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Original
2026-01-01
Modified
2026-03-06
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<p>Achieving 5X ROI with personalized two-way communication on WhatsApp</p>
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<p>Achieving 5X ROI with personalized two-way communication on WhatsApp</p>
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<p>Picniq’s marketing strategy was limited to basic batch and blast emails. No segmentation, no personalization, and the communication was one-way. The company began to look for an omnichannel marketing solution that would allow them to tailor their communications to different audiences and streamline journeys for people who are always on the go.</p>
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<p>Picniq’s marketing strategy was limited to basic batch and blast emails. No segmentation, no personalization, and the communication was one-way. The company began to look for an omnichannel marketing solution that would allow them to tailor their communications to different audiences and streamline journeys for people who are always on the go.</p>
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<p>Insider suggested that Picniq diversify its marketing strategy beyond email by integrating it with<a>WhatsApp</a>, the world’s most popular messaging app. Using Insider’s<a>CDP</a>, Picniq segmented its customers and executed personalized campaigns across both channels. With Insider’s journey builder,<a>Architect</a>, Picniq automated the creation of targeted cross-channel customer journeys, focusing on recovering lost revenue from browse abandoners and enhancing relationships to increase return customers. Reaching customers on their favorite channel with relevant content achieved a<strong>5X</strong>ROI, and open rates reached<strong>80%</strong>on WhatsApp.</p>
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<p>Insider suggested that Picniq diversify its marketing strategy beyond email by integrating it with<a>WhatsApp</a>, the world’s most popular messaging app. Using Insider’s<a>CDP</a>, Picniq segmented its customers and executed personalized campaigns across both channels. With Insider’s journey builder,<a>Architect</a>, Picniq automated the creation of targeted cross-channel customer journeys, focusing on recovering lost revenue from browse abandoners and enhancing relationships to increase return customers. Reaching customers on their favorite channel with relevant content achieved a<strong>5X</strong>ROI, and open rates reached<strong>80%</strong>on WhatsApp.</p>
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<p>Insider’s onsite personalization suite enabled Picniq to customize its homepage with relevant information tailored to each user. First, the team used Insider’s ready-made templates and drag-and-drop builder to optimize its onsite experiences across devices, with banner suggestions for top-selling destinations, and cart reminder pop-ups. Picniq also used InStory, Insider’s thumbnail-to-full-screen product discovery tool that emulates the familiar social media ‘story’ format. With highly visual experience recommendations, onsite visitors could decide in seconds whether the experience or activity was right for their family.</p>
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<p>Insider’s onsite personalization suite enabled Picniq to customize its homepage with relevant information tailored to each user. First, the team used Insider’s ready-made templates and drag-and-drop builder to optimize its onsite experiences across devices, with banner suggestions for top-selling destinations, and cart reminder pop-ups. Picniq also used InStory, Insider’s thumbnail-to-full-screen product discovery tool that emulates the familiar social media ‘story’ format. With highly visual experience recommendations, onsite visitors could decide in seconds whether the experience or activity was right for their family.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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