Rivalry2

Adidas aumentó el AOV en un 259% y la tasa de conversión en un 13% | Insider
2026-02-01 03:40 Diff
https://useinsider.com/es/case-studies/adidas/
Success Story

Web Suite

Móvil

Personalización

aumento del AOV en un mes a través de Web Suite
aumento en la tasa de conversión en un mes a través de Smart Recommender
aumento en la tasa de conversión móvil a través de Category Optimizer
Cross-sell y Upsell
Personalización
Category Optimizer
Smart Recommender
Nuestro tráfico creció exponencialmente durante el confinamiento, pero no estábamos preparados para atraer y retener a estos visitantes. Necesitábamos una solución que nos ayudara a ofrecer personalización a escala para impulsar el engagement y generar conversiones. Insider tenía el conjunto de herramientas adecuado.
Adidas se asoció con Insider para mejorar su experiencia online y aumentar las tasas de conversión al ofrecer experiencias de cliente altamente específicas e individualizadas. Gracias a las herramientas respaldadas por IA de Insider (que incluyen Category Optimizer y Smart Recommender), Adidas pudo aumentar el AOV en un 259% y las tasas de conversión hasta en un 13% en solo un mes.
Adidas es una multinacional alemana fundada en 1949 y con sede en Herzogenaurach, Alemania. Es el mayor fabricante de ropa deportiva de Europa y el segundo del mundo (después de Nike). La empresa diseña y fabrica zapatos, ropa y accesorios deportivos para hombres y mujeres en todo el mundo.
CASO PRÁCTICO N.º 1

Aumento del AOV en un 259% con códigos de cupón altamente específicos para visitantes nuevos y recurrentes
Adidas quería impulsar las ventas online ofreciendo códigos de cupón a diferentes grupos de usuarios. Querían probar varias opciones de cupones con pruebas A/B para encontrar cuál tenía el mayor impacto en las tasas de conversión.
Web Suite de Insider permitió al equipo de Adidas crear segmentos específicos para visitantes nuevos y recurrentes, y luego usar estos segmentos para brindar experiencias relevantes y personalizadas.
El equipo de Insider ayudó a Adidas a crear una variedad de cupones en el sitio web que ofrecían un 10% de descuento. Se crearon diferentes variaciones para los usuarios nuevos y recurrentes para comprender el impacto en los diferentes tipos de clientes.
aumento de AOV de nuevos usuarios en un mes
aumento en la tasa de conversión de los usuarios que regresan
CASO PRÁCTICO N.º 2

Aumento de la tasa de conversión móvil en un 50% con el Category Optimizer
Adidas quería mejorar su experiencia móvil y aumentar las tasas de conversión al abordar el desafío de la navegación del sitio en una pantalla más pequeña.
Insider recomendó Category Optimizer, una herramienta que reorganiza el menú móvil en función del historial de navegación, mostrando la categoría buscada con más frecuencia en la parte superior y eliminando el desorden del menú para los usuarios móviles.
El Optimizador de categorías facilitó que los clientes descubrieran rápidamente productos relevantes en dispositivos móviles, lo que llevó a un viaje del cliente mucho mejor con menos fricción.
aumento de la tasa
de conversión en el móvil
CASO PRÁCTICO N.º 3

Aumento de la tasa de conversión de la página de inicio en un 13% con Smart Recommender
Adidas quería aprovechar el poder de la IA y el aprendizaje automático para facilitar que los clientes descubran y compren nuevos productos. Querían mejorar las tasas de conversión mostrando productos relevantes basados en el historial de navegación, la intención y el comportamiento de cada cliente.
Los expertos en crecimiento de Insider sugirieron exactamente qué herramientas usar para lograr nuestros objetivos. Implementamos recomendaciones de productos personalizadas en la página de inicio y esto nos ayudó a generar un aumento del 13% en la tasa de conversión en un mes. Las herramientas de Insider son asombrosas”.
Los expertos en crecimiento de Insider ayudaron a Adidas a implementar Smart Recommender, la herramienta respaldada por IA de Insider para crear recomendaciones multicanal altamente personalizadas.
Smart Recommender combinó el poder del aprendizaje automático y la inteligencia artificial para mostrar sugerencias de productos relevantes a los clientes de Adidas, como productos de tendencia, artículos vistos recientemente, y bestsellers basados en la ubicación.
de aumento de la tasa de conversión en la página de inicio en un mes
de aumento en la tasa de conversión en las páginas de productos
Gracias a las herramientas de personalización de Insider combinadas con capacidades de segmentación avanzadas, el equipo de Adidas mejoró enormemente el rendimiento de su sitio web tanto en dispositivos móviles como en la web. Pudieron atraer a su audiencia con mensajes relevantes, oportunos y personalizados para aumentar las tasas de conversión y AOV.
Adidas tiene como objetivo mejorar aún más las tasas de conversión en la web y los dispositivos móviles, aumentar las suscripciones y las tasas de registro y maximizar el valor de por vida del cliente a través de las capacidades respaldadas por IA de Insider.
Favorite feature
Smart Recommender
El producto favorito de Adidas es Smart Recommender debido a su capacidad para transformar la experiencia del cliente al ayudarlos a descubrir nuevos productos, específicamente dirigidos a ellos en función de la intención, el comportamiento y el historial de navegación..
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  line-height: 1.5;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper {
    font-size: 23px;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper .ins-quote {
  display: inline;
  color: #051235;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
  margin-bottom: 20px;
  display: flex;
  flex-direction: column;
  flex-wrap: nowrap;
  justify-content: center;
  align-items: center;
  font-size: 16px;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
    flex-direction: row;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper {
  display: flex;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .quote-owner-role {
  font-weight: 700;
  margin: 0;
  color: #051235;
  letter-spacing: 0.01rem;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .separator {
  margin: 0 10px;
}
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  font-weight: 500;
  letter-spacing: 0.01rem;
  color: #051235;
  margin: 0;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
    width: auto;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
  color: #051235;
  font-size: 5.2vw;
  font-weight: 700;
  display: inline-block;
  padding: 15px;
  border-radius: 50px;
  border: 3px solid #051235;
  text-decoration: underline;
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
    padding: 16px 45px;
    font-size: 20px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
  \***************************************************************************************************************************************************************************************************************************************/
/**
 * The following styles get applied both on the front of your site
 * and in the editor.
 *
 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
    margin-bottom: 40px;
  }
}

.ins-image {
  width: 100%;
  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='global-styles-inline-css'>
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='wpml-menu-item-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='gew_style-css' href='https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/css/app.min.css?ver=1709728547' media='all' />
<link rel='stylesheet' id='wprt_style-css' href='https://insiderone.com/wp-content/plugins/growth-makers-club-widgets-main//build/css/app.min.css?ver=1709032311' media='all' />
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<link rel='stylesheet' id='cms-navigation-style-base-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation-base.css?ver=1.5.6' media='screen' />
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<link rel='stylesheet' id='elementor-frontend-css' href='https://insiderone.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.25.0' media='all' />
<style id='elementor-frontend-inline-css'>
.elementor-kit-960{--e-global-color-primary:#6EC1E4;--e-global-color-secondary:#54595F;--e-global-color-text:#7A7A7A;--e-global-color-accent:#61CE70;--e-global-color-ba76b60:#F6F9FC;--e-global-color-d5a3a31:#051235;--e-global-color-3b67f95:#FFB19D;--e-global-color-b1438ce:#FFFFFF;--e-global-color-c875cf4:#F9FF79;--e-global-typography-primary-font-family:"Figtree";--e-global-typography-primary-font-size:18px;--e-global-typography-primary-font-weight:500;--e-global-typography-primary-line-height:1.5em;--e-global-typography-secondary-font-family:"Roboto Slab";--e-global-typography-secondary-font-weight:400;--e-global-typography-text-font-family:"Roboto";--e-global-typography-text-font-weight:400;--e-global-typography-accent-font-family:"Roboto";--e-global-typography-accent-font-weight:500;--e-global-typography-b1103e1-font-family:"Gilroy";--e-global-typography-b1103e1-font-size:20px;--e-global-typography-b1103e1-line-height:1.47em;}.elementor-kit-960 e-page-transition{background-color:#FFBC7D;}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1140px;}.e-con{--container-max-width:1140px;}.elementor-widget:not(:last-child){margin-block-end:20px;}.elementor-element{--widgets-spacing:20px 20px;}{}h1.entry-title{display:var(--page-title-display);}@media(max-width:1024px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:1024px;}.e-con{--container-max-width:1024px;}}@media(max-width:767px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:767px;}.e-con{--container-max-width:767px;}}/* Start custom CSS */@media (min-width: 1024px) and (max-width: 1310px) {
    .container{
        max-width: 100%;
    }
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRACIONES</h3></div><ul><li class=""><a class="" href="/es/integrations/" target=""><span data-text="Centro de integraciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Centro de integraciones</span><p data-text="Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante">Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/es/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span 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contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" 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Ecommerce</span><p data-text="Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar">Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar</p></a></li><li class=""><a class="" href="/es/industries/finance/" target=""><span data-text="Servicios financieros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador de WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador de WhatsApp</span><p data-text="Descubre el poder de WhatsApp para empresas">Descubre el poder de WhatsApp para empresas</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de plantillas SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de plantillas SMS</span><p data-text="Más de 60 plantillas para hacer SMS marketing sin complicaciones">Más de 60 plantillas para hacer SMS marketing sin complicaciones</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Aprende a activar tus datos de cliente">Aprende a activar tus datos de cliente</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/es/case-studies" target=""><span data-text="Casos de éxito"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Casos de éxito</span></a></li><li class=""><a class="" href="/es/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/es/resources/?asset-type=ebook" target=""><span data-text="E-books y guías"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books y guías</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glosario"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glosario</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="432877" class="elementor elementor-432877 elementor-428098" data-elementor-post-type="case-studies">
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													<img fetchpriority="high" decoding="async" width="382" height="257" src="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png" class="attachment-full size-full wp-image-428102" alt="" srcset="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png 382w, https://insiderone.com/assets/media/2023/07/adidas_cs_logo-300x202.png 300w" sizes="(max-width: 382px) 100vw, 382px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Success Story</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Cómo Adidas aumentó el AOV en un 259% y la tasa de conversión en un 13% en un mes con Insider</h1>		</div>
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				<section class="elementor-section elementor-inner-section elementor-element elementor-element-274b7b3 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="274b7b3" data-element_type="section">
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						<div class="elementor-element elementor-element-d8433f3 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="d8433f3" data-element_type="widget" data-widget_type="heading.default">
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			<h6 class="elementor-heading-title elementor-size-default">Web Suite</h6>		</div>
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				<div class="elementor-element elementor-element-445794d elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="445794d" data-element_type="widget" data-widget_type="heading.default">
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			<h6 class="elementor-heading-title elementor-size-default">Móvil</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Personalización</h6>		</div>
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													<img decoding="async" width="1022" height="894" src="https://insiderone.com/assets/media/2023/07/adidas_header.png" class="attachment-full size-full wp-image-428103" alt="" srcset="https://insiderone.com/assets/media/2023/07/adidas_header.png 1022w, https://insiderone.com/assets/media/2023/07/adidas_header-300x262.png 300w, https://insiderone.com/assets/media/2023/07/adidas_header-768x672.png 768w" sizes="(max-width: 1022px) 100vw, 1022px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-acc99ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="acc99ba" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84d1d7" data-id="e84d1d7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ef58515 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="ef58515" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>259%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4c0d549 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4c0d549" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>aumento del AOV en un mes a través de <strong>Web Suite</strong></p>						</div>
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				<div class="elementor-element elementor-element-ad3c8e1 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="ad3c8e1" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-83c634c elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="83c634c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>13%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en la tasa de conversión en un mes a través de <strong>Smart Recommender</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-94cd1ad elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="94cd1ad" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-5c35876 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="5c35876" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>50%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-cc8fc40 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="cc8fc40" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en la tasa de conversión móvil a través de<strong> Category Optimizer</strong></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Retail</p>						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoría</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Cross-sell y Upsell<br />Personalización</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c7eed6f elementor-widget elementor-widget-text-editor" data-id="c7eed6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-adf28aa elementor-widget elementor-widget-text-editor" data-id="adf28aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Móvil<br />Web Suite</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8ad2700 elementor-widget elementor-widget-text-editor" data-id="8ad2700" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Soluciones</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2acf47 elementor-widget elementor-widget-text-editor" data-id="b2acf47" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Category Optimizer<br />Smart Recommender</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Nuestro tráfico creció exponencialmente durante el confinamiento, pero no estábamos preparados para atraer y retener a estos visitantes. Necesitábamos una solución que nos ayudara a <b>ofrecer personalización a escala</b> para impulsar el engagement y generar conversiones. Insider tenía el conjunto de herramientas adecuado.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Senior eCommerce Manager</p>						</div>
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				<div class="elementor-element elementor-element-7c4f5f2 elementor-widget elementor-widget-image" data-id="7c4f5f2" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="382" height="257" src="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png" class="attachment-full size-full wp-image-428102" alt="" srcset="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png 382w, https://insiderone.com/assets/media/2023/07/adidas_cs_logo-300x202.png 300w" sizes="(max-width: 382px) 100vw, 382px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen ejecutivo</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Adidas se asoció con Insider para mejorar su experiencia online y aumentar las tasas de conversión al ofrecer experiencias de cliente altamente específicas e individualizadas. Gracias a las herramientas respaldadas por IA de Insider (que incluyen Category Optimizer y Smart Recommender), Adidas pudo aumentar el AOV en un <strong>259%</strong> y las tasas de conversión hasta en un <strong>13% en solo un mes</strong>.</p>						</div>
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2023/08/Adidas_ES.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar PDF</span>
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
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					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Acerca de Adidas</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="caret-color: #000000; color: #000000; white-space: pre-wrap;">Adidas es una multinacional alemana fundada en 1949 y con sede en Herzogenaurach, Alemania. Es el mayor fabricante de ropa deportiva de Europa y el segundo del mundo (después de Nike). La empresa diseña y fabrica zapatos, ropa y accesorios deportivos para hombres y mujeres en todo el mundo.</span></p>						</div>
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				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2023/07/about_adidas-2.png" class="attachment-full size-full wp-image-428113" alt="" srcset="https://insiderone.com/assets/media/2023/07/about_adidas-2.png 1090w, https://insiderone.com/assets/media/2023/07/about_adidas-2-300x259.png 300w, https://insiderone.com/assets/media/2023/07/about_adidas-2-1024x884.png 1024w, https://insiderone.com/assets/media/2023/07/about_adidas-2-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-374b895 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="374b895" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<section class="elementor-section elementor-inner-section elementor-element elementor-element-7661877 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7661877" data-element_type="section">
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													<img loading="lazy" decoding="async" width="541" height="878" src="https://insiderone.com/assets/media/2023/07/adidas_cass1.png" class="attachment-full size-full wp-image-428114" alt="" srcset="https://insiderone.com/assets/media/2023/07/adidas_cass1.png 541w, https://insiderone.com/assets/media/2023/07/adidas_cass1-185x300.png 185w" sizes="(max-width: 541px) 100vw, 541px" />													</div>
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a3d94a2 elementor-widget elementor-widget-heading" data-id="a3d94a2" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO PRÁCTICO N.º 1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-9ce0457 elementor-widget elementor-widget-text-editor" data-id="9ce0457" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Aumento del AOV en un 259% con códigos de cupón altamente específicos para visitantes nuevos y recurrentes</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a60fca7 elementor-widget elementor-widget-text-editor" data-id="a60fca7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El reto</p>						</div>
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				<div class="elementor-element elementor-element-074dec1 elementor-widget elementor-widget-text-editor" data-id="074dec1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="caret-color: #000000; color: #000000; white-space: pre-wrap;">Adidas quería impulsar las ventas online ofreciendo códigos de cupón a diferentes grupos de usuarios. Querían probar varias opciones de cupones con pruebas A/B para encontrar cuál tenía el mayor impacto en las tasas de conversión.</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-9c5f007 elementor-widget elementor-widget-text-editor" data-id="9c5f007" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5855338 elementor-widget elementor-widget-text-editor" data-id="5855338" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Web Suite</strong> de Insider permitió al equipo de Adidas crear segmentos específicos para visitantes nuevos y recurrentes, y luego usar estos segmentos para brindar experiencias relevantes y personalizadas.<br /><br />El equipo de Insider ayudó a Adidas a crear una variedad de cupones en el sitio web que ofrecían un 10% de descuento. Se crearon diferentes variaciones para los usuarios nuevos y recurrentes para comprender el impacto en los diferentes tipos de clientes.</p>						</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-e430b1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e430b1c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
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						<div class="elementor-element elementor-element-2b70883 elementor-widget elementor-widget-text-editor" data-id="2b70883" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resultados</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-8c30bfd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c30bfd" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e5a5c6" data-id="4e5a5c6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9ca148b elementor-widget elementor-widget-text-editor" data-id="9ca148b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>259%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c4257a2 elementor-widget elementor-widget-text-editor" data-id="c4257a2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento de AOV de nuevos usuarios en un mes</p>						</div>
				</div>
					</div>
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				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f3044e" data-id="2f3044e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a501ce9 elementor-widget elementor-widget-text-editor" data-id="a501ce9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>35%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-77a579f elementor-widget elementor-widget-text-editor" data-id="77a579f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en la tasa de conversión de los usuarios que regresan</p>						</div>
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					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-de79a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de79a45" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1331" height="1666" src="https://insiderone.com/assets/media/2023/07/use_case_2_ad.png" class="attachment-full size-full wp-image-428436" alt="" srcset="https://insiderone.com/assets/media/2023/07/use_case_2_ad.png 1331w, https://insiderone.com/assets/media/2023/07/use_case_2_ad-240x300.png 240w, https://insiderone.com/assets/media/2023/07/use_case_2_ad-818x1024.png 818w, https://insiderone.com/assets/media/2023/07/use_case_2_ad-768x961.png 768w" sizes="(max-width: 1331px) 100vw, 1331px" />													</div>
				</div>
					</div>
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				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d52953b" data-id="d52953b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2e32987 elementor-widget elementor-widget-heading" data-id="2e32987" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO PRÁCTICO N.º 2</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-cc429e6 elementor-widget elementor-widget-text-editor" data-id="cc429e6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento de la tasa de conversión móvil en un 50% con el Category Optimizer</p>						</div>
				</div>
				<div class="elementor-element elementor-element-76b2272 elementor-widget elementor-widget-text-editor" data-id="76b2272" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El reto</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8df5506 elementor-widget elementor-widget-text-editor" data-id="8df5506" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Adidas quería mejorar su experiencia móvil y aumentar las tasas de conversión al abordar el desafío de la navegación del sitio en una pantalla más pequeña.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4eccf56 elementor-widget elementor-widget-text-editor" data-id="4eccf56" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6952335 elementor-widget elementor-widget-text-editor" data-id="6952335" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider recomendó<strong> Category Optimizer</strong>, una herramienta que reorganiza el menú móvil en función del historial de navegación, mostrando la categoría buscada con más frecuencia en la parte superior y eliminando el desorden del menú para los usuarios móviles.<br /><br />El <strong>Optimizador de categorías</strong> facilitó que los clientes descubrieran rápidamente productos relevantes en dispositivos móviles, lo que llevó a un viaje del cliente mucho mejor con menos fricción.</p>						</div>
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					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-5bcb7a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5bcb7a7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae26e1" data-id="7ae26e1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-241ec20 elementor-widget elementor-widget-text-editor" data-id="241ec20" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resultado</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-7e6b5e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e6b5e4" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c16dae" data-id="2c16dae" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-645ce66 elementor-widget elementor-widget-text-editor" data-id="645ce66" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>50%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d87b4b2 elementor-widget elementor-widget-text-editor" data-id="d87b4b2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento de la tasa</p><p>de conversión en el móvil</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
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			<h6 class="elementor-heading-title elementor-size-default">CASO PRÁCTICO N.º 3</h6>		</div>
				</div>
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							<p>Aumento de la tasa de conversión de la página de inicio en un 13% con Smart Recommender</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8dc52c6 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="8dc52c6" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="827" height="840" src="https://insiderone.com/assets/media/2023/07/adid_mobi.png" class="attachment-full size-full wp-image-428437" alt="" srcset="https://insiderone.com/assets/media/2023/07/adid_mobi.png 827w, https://insiderone.com/assets/media/2023/07/adid_mobi-295x300.png 295w, https://insiderone.com/assets/media/2023/07/adid_mobi-768x780.png 768w" sizes="(max-width: 827px) 100vw, 827px" />													</div>
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							<p>El reto</p>						</div>
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							<p>Adidas quería aprovechar el poder de la IA y el aprendizaje automático para facilitar que los clientes descubran y compren nuevos productos. Querían mejorar las tasas de conversión mostrando productos relevantes basados en el historial de navegación, la intención y el comportamiento de cada cliente.</p>						</div>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Los expertos en crecimiento de Insider sugirieron exactamente qué herramientas usar para lograr nuestros objetivos. Implementamos recomendaciones de productos personalizadas en la página de inicio y esto nos ayudó a generar un aumento del <strong>13% en la tasa de conversión en un mes</strong>. Las herramientas de Insider son asombrosas”.</p>						</div>
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							<p>Senior eCommerce Manager</p>						</div>
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													<img fetchpriority="high" decoding="async" width="382" height="257" src="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png" class="attachment-full size-full wp-image-428102" alt="" srcset="https://insiderone.com/assets/media/2023/07/adidas_cs_logo.png 382w, https://insiderone.com/assets/media/2023/07/adidas_cs_logo-300x202.png 300w" sizes="(max-width: 382px) 100vw, 382px" />													</div>
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							<p>La solución</p>						</div>
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							<p>Los expertos en crecimiento de Insider ayudaron a Adidas a implementar <strong>Smart Recommender</strong>, la herramienta respaldada por IA de Insider para crear recomendaciones multicanal altamente personalizadas.</p><p><strong>Smart Recommender</strong> combinó el poder del aprendizaje automático y la inteligencia artificial para mostrar sugerencias de productos relevantes a los clientes de Adidas, como productos de tendencia, artículos vistos recientemente, y bestsellers basados en la ubicación.</p>						</div>
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													<img loading="lazy" decoding="async" width="1999" height="1123" src="https://insiderone.com/assets/media/2023/07/adi_mock.png" class="attachment-full size-full wp-image-428438" alt="" srcset="https://insiderone.com/assets/media/2023/07/adi_mock.png 1999w, https://insiderone.com/assets/media/2023/07/adi_mock-300x169.png 300w, https://insiderone.com/assets/media/2023/07/adi_mock-1024x575.png 1024w, https://insiderone.com/assets/media/2023/07/adi_mock-768x431.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" />													</div>
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							<p>Resultados</p>						</div>
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					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1987e2" data-id="c1987e2" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e13de98 elementor-widget elementor-widget-text-editor" data-id="e13de98" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>13%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-87fe994 elementor-widget elementor-widget-text-editor" data-id="87fe994" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>de aumento de la tasa de conversión en la página de inicio en un mes</p>						</div>
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						<div class="elementor-element elementor-element-5f66ebb elementor-widget elementor-widget-text-editor" data-id="5f66ebb" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>7%</p>						</div>
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				<div class="elementor-element elementor-element-3d6f08b elementor-widget elementor-widget-text-editor" data-id="3d6f08b" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>de aumento en la tasa de conversión en las páginas de productos</p>						</div>
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							<p>Resumen</p>						</div>
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							<p>Gracias a las herramientas de personalización de Insider combinadas con capacidades de segmentación avanzadas, el equipo de Adidas mejoró enormemente el rendimiento de su sitio web tanto en dispositivos móviles como en la web. Pudieron atraer a su audiencia con mensajes relevantes, oportunos y personalizados para aumentar las tasas de conversión y AOV.</p>						</div>
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							<p>Mirando hacia el futuro</p>						</div>
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							<p>Adidas tiene como objetivo mejorar aún más las tasas de conversión en la web y los dispositivos móviles, aumentar las suscripciones y las tasas de registro y maximizar el valor de por vida del cliente a través de las capacidades respaldadas por IA de Insider.</p>						</div>
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			<img decoding="async" src="https://insiderone.com/assets/media/2023/07/sm_icon.svg">
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        Favorite feature
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        Smart Recommender
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    <p class="favorite_text">
       El producto favorito de Adidas es Smart Recommender debido a su capacidad para transformar la experiencia del cliente al ayudarlos a descubrir nuevos productos, específicamente dirigidos a ellos en función de la intención, el comportamiento y el historial de navegación..
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							<p>Con la confianza de <strong>+1200</strong> marcas globales</p>						</div>
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