1 <p>Consumers spend over 4 hours a day using their mobile devices. Instead of being an alternative, mobiles are the primary platform for media consumption and brand engagement. And because customers and marketers flock to the same channels, they get saturated as time goes by. It’s hard to get attention and even harder to get more engagement.</p>

2 <p>95% of Facebook users get on the platform using their mobile devices and 98% of B2C companies are on Facebook already. As the market becomes more saturated, more techniques to cut through the noise and competition are expected.</p>

3 <p>Here’s what you can expect to take away:1. Key components to focus on mobile optimization2. Understanding why mobile users do not convert3. How to provide a tailored mobile experience to visitors, based on dynamic attributes</p>

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