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Original
2026-01-01
Modified
2026-03-06
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<h3>Fixing the Mobile Web Leak in The Conversion Funnel: Improving Retention & Conversions</h3>
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<p>Insider’s Q4 2019 Digital Growth Benchmarks Report shows that while consumers are spending more time on mobile as a result compared to the same quarter in 2018, they’re not converting at the same rates seen on desktop. Users tend to seep through the mobile journey when they get to the purchasing step. Retaining and converting these users has been a chronic problem in the retail industry.</p>
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<p>Like most retailers, Atasun Optik was looking for ways to fix this mobile web leak and boost purchases made on mobile devices. After consulting with the Insider’s growth consultants, the team at Atasun Optik decided to present coupon codes to their mobile customers who had made their first purchase. Their goal was to entice these users with a discount coupon for their second purchase to increase conversion rates and revenue.</p>
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