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Original
2026-01-01
Modified
2026-03-06
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<p>Gaining a 360-degree customer view with Insider’s actionable Customer Data Platform</p>
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<p>Gaining a 360-degree customer view with Insider’s actionable Customer Data Platform</p>
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<p>Virgin wanted to deliver a consistent brand experience across all channels and was looking for a tech partner that could unify both its online and offline data into a single platform. Virgin Megastore needed an actionable CDP; one that could not only unify its customer data but activate that data to drive results.</p>
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<p>Virgin wanted to deliver a consistent brand experience across all channels and was looking for a tech partner that could unify both its online and offline data into a single platform. Virgin Megastore needed an actionable CDP; one that could not only unify its customer data but activate that data to drive results.</p>
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<p>Insider’s industry-leading<a>Customer Data Platform</a>is just what Virgin Megastore needed. By integrating offline data with online data, it could gain a 360-degree view of every single customer to better understand their specific wants, needs, and preferences. Moreover, Insider unified all of this data into a single and easy-to-use interface, making customer data more actionable than ever before.</p>
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<p>Insider’s industry-leading<a>Customer Data Platform</a>is just what Virgin Megastore needed. By integrating offline data with online data, it could gain a 360-degree view of every single customer to better understand their specific wants, needs, and preferences. Moreover, Insider unified all of this data into a single and easy-to-use interface, making customer data more actionable than ever before.</p>
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<p>Using personalized Web Push notifications to increase CVR by 350%</p>
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<p>Using personalized Web Push notifications to increase CVR by 350%</p>
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<p>With data now unified into a single platform, Virgin Megastore was looking for ways to improve its key metrics and drive better results on its website. It wanted to use the data it had collected to deliver personalized experiences for each customer that would engage them and encourage them to convert.</p>
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<p>With data now unified into a single platform, Virgin Megastore was looking for ways to improve its key metrics and drive better results on its website. It wanted to use the data it had collected to deliver personalized experiences for each customer that would engage them and encourage them to convert.</p>
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<p>Insider’s<a>Web Push</a>capability allowed Virgin Megastore to engage its audience with consistent, timely, and relevant messaging. With 120+ ready-made attributes to segment users (including traits, behaviors, preferences, and more), Insider empowered Virgin Megastore’s marketing team to quickly build and launch new, expertly segmented<strong>Web Push</strong>campaigns to highly targeted audiences.</p>
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<p>Insider’s<a>Web Push</a>capability allowed Virgin Megastore to engage its audience with consistent, timely, and relevant messaging. With 120+ ready-made attributes to segment users (including traits, behaviors, preferences, and more), Insider empowered Virgin Megastore’s marketing team to quickly build and launch new, expertly segmented<strong>Web Push</strong>campaigns to highly targeted audiences.</p>
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<p>Insider recommended using<strong>Social Proof</strong>, a conversion-boosting feature that displays real-time behavioral data from other customers on product detail pages.<strong>Social Proof</strong>highlights how many people have specific items in their basket, are looking at an item, or have previously purchased. This strategy helped emphasize the popularity of products, encouraging potential buyers to purchase based on the influence of the crowd.</p>
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<p>Insider recommended using<strong>Social Proof</strong>, a conversion-boosting feature that displays real-time behavioral data from other customers on product detail pages.<strong>Social Proof</strong>highlights how many people have specific items in their basket, are looking at an item, or have previously purchased. This strategy helped emphasize the popularity of products, encouraging potential buyers to purchase based on the influence of the crowd.</p>
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<p>Insider’s Smart Survey capability proved a valuable tool for Virgin Megastore to gain quick insights into online customer behavior. The brand used one of Insider’s ready-made and expert-approved survey templates to launch a pop-up survey on-site in minutes, encouraging customers to share their opinions on the user experience. Virgin Megastore then used this information to improve areas of the site in line with user feedback.</p>
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<p>Insider’s Smart Survey capability proved a valuable tool for Virgin Megastore to gain quick insights into online customer behavior. The brand used one of Insider’s ready-made and expert-approved survey templates to launch a pop-up survey on-site in minutes, encouraging customers to share their opinions on the user experience. Virgin Megastore then used this information to improve areas of the site in line with user feedback.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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