ECCO Sees 7.4x ROI & 95% CVR Uplift with Insider
2026-03-06 00:13 Diff

Delivering personalized product recommendations with Al, even for new website users

ECCO wanted to increase user-based personalization across its website to drive more revenue and boost conversion rates. With many visitors being first-time users, it needed a way to effectively showcase and recommend relevant products with limited or no historical behavioral data to drive more revenue and increase website performance.

Boosting mobile cart completion and driving revenue with optimized checkout experience

ECCO noticed that mobile users frequently added items to their baskets but bounced before they could complete the checkout process sessions and frequently did not return to complete the transaction. This behavior led to relatively high cart abandonment rates and missed revenue opportunities.

Increasing time on site and ROAS during the Q4 peak season with targeted exit-intent personalization

During the peak holiday season, ECCO anticipated an increase in website traffic due to increased acquisition efforts. This raised concerns about how to maximize website performance to drive higher ROAS from those investments, reduce bounce rates, and protect opportunities to drive revenue.