos.
12. El arquitecto permite la personalización a escala
Architect, la herramienta de orquestación de la experiencia del cliente de Insider One, permite a las marcas maximizar el valor de sus esfuerzos de marketing ofreciendo experiencias personalizadas y sin fisuras a través de push, onsite, in-app, email, WhatsApp, Facebook, TikTok, SMS, etc.
Utilizando la segmentación basada en IA, Architect ayuda a las marcas a crear campañas y mensajes que resuenen con su público objetivo, mejorando el ROI al ofrecer hiperpersonalización a escala.
«Estábamos encontrando dificultades a la hora de construir customer journeys para ofrecer a nuestros clientes una experiencia más personalizada. Entonces conocimos Insider One’s Architect, una solución de personalización multicanal para crear campañas en distintos canales simultáneamente. En sólo tres meses de uso e implementación de múltiples campañas, vimos que el ROI se multiplicaba por 2.»
Únete a Insider One y disfruta de una integración y aplicación superrápidas
Como vendedores que somos, sabemos que no puedes permitirte tiempos de inactividad. Por eso ofrecemos Javascript superligero y SDKs que se integran fácilmente con tu web o app en cuestión de minutos.
No hay dos clientes iguales, por lo que tampoco lo son dos procesos de implantación. Por eso, una vez que sabemos qué es lo más importante para tu empresa, nuestro equipo técnico elabora un plan de integración personalizado que prioriza tus necesidades en lugar de seguir un patrón establecido. Con nosotros no hay un enfoque de «talla única». De este modo, las herramientas que necesites con más urgencia serán a las que tengas acceso primero.
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«Cuando Insider One se compromete a un plazo, lo cumple. Hemos conseguido el ROI más rápido con Insider One».
- Responsable de marketing digital en una marca de Retail
Puedes obtener más información sobre nuestro enfoque experto de la integración leyendo nuestro artículo: Evitar el quebradero de cabeza de la implantación de la tecnología de marketing.
¿Listo para descubrir más?
Si quieres saber más sobre cómo las funciones de Insider One para aumentar la productividad y reducir costes pueden mejorar tu empresa, solicita una demo con nosotros hoy mismo. Nos encantaría enseñarte cómo hacemos las cosas por aquí.
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRACIONES</h3></div><ul><li class=""><a class="" href="/es/integrations/" target=""><span data-text="Centro de integraciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Centro de integraciones</span><p data-text="Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante">Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/es/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span data-text="Personalización"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalización</span></a></li><li class=""><a class="" href="/es/customer-journey/orchestration/" target=""><span data-text="Orquestación de journeys"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestación de journeys</span></a></li><li class=""><a class="" href="/es/reporting-analytics/" target=""><span data-text="Reportes y datos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reportes y datos</span></a></li><li class=""><a class="indented" href="/es/behavioral-analytics/" target=""><span data-text="Analítica del comportamiento"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" 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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/es/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/es/channels/web-push/" target=""><span data-text="Notificaciones Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" 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contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar proveedores</span><p data-text="Mira cómo nos comparamos con otros en la industria">Mira cómo nos comparamos con otros en la industria</p></a></li><li class=""><a class="" href="/es/insiderone-switch/" target=""><span data-text="Cámbiate a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Cámbiate a Insider One</span><p data-text="Descubre por qué las marcas más queridas del mundo eligen Insider One">Descubre por qué las marcas 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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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<h1 class="post-title">Aumenta el ROI de tu marketing con estas 12 funciones que aumentan la productividad y reducen los costes</h1>
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<p>No hay duda de que ha sido un año difícil para los profesionales del marketing B2C. Con el aumento vertiginoso de los costes de captación de nuevos clientes y el recorte del gasto por parte de los consumidores, los profesionales del marketing se ven obligados a buscar formas más inteligentes y eficientes de atraer y convertir a su público.</p>
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<p class="author-info"><span class="authname"><a href="https://insiderone.com/es/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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8 min </p>
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<p><strong>Updated</strong> on 10 Dic 2025</p>
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<div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#se-mas-productivo">Sé más productivo</a><ul><li><a href="#1-gestion-centralizada-de-los-datos-de-los-clientes">1. Gestión centralizada de los datos de los clientes</a></li><li><a href="#2-mas-de-120-plantillas-predisenadas-para-crear-campanas-rapida-y-eficazmente">2. Más de 120 plantillas prediseñadas para crear campañas rápida y eficazmente</a></li><li><a href="#3-el-creador-de-arrastrar-y-soltar-aumenta-el-tiempo-de-creacion-de-emails">3. El creador de arrastrar y soltar aumenta el tiempo de creación de emails</a></li><li><a href="#4-la-seleccion-de-ganadores-mediante-ia-ahorra-tiempo-y-optimiza-los-resultados-de-las-pruebas">4. La selección de ganadores mediante IA ahorra tiempo y optimiza los resultados de las pruebas</a></li></ul></li><li class="parent-level-item"><a href="#recorta-costes-y-reduce-el-gasto-inutil">Recorta costes y reduce el gasto inútil</a><ul><li><a href="#5-la-seleccion-de-contenidos-hiperpertinentes-elimina-el-gasto-inutil">5. La selección de contenidos hiperpertinentes elimina el gasto inútil</a></li><li><a href="#6-las-estrategias-de-remarketing-racionalizadas-ayudan-a-reducir-costes">6. Las estrategias de remarketing racionalizadas ayudan a reducir costes</a></li><li><a href="#7-el-siguiente-mejor-canal-optimiza-el-rendimiento-de-la-campana">7. El siguiente mejor canal optimiza el rendimiento de la campaña</a></li></ul></li><li class="parent-level-item"><a href="#mejora-el-cvr-y-aumenta-tu-roi">Mejora el CVR y aumenta tu ROI</a><ul><li><a href="#8-los-segmentos-predictivos-generados-por-ia-aumentan-el-roas">8. Los segmentos predictivos generados por IA aumentan el ROAS</a></li><li><a href="#9-eureka-ayuda-a-los-clientes-a-descubrir-productos-rapidamente">9. Eureka ayuda a los clientes a descubrir productos rápidamente</a></li><li><a href="#10-whatsapp-commerce-permite-la-compra-conversacional">10. WhatsApp Commerce permite la compra conversacional</a></li><li><a href="#11-la-experimentacion-avanzada-en-web-y-app-ayuda-a-aumentar-las-conversiones">11. La experimentación avanzada en web y app ayuda a aumentar las conversiones</a></li><li><a href="#12-el-arquitecto-permite-la-personalizacion-a-escala">12. El arquitecto permite la personalización a escala</a></li><li><a href="#unete-a-insider-one-y-disfruta-de-una-integracion-y-aplicacion-superrapidas">Únete a Insider One y disfruta de una integración y aplicación superrápidas</a></li><li><a href="#listo-para-descubrir-mas">¿Listo para descubrir más?</a></li></ul></li></ul></div> <div class="social-links-container">
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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<?xml encoding="utf-8" ?><html><body><p>En Insider One, no hay nada que nos guste más que ayudar a los profesionales del marketing a alcanzar sus objetivos con mayor eficacia y menores costes. Por eso hemos trabajado duro para crear un <strong>amplio conjunto de funciones que aumentan la productividad y reducen los costes</strong>, para ayudarte a mejorar tu rendimiento y optimizar tu gasto en marketing, entre las que se incluyen: </p>
<ul class="wp-block-list">
<li><strong>Ser más productivo</strong> con la gestión centralizada de datos, una biblioteca de plantillas preconstruidas, constructores de email de arrastrar y soltar, y la Autoselección de Ganador potenciada por IA para A/B test.</li>
</ul>
<ul class="wp-block-list">
<li><strong>Reducir costes</strong> con la segmentación por contenidos hiperpertinentes, estrategias de remarketing racionalizadas y Next Best Channel.</li>
<li><strong>Mejora del ROI </strong>con segmentación predictiva generada por IA, experiencias de búsqueda personalizadas con Eureka, comercio conversacional en WhatsApp, experimentos avanzados in situ y orquestación del viaje del cliente a través de varios canales mediante Architect. </li>
</ul>
<p>Insider One es una plataforma de marketing todo en uno que ayuda a más de 1.200 marcas de todo el mundo a trabajar de forma más inteligente -no más dura- para ofrecer experiencias hiperpersonalizadas que aumenten las tasas de conversión y reduzcan los costes de adquisición.</p>
<p>A continuación te presentamos 12 funciones clave de Insider One que estarías loco si no añadieras a tu caja de herramientas de marketing este año.</p>
<h2 class="wp-block-heading" id="se-mas-productivo">Sé más productivo</h2>
<h3 class="wp-block-heading" id="1-gestion-centralizada-de-los-datos-de-los-clientes">1. Gestión centralizada de los datos de los clientes</h3>
<p>Insider One unifica todos los datos de tus clientes (en múltiples plataformas de marketing) para crear una única fuente de verdad. Hemos creado un ecosistema de confianza de <a href="https://insiderone.com/integration-hub/" target="_blank" rel="noreferrer noopener nofollow">conectores e integraciones</a> diseñado para ayudar a las marcas a hacer más con su actual pila tecnológica desde la intuitiva interfaz de Insider One. </p>
<p>En lugar de cambiar entre varias plataformas y aplicaciones, Insider One te permite acceder a todas las plataformas conectadas desde una única interfaz. Esto elimina la necesidad de iniciar sesión y navegar por diferentes sitios web o aplicaciones, ahorrándote tiempo y esfuerzo. También tiene un impacto enorme y positivo en tu experiencia de cliente: los comerciantes pueden ofrecer una CX de vanguardia, independientemente del canal, centralizando los datos. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p><strong>«10X ROI conseguido con la Plataforma de Experiencia de Datos de Clientes de Insider One. </strong>Insider One ofrece una plataforma de datos de clientes de primera categoría que impulsa nuestras campañas de marketing. La CDP consolida los datos de múltiples fuentes y permite una experiencia eficaz del cliente en todos los canales. Con la suite de marketing de Insider One, hemos mejorado nuestro compromiso con el cliente a través de los distintos canales y hemos personalizado incluso los elementos más pequeños de nuestras campañas, lo que ha aumentado el engagement en nuestro sitio web.» </p>
<ul class="wp-block-list">
<li>Especialista en CX | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<h3 class="wp-block-heading" id="2-mas-de-120-plantillas-predisenadas-para-crear-campanas-rapida-y-eficazmente">2. Más de 120 plantillas prediseñadas para crear campañas rápida y eficazmente</h3>
<p>Insider One garantiza que la creación y el lanzamiento de campañas se realicen sin problemas gracias a una biblioteca de plantillas listas para usar repleta de activos preaprobados, lo que reduce significativamente el tiempo necesario para crear nuevas campañas. Los profesionales del marketing pueden encontrar fácilmente la plantilla que mejor funciona filtrándolas en función de los objetivos empresariales, las plataformas de destino, los tipos de pantalla y mucho más. Además, nuestro equipo añade y optimiza continuamente cada plantilla para cada sector y objetivo empresarial, por lo que siempre dispondrás de las plantillas más recientes para trabajar. </p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="316" src="https://insiderone.com/assets/media/2023/08/unnamed-1024x316.png" alt="La biblioteca de plantillas de Insider One ayuda a tu equipo a entregar campañas en minutos, no en días" class="wp-image-432656" srcset="https://insiderone.com/assets/media/2023/08/unnamed-1024x316.png 1024w, https://insiderone.com/assets/media/2023/08/unnamed-300x93.png 300w, https://insiderone.com/assets/media/2023/08/unnamed-768x237.png 768w, https://insiderone.com/assets/media/2023/08/unnamed.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<h3 class="wp-block-heading" id="3-el-creador-de-arrastrar-y-soltar-aumenta-el-tiempo-de-creacion-de-emails">3. El creador de arrastrar y soltar aumenta el tiempo de creación de emails</h3>
<p>El editor de arrastrar y soltar de Insider One hace que crear y lanzar emails sea rápido y fácil. Los usuarios pueden basarse en una plantilla predeterminada arrastrando y soltando elementos para diseñar emails rápidamente, sin necesidad de tener conocimientos de CSS o HTML. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐⭐⭐⭐⭐ </p>
<p>«Nos encanta lo fácil que es crear y enviar mensajes personalizados a nuestros clientes en función de su comportamiento e intereses. El constructor de email de arrastrar y soltar ha hecho que crear emails visualmente atractivos sea pan comido.»</p>
<ul class="wp-block-list">
<li>Jefe de Marketing | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<p>Los usuarios pueden elegir un diseño, añadir bloques de contenido y hacer ajustes de estilo de marca sin esfuerzo. La edición de contenido en línea permite a los usuarios añadir o actualizar contenido haciendo clic en él y escribiendo directamente. El editor también proporciona edición de imágenes en el editor, lo que permite a los usuarios cambiar el tamaño, añadir elementos y modificar imágenes. </p>
<p>Como alternativa, los usuarios pueden utilizar el editor HTML en línea para crear una plantilla de email personalizada desde cero.</p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="579" src="https://insiderone.com/assets/media/2023/07/momentum-press-1024x579.png" alt="El sencillo constructor de emails de arrastrar y soltar de Insider One hace que la creación de emails sea fácil y rápida" class="wp-image-429777" srcset="https://insiderone.com/assets/media/2023/07/momentum-press-1024x579.png 1024w, https://insiderone.com/assets/media/2023/07/momentum-press-300x170.png 300w, https://insiderone.com/assets/media/2023/07/momentum-press-768x434.png 768w, https://insiderone.com/assets/media/2023/07/momentum-press.png 1407w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<h3 class="wp-block-heading" id="4-la-seleccion-de-ganadores-mediante-ia-ahorra-tiempo-y-optimiza-los-resultados-de-las-pruebas">4. La selección de ganadores mediante IA ahorra tiempo y optimiza los resultados de las pruebas</h3>
<p>Con la Autoselección A/B Ganadora de Insider One, puedes autorizar a nuestra plataforma respaldada por IA a seleccionar y dirigir a los usuarios automáticamente a la variación ganadora <a href="https://acowebs.com/ecommerce-ab-testing/" target="_blank" rel="noreferrer noopener">del A/B test</a>, basándose en tus métricas seleccionadas. </p>
<p>Insider One te ahorra tiempo comprobando manualmente el rendimiento de las pruebas A/B, dejando que el aprendizaje automático determine el mejor camino por ti, lo que te permite a ti y a tu equipo centraros en otras tareas.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img decoding="async" width="768" height="492" src="https://insiderone.com/assets/media/2023/08/3333333.png" alt='Pruebas A/B de un botón "Comprar ahora" con las funciones avanzadas de pruebas A/B de Insider One y la función de Autoselección del Ganador' class="wp-image-432658" style="width:768px;height:492px" srcset="https://insiderone.com/assets/media/2023/08/3333333.png 768w, https://insiderone.com/assets/media/2023/08/3333333-300x192.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></figure></div>
<h2 class="wp-block-heading" id="recorta-costes-y-reduce-el-gasto-inutil">Recorta costes y reduce el gasto inútil</h2>
<h3 class="wp-block-heading" id="5-la-seleccion-de-contenidos-hiperpertinentes-elimina-el-gasto-inutil">5. La selección de contenidos hiperpertinentes elimina el gasto inútil</h3>
<p>Insider One ofrece personalización de contenidos en función de distintos factores, como datos demográficos, fuente de tráfico, ubicación, historial de compras anteriores, afinidad con la marca, etc. </p>
<p>Las capacidades de segmentación hiperrelevante de Insider One ayudan a las marcas a reducir costes creando contenidos específicos que ayudan a los profesionales del marketing a realizar campañas centradas en el objetivo, evitando el gasto inútil en clientes que no están interesados. <strong>Al dirigirte a segmentos de usuarios basados en IA con contenido relevante, oportuno y contextual</strong>, aumentas la probabilidad de que hagan negocios contigo.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐⭐⭐⭐⭐ </p>
<p>«Acabábamos de llegar a los mercados europeo y estadounidense con nuestra nueva gama de productos. Aunque identificamos un público objetivo, conseguir el cliente adecuado siempre fue un reto. Afortunadamente, Insider One nos ayudó a segmentar el público. <strong>Con su segmentación predictiva, además de la segmentación basada en el historial de compras y los datos de CRM, pudimos identificar a los clientes que querían comprar desde nuestra aplicación</strong>. Junto con otras herramientas de Insider One, como las plantillas de personalización y las aplicaciones de mensajería, pudimos enviar contenido relevante a nuestros clientes y conseguir los clics y conversiones que queríamos.» </p>
<ul class="wp-block-list">
<li>Director de Marketing | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<p>Por ejemplo, puedes aumentar la tasa de conversión de los usuarios VIP creando páginas de bienvenida personalizadas que destaquen los productos de alto valor, ofreciéndoles un servicio único para hacerles sentir especiales y aumentar su probabilidad de compra.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="511" src="https://insiderone.com/assets/media/2023/08/marketing-roi-1.png" alt="Una página de bienvenida personalizada para usuarios VIP" class="wp-image-432727" srcset="https://insiderone.com/assets/media/2023/08/marketing-roi-1.png 1024w, https://insiderone.com/assets/media/2023/08/marketing-roi-1-300x150.png 300w, https://insiderone.com/assets/media/2023/08/marketing-roi-1-768x383.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h3 class="wp-block-heading" id="6-las-estrategias-de-remarketing-racionalizadas-ayudan-a-reducir-costes">6. Las estrategias de remarketing racionalizadas ayudan a reducir costes</h3>
<p>Aprovechando el poder de la IA, el orquestador de viajes multicanal de Insider One, <a href="https://insiderone.com/es/individualize/orchestrate/">Architect</a>, ayuda a las empresas a comprender el comportamiento, las preferencias y la intención de los usuarios, lo que permite crear campañas de remarketing muy específicas.</p>
<p>Las empresas pueden aprovechar fácilmente todos los segmentos y desencadenantes de Insider One para definir y orquestar sus esfuerzos de remarketing para construir y configurar segmentos de audiencia de remarketing, definir desencadenantes y eventos, y diseñar mensajes personalizados que resuenen con su público objetivo en sus canales preferidos.</p>
<p>En resumen, Architect ayuda a las marcas a identificar en <strong>qué</strong> punto de su recorrido se encuentran los clientes y <strong>cuál</strong> es la mejor forma de reorientarlos, ayudando a reducir el gasto inútil en campañas de reorientación ineficaces.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐⭐⭐⭐⭐⭐ </p>
<p>«Para el remarketing en múltiples plataformas y canales, Insider One es la solución más útil y robusta que existe». </p>
<ul class="wp-block-list">
<li>Gestor de CRM y Automatización de Marketing | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="864" height="761" src="https://insiderone.com/assets/media/2023/08/55555555.png" alt="" class="wp-image-432663" style="width:840px;height:739px" srcset="https://insiderone.com/assets/media/2023/08/55555555.png 864w, https://insiderone.com/assets/media/2023/08/55555555-300x264.png 300w, https://insiderone.com/assets/media/2023/08/55555555-768x676.png 768w" sizes="(max-width: 864px) 100vw, 864px" /></figure></div>
<h3 class="wp-block-heading" id="7-el-siguiente-mejor-canal-optimiza-el-rendimiento-de-la-campana">7. El siguiente mejor canal optimiza el rendimiento de la campaña</h3>
<p>La función «Siguiente mejor canal» de Insider One automatiza las decisiones de marketing aprovechando sólidas funciones de análisis de datos, decidiendo la siguiente mejor opción de canal para captar a cada usuario. Mejor» se refiere a la mayor posibilidad de engagement entre los canales especificados. </p>
<p>Esta estrategia basada en la IA aumenta tus posibilidades de éxito basándose en datos claros y concretos, ayudándote a eliminar el gasto inútil en canales o experiencias que no resuenan con tus clientes en función de su punto de contacto actual.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="578" height="628" src="https://insiderone.com/assets/media/2023/08/6666666.png" alt="La función del próximo mejor canal de Insider One ayuda a optimizar el rendimiento de las campañas" class="wp-image-432664" srcset="https://insiderone.com/assets/media/2023/08/6666666.png 578w, https://insiderone.com/assets/media/2023/08/6666666-276x300.png 276w" sizes="(max-width: 578px) 100vw, 578px" /></figure></div>
<h2 class="wp-block-heading" id="mejora-el-cvr-y-aumenta-tu-roi">Mejora el CVR y aumenta tu ROI</h2>
<h3 class="wp-block-heading" id="8-los-segmentos-predictivos-generados-por-ia-aumentan-el-roas">8. Los segmentos predictivos generados por IA aumentan el ROAS</h3>
<p>Insider One permite a las marcas aumentar el ROAS enviando mensajes hiperpertinentes en la Búsqueda de Google, YouTube, Gmail y la Red de Display de Google. Nuestros segmentos generados por IA te ayudan a personalizar tus campañas publicitarias basándose en segmentos predictivos, como la probabilidad de cancelación, la probabilidad de compra, la afinidad de descuento y mucho más. </p>
<p>Los segmentos generados por IA te ayudan a evitar el gasto inútil dirigiéndote al usuario adecuado en el momento adecuado con el mensaje adecuado. Las audiencias predictivas basadas en IA de Insider One te ayudan a crear campañas publicitarias que rinden a menor coste gracias a una segmentación eficaz y relevante. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p><strong>«Insider One nos ayudó a optimizar nuestros costes publicitarios. </strong>Architect nos ayudó a segmentar nuestro público objetivo con mayor precisión, dirigiéndonos sólo a aquellos con mayores posibilidades de conversión. Pudimos centrar nuestros presupuestos publicitarios para Facebook y Google de forma más eficaz… y mejorar significativamente el rendimiento de nuestros anuncios.» </p>
<ul class="wp-block-list">
<li>Emre, Mid-market Manager | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<p>Por ejemplo, puedes utilizar segmentos generados por IA para dirigirte a los usuarios con más probabilidades de tener afinidad por los nuevos lanzamientos. Crea un objetivo de conversión personalizado para los nuevos productos, y crea un segmento con estos usuarios para dirigirte a ellos con campañas publicitarias personalizadas que les lleven a páginas relevantes. </p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="524" src="https://insiderone.com/assets/media/2023/08/marketing-roi-2.png" alt="Personaliza las campañas publicitarias para quienes tengan afinidad por los nuevos lanzamientos" class="wp-image-432729" srcset="https://insiderone.com/assets/media/2023/08/marketing-roi-2.png 1024w, https://insiderone.com/assets/media/2023/08/marketing-roi-2-300x154.png 300w, https://insiderone.com/assets/media/2023/08/marketing-roi-2-768x393.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h3 class="wp-block-heading" id="9-eureka-ayuda-a-los-clientes-a-descubrir-productos-rapidamente">9. Eureka ayuda a los clientes a descubrir productos rápidamente</h3>
<p>Mejora el descubrimiento de productos con Eureka, una plataforma de descubrimiento de productos que te permite crear experiencias de búsqueda inteligentes, relevantes y rápidas para que tus clientes encuentren el producto adecuado en el momento oportuno en función de su intención.</p>
<p>Eureka es la plataforma de búsqueda y comercialización de Insider One potenciada por IA, que te permite aumentar las tasas de clics y las conversiones adaptando los productos en función del comportamiento y la intención de tus clientes.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="886" height="658" src="https://insiderone.com/assets/media/2023/08/8888888.png" alt="Eureka es una plataforma de descubrimiento de productos que ayuda a aumentar el CTR y el CVR" class="wp-image-432669" srcset="https://insiderone.com/assets/media/2023/08/8888888.png 886w, https://insiderone.com/assets/media/2023/08/8888888-300x223.png 300w, https://insiderone.com/assets/media/2023/08/8888888-768x570.png 768w" sizes="(max-width: 886px) 100vw, 886px" /></figure>
<h3 class="wp-block-heading" id="10-whatsapp-commerce-permite-la-compra-conversacional">10. WhatsApp Commerce permite la compra conversacional</h3>
<p>WhatsApp Commerce es una nueva y potente capacidad para que las marcas construyan experiencias de compra conversacionales bidireccionales para sus clientes. Permite a las marcas relacionarse con su público en el canal en el que pasan más tiempo y con el mismo estilo que chatean con amigos y familiares. WhatsApp Commerce permite a las marcas crear experiencias directamente dentro de la interfaz de WhatsApp, <strong>permitiendo a los clientes descubrir, navegar y comprar sin salir de la aplicación</strong>. </p>
<p>También ofrece a las marcas una plataforma para gestionar un marketing escalable, convincente y conversacional mediante plantillas y automatización, todo directamente a través de una de las aplicaciones más populares del planeta.</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="596" src="https://insiderone.com/assets/media/2023/03/whatsapp-marketing-software-9-1024x596.png" alt="Insider One Whatsapp conversational commerce mens shoes" class="wp-image-399113" srcset="https://insiderone.com/assets/media/2023/03/whatsapp-marketing-software-9-1024x596.png 1024w, https://insiderone.com/assets/media/2023/03/whatsapp-marketing-software-9-300x175.png 300w, https://insiderone.com/assets/media/2023/03/whatsapp-marketing-software-9-768x447.png 768w, https://insiderone.com/assets/media/2023/03/whatsapp-marketing-software-9.png 1303w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h3 class="wp-block-heading" id="11-la-experimentacion-avanzada-en-web-y-app-ayuda-a-aumentar-las-conversiones">11. La experimentación avanzada en web y app ayuda a aumentar las conversiones</h3>
<p>La función de experimentación de Insider One para app (Content Optimizer) y web (Onsite Experiments) permite a las marcas experimentar, personalizar, optimizar y probar sin necesidad de conocimientos de desarrollo. Al simplificar el proceso de pruebas y reducir la necesidad de código, Insider One ayuda a convertir a tus equipos de marketing y ecommerce en máquinas impulsoras del ROI. </p>
<p>Las funciones de experimentación de Insider One te permiten:</p>
<ul class="wp-block-list">
<li>Cambia CTAs, texto, imágenes o diseños completos en escritorio y móvil</li>
<li>Prueba nuevas ideas sin necesidad de apoyo de desarrollo</li>
<li>Crea pruebas A/B actualizando los elementos existentes en tu sitio web para ver qué grupo funciona mejor</li>
<li>Y mejora y personaliza la experiencia del usuario en tu sitio web en cuestión de segundos.</li>
</ul>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="480" src="https://insiderone.com/assets/media/2023/08/marketing-roi-3.png" alt="La función de experimentos in situ de Insider One facilita las pruebas, la optimización y la mejora de tu sitio web, sin necesidad de asistencia técnica." class="wp-image-432733" srcset="https://insiderone.com/assets/media/2023/08/marketing-roi-3.png 1024w, https://insiderone.com/assets/media/2023/08/marketing-roi-3-300x141.png 300w, https://insiderone.com/assets/media/2023/08/marketing-roi-3-768x360.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h3 class="wp-block-heading" id="12-el-arquitecto-permite-la-personalizacion-a-escala">12. El arquitecto permite la personalización a escala</h3>
<p><a href="https://insiderone.com/es/individualize/orchestrate/" target="_blank" rel="noreferrer noopener">Architect</a>, la herramienta de orquestación de la experiencia del cliente de Insider One, permite a las marcas maximizar el valor de sus esfuerzos de marketing ofreciendo experiencias personalizadas y sin fisuras a través de push, onsite, in-app, email, WhatsApp, Facebook, TikTok, SMS, etc.</p>
<p>Utilizando la segmentación basada en IA, Architect ayuda a las marcas a crear campañas y mensajes que resuenen con su público objetivo, mejorando el ROI al ofrecer hiperpersonalización a escala.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>«Estábamos encontrando dificultades a la hora de construir customer journeys para ofrecer a nuestros clientes una experiencia más personalizada. Entonces conocimos Insider One’s Architect, una solución de personalización multicanal para crear campañas en distintos canales simultáneamente. <strong>En sólo tres meses de uso e implementación de múltiples campañas, vimos que el ROI se multiplicaba por 2.</strong>» </p>
<ul class="wp-block-list">
<li>Ecommerce Manager | <a href="https://www.g2.com/users/9dedff26-4de3-4f95-8ea9-cc5107e93872?utm_lead_source=blog&utm_lead_source_medium=blog&utm_campaign=remarketing-usecases&utm_content=g2" target="_blank" rel="noreferrer noopener nofollow">Lee más opiniones G2 de clientes satisfechos</a></li>
</ul>
</blockquote>
<h3 class="wp-block-heading" id="unete-a-insider-one-y-disfruta-de-una-integracion-y-aplicacion-superrapidas">Únete a Insider One y disfruta de una integración y aplicación superrápidas</h3>
<p>Como vendedores que somos, sabemos que no puedes permitirte tiempos de inactividad. Por eso ofrecemos Javascript superligero y SDKs que se integran fácilmente con tu web o app en cuestión de minutos. </p>
<p>No hay dos clientes iguales, por lo que tampoco lo son dos procesos de implantación. Por eso, una vez que sabemos qué es lo más importante para tu empresa, nuestro equipo técnico elabora un plan de integración personalizado que prioriza tus necesidades en lugar de seguir un patrón establecido. Con nosotros no hay un enfoque de «talla única». De este modo, las herramientas que necesites con más urgencia serán a las que tengas acceso primero. </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐⭐⭐⭐⭐</p>
<p>«Cuando Insider One se compromete a un plazo, lo cumple. Hemos conseguido el ROI más rápido con Insider One». </p>
<ul class="wp-block-list">
<li>Responsable de marketing digital en una marca de Retail</li>
</ul>
</blockquote>
<p>Puedes obtener más información sobre nuestro enfoque experto de la integración leyendo nuestro artículo: <a href="https://insiderone.com/avoiding-the-martech-implementation-headache/" target="_blank" rel="noreferrer noopener">Evitar el quebradero de cabeza de la implantación de la tecnología de marketing</a>.</p>
<h3 class="wp-block-heading" id="listo-para-descubrir-mas">¿Listo para descubrir más?</h3>
<p>Si quieres saber más sobre cómo las funciones de Insider One para aumentar la productividad y reducir costes pueden mejorar tu empresa, <a href="https://insiderone.com/es/request-a-demo/" target="_blank" rel="noreferrer noopener">solicita una demo</a> con nosotros hoy mismo. Nos encantaría enseñarte cómo hacemos las cosas por aquí. </p>
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VP Marketing, Brand and Communications </p>
<p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.</p>
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Aquí es donde entra en juego la personalización. Personalizar la experiencia de tus clientes, ofreciéndoles contenidos, mensajes y recomendaciones de productos a medida en cada etapa de su recorrido, puede ayudarte a mejorar los costes de adquisición, las conversiones y la fidelidad de los clientes. Sin embargo, la verdadera personalización puede ser increíblemente difícil de […] </a>
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6 Ago 2025 </p>
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<a class="post-title" href="https://insiderone.com/es/7-ways-insider-ensures-rapid-time-to-value-ttv/">
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En una economía incierta, la relación calidad-precio es clave Conflictos aparentemente interminables en Europa del Este. Aumento de los precios de los alimentos. Tensión geopolítica entre China y Estados Unidos. Quiebra de bancos en Silicon Valley (¡y en Suiza!). Los gigantes tecnológicos Meta y Google despidiendo a miles de empleados. Con todo este caos afectando […] </a>
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