Rivalry2

3 maneiras pelas quais as empresas podem turbinar seus lucros com retail media | Insider
2026-03-06 03:35 Diff
https://useinsider.com/pt/3-maneiras-retail-media/
A Amazon é provavelmente o exemplo mais famoso de uma gigante do varejo que domina a arte de alavancar seu vasto banco de dados de clientes e conhecimento incomparável para oferecer aos anunciantes oportunidades de publicidade direcionada na web, mídia social e em sua própria plataforma.
Na verdade, o negócio de publicidade da Amazon foi responsável por impressionantes 5,5% de sua receita em 2021, totalizando US $ 32 bilhões. Este número impressionante contribuiu para mais de 75% do lucro total da Amazon.
A questão é: quando outros varejistas multimarcas aproveitarão o retail media para gerar receita publicitária dentro dos orçamentos de seus fornecedores?
Entre na Insider One, a plataforma de marketing cross-channel que oferece soluções de ponta a ponta para ajudar os varejistas a monetizar seus ativos digitais sem grandes investimentos ou dependência de equipes técnicas. Capacitamos os varejistas a capitalizar os dados de seus clientes, personalizar campanhas publicitárias e impulsionar o crescimento da receita.
Parece bom demais para ser verdade? Nós prometemos que não é. Veja como a Insider One pode ajudá-lo a alavancar seus negócios multimarcas para os anunciantes.
3 estratégias para começar em publicidade onsite

Para um varejista multimarcas, a publicidade onsite é a maneira mais óbvia de compartilhar um espaço valioso no site com os anunciantes. Mas seus clientes merecem mais do que banners genéricos e anúncios irrelevantes. Para tornar o espaço do site ainda mais especial e aumentar os lucros, você precisa de anúncios personalizados e atraentes.
Aqui estão três maneiras pelas quais a Insider One pode te ajudar:
1. Ofereça um espaço publicitário envolvente com o InStory

A ferramenta InStory da Insider One permite que as lojas online criem espaços publicitários semelhantes aos stories do Instagram, captando a atenção de potenciais anunciantes. Esses espaços oferecem visuais atraentes e conteúdo atraente e podem ser divididos em temas ou produtos para capturar a atenção de potenciais anunciantes e clientes.
Ao colocar estrategicamente o InStory em todo o seu site, você pode armazenar e criar um espaço privilegiado para os anunciantes exibirem seus produtos ou promoções.
Por exemplo: Uma marca de moda prioriza destacar as últimas tendências e colaborar com influencers do ramo. Ela oferece espaço no InStory para os anunciantes exibirem visuais atraentes de roupas e acessórios. Isso aumentou a receita em 62% adicionais, pois os anunciantes reconhecem o valor da publicidade envolvente da Insider.
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“Taxas de conversão maximizadas usando o InStory da Insider One, criando experiências do Instagram em nosso site. Todas as nossas campanhas ficam mais bonitas, sofisticadas e com um visual de story do Instagram graças a Insider One. Com o InStory, conseguimos torná-los cientes de nossos produtos de maneira envolvente, o que acabou levando a melhores conversões.”

Begüm B. | Especialista Senuior de Performance Marketing | Leia mais reviews 5 estrelas na G2
Os banners do seu site não precisam ser um espaço publicitário espalhafatoso e sem marca. Desde segmentação e personalização precisas até atualizações em tempo real, os anúncios em seu site devem refletir seu público, seu anunciante e sua marca.
O sistema de banner management da Insider One permite que marcas e anunciantes configurem campanhas e manipulem materiais de forma integrada. O recurso permite criar mensagens de banner personalizadas para alinhar anúncios com seu público-alvo e aumentar o valor de cada impressão de anúncio. Também é de baixo esforço no back-end, com uma interface amigável e uma variedade de ferramentas para criar, controlar e personalizar facilmente os banners exibidos no site.
Por exemplo: Uma loja multimarcas internacional usa o banner management da Insider One para personalizar campanhas específicas para diferentes segmentos de clientes. Ele exibe banners promovendo opções de móveis luxuosos para compradores sofisticados e opções econômicas para clientes preocupados com os custos. Ao personalizar a mensagem, a loja aumenta a relevância e eficácia de seus esforços de publicidade, levando a um aumento de 21% nas conversões.
3. Ative a pesquisa patrocinada com Eureka

Os visitantes do seu site têm grandes expectativas em relação à experiência online. Graças a sites como Amazon e Google, os clientes esperam que os ECommerces antecipem suas necessidades e entendam seus termos de pesquisa, não importa quantos erros de digitação existam.
O Eureka é um mecanismo avançado de personalização e recomendação que permite que as lojas online façam exatamente isso. Usando algoritmos de IA e machine learning para analisar o comportamento, as preferências e os dados históricos do usuário, as empresas multimarcas podem oferecer experiências personalizadas, recomendações de produtos e conteúdo patrocinado a seus clientes.
Por exemplo: Uma loja multimarcas on-line deseja oferecer seus produtos mais recentes a clientes relevantes. Ela usa o Eureka para entender as preferências do cliente e recomendar produtos patrocinados de acordo com comportamentos e tendências. Os clientes descobrem produtos patrocinados mais relevantes e, ao aprimorar a jornada do cliente para ser mais conveniente e acessível, as conversões aumentaram em 28%.
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“O Eureka transformou nossas taxas de conversão. Quando abordamos a Insider One pela primeira vez, não tínhamos certeza de como incorporar a pesquisa patrocinada em nossa oferta de site e realmente queríamos ser sutis com a publicidade. Desde o lançamento, nossas conversões aumentaram 18% em apenas 6 meses, o que mostra o quanto a pesquisa é importante.”

VP de eCommerce | Marca esportiva internacional | Leia mais reviews 5 estrelas na G2
A solução mais proeminente da Insider One para publicidade em mídia externa é o Architect, que permite a correspondência de público para anunciantes em plataformas externas como Google, Facebook e TikTok.
O Architect permite que empresas multimarcas criem segmentos de audiência com base nos dados dos clientes e os compartilhem com os anunciantes. E a melhor parte? Nenhum dado do cliente é compartilhado, por isso é totalmente compatível com LGPD.
Aqui está como funciona:
Digamos que uma empresa multimarcas opere uma farmácia e queira atingir compradores interessados em produtos para bebês. A marca usa o Architect para criar um segmento de público específico para essa categoria de compradores. Eles então compartilham esse segmento de público com um anunciante como a Dodot, uma marca popular de produtos para bebês.
O benefício aqui é duplo.
A empresa multimarcas cobra da Dodot por acessar seu segmento de público, criando um fluxo de receita para a empresa.
O aspecto co-branded da campanha significa que a empresa multimarcas pode direcionar o tráfego de volta para seu site usando o orçamento do anunciante. Isso é especialmente valioso em um momento em que os gastos com publicidade digital são altos.
Então, como fazer isso?
A equipe de marketing da farmácia constrói o segmento de público desejado usando o Architect da Insider One. Eles então empurram esse segmento de público para plataformas como Google e Facebook, onde o anunciante (Dodot) ou sua agência de publicidade ativa o público por um período especificado. É importante ressaltar que nenhum dado pessoal do cliente é compartilhado neste processo.
A plataforma da Insider One também fornece recursos de medição, permitindo que a empresa multimarcas rastreie e relate o desempenho da campanha externa. Isso torna mais fácil fornecer relatórios e cobrar o anunciante de acordo.
Varejistas multimarcas podem facilmente usar a Insider One para navegar no complexo mundo da mídia de varejo, beneficiando-se de aumento de receita, experiências aprimoradas do cliente e parcerias estratégicas com marcas.
Não perca a oportunidade de alavancar seu negócio multimarcas para anunciantes e garantir sua posição no competitivo cenário do varejo. Comece hoje mesmo com uma demonstração da Insider One e descubra todo o potencial da mídia de varejo para sua empresa.
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/*!***************************************************************************************************************************************************************************************************************************************!*\
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/**
 * The following styles get applied both on the front of your site
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.wp-block-insider-custom-gutenberg-blocks-custom-blockquote {
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/**
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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                        <h1 class="post-title">3 maneiras pelas quais as empresas podem turbinar seus lucros com retail media</h1>


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                                <p>Todos sabemos que as margens de lucro costumam ser mínimas no mercado de varejo, especialmente no setor de ECommerce, onde custos adicionais, como embalagem e envio, podem prejudicar ainda mais os lucros.</p>
<p>No entanto, alguns gigantes do varejo descobriram uma arma secreta para impulsionar esse importante resultado final: monetizar os dados do cliente por meio de publicidade no local.</p>
<p>&nbsp;</p>
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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/pt/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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<?xml encoding="utf-8" ?><html><body><p>A Amazon &eacute; provavelmente o exemplo mais famoso de uma gigante do varejo que domina a arte de alavancar seu vasto banco de dados de clientes e conhecimento incompar&aacute;vel para oferecer aos anunciantes oportunidades de publicidade direcionada na web, m&iacute;dia social e em sua pr&oacute;pria plataforma.</p>



<p><a href="https://www.cnbc.com/2022/02/03/amazon-has-a-31-billion-a-year-advertising-business.html#:~:text=Amazon%20revealed%20Thursday%20just%20how,retailer's%20fourth%2Dquarter%20earnings%20statement.">Na verdade, o neg&oacute;cio de publicidade da Amazon foi respons&aacute;vel por impressionantes 5,5% de sua receita em 2021</a>, totalizando US $ 32 bilh&otilde;es. Este n&uacute;mero impressionante contribuiu para mais de 75% do lucro total da Amazon.</p>



<p>A quest&atilde;o &eacute;: quando outros varejistas multimarcas aproveitar&atilde;o o retail media para gerar receita publicit&aacute;ria dentro dos or&ccedil;amentos de seus fornecedores?</p>



<p>Entre na Insider One, a plataforma de marketing cross-channel que oferece solu&ccedil;&otilde;es de ponta a ponta para ajudar os varejistas a monetizar seus ativos digitais sem grandes investimentos ou depend&ecirc;ncia de equipes t&eacute;cnicas. Capacitamos os varejistas a capitalizar os dados de seus clientes, personalizar campanhas publicit&aacute;rias e impulsionar o crescimento da receita.</p>



<p>Parece bom demais para ser verdade? N&oacute;s prometemos que n&atilde;o &eacute;. Veja como a Insider One pode ajud&aacute;-lo a alavancar seus neg&oacute;cios multimarcas para os anunciantes.</p>



<h2 class="wp-block-heading" id="3-estrategias-para-comecar-em-publicidade-onsite">3 estrat&eacute;gias para come&ccedil;ar em publicidade onsite </h2>



<p>Para um varejista multimarcas, a publicidade onsite &eacute; a maneira mais &oacute;bvia de compartilhar um espa&ccedil;o valioso no site com os anunciantes. Mas seus clientes merecem mais do que banners gen&eacute;ricos e an&uacute;ncios irrelevantes. Para tornar o espa&ccedil;o do site ainda mais especial e aumentar os lucros, voc&ecirc; precisa de an&uacute;ncios personalizados e atraentes.</p>



<p>Aqui est&atilde;o tr&ecirc;s maneiras pelas quais a Insider One pode te ajudar:&nbsp;</p>



<h3 class="wp-block-heading" id="1-ofereca-um-espaco-publicitario-envolvente-com-o-instory">1. Ofere&ccedil;a um espa&ccedil;o publicit&aacute;rio envolvente com o InStory</h3>



<p>A ferramenta <a href="https://insiderone.com/pt/instory-product-discovery-solution/" target="_blank" rel="noreferrer noopener">InStory</a> da Insider One permite que as lojas online criem espa&ccedil;os publicit&aacute;rios semelhantes aos stories do Instagram, captando a aten&ccedil;&atilde;o de potenciais anunciantes. Esses espa&ccedil;os oferecem visuais atraentes e conte&uacute;do atraente e podem ser divididos em temas ou produtos para capturar a aten&ccedil;&atilde;o de potenciais anunciantes e clientes.</p>



<p>Ao colocar estrategicamente o InStory em todo o seu site, voc&ecirc; pode armazenar e criar um espa&ccedil;o privilegiado para os anunciantes exibirem seus produtos ou promo&ccedil;&otilde;es.</p>



<p><strong>Por exemplo: </strong>Uma marca de moda prioriza destacar as &uacute;ltimas tend&ecirc;ncias e colaborar com influencers do ramo. Ela oferece espa&ccedil;o no InStory para os anunciantes exibirem visuais atraentes de roupas e acess&oacute;rios. Isso aumentou a receita em 62% adicionais, pois os anunciantes reconhecem o valor da publicidade envolvente da Insider.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="701" src="https://insiderone.com/assets/media/2023/07/boost-profit-retail-media-1-1024x701.png" alt="A fashion brand uses Insider One to increase revenue and AOV by offering advertising space to brands via InStory" class="wp-image-427164" srcset="https://insiderone.com/assets/media/2023/07/boost-profit-retail-media-1-1024x701.png 1024w, https://insiderone.com/assets/media/2023/07/boost-profit-retail-media-1-300x205.png 300w, https://insiderone.com/assets/media/2023/07/boost-profit-retail-media-1-768x526.png 768w, https://insiderone.com/assets/media/2023/07/boost-profit-retail-media-1.png 1069w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;</p>



<p><strong>&ldquo;Taxas de convers&atilde;o maximizadas usando o InStory da Insider One, criando experi&ecirc;ncias do Instagram em nosso site. </strong>Todas as nossas campanhas ficam mais bonitas, sofisticadas e com um visual de story do Instagram gra&ccedil;as a Insider One. Com o InStory, conseguimos torn&aacute;-los cientes de nossos produtos de maneira envolvente, o que acabou levando a melhores convers&otilde;es.<strong>&rdquo;</strong></p>



<ul class="wp-block-list">
<li>Beg&uuml;m B. | Especialista Senuior de Performance Marketing | <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5308984?utm_lead_source=blog&amp;utm_lead_source_medium=blog&amp;utm_campaign=monetization-blog&amp;utm_content=g2" target="_blank" rel="noreferrer noopener">Leia mais reviews 5 estrelas na G2</a></li>
</ul>
</blockquote>



<h3 class="wp-block-heading" id="2-crie-banners-personalizados-para-sua-audiencia">2. Crie banners personalizados para sua audi&ecirc;ncia</h3>



<p>Os banners do seu site n&atilde;o precisam ser um espa&ccedil;o publicit&aacute;rio espalhafatoso e sem marca. Desde segmenta&ccedil;&atilde;o e personaliza&ccedil;&atilde;o precisas at&eacute; atualiza&ccedil;&otilde;es em tempo real, os an&uacute;ncios em seu site devem refletir seu p&uacute;blico, seu anunciante e sua marca.</p>



<p>O sistema de banner management da Insider One permite que marcas e anunciantes configurem campanhas e manipulem materiais de forma integrada. O recurso permite criar mensagens de banner personalizadas para alinhar an&uacute;ncios com seu p&uacute;blico-alvo e aumentar o valor de cada impress&atilde;o de an&uacute;ncio. Tamb&eacute;m &eacute; de baixo esfor&ccedil;o no back-end, com uma interface amig&aacute;vel e uma variedade de ferramentas para criar, controlar e personalizar facilmente os banners exibidos no site.</p>



<p><strong>Por exemplo: </strong>Uma loja multimarcas internacional usa o banner management da Insider One para personalizar campanhas espec&iacute;ficas para diferentes segmentos de clientes. Ele exibe banners promovendo op&ccedil;&otilde;es de m&oacute;veis luxuosos para compradores sofisticados e op&ccedil;&otilde;es econ&ocirc;micas para clientes preocupados com os custos. Ao personalizar a mensagem, a loja aumenta a relev&acirc;ncia e efic&aacute;cia de seus esfor&ccedil;os de publicidade, levando a um aumento de 21% nas convers&otilde;es.</p>



<h3 class="wp-block-heading" id="3-ative-a-pesquisa-patrocinada-com-eureka">3. Ative a pesquisa patrocinada com Eureka</h3>



<p>Os visitantes do seu site t&ecirc;m grandes expectativas em rela&ccedil;&atilde;o &agrave; experi&ecirc;ncia online. Gra&ccedil;as a sites como Amazon e Google, os clientes esperam que os ECommerces antecipem suas necessidades e entendam seus termos de pesquisa, n&atilde;o importa quantos erros de digita&ccedil;&atilde;o existam.</p>



<p>O <a href="https://insiderone.com/pt/eureka-personalized-search-results/" target="_blank" rel="noreferrer noopener">Eureka</a> &eacute; um mecanismo avan&ccedil;ado de personaliza&ccedil;&atilde;o e recomenda&ccedil;&atilde;o que permite que as lojas online fa&ccedil;am exatamente isso. Usando algoritmos de IA e machine learning para analisar o comportamento, as prefer&ecirc;ncias e os dados hist&oacute;ricos do usu&aacute;rio, as empresas multimarcas podem oferecer experi&ecirc;ncias personalizadas, recomenda&ccedil;&otilde;es de produtos e conte&uacute;do patrocinado a seus clientes.</p>



<p><strong>Por exemplo:</strong> Uma loja multimarcas on-line deseja oferecer seus produtos mais recentes a clientes relevantes. Ela usa o Eureka para entender as prefer&ecirc;ncias do cliente e recomendar produtos patrocinados de acordo com comportamentos e tend&ecirc;ncias. Os clientes descobrem produtos patrocinados mais relevantes e, ao aprimorar a jornada do cliente para ser mais conveniente e acess&iacute;vel, as convers&otilde;es aumentaram em<strong> 28%</strong>.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="886" height="658" src="https://insiderone.com/assets/media/2023/07/onsite-advertising-2.png" alt="A fashion brand uses Insider One&rsquo;s Eureka solution for personalized search" class="wp-image-427176" srcset="https://insiderone.com/assets/media/2023/07/onsite-advertising-2.png 886w, https://insiderone.com/assets/media/2023/07/onsite-advertising-2-300x223.png 300w, https://insiderone.com/assets/media/2023/07/onsite-advertising-2-768x570.png 768w" sizes="(max-width: 886px) 100vw, 886px" /></figure></div>


<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;&#11088;&#65039;</p>



<p><strong>&ldquo;O Eureka transformou nossas taxas de convers&atilde;o.</strong> Quando abordamos a Insider One pela primeira vez, n&atilde;o t&iacute;nhamos certeza de como incorporar a pesquisa patrocinada em nossa oferta de site e realmente quer&iacute;amos ser sutis com a publicidade. Desde o lan&ccedil;amento, nossas convers&otilde;es aumentaram 18% em apenas 6 meses, o que mostra o quanto a pesquisa &eacute; importante.&rdquo;</p>



<ul class="wp-block-list">
<li>VP de eCommerce | Marca esportiva internacional |&nbsp; <a href="https://www.g2.com/products/insider/reviews" target="_blank" rel="noreferrer noopener">Leia mais reviews 5 estrelas na G2</a></li>
</ul>
</blockquote>



<h2 class="wp-block-heading" id="transforme-a-publicidade-offsite-com-o-architect">Transforme a publicidade offsite com o Architect</h2>



<p>A solu&ccedil;&atilde;o mais proeminente da Insider One para publicidade em m&iacute;dia externa &eacute; o Architect, que permite a correspond&ecirc;ncia de p&uacute;blico para anunciantes em plataformas externas como Google, Facebook e TikTok.</p>



<p>O Architect permite que empresas multimarcas criem segmentos de audi&ecirc;ncia com base nos dados dos clientes e os compartilhem com os anunciantes. E a melhor parte? Nenhum dado do cliente &eacute; compartilhado, por isso &eacute; totalmente compat&iacute;vel com LGPD.</p>



<p><strong>Aqui est&aacute; como funciona:</strong></p>



<p>Digamos que uma empresa multimarcas opere uma farm&aacute;cia e queira atingir compradores interessados &#8203;&#8203;em produtos para beb&ecirc;s. A marca usa o Architect para criar um segmento de p&uacute;blico espec&iacute;fico para essa categoria de compradores. Eles ent&atilde;o compartilham esse segmento de p&uacute;blico com um anunciante como a Dodot, uma marca popular de produtos para beb&ecirc;s.</p>



<p>O benef&iacute;cio aqui &eacute; duplo.</p>



<ol class="wp-block-list">
<li>A empresa multimarcas cobra da Dodot por acessar seu segmento de p&uacute;blico, criando um fluxo de receita para a empresa.</li>
</ol>



<ol start="2" class="wp-block-list">
<li>O aspecto co-branded da campanha significa que a empresa multimarcas pode direcionar o tr&aacute;fego de volta para seu site usando o or&ccedil;amento do anunciante. Isso &eacute; especialmente valioso em um momento em que os gastos com publicidade digital s&atilde;o altos.</li>
</ol>



<p><strong>Ent&atilde;o, como fazer isso?</strong></p>



<p>A equipe de marketing da farm&aacute;cia constr&oacute;i o segmento de p&uacute;blico desejado usando o Architect da Insider One. Eles ent&atilde;o empurram esse segmento de p&uacute;blico para plataformas como Google e Facebook, onde o anunciante (Dodot) ou sua ag&ecirc;ncia de publicidade ativa o p&uacute;blico por um per&iacute;odo especificado. &Eacute; importante ressaltar que nenhum dado pessoal do cliente &eacute; compartilhado neste processo.</p>



<p>A plataforma da Insider One tamb&eacute;m fornece recursos de medi&ccedil;&atilde;o, permitindo que a empresa multimarcas rastreie e relate o desempenho da campanha externa. Isso torna mais f&aacute;cil fornecer relat&oacute;rios e cobrar o anunciante de acordo.</p>



<h2 class="wp-block-heading" id="aumente-a-lucratividade-do-espaco-publicitario-com-a-insider-one">Aumente a lucratividade do espa&ccedil;o publicit&aacute;rio com a Insider One</h2>



<p>Varejistas multimarcas podem facilmente usar a Insider One para navegar no complexo mundo da m&iacute;dia de varejo, beneficiando-se de aumento de receita, experi&ecirc;ncias aprimoradas do cliente e parcerias estrat&eacute;gicas com marcas.</p>



<p>N&atilde;o perca a oportunidade de alavancar seu neg&oacute;cio multimarcas para anunciantes e garantir sua posi&ccedil;&atilde;o no competitivo cen&aacute;rio do varejo. Comece hoje mesmo com uma <a href="https://insiderone.com/pt/request-a-demo/" target="_blank" rel="noreferrer noopener">demonstra&ccedil;&atilde;o da Insider One</a> e descubra todo o potencial da m&iacute;dia de varejo para sua empresa.</p>
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                            <span class="authname2">
                                <a href="https://insiderone.com/pt/author/christopher-baldwin/">
                                    <span>Chris Baldwin </span>
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                            <span class="hipen px-2 text-decoration-none"> - </span>
                            VP Marketing, Brand and Communications                        </p>

                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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