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Original 2026-01-01

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1 <h2>Insider named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023</h2>

2 <p>The IDC Marketscape recognizes Insider as the leader that<em>“supports an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and In-App Messaging.”</em></p>

3 <p>Access the report to discover:</p>

4 <ul><li>Why Insider was named a Leader</li>

5 <li>IDC’s latest advice for technology buyers</li>

6 <li>The essential role of omnichannel marketing platforms to craft personalized customer experiences</li>

7 </ul><h2>Insider named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023</h2>

8 <p>The IDC Marketscape recognizes Insider as the leader that<em>“supports an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and In-App Messaging.”</em></p>

9 <ul><li>Access the report to discover:</li>

10 <li>Why Insider was named a Leader</li>

11 <li>IDC’s latest advice for technology buyers</li>

12 <li>The essential role of omnichannel marketing platforms to craft personalized customer experiences</li>

13 </ul><h4>Gerry Murray</h4>

14 <p>Research Director, Marketing and Sales Technology, IDC</p>

15 <p>The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, the group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions.</p>

16 <h2>Customer journey orchestration across 12+ channels to deliver seamless customer experiences</h2>

17 <p>Whether your customers are browsing online, chatting on WhatsApp, scrolling Instagram, or checking their emails, Insider’s AI-powered journey orchestration solution helps you reach them wherever they are-from one single canvas. IDC notes Insider’s ability to “specialize in delivering personalized<a>customer experiences</a>[…] using data-driven insights and segmentation techniques to tailor personalized marketing campaigns and messages to individual customers, enhancing relevance and increasing the likelihood of conversion.”</p>

18 <h5>Whatsapp</h5>

19 <p>Launch end-to-end buying experiences with WhatsApp Commerce and unlock the power of two-way conversational buying experiences.</p>

20 <h5>App</h5>

21 <p>Engage your customers with contextual push notifications, In-App messages and personalized product recommendations.</p>

22 <h5>AMP Email</h5>

23 <p>Build rich, interactive web-like experiences within your emails and convert your subscribers to high LTV customers.</p>

24 <h5>SMS</h5>

25 <p>Drive sales, deliver exclusive offers, and maximize your marketing efforts by engaging offline users with relevant, contextual SMS marketing campaigns.</p>

26 <h5>Web</h5>

27 <p>Craft hyper-personalized experiences on web with 50+ high-performing templates including triggers, purchase reminders, exit intent, stories and more.</p>

28 <h5>Ads</h5>

29 <p>Retarget your audiences across TikTok, Instagram, Facebook, Google, YouTube, Shopping Ads and more to reduce your CAC and boost ROAS with targeted campaigns.</p>

30 <h5>Site Search</h5>

31 <p>Personalize search results for every shopper based on their past and predicted behaviors. Offer AI-led search results and recommendations to speed up product discovery.</p>

32 <h5>InStory</h5>

33 <p>Stop the scroll-by and drive engagement like never before with full-screen and immersive story-like experiences with InStory on web to boost product discovery.</p>

34 <h5>Recommendations</h5>

35 <p>Help your customers find the right products they’ll love, with 20+ recommendation algorithms including viewed together, user based, complementary products and more.</p>

36 <h2>WhatsApp</h2>

37 <p>Launch end-to-end buying experiences with WhatsApp Commerce and unlock the power of two-way conversational buying experiences.</p>

38 <h2>App</h2>

39 <p>Engage your customers with contextual push notifications, In-App messages and personalized product recommendations.</p>

40 <h2>AMP Email</h2>

41 <p>Build rich, interactive web-like experiences within your emails and convert your subscribers to high LTV customers.</p>

42 <h2>SMS</h2>

43 <p>Drive sales, deliver exclusive offers, and maximize your marketing efforts by engaging offline users with relevant, contextual SMS marketing campaigns.</p>

44 <h2>Web</h2>

45 <p>Craft hyper-personalized experiences on web with 50+ high-performing templates including triggers, purchase reminders, exit intent, stories and more.</p>

46 <h2>Ads</h2>

47 <p>Retarget your audiences across TikTok, Instagram, Facebook, Google, YouTube, Shopping Ads and more to reduce your CAC and boost ROAS with targeted campaigns.</p>

48 <h2>Site Search</h2>

49 <p>Personalize search results for every shopper based on their past and predicted behaviors. Offer AI-led search results and recommendations to speed up product discovery.</p>

50 <h2>InStory</h2>

51 <p>Stop the scroll-by and drive engagement like never before with full-screen and immersive story-like experiences with InStory on web to boost product discovery.</p>

52 <h2>AI-led Recommendations</h2>

53 <p>Help your customers find the right products they’ll love, with 20+ recommendation algorithms including viewed together, user based, complementary products and more.</p>

54 <h2>A single canvas for omnichannel journeys. Infinite experiences.</h2>

55 <h2>Craft omnichannel customer journeys in a fraction of the time with Sirius AI™</h2>

56 <p>With Insider’s Sirius AI™, you can craft omnichannel customer journeys with a few easy prompts. Simply outline your use case, expected outcome, and customer type, then let Sirius AI™ - our end-to-end generative CX solution generate segments and customized journeys with the highest likelihood of engagement to increase AOV, product discovery, conversions, and sales-in just one click.</p>

57 <p>Supercharge marketing productivity and efficiency with AI-led message generation, segment discovery, next best channel prediction, and more.</p>

58 <p>Why top brands choose Insider’s AI-ledomnichannel journey orchestration solution</p>

59 <h3>Next Best Channel algorithm</h3>

60 <h3>Next Best Channel decides on the best channel option for each user based on data</h3>

61 <h3>A/B auto-winner selection</h3>

62 <h3>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics</h3>

63 <h3>Predictive segmentation</h3>

64 <h3>Target users with AI-backed predictions based on their behaviors and personal interests</h3>

65 <h3>Send-timeoptimization</h3>

66 <h3>Use an algorithm to find the best time to send messages based on engagement history</h3>

67 <h3>Smart Recommendations</h3>

68 <h3>An AI-powered system enabling you to show highly relevant product recommendations based on data</h3>

69 <h3>Searchpowered by AI</h3>

70 <h3>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences</h3>

71 <h3>Next best channel algorithm</h3>

72 <p>Next Best Channel decides on the best channel option for each user based on data</p>

73 <h3>A/B auto-winner selection</h3>

74 <p>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics</p>

75 <h3>Predictive segmentation</h3>

76 <p>Target users with AI-backed predictions based on their behaviors and personal interests</p>

77 <h3>Send-time optimization</h3>

78 <p>Use an algorithm to find the best time to send messages based on engagement history</p>

79 <h3>Smart Recommendations</h3>

80 <p>An AI-powered system enabling you to show highly relevant product recommendations based on data</p>

81 <h3>Search powered by AI</h3>

82 <p>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences</p>

83 <h2>You are in good company</h2>

84 <h2>49X</h2>

85 <h2>700%</h2>

86 <p>increase in customer acquisition</p>

87 <h2>12%</h2>

88 <p>Increase in CTR compared to regular campaigns</p>

89 <h2>30X</h2>

90 <p>Return on Investment (ROI) in 12 weeks</p>

91 <h2>4.6%</h2>

92 <p>uplift in conversion rate</p>

93 <h2>45%</h2>

94 <p>increase in lead capture rate</p>

95 <h2>6X</h2>

96 <p>Return on Investment (ROI)</p>

97 <h2>159%</h2>

98 <p>increase in conversions with Cart Reminders</p>

99 <h2>64%</h2>

100 <p>increase in lead gen with Segmentation</p>

101 <h2>259%</h2>

102 <p>increase in AOV in one month</p>

103 <h2>13%</h2>

104 <p>increase in conversion rate in one month</p>

105 <h2>50.3%</h2>

106 <p>increase in mobile conversion rate</p>

107 <h2>17.2X</h2>

108 <p>Return onInvestment (ROI)</p>

109 <h2>29.28%</h2>

110 <h2>16.69%</h2>

111 <p>Conversion rateacross channels</p>

112 <p>“We built personalized, multi-channel user experiences and combined this with on-site gamification, which helped us gain a 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider”</p>

113 <h2>49X</h2>

114 <h2>700%</h2>

115 <p>Increase in customer acquisition</p>

116 <h2>12%</h2>

117 <p>Increase in CTR compared to regular campaigns</p>

118 <p>“I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”</p>

119 <p><strong>Alejandra Salazar</strong>Ecommerce Content Manager</p>

120 <h2>30X</h2>

121 <p>Return on Investment (ROI) in 12 weeks</p>

122 <h2>4.6%</h2>

123 <p>uplift in conversion rate</p>

124 <h2>45%</h2>

125 <p>increase in lead capture rate</p>

126 <p>“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how…”</p>

127 <p>Group Head of Digital Marketing and eCommerce</p>

128 <h2>6X</h2>

129 <p>Return on Investment (ROI)</p>

130 <h2>159%</h2>

131 <p>increase in conversions with Cart Reminders</p>

132 <h2>64%</h2>

133 <p>increase in lead gen with Segmentation</p>

134 <p>“We needed a solution that would help us implement segmentation scenarios and deliver personalization at scale in order to boost engagement and drive conversions. Insider has helped us generate more than 26% increase in AOV within one month.”</p>

135 <h2>259%</h2>

136 <p>increase in AOV inone month</p>

137 <h2>13%</h2>

138 <p>increase in conversion rate in one month</p>

139 <h2>50.3%</h2>

140 <p>increase in mobile conversion rate</p>

141 <p>“Building a cross-channel journey helped target customers with the right message at the right time on the right touchpoint.Architect resulted in a strong 14.45% clickthrough rate and a conversion rate of 16.69% across channels.”</p>

142 <h2>17.2X</h2>

143 <p>Return on Investment (ROI)</p>

144 <h2>29.28%</h2>

145 <h2>16.69%</h2>

146 <p>Conversion rate across channels</p>

147 <h2>Data and insights to deliver hyper-personalized experiences</h2>

148 <p>Unify customer data from first and third-party sources to build profiles, generate insights on your customer’s preferences, and leverage it to deliver contextual experiences for better results.</p>

149 <ul><li><h5>Unified Customer Profiles</h5>

150 <p>Insider’s Customer Data Platform (CDP) helps you unify customer data from first and third-party sources to build complete profiles, generate insights and deliver contextual experiences.</p>

151 </li>

152 <li><h5>Audience segmentation</h5>

153 <p><a>Segmentation</a>made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.</p>

154 </li>

155 <li><h5>Personalization</h5>

156 <p>Use data from profiles and segments to deliver hyper-personalized content optimized for relevance and conversion.</p>

157 </li>

158 </ul><p>Insider’s Customer Data Platform (CDP) helps you unify customer data from first and third-party sources to build complete profiles, generate insights and deliver contextual experiences.</p>

159 <p><a>Segmentation</a>made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.</p>

160 <p>Use data from profiles and segments to deliver hyper-personalized content optimized for relevance and conversion.</p>

161 <h2>Built for enterprise scale</h2>

162 <p>Our AI and machine learning engine makes millions of predictions every second to deliver billions of experiences daily. Read the report to learn more about why the IDC thinks large businesses with high-volume campaigns should consider Insider.</p>

163 <h4>1 billion+</h4>

164 <h2>40 billion</h2>

165 <p>push notifications a month</p>

166 <h2>1.6 billion</h2>

167 <h2>Built for scale. Loved by 1,200+ global brands.</h2>

168 <h6>Journey Orchestration</h6>

169 <p>“Insider’s Architect worked extremely well in helping us engage our shoppers across different channels across the customer journey.”</p>

170 <p>ECommerce & Sales Director</p>

171 <h6>Journey Orchestration</h6>

172 <p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>

173 <h6>Localized customer support</h6>

174 <p>“The highlight ofInsider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>

175 <p>Digital Marketing Manager</p>

176 <h6>Ease of use</h6>

177 <p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>

178 <h6>Fastest integration & set up</h6>

179 <p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>

180 <h6>Best ROI</h6>

181 <p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>

182 <h6>Localized customer support</h6>

183 <p>“The highlight of Insider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>

184 <p>Digital Marketing Director</p>

185 <h6>Ease of use</h6>

186 <p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>

187 <h6>Fastest integration & set up</h6>

188 <p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>

189 <h6>Best ROI</h6>

190 <p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>

191 <h6>Journey Orchestration</h6>

192 <p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>

193 <h2>Get your copy of the report</h2>

194 <p>“IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.”, By: Gerry Murray and Roger Beharry Lall, August 2023, IDC #US49727423</p>

195 <p><em>IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.</em></p>

197 <h2>One platform for individualized, cross-channel customer experiences</h2>

198 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>

200