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Original
2026-01-01
Modified
2026-03-06
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<p>Gaining a 360-degree view of customers with Insider’s CDP</p>
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<p>Gaining a 360-degree view of customers with Insider’s CDP</p>
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<p>MACROS was struggling with a lack of visibility into customer behavior and marketing campaign performance. With customer data locked in siloes across multiple solutions, it was impossible to make data-driven decisions based on clear and actionable data.</p>
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<p>MACROS was struggling with a lack of visibility into customer behavior and marketing campaign performance. With customer data locked in siloes across multiple solutions, it was impossible to make data-driven decisions based on clear and actionable data.</p>
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<p>By unifying customer data across all marketing touchpoints with Insider’s<a>CDP</a>, MACROS gained a 360-degree view of customer behavior with individual customer profiles created for each user. This granular level of detail enabled MACROS to better understand customer behavior, needs, and preferences which it could then use to craft more seamless customer experiences. With 120+ attributes available within Insider’s platform, MACROS could segment and target its audience with precision to ensure every message was relevant, timely, and unique to the customer. </p>
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<p>By unifying customer data across all marketing touchpoints with Insider’s<a>CDP</a>, MACROS gained a 360-degree view of customer behavior with individual customer profiles created for each user. This granular level of detail enabled MACROS to better understand customer behavior, needs, and preferences which it could then use to craft more seamless customer experiences. With 120+ attributes available within Insider’s platform, MACROS could segment and target its audience with precision to ensure every message was relevant, timely, and unique to the customer. </p>
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<p>Engaging modern shoppers with InStory</p>
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<p>Engaging modern shoppers with InStory</p>
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<p>MACROS wanted an alternative to traditional FAQ pages and contact forms for top-level inquiries. The brand was looking to incorporate Insider features that could help visitors navigate its website and discover its products in an engaging, visual format.</p>
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<p>MACROS wanted an alternative to traditional FAQ pages and contact forms for top-level inquiries. The brand was looking to incorporate Insider features that could help visitors navigate its website and discover its products in an engaging, visual format.</p>
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<p>Insider’s<a>InStory</a>solution is a product discovery tool that emulates the familiar social media ‘story’ format to engage the 8-second attention span. MACROS used InStory to launch new products, boost product discovery, and answer FAQS. The brand covered topics including ‘How To Order,’ ‘Our Meal Range,’ and an event-based story titled ‘Father’s Day Giveaway.’ As InStory is such a familiar format, the brand saw immediate results in both revenue and impressions. </p>
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<p>Insider’s<a>InStory</a>solution is a product discovery tool that emulates the familiar social media ‘story’ format to engage the 8-second attention span. MACROS used InStory to launch new products, boost product discovery, and answer FAQS. The brand covered topics including ‘How To Order,’ ‘Our Meal Range,’ and an event-based story titled ‘Father’s Day Giveaway.’ As InStory is such a familiar format, the brand saw immediate results in both revenue and impressions. </p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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