How Insider One Helped Martes Sport Achieve 30X ROI
2026-03-06 02:52 Diff
Looking Ahead

Going forward , the global sports brand will work closely with Insider to incorporate the full range of its AI-powered technologies into their onsite engagement.

Martes Sport will rely on Insider’s powerful AI-backed segmentation capabilities to improve their onsite customer engagement—by micro-segmenting users based on dynamic attributes. This will, in turn, enable Martes Sport to deliver highly individualized engagement to visitors.

One of the key areas where this will play a critical role will be in optimizing the checkout funnel. Martes Sport will employ dynamic attributes to deliver relevant messaging to users during the checkout process to improve conversions and increase Average Order Value.

Martes Sport also intends to explore onsite notifications with dynamic attributes to engage visitors with messaging that is based on their unique activity and search intent. This will optimize session duration as well as improve conversion rates.