Glossary
A knowledge hub for digital marketers.
A/B Testing
A/B testing is the process of comparing two or more variants of a web page, a message, or any element to determine which variant performs better against a given conversion goal.
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Acquisition
Acquisition in growth marketing refers to adding new customers or users from various sources to a website or a mobile app.
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Active User
An active user is someone who uses your product or services regularly and in a meaningful way during a specified time period.
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Agent-to-Human Handoff
Agent to Human Handoff empowers you to move a conversation from your AI agent to a live team member when a user needs nuanced help, such as for a disputed transaction or a request to "speak with a human."
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Agentic Workflow
Agentic workflows let you automate complex tasks and entire customer journeys using autonomous AI agents that make decisions, adapt to changing conditions, and continuously optimize each step without your constant input.
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Agile Marketing
Agile marketing is a methodology built as a result of the constant change and dynamics of marketing thanks to modern tech.
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AI Intent Recognition
AI Intent Recognition identifies the true purpose behind a customer’s message, whether typed or spoken, allowing digital assistants or campaigns to respond appropriately.
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AI Marketing Engine
An AI marketing engine automatically analyzes your customer data and empowers your brand to deliver real-time, personalized campaigns with minimal manual setup.
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App Stickiness
App stickiness determines how often your users come back to your app and perform an action. Stickiness in mobile app marketing means how memorable, useful, and habit-forming an app is for any given user.
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App Uninstall Rate
App uninstall rate refers to the percentage of users who uninstall the app within a specified time.
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Application Programming Interface
An Application Programming Interface is a computing interface used to define multiple applications.
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Average Order Value Uplift
Average order value is defined as the total value of the orders divided by the number of orders. If you are running personalization campaigns in industries like e-commerce, you would want to know how much extra value was created due to personalization, in terms of the actual order value.
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B2B
B2B is short for business to business. It refers to the selling of products and services by a business to other businesses. It is the exchange of products, services, or even information between businesses instead of businesses and consumers.
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Behavioral Analytics
Behavior analytics is a data-driven approach to tracking, predicting, and leveraging users’ behavior data within a digital product. It gives insights into the actions that users take such as clicks, slides, time spent, etc. within a product.
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Bounce Rate
Often used in web traffic analysis, the bounce rate is the total percentage of single visits to a webpage at any given time. The bounce rate occurs when a user lands on a particular web page from a source and immediately leaves the website without navigating to other web pages.
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Call-to-action
Call-to-action, abbreviated as CTA, is an action prompt on a webpage, email, ad, push notification, or any other assets that urge a user to take a specified action.
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Churn Rate
Churn rate, also known as the attrition rate, is the total percentage of your customers or subscribers who completely stop paying for your product or service.
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Click-Through Rate
A click-through rate (CTR) is defined as the ratio of total number clicks to the total number of impressions on an email or a mobile advertising campaign.
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Cohort Analysis
Cohort analysis is an analytical method that focuses on analyzing the behavioral data of a particular group of users over time, and uncovers insights about the experiences of those users, in order to guide companies on how to improve those experiences.
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Complexity Threshold
A complexity threshold is the point where an automated marketing workflow, such as a personalized email campaign, becomes too intricate for basic automation and needs advanced AI logic or manual oversight.
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Control Group
Control Group is a group of subjects that are isolated, shielded, and do not go through any variable changes during the test.
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Conversion Rate
Conversion refers to the desired action that a company wants a customer to take on their website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter. The percentage of visitors who take this desired action is known as the conversion rate.
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Conversion Rate Uplift
Conversion rate is defined as the total number of conversions divided by the number of visitors. In A/B tests, you have an existing version called the control group and the personalization is a variation of it. Conversion rate uplift is the change (increase or decrease) in the conversion rate of the personalization version over the control group and is usually expressed as a percentage.
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Cost Per Acquisition
Cost per acquisition, also known as cost per conversion, is a growth marketing metric that measures the aggregate cost of a user taking an action that leads to a conversion.
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CRM
A Customer Relationship Management (CRM) is a tool, software, or platform that helps you effectively manage relationships and preferences with customers and potential customers. The goal of CRM software is simple: to improve business relationships.
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Cross-channel Messaging
Cross-channel messaging is the practice of coordinating communications across multiple channels, such as email, SMS, push notifications, in-app messages, and WhatsApp to reach your audience consistently across devices and touchpoints.
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Cross-selling
Cross-selling is a marketing technique to boost revenues and your average order value per session by suggesting a supplementary product that the customer can purchase along with the product that has been shown interest.
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Custom Opt-in
Custom opt-ins personalize the appearance with their brand elements and explain the value of receiving web push notifications. It directly conveys why a user should opt-in to receive web push notifications.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total expenses incurred to acquire a new customer.
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Customer Behavior
Customer behavior refers to the actions and decisions customers take while interacting with a brand. This includes activities such as opening a promotional email, browsing products, clicking ads, adding items to a cart, or abandoning a purchase.
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Customer Engagement
Customer engagement is the ongoing interaction between people and your brand across channels, whether online, in apps, on social media, or in person.
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Customer Journey Map
A customer journey map is a visual guide that shows the full experience a customer has with your brand across every touchpoint, from first discovering you to becoming a loyal advocate.
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Customer Permissions
Customer permissions are requests that brands make from members of their audience in connection to the website or mobile device for access to personal information, device access, and more.
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Daily Active User
DAU is the percentage of users who take a particular action within your app.
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Deep Linking
Deep linking is the concept of sending a message with a targeted piece of content on your website or mobile app that automatically sends your users to a specific section of the website or app when clicked.
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Direct Traffic
Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers.
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Email Deliverability
Email deliverability refers to your ability to place marketing messages in subscribers’ primary inboxes, rather than in spam or junk folders.
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Email Marketing Automation
Email marketing automation is the process of automating email marketing actions using specialized tools and resources.
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Frequency Capping
Frequency capping is an automated limit that controls how many times your users receive messages in a set period, across a campaign, channel, or your whole brand, to prevent annoyance or message fatigue.
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Geofencing
Geofencing is a location-based marketing technique that triggers messages, such as push notifications or texts, when a person’s mobile device enters, exits, or stays within a defined geographic area.
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Growth Marketing
Growth marketing is a data-driven approach of designing and conducting experiments on focus areas to optimize and improve critical metrics.
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In-App Personalization
In-app personalization means making every interaction inside your app feel uniquely tailored for each user based on live data, such as their purchase history, behavior, or preferences.
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Incremental Conversion
Incremental conversions metric gives you the net conversions that came from personalization, over and above the control group conversion value.
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Incremental Revenue
Incremental revenue is a metric used for tracking A/B testing campaigns. In A/B tests, you have an existing version called the control group and the personalization is a variation of it.
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Insight Agent
An Insight Agent is an AI-powered assistant that delivers instant, actionable marketing analytics and answers through a conversational interface, eliminating the need for manual data analysis.
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Lifecycle Marketing
Lifecycle marketing is a strategic approach that delivers personalized messages and campaigns to customers at every stage of their journey with your brand.
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Likelihood to Purchase
The likelihood to purchase indicates the high probability of some visitors who are more likely to make a purchase within an expected time frame.
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Marketing Automation
Marketing automation is the use of technology to streamline repetitive, cross-channel marketing tasks like sending segmented emails, scheduling social posts, or triggering in-app messages, so you can reach customers efficiently and consistently.
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Middle of the Funnel
Middle-of-the-funnel refers to marketing activities that are carried out to align the products and services with the visitors' problems and needs. Users who are in the MOFU are already in touch with your brand for nurturing.
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Mobile Marketing
Mobile marketing allows marketers to communicate with their audiences in responsive, individually customized ways, allowing for deeper customer/brand relationships than ever before.
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Multichannel Marketing
Multichannel marketing is the strategy of engaging customers across multiple independent channels, such as email, SMS, social media, messaging apps, print, and more, to create a consistent brand presence.
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Native Opt-in
Native opt-ins are triggered when the browser displays the prompt to seek permission from the user without any context.
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Net Promoter Score
Net promoter score is a simplified index that is used as a proxy for understanding customer experience, satisfaction, and loyalty. It’s usually a range from 0-10 and customers are asked to share their feedback by giving appropriate scores.
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Next Best Channel
The next best channel is a predictive segmentation technique that determines the best channel branch among the given channels in the user-journey according to the past behavior of the user.
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One-to-One Personalization
One-to-one personalization or personalized marketing is a marketing strategy that uses data to deliver highly individualized messages and offers to current or future customers
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Opt-in / Opt-out
An opt-in is a request that a brand makes from its customers in connection to the website or mobile device for access to personal information, device access, and more.
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Organic Traffic
Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.
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OTT
OTT stands for over-the-top. OTT is basically streaming media services offered directly to viewers over the Internet.
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Page View
A page is viewed when a page of your website is loaded by the browser. It is also defined as the number of views a website or a webpage gets over a period of time.
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Personalization
Personalization in marketing is the practice of tailoring experiences, messages, or offers to individual customers based on their behaviors, preferences, and needs across all channels.
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Predictive Analytics
Predictive analytics leverages historical and current data, statistical models, and machine learning to forecast future behavior and outcomes.
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Predictive Segmentation
Predictive segmentation uses AI to group customers by likely future actions. Learn its uses, benefits, and how it compares to other segmentation types
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Push Notification
A push notification, or push message, is a short, attention-grabbing alert sent directly to a user’s device, whether a smartphone, tablet, desktop, or wearable.
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Qualified Lead
A qualified lead is a potential customer in the future, based on certain fixed criteria of your business requirements. Only willing leads are classified as qualified leads, meaning the information provided by the lead is given willingly and freely.
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Quality Score
Quality score is a metric used by Ad platforms like Google and Bing that influences an ad’s rank and its cost-per-click. A high-quality score makes sure that the ad is shown above the other ads with a lower quality score, provided that both have the same bid.
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Referral Traffic
Referral traffic signifies the users who have come to your website from sources outside of search engines. From sites where you have to say or sell and typically post a link recommending your site.
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Relationship Marketing
Relationship marketing focuses on building, nurturing, and maintaining mutually beneficial customer-brand relationships over the long haul.
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Remarketing
Remarketing (or retargeting) is the marketing technique of serving targeted ads to people who have already visited or taken some action on your website. Marketers typically do remarketing with the aid of technology, like using a javascript tag or pixel to place a cookie in a user’s browser.
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Retargeting
Retargeting is a concept of reminder messaging where the marketer targets the customer through a different channel if there is no engagement to the initial action.
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Retention Rate
Retention rate is the percentage of customers who come back to your app/website in order to perform a certain action such as making a purchase.
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Revenue From Clicks
Revenue from clicks provides the total revenue generated from your personalization campaigns.
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Rich Push Notifications
Rich push notifications are pushed notifications that include rich elements like an image, GIF, sounds, video, in-message experience, and simple text.
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Sales From Clicks
Sales from clicks gives you the total sales generated from your personalization campaigns and is usually expressed in gross sales value figures.
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Significance
Expressed as a percentage, significance shows whether a campaign or personalization is reliable to take an action depending on the impressions or uplift.
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SMS Campaign
An SMS campaign is a targeted marketing strategy in which you send promotional or informational messages to a group of recipients via the Short Message Service (SMS).
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Social Proof
Social proof helps potential buyers make decisions by showing them how others engage with a product or service.
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Software Development Kit (SDK)
A software development kit (SDK) is a code (written by a third party) that can be added to existing mobile or desktop apps to supplement their basic functionalities.
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Sunsetting
Sunsetting is the process of identifying and ceasing to send messages to disengaged users.
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What is Segmentation?
Segmentation enables you to divide your contacts or customers into dynamic groups based on shared characteristics, behaviors, or interests, allowing you to run targeted campaigns for each audience.
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Task-Oriented AI Agent
A task-oriented AI agent is an autonomous system designed to analyze customer data, make decisions, and complete specialized tasks for you in marketing or support workflows, such as automatically recommending products to shoppers based on browsing behavior or resolving support queries in real time.
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Top of the Funnel
Top of the funnel refers to the marketing activities carried out to create awareness about a brand or product. It is part of the theoretical customer journey also called a “purchase journey.”
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Triggered Email
Triggered email is seen as part of the overall marketing automation process called “behavioral marketing automation”.
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Unique Visitor
A unique visitor is a term used in marketing analytics which refers to a person who has visited the website at least once and is counted only once in the reporting time period.
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Upselling
Upselling is a sales and marketing strategy where brands subtly try to persuade the customer to purchase a more expensive product by showing value in the recommended product.
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Urgency
It is the use of triggers or scarcity techniques to influence your visitors to act sooner. Urgency techniques in marketing create a psychological trigger by relating to human loss-aversion or fear-of-missing-out (FOMO).
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User Engagement
User engagement or customer engagement is basically assessing an individual’s response to a digital offering: a service, a product or a website. User engagement is important because highly engaged users are the ones who are likely to try, buy or share feedback about the product or service.
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User Profile
A user profile is a collection of demographic information and behavioral data about a particular user.
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Value Proposition
The value proposition in marketing can basically be a feature, service or innovation that makes the company or product attractive to its customers.
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Video Marketing
Video marketing is simply using videos to promote your brand, products or services. There are several ways videos can be used in marketing, like brand videos, product videos, customer testimonials, live videos, explanatory how-to videos, corporate training videos, viral videos, and more.
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Voice Push
Voice push delivers spoken alerts or messages to smart speakers and voice-enabled devices, such as Amazon Alexa or Google Home, allowing customers to receive updates even when they are not looking at a screen.
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Web Analytics
Web analytics is the process of analyzing the behavior of visitors on a website. It enables the website owners to attract more users, acquire better quality users, convert or retain customers, and increase the dollar value each customer spends.
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Web Browser
A web browser is a software program that users can utilize to locate, access, and display web pages. Most modern browsers can display the content created by using languages like HTML, XML, and can translate websites delivered by using security protocols like Hypertext Transfer Protocol (HTTP), HTTPS, FTP into human-readable content.
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Web Personalization
Web personalization is the practice of creating unique experiences for each website visitor based on their behavior, preferences, and context, rather than showing the same content to everyone.
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Webhooks
Webhooks are ways of augmenting or changing the behavior of web pages with customized callbacks. These callbacks can be used by third-party users and developers who are not related to the original website.
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What are Autonomous Agents?
Autonomous agents are AI systems designed to operate independently, making decisions and taking actions without waiting for step-by-step human input.
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What are In-App Messages?
In-app messages are targeted alerts, banners, or pop-ups shown directly within your mobile app while customers are actively using it
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What is a Customer Journey?
A customer journey is the complete set of experiences and interactions a person has with a brand, from the very first moment of awareness to post-purchase and advocacy.
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What is a Headless AI Agent?
A headless AI agent is an artificial intelligence system that runs entirely in the background, with no screens, no chat windows, and no direct user interface.
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What is a Multi-Agent System (MAS)?
A multi-agent system enables you to solve larger problems by assigning different tasks to a team of AI agents, each working independently but communicating in real time.
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What is a Personalization Management System (PMS)?
A Personalization Management System (PMS) is an integrated software solution that empowers you to tailor messaging, content, and experiences for individual users based on their data, behavior, and preferences, often across multiple channels, in real time.
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What is a Reasoning Engine?
A reasoning engine helps your AI systems analyze your data, apply stepwise logic, and decide on actions much like a human problem-solver.
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What is a Shopping Agent?
A shopping agent is an AI-powered assistant that helps your customers find, compare, and purchase products efficiently, much like an in-store expert guiding shoppers in real time.
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What is a Web Message?
Web messages are targeted pop-ups, banners, or overlays displayed to visitors on a website, whether on desktop or mobile, directly within their browser session.
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What is a Web Push Notification?
Web push notifications are short, clickable messages sent to website visitors via their browser, appearing on desktop or mobile, even when the visitor is not actively browsing the site.
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What is Agentic AI?
Agentic AI is an advanced form of artificial intelligence that goes beyond responding to prompts. It can plan, decide, and act autonomously toward a goal.
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What is Agentic Personalization?
Agentic personalization uses autonomous AI agents to deliver real-time, tailored customer experiences across all touchpoints, helping your team proactively adapt content, interactions, and recommendations before customers even ask.
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What is AI Customer Segmentation?
AI customer segmentation allows you to automatically divide your customer base into meaningful groups using artificial intelligence and machine learning.
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What is an AI agent?
An AI agent automatically analyzes customer data, makes decisions, and completes marketing or support tasks for you, like recommending products or answering complex queries.
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What is Average Order Value?
Average Order Value (AOV) measures the average revenue generated per transaction. It is calculated by dividing total revenue by the number of orders over a specific period.
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What is B2C?
B2C, or business-to-consumer, describes companies that sell products or services directly to individual customers rather than other businesses.
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What is Contextual Personalization?
Contextual personalization adapts your digital experiences, such as website banners or app recommendations, to each user’s live setting, such as their device, location, or weather.
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What is Conversational SMS Marketing?
Conversational SMS Marketing drives real-time, two-way interactions with your audience through personalized text conversations, rather than traditional one-way promotional blasts.
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What is Cookieless Personalization?
Cookieless personalization lets you create tailored experiences for your visitors without relying on third-party cookies or intrusive tracking.
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What is Customer Journey Orchestration?
Customer journey orchestration helps you guide each customer’s experience in real time across all channels.
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What is Email Marketing?
Email marketing is the practice of sending targeted, personalized messages to specific audiences to promote products, services, or brand content.
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What is Funnel Analysis?
Funnel analysis tracks the steps users take to reach a goal, like making a purchase or signing up, so you can see exactly where people continue forward and where they drop off.
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What is Lifetime Value (LTV)?
Lifetime Value (LTV), also known as Customer Lifetime Value (CLV), represents the total revenue a customer is expected to generate for your business throughout their entire relationship with you.
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What is Multimodal AI?
Multimodal AI is an advanced form of artificial intelligence that can interpret and generate information across multiple data types, such as text, images, audio, video, and sensor data.
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What is Omnichannel Personalization?
Omnichannel personalization means tailoring every customer’s experience to their preferences across all touchpoints, including web, email, SMS, app, and in-store.
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What is Personalized SMS Campaigning?
Personalized SMS campaigning refers to sending text messages to your customers that are tailored to their preferences, purchase history, or recent behaviors.
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What is Polyphonic AI?
Polyphonic AI is an architectural approach where multiple AI agents or models work simultaneously, each specializing in reasoning, creativity, or data analysis to solve a problem in coordinated harmony.
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What is Predictive AI Modeling?
Predictive AI modeling enables you to anticipate specific outcomes, such as which customers will make a purchase, likely churn, or preferred engagement channels, by analyzing patterns in historical and real-time data.
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What is Predictive Personalization?
Predictive personalization uses machine learning and data analytics to deliver tailored experiences, offers, or content to individual customers based on their predicted behaviors and interests.
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What is Real Time Orchestration (RTO)?
Real Time Orchestration enables you to shape customer experiences as they unfold, using up-to-the-second data from browsing, purchasing, and engagement events.
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What is Segment-Based Personalization?
Segment-based personalization lets you tailor marketing messages and experiences to distinct audience groups based on shared characteristics.
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What is SMS Marketing Automation?
SMS marketing automation lets you send targeted text messages, like birthday discounts or order updates, at exactly the right moments.
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Workflow
Workflows in marketing are a series of automated actions triggered based on customers’ behaviors, events or contact information. Its foundation is the journey, which is the communication plan you design.
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OVERVIEW</h3></div><ul><li class=""><a class="" href="/platform/" target=""><span data-text="Platform Overview"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Platform Overview</span><p data-text="Explore Insider One, everything you need, nothing you don’t, all in one place">Explore Insider One, everything you need, nothing you don’t, all in one place</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRATIONS</h3></div><ul><li class=""><a class="" href="/integrations/" target=""><span 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data-text="Discover why world’s best-loved brands choose Insider One">Discover why world’s best-loved brands choose Insider One</p></a></li></ul></div>
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<h4>A/B Testing</h4>
<p>A/B testing is the process of comparing two or more variants of a web page, a message, or any element to determine which variant performs better against a given conversion goal. </p>
<a href="https://insiderone.com/glossary/a-b-testing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Acquisition</h4>
<p>Acquisition in growth marketing refers to adding new customers or users from various sources to a website or a mobile app.</p>
<a href="https://insiderone.com/glossary/acquisition/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Active User</h4>
<p>An active user is someone who uses your product or services regularly and in a meaningful way during a specified time period.</p>
<a href="https://insiderone.com/glossary/active-user/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Agent-to-Human Handoff</h4>
<p>Agent to Human Handoff empowers you to move a conversation from your AI agent to a live team member when a user needs nuanced help, such as for a disputed transaction or a request to "speak with a human."</p>
<a href="https://insiderone.com/glossary/agent-to-human-handoff/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Agentic Workflow</h4>
<p>Agentic workflows let you automate complex tasks and entire customer journeys using autonomous AI agents that make decisions, adapt to changing conditions, and continuously optimize each step without your constant input. </p>
<a href="https://insiderone.com/glossary/agentic-workflow/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Agile Marketing</h4>
<p>Agile marketing is a methodology built as a result of the constant change and dynamics of marketing thanks to modern tech.</p>
<a href="https://insiderone.com/glossary/agile-marketing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>AI Intent Recognition</h4>
<p>AI Intent Recognition identifies the true purpose behind a customer’s message, whether typed or spoken, allowing digital assistants or campaigns to respond appropriately.</p>
<a href="https://insiderone.com/glossary/ai-intent-recognition/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>AI Marketing Engine</h4>
<p>An AI marketing engine automatically analyzes your customer data and empowers your brand to deliver real-time, personalized campaigns with minimal manual setup. </p>
<a href="https://insiderone.com/glossary/ai-marketing-engine/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>App Stickiness</h4>
<p>App stickiness determines how often your users come back to your app and perform an action. Stickiness in mobile app marketing means how memorable, useful, and habit-forming an app is for any given user.</p>
<a href="https://insiderone.com/glossary/app-stickiness/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>App Uninstall Rate</h4>
<p>App uninstall rate refers to the percentage of users who uninstall the app within a specified time. </p>
<a href="https://insiderone.com/glossary/app-uninstall-rate/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Application Programming Interface</h4>
<p>An Application Programming Interface is a computing interface used to define multiple applications. </p>
<a href="https://insiderone.com/glossary/application-programming-interface/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Average Order Value Uplift</h4>
<p>Average order value is defined as the total value of the orders divided by the number of orders. If you are running personalization campaigns in industries like e-commerce, you would want to know how much extra value was created due to personalization, in terms of the actual order value. </p>
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<h4>B2B</h4>
<p>B2B is short for business to business. It refers to the selling of products and services by a business to other businesses. It is the exchange of products, services, or even information between businesses instead of businesses and consumers. </p>
<a href="https://insiderone.com/glossary/b2b-2/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Behavioral Analytics</h4>
<p>Behavior analytics is a data-driven approach to tracking, predicting, and leveraging users’ behavior data within a digital product. It gives insights into the actions that users take such as clicks, slides, time spent, etc. within a product. </p>
<a href="https://insiderone.com/glossary/what-is-behavioral-analytics/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Bounce Rate</h4>
<p>Often used in web traffic analysis, the bounce rate is the total percentage of single visits to a webpage at any given time. The bounce rate occurs when a user lands on a particular web page from a source and immediately leaves the website without navigating to other web pages. </p>
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<h4>Call-to-action</h4>
<p>Call-to-action, abbreviated as CTA, is an action prompt on a webpage, email, ad, push notification, or any other assets that urge a user to take a specified action. </p>
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<h4>Churn Rate</h4>
<p>Churn rate, also known as the attrition rate, is the total percentage of your customers or subscribers who completely stop paying for your product or service. </p>
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<h4>Click-Through Rate</h4>
<p>A click-through rate (CTR) is defined as the ratio of total number clicks to the total number of impressions on an email or a mobile advertising campaign.</p>
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<h4>Cohort Analysis</h4>
<p>Cohort analysis is an analytical method that focuses on analyzing the behavioral data of a particular group of users over time, and uncovers insights about the experiences of those users, in order to guide companies on how to improve those experiences.</p>
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<h4>Complexity Threshold </h4>
<p>A complexity threshold is the point where an automated marketing workflow, such as a personalized email campaign, becomes too intricate for basic automation and needs advanced AI logic or manual oversight. </p>
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<h4>Control Group</h4>
<p>Control Group is a group of subjects that are isolated, shielded, and do not go through any variable changes during the test. </p>
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<h4>Conversion Rate</h4>
<p>Conversion refers to the desired action that a company wants a customer to take on their website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter. The percentage of visitors who take this desired action is known as the conversion rate.</p>
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<h4>Conversion Rate Uplift</h4>
<p>Conversion rate is defined as the total number of conversions divided by the number of visitors. In A/B tests, you have an existing version called the control group and the personalization is a variation of it. Conversion rate uplift is the change (increase or decrease) in the conversion rate of the personalization version over the control group and is usually expressed as a percentage. </p>
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<h4>Cost Per Acquisition</h4>
<p>Cost per acquisition, also known as cost per conversion, is a growth marketing metric that measures the aggregate cost of a user taking an action that leads to a conversion.</p>
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<h4>CRM</h4>
<p>A Customer Relationship Management (CRM) is a tool, software, or platform that helps you effectively manage relationships and preferences with customers and potential customers. The goal of CRM software is simple: to improve business relationships. </p>
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<h4>Cross-channel Messaging</h4>
<p>Cross-channel messaging is the practice of coordinating communications across multiple channels, such as email, SMS, push notifications, in-app messages, and WhatsApp to reach your audience consistently across devices and touchpoints. </p>
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<h4>Cross-selling</h4>
<p>Cross-selling is a marketing technique to boost revenues and your average order value per session by suggesting a supplementary product that the customer can purchase along with the product that has been shown interest. </p>
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<h4>Custom Opt-in</h4>
<p>Custom opt-ins personalize the appearance with their brand elements and explain the value of receiving web push notifications. It directly conveys why a user should opt-in to receive web push notifications.</p>
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<h4>Customer Acquisition Cost (CAC)</h4>
<p>Customer Acquisition Cost (CAC) is the total expenses incurred to acquire a new customer.</p>
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<h4>Customer Behavior</h4>
<p>Customer behavior refers to the actions and decisions customers take while interacting with a brand. This includes activities such as opening a promotional email, browsing products, clicking ads, adding items to a cart, or abandoning a purchase.</p>
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<h4>Customer Engagement</h4>
<p>Customer engagement is the ongoing interaction between people and your brand across channels, whether online, in apps, on social media, or in person. </p>
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<h4>Customer Journey Map</h4>
<p>A customer journey map is a visual guide that shows the full experience a customer has with your brand across every touchpoint, from first discovering you to becoming a loyal advocate. </p>
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<h4>Customer Permissions</h4>
<p>Customer permissions are requests that brands make from members of their audience in connection to the website or mobile device for access to personal information, device access, and more. </p>
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<h4>Daily Active User</h4>
<p>DAU is the percentage of users who take a particular action within your app.</p>
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<h4>Deep Linking</h4>
<p>Deep linking is the concept of sending a message with a targeted piece of content on your website or mobile app that automatically sends your users to a specific section of the website or app when clicked. </p>
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<h4>Direct Traffic</h4>
<p>Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers.</p>
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<h4>Email Deliverability</h4>
<p>Email deliverability refers to your ability to place marketing messages in subscribers’ primary inboxes, rather than in spam or junk folders. </p>
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<h4>Email Marketing Automation</h4>
<p>Email marketing automation is the process of automating email marketing actions using specialized tools and resources. </p>
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<h4>Frequency Capping</h4>
<p>Frequency capping is an automated limit that controls how many times your users receive messages in a set period, across a campaign, channel, or your whole brand, to prevent annoyance or message fatigue.</p>
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<h4>Geofencing</h4>
<p>Geofencing is a location-based marketing technique that triggers messages, such as push notifications or texts, when a person’s mobile device enters, exits, or stays within a defined geographic area. </p>
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<h4>Growth Marketing</h4>
<p>Growth marketing is a data-driven approach of designing and conducting experiments on focus areas to optimize and improve critical metrics.</p>
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<h4>In-App Personalization</h4>
<p>In-app personalization means making every interaction inside your app feel uniquely tailored for each user based on live data, such as their purchase history, behavior, or preferences.</p>
<a href="https://insiderone.com/glossary/in-app-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Incremental Conversion</h4>
<p>Incremental conversions metric gives you the net conversions that came from personalization, over and above the control group conversion value.</p>
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<h4>Incremental Revenue</h4>
<p>Incremental revenue is a metric used for tracking A/B testing campaigns. In A/B tests, you have an existing version called the control group and the personalization is a variation of it.</p>
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<h4>Insight Agent</h4>
<p>An Insight Agent is an AI-powered assistant that delivers instant, actionable marketing analytics and answers through a conversational interface, eliminating the need for manual data analysis.</p>
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<h4>Lifecycle Marketing</h4>
<p>Lifecycle marketing is a strategic approach that delivers personalized messages and campaigns to customers at every stage of their journey with your brand.</p>
<a href="https://insiderone.com/glossary/lifecycle-marketing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Likelihood to Purchase</h4>
<p>The likelihood to purchase indicates the high probability of some visitors who are more likely to make a purchase within an expected time frame. </p>
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<h4>Marketing Automation</h4>
<p>Marketing automation is the use of technology to streamline repetitive, cross-channel marketing tasks like sending segmented emails, scheduling social posts, or triggering in-app messages, so you can reach customers efficiently and consistently.</p>
<a href="https://insiderone.com/glossary/marketing-automation/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Middle of the Funnel</h4>
<p>Middle-of-the-funnel refers to marketing activities that are carried out to align the products and services with the visitors' problems and needs. Users who are in the MOFU are already in touch with your brand for nurturing. </p>
<a href="https://insiderone.com/glossary/middle-of-the-funnel/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Mobile Marketing</h4>
<p>Mobile marketing allows marketers to communicate with their audiences in responsive, individually customized ways, allowing for deeper customer/brand relationships than ever before.</p>
<a href="https://insiderone.com/glossary/mobile-marketing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Multichannel Marketing</h4>
<p>Multichannel marketing is the strategy of engaging customers across multiple independent channels, such as email, SMS, social media, messaging apps, print, and more, to create a consistent brand presence.</p>
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<h4>Native Opt-in</h4>
<p>Native opt-ins are triggered when the browser displays the prompt to seek permission from the user without any context.</p>
<a href="https://insiderone.com/glossary/native-opt-in/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Net Promoter Score</h4>
<p>Net promoter score is a simplified index that is used as a proxy for understanding customer experience, satisfaction, and loyalty. It’s usually a range from 0-10 and customers are asked to share their feedback by giving appropriate scores.</p>
<a href="https://insiderone.com/glossary/net-promoter-score/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Next Best Channel</h4>
<p>The next best channel is a predictive segmentation technique that determines the best channel branch among the given channels in the user-journey according to the past behavior of the user. </p>
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<h4>One-to-One Personalization</h4>
<p>One-to-one personalization or personalized marketing is a marketing strategy that uses data to deliver highly individualized messages and offers to current or future customers</p>
<a href="https://insiderone.com/glossary/one-to-one-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Opt-in / Opt-out</h4>
<p>An opt-in is a request that a brand makes from its customers in connection to the website or mobile device for access to personal information, device access, and more. </p>
<a href="https://insiderone.com/glossary/opt-in-opt-out/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Organic Traffic</h4>
<p>Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.</p>
<a href="https://insiderone.com/glossary/organic-traffic/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>OTT</h4>
<p>OTT stands for over-the-top. OTT is basically streaming media services offered directly to viewers over the Internet.</p>
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<h4>Page View</h4>
<p>A page is viewed when a page of your website is loaded by the browser. It is also defined as the number of views a website or a webpage gets over a period of time. </p>
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<h4>Personalization</h4>
<p>Personalization in marketing is the practice of tailoring experiences, messages, or offers to individual customers based on their behaviors, preferences, and needs across all channels. </p>
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<h4>Predictive Analytics</h4>
<p>Predictive analytics leverages historical and current data, statistical models, and machine learning to forecast future behavior and outcomes.</p>
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<h4>Predictive Segmentation</h4>
<p>Predictive segmentation uses AI to group customers by likely future actions. Learn its uses, benefits, and how it compares to other segmentation types</p>
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<h4>Push Notification</h4>
<p>A push notification, or push message, is a short, attention-grabbing alert sent directly to a user’s device, whether a smartphone, tablet, desktop, or wearable.</p>
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<h4>Qualified Lead</h4>
<p>A qualified lead is a potential customer in the future, based on certain fixed criteria of your business requirements. Only willing leads are classified as qualified leads, meaning the information provided by the lead is given willingly and freely. </p>
<a href="https://insiderone.com/glossary/qualified-lead/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Quality Score</h4>
<p>Quality score is a metric used by Ad platforms like Google and Bing that influences an ad’s rank and its cost-per-click. A high-quality score makes sure that the ad is shown above the other ads with a lower quality score, provided that both have the same bid. </p>
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<h4>Referral Traffic</h4>
<p>Referral traffic signifies the users who have come to your website from sources outside of search engines. From sites where you have to say or sell and typically post a link recommending your site. </p>
<a href="https://insiderone.com/glossary/referral-traffic/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>Relationship Marketing</h4>
<p>Relationship marketing focuses on building, nurturing, and maintaining mutually beneficial customer-brand relationships over the long haul.</p>
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<h4>Remarketing</h4>
<p>Remarketing (or retargeting) is the marketing technique of serving targeted ads to people who have already visited or taken some action on your website. Marketers typically do remarketing with the aid of technology, like using a javascript tag or pixel to place a cookie in a user’s browser. </p>
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<h4>Retargeting</h4>
<p>Retargeting is a concept of reminder messaging where the marketer targets the customer through a different channel if there is no engagement to the initial action.</p>
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<h4>Retention Rate</h4>
<p>Retention rate is the percentage of customers who come back to your app/website in order to perform a certain action such as making a purchase.</p>
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<h4>Revenue From Clicks</h4>
<p>Revenue from clicks provides the total revenue generated from your personalization campaigns. </p>
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<h4>Rich Push Notifications</h4>
<p>Rich push notifications are pushed notifications that include rich elements like an image, GIF, sounds, video, in-message experience, and simple text. </p>
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<h4>Sales From Clicks</h4>
<p>Sales from clicks gives you the total sales generated from your personalization campaigns and is usually expressed in gross sales value figures. </p>
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<h4>Significance</h4>
<p>Expressed as a percentage, significance shows whether a campaign or personalization is reliable to take an action depending on the impressions or uplift.</p>
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<h4>SMS Campaign</h4>
<p>An SMS campaign is a targeted marketing strategy in which you send promotional or informational messages to a group of recipients via the Short Message Service (SMS). </p>
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<h4>Social Proof</h4>
<p>Social proof helps potential buyers make decisions by showing them how others engage with a product or service.</p>
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<h4>Software Development Kit (SDK)</h4>
<p>A software development kit (SDK) is a code (written by a third party) that can be added to existing mobile or desktop apps to supplement their basic functionalities.</p>
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<h4>Sunsetting</h4>
<p>Sunsetting is the process of identifying and ceasing to send messages to disengaged users. </p>
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<h4>What is Segmentation?</h4>
<p>Segmentation enables you to divide your contacts or customers into dynamic groups based on shared characteristics, behaviors, or interests, allowing you to run targeted campaigns for each audience.</p>
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<h4>Task-Oriented AI Agent</h4>
<p>A task-oriented AI agent is an autonomous system designed to analyze customer data, make decisions, and complete specialized tasks for you in marketing or support workflows, such as automatically recommending products to shoppers based on browsing behavior or resolving support queries in real time. </p>
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<h4>Top of the Funnel</h4>
<p>Top of the funnel refers to the marketing activities carried out to create awareness about a brand or product. It is part of the theoretical customer journey also called a “purchase journey.” </p>
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<h4>Triggered Email</h4>
<p>Triggered email is seen as part of the overall marketing automation process called “behavioral marketing automation”. </p>
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<h4>Unique Visitor</h4>
<p>A unique visitor is a term used in marketing analytics which refers to a person who has visited the website at least once and is counted only once in the reporting time period. </p>
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<h4>Upselling</h4>
<p>Upselling is a sales and marketing strategy where brands subtly try to persuade the customer to purchase a more expensive product by showing value in the recommended product. </p>
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<h4>Urgency</h4>
<p>It is the use of triggers or scarcity techniques to influence your visitors to act sooner. Urgency techniques in marketing create a psychological trigger by relating to human loss-aversion or fear-of-missing-out (FOMO).</p>
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<h4>User Engagement</h4>
<p>User engagement or customer engagement is basically assessing an individual’s response to a digital offering: a service, a product or a website. User engagement is important because highly engaged users are the ones who are likely to try, buy or share feedback about the product or service. </p>
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<h4>User Profile</h4>
<p>A user profile is a collection of demographic information and behavioral data about a particular user.</p>
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<h4>Value Proposition</h4>
<p>The value proposition in marketing can basically be a feature, service or innovation that makes the company or product attractive to its customers. </p>
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<h4>Video Marketing</h4>
<p>Video marketing is simply using videos to promote your brand, products or services. There are several ways videos can be used in marketing, like brand videos, product videos, customer testimonials, live videos, explanatory how-to videos, corporate training videos, viral videos, and more.</p>
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<h4>Voice Push</h4>
<p>Voice push delivers spoken alerts or messages to smart speakers and voice-enabled devices, such as Amazon Alexa or Google Home, allowing customers to receive updates even when they are not looking at a screen. </p>
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<h4>Web Analytics</h4>
<p>Web analytics is the process of analyzing the behavior of visitors on a website. It enables the website owners to attract more users, acquire better quality users, convert or retain customers, and increase the dollar value each customer spends.</p>
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<h4>Web Browser</h4>
<p>A web browser is a software program that users can utilize to locate, access, and display web pages. Most modern browsers can display the content created by using languages like HTML, XML, and can translate websites delivered by using security protocols like Hypertext Transfer Protocol (HTTP), HTTPS, FTP into human-readable content.</p>
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<h4>Web Personalization</h4>
<p>Web personalization is the practice of creating unique experiences for each website visitor based on their behavior, preferences, and context, rather than showing the same content to everyone.</p>
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<h4>Webhooks</h4>
<p>Webhooks are ways of augmenting or changing the behavior of web pages with customized callbacks. These callbacks can be used by third-party users and developers who are not related to the original website. </p>
<a href="https://insiderone.com/glossary/webhooks/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What are Autonomous Agents?</h4>
<p>Autonomous agents are AI systems designed to operate independently, making decisions and taking actions without waiting for step-by-step human input. </p>
<a href="https://insiderone.com/glossary/autonomous-agents/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What are In-App Messages?</h4>
<p>In-app messages are targeted alerts, banners, or pop-ups shown directly within your mobile app while customers are actively using it</p>
<a href="https://insiderone.com/glossary/in-app-messages/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Customer Journey?</h4>
<p>A customer journey is the complete set of experiences and interactions a person has with a brand, from the very first moment of awareness to post-purchase and advocacy. </p>
<a href="https://insiderone.com/glossary/customer-journey/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Headless AI Agent?</h4>
<p>A headless AI agent is an artificial intelligence system that runs entirely in the background, with no screens, no chat windows, and no direct user interface.</p>
<a href="https://insiderone.com/glossary/headless-ai-agent/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Multi-Agent System (MAS)?</h4>
<p>A multi-agent system enables you to solve larger problems by assigning different tasks to a team of AI agents, each working independently but communicating in real time.</p>
<a href="https://insiderone.com/glossary/multi-agent-system-mas/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Personalization Management System (PMS)?</h4>
<p>A Personalization Management System (PMS) is an integrated software solution that empowers you to tailor messaging, content, and experiences for individual users based on their data, behavior, and preferences, often across multiple channels, in real time.</p>
<a href="https://insiderone.com/glossary/personalization-management-system-pms/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Reasoning Engine?</h4>
<p>A reasoning engine helps your AI systems analyze your data, apply stepwise logic, and decide on actions much like a human problem-solver.</p>
<a href="https://insiderone.com/glossary/reasoning-engine/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Shopping Agent?</h4>
<p>A shopping agent is an AI-powered assistant that helps your customers find, compare, and purchase products efficiently, much like an in-store expert guiding shoppers in real time. </p>
<a href="https://insiderone.com/glossary/shopping-agent/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Web Message?</h4>
<p>Web messages are targeted pop-ups, banners, or overlays displayed to visitors on a website, whether on desktop or mobile, directly within their browser session.</p>
<a href="https://insiderone.com/glossary/web-message/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is a Web Push Notification?</h4>
<p>Web push notifications are short, clickable messages sent to website visitors via their browser, appearing on desktop or mobile, even when the visitor is not actively browsing the site.</p>
<a href="https://insiderone.com/glossary/web-push-notification/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Agentic AI?</h4>
<p>Agentic AI is an advanced form of artificial intelligence that goes beyond responding to prompts. It can plan, decide, and act autonomously toward a goal.</p>
<a href="https://insiderone.com/glossary/agentic-ai/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Agentic Personalization?</h4>
<p>Agentic personalization uses autonomous AI agents to deliver real-time, tailored customer experiences across all touchpoints, helping your team proactively adapt content, interactions, and recommendations before customers even ask.</p>
<a href="https://insiderone.com/glossary/agentic-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is AI Customer Segmentation?</h4>
<p>AI customer segmentation allows you to automatically divide your customer base into meaningful groups using artificial intelligence and machine learning. </p>
<a href="https://insiderone.com/glossary/ai-customer-segmentation/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is an AI agent?</h4>
<p>An AI agent automatically analyzes customer data, makes decisions, and completes marketing or support tasks for you, like recommending products or answering complex queries. </p>
<a href="https://insiderone.com/glossary/ai-agent/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Average Order Value?</h4>
<p>Average Order Value (AOV) measures the average revenue generated per transaction. It is calculated by dividing total revenue by the number of orders over a specific period.</p>
<a href="https://insiderone.com/glossary/average-order-value/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is B2C?</h4>
<p>B2C, or business-to-consumer, describes companies that sell products or services directly to individual customers rather than other businesses.</p>
<a href="https://insiderone.com/glossary/b2c/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Contextual Personalization?</h4>
<p>Contextual personalization adapts your digital experiences, such as website banners or app recommendations, to each user’s live setting, such as their device, location, or weather. </p>
<a href="https://insiderone.com/glossary/contextual-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Conversational SMS Marketing?</h4>
<p>Conversational SMS Marketing drives real-time, two-way interactions with your audience through personalized text conversations, rather than traditional one-way promotional blasts. </p>
<a href="https://insiderone.com/glossary/conversational-sms-marketing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Cookieless Personalization?</h4>
<p>Cookieless personalization lets you create tailored experiences for your visitors without relying on third-party cookies or intrusive tracking. </p>
<a href="https://insiderone.com/glossary/cookieless-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Customer Journey Orchestration?</h4>
<p>Customer journey orchestration helps you guide each customer’s experience in real time across all channels. </p>
<a href="https://insiderone.com/glossary/customer-journey-orchestration/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Email Marketing?</h4>
<p>Email marketing is the practice of sending targeted, personalized messages to specific audiences to promote products, services, or brand content.</p>
<a href="https://insiderone.com/glossary/email-marketing/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Funnel Analysis?</h4>
<p>Funnel analysis tracks the steps users take to reach a goal, like making a purchase or signing up, so you can see exactly where people continue forward and where they drop off.</p>
<a href="https://insiderone.com/glossary/funnel-analysis/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Lifetime Value (LTV)?</h4>
<p>Lifetime Value (LTV), also known as Customer Lifetime Value (CLV), represents the total revenue a customer is expected to generate for your business throughout their entire relationship with you.</p>
<a href="https://insiderone.com/glossary/lifetime-value-ltv/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Multimodal AI?</h4>
<p>Multimodal AI is an advanced form of artificial intelligence that can interpret and generate information across multiple data types, such as text, images, audio, video, and sensor data.</p>
<a href="https://insiderone.com/glossary/multimodal-ai/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Omnichannel Personalization?</h4>
<p>Omnichannel personalization means tailoring every customer’s experience to their preferences across all touchpoints, including web, email, SMS, app, and in-store.
</p>
<a href="https://insiderone.com/glossary/omnichannel-personalization/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Personalized SMS Campaigning?</h4>
<p>Personalized SMS campaigning refers to sending text messages to your customers that are tailored to their preferences, purchase history, or recent behaviors.</p>
<a href="https://insiderone.com/glossary/personalized-sms-campaigning/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Polyphonic AI?</h4>
<p>Polyphonic AI is an architectural approach where multiple AI agents or models work simultaneously, each specializing in reasoning, creativity, or data analysis to solve a problem in coordinated harmony.</p>
<a href="https://insiderone.com/glossary/polyphonic-ai/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Predictive AI Modeling?</h4>
<p>Predictive AI modeling enables you to anticipate specific outcomes, such as which customers will make a purchase, likely churn, or preferred engagement channels, by analyzing patterns in historical and real-time data. </p>
<a href="https://insiderone.com/glossary/predictive-ai-modeling/" class="glossary-arrow d-flex align-items-center mt-4">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
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<h4>What is Predictive Personalization?</h4>
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<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button" >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button" data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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<h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content">
<div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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<div class="cli-tab-section">
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<a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
Necessary </a>
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<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
<label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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Always Enabled </span>
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<div class="cli-tab-content">
<div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
<div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
Functional </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional" />
<label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
</div>
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<div class="cli-tab-content">
<div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
<div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
Performance </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance" />
<label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
<div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
</div>
</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
Analytics </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" />
<label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
</div>
</div>
<div class="cli-tab-content">
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<div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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Others </a>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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Non-necessary </a>
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<div class="modal fade video-modal" id="cases-modal" tabindex="-1" role="dialog" aria-labelledby="cases-modal-label" aria-hidden="true">
<div class="modal-dialog modal-lg d-flex flex-column justify-content-center" role="document">
<div class="modal-content">
<a href="javascript:void(0);" class="close" data-dismiss="modal" aria-label="Close">
<span></span>
<span></span>
</a>
<div class="modal-body">
</div>
</div>
</div>
</div>
</footer>