How Lanvin achieved 20X ROI and a 34% increase in CVR with Insider’s Architect | Insider
2026-02-01 03:40 Diff

Using Social Proof, Banners, and Smart Recommender to deliver engaging onsite experiences for every shopper

In the luxury industry, where exclusivity and sophistication are paramount, integrating personalization requires a delicate balance. Lanvin’s customers expect nothing less than perfection, so any personalization efforts needed to align with the brand’s identity and values. Lanvin was looking for a solution that could deliver personalized experiences at scale to ensure a seamless shopping experience to customers—whatever their intent and preferences.

Working closely with Insider, Lanvin prioritized on-site personalization to ensure every shopper received an online shopping experience unique to them. Through AI and automation, Lanvin tailored experiences to individual customer preferences, behaviors, and interactions across all touchpoints. This initiative introduced customized onsite banners and Insider’s AI-native Smart Recommender to ensure relevant, timely, and personalized experiences for luxury shoppers. The team also launched Insider’s powerful conversion-driving capability, Social Proof, across all product pages to create urgency and encourage shoppers to complete their purchases.

With Insider, the team was able to implement an advanced communications strategy based on each shopper’s individual preferences. By leveraging its unified online and offline data within Insider’s Customer Data Platform, the team identified dormant users, then used its journey orchestration solution, Architect, to deliver compelling messages across Email and Web Push featuring dynamic product recommendations. Each AI-driven message was tailored to the customer’s past interactions, purchase history, and onsite behavior to ensure every interaction was as relevant as possible.

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