Rivalry2

MAC Cosmetics consigue un ROI 17,2X con la Suite Web de Insider | Insider
2026-03-06 03:55 Diff
https://useinsider.com/es/case-studies/mac-cosmetics/
Utilizar la gamificación para generar 53.000 nuevos clientes potenciales en 2 días
Entrar en una nueva región planteaba un reto vital para el equipo de marketing: generar clientes potenciales para construir una sólida base de datos de clientes. Esto significaba que era fundamental convertir a los visitantes anónimos del sitio web en clientes suscritos. Sin embargo, muchos clientes potenciales abandonaban sus carritos sin realizar ninguna compra ni suscribirse al boletín de MAC.
Para hacer frente a este reto, MAC implementó la plantilla Rueda de la Fortuna de la Web Suite de Insider. Esta estrategia de gamificación interactiva animaba a los visitantes primerizos a girar la rueda y recibir un código de cupón a cambio de facilitar su dirección de correo electrónico. La estrategia de gamificación convirtió con éxito a los visitantes anónimos del sitio web en clientes potenciales, sentando las bases para que MAC estableciera relaciones a largo plazo con sus clientes.
Aumentar el CVR en un 2,3% con recomendaciones inteligentes basadas en IA
El equipo de comercio electrónico de MAC quería aumentar las ventas y sabía que la mejor forma de hacerlo era tentar a los clientes con productos adicionales que comprar para aumentar el AOV. Sin embargo, promocionar productos aleatorios a los compradores estaba perjudicando la experiencia del cliente debido a la falta de relevancia.
Al consolidar todos los datos de los clientes procedentes de diversos canales en el CDP de Insider, MAC pudo conseguir por fin una visión de 360 grados de sus clientes. Aprovechando el motor de recomendación basado en IA de Insider, Smart Recommender, MAC mostró recomendaciones relevantes en tiempo real basadas en el comportamiento de los clientes. La visualización de los productos «más vistos», «comprados juntos» y «más vendidos» en las páginas de productos y carritos ayudó a influir en los compradores de MAC para que adquirieran más productos complementarios.
Aprovechar la automatización del recorrido multicanal para abordar el abandono del carrito
Como muchos retailers online, MAC se enfrentaba a un reto persistente de abandono de carritos en su sitio web. Reconociendo la necesidad de recuperar estas ventas potencialmente perdidas para aumentar su cuenta de resultados, MAC recurrió de nuevo a Insider.
Insider propuso InStory, una superposición de historias interactivas que ofrece experiencias similares a Instagram a pantalla completa en la Web móvil. Con el panel de InStory, MAC pudo mostrar sus productos más vendidos y de tendencia, además de ofertas de festivales y de temporada, en un formato envolvente diseñado para fomentar el descubrimiento y el compromiso. InStory cautivó a los compradores, guiándoles a páginas específicas de productos donde podían realizar una compra.
Insider propuso integrar un widget de productos vistos por última vez en todas las páginas de productos de MAC utilizando la herramienta de Insider
Algoritmo basado en IA. Esta adición estratégica significaba que cuando un usuario visitaba una página de producto, MAC podía mostrar los productos que había visto anteriormente, lo que ayudaba a agilizar el proceso de comparación y permitía a los usuarios tomar decisiones de compra de forma más eficiente.
Dado el éxito de su anterior estrategia de gamificación para captar clientes potenciales, MAC decidió aprovechar otra plantilla de gamificación de la Suite Web de Insider: Juego de Memoria. Este innovador juego digital inyectó un elemento de emoción a la oferta, proporcionando a los usuarios una experiencia encantadora e interactiva y aumentando su compromiso con la marca MAC. Para optimizar el compromiso desde el principio, MAC también utilizó Sirius AI para generar textos convincentes, asegurándose de que el mensaje resonara eficazmente entre los clientes.
Descubre más historias inspiradoras
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}
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}
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    width: auto;
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}
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  display: inline-block;
  padding: 15px;
  border-radius: 50px;
  border: 3px solid #051235;
  text-decoration: underline;
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
    padding: 16px 45px;
    font-size: 20px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
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/**
 * The following styles get applied both on the front of your site
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.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
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    margin-bottom: 40px;
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}

.ins-image {
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  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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    .container{
        max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
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}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
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	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
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@font-face {
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	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
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@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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            wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
            wf.async = true;
            s.parentNode.insertBefore(wf, s);
        })(document);*/
    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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			<h1 class="elementor-heading-title elementor-size-default">Cómo MAC Cosmetics utilizó la Suite Web de Insider y Architect para generar un ROI 17,2X y 53.000 nuevos clientes potenciales en dos días</h1>		</div>
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							<p>17.2X</p>
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						</div>
				</div>
				<div class="elementor-element elementor-element-ad3c8e1 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="ad3c8e1" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-83c634c elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="83c634c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7.28%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>incremento</p><p>en AOV</p>						</div>
				</div>
				<div class="elementor-element elementor-element-334bd07 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="334bd07" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-080d4ef elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="080d4ef" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>4.78%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-09dcfe0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="09dcfe0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento</p><p>en CVR</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d9396fa elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="d9396fa" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-4657aae elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4657aae" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>53,000</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0c04915 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="0c04915" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>nuevos<br />leads</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7dc9ea0 elementor-widget elementor-widget-text-editor" data-id="7dc9ea0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Retail</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoría</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-25e3572 elementor-widget elementor-widget-text-editor" data-id="25e3572" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CDP</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web Push<br />Mensajería</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Soluciones</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Architect<br />InStory<br />Sirius AI</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Nadie debería pensárselo dos veces antes de elegir a Insider. Estoy completamente de acuerdo con ellos y me ha intrigado mucho cómo funciona el equipo de Insider; cómo piensan con originalidad cuando se trata de innovación, especialmente con sus herramientas basadas en Gen AI bajo Sirius AI, y cómo su cualificado equipo se ha convertido en amigos, no sólo en personas con las que trabajamos. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Ecommerce Manager</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fedfd29 elementor-widget elementor-widget-image" data-id="fedfd29" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="673" height="317" src="https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1.png" class="attachment-full size-full wp-image-468137" alt="" srcset="https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1.png 673w, https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1-300x141.png 300w" sizes="(max-width: 673px) 100vw, 673px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen Ejecutivo</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>MAC Cosmetics se asoció con Insider para revolucionar la experiencia de sus clientes y ofrecer un viaje fluido a través del móvil y la web. Utilizando las plantillas de gamificación disponibles en la Web Suite de Insider, MAC aumentó las tasas de conversión hasta en un 4,78% y el valor medio de los pedidos en un 7,28%. La función Smart Journey Creator, junto con la herramienta de orquestación de trayectos basada en IA de Architect-Insider, permitió a MAC captar clientes a través de más de 12 canales con el mensaje adecuado en el momento oportuno. Además, el equipo experimentó una mayor velocidad y agilidad al aprovechar las funciones de IA Generativa para crear textos e imágenes de campaña de forma eficaz. En conjunto, la plataforma de Insider ayudó a MAC a lograr un impresionante ROI de 17,2 veces.    </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/07/MAC-Case-Study_ES.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Acerca de Mac</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Desde 1984, MAC Cosmetics ha sido pionera de la belleza consciente en más de 120 países. Con un mantra de «Todas las edades, todas las razas, todos los géneros», los productos icónicos de MAC permiten una autoexpresión sin límites. Como catalizador global de la autoexpresión, la diversidad y el cambio positivo, MAC capacita a las personas para que adopten su belleza única y tengan un impacto significativo.  </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="818" height="706" src="https://insiderone.com/assets/media/2024/03/about-mac.png" class="attachment-full size-full wp-image-468152" alt="" srcset="https://insiderone.com/assets/media/2024/03/about-mac.png 818w, https://insiderone.com/assets/media/2024/03/about-mac-300x259.png 300w, https://insiderone.com/assets/media/2024/03/about-mac-768x663.png 768w" sizes="(max-width: 818px) 100vw, 818px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-3726f10 e-flex e-con-boxed e-con e-parent" data-id="3726f10" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-2b60926 e-con-full e-flex e-con e-child" data-id="2b60926" data-element_type="container">
				<div class="elementor-element elementor-element-637534f elementor-widget elementor-widget-text-editor" data-id="637534f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #1</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-35df3ef elementor-widget elementor-widget-text-editor" data-id="35df3ef" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Utilizar la gamificación para generar 53.000 nuevos clientes potenciales en 2 días</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-434cf42 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="434cf42" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="585" height="1101" src="https://insiderone.com/assets/media/2024/03/mac-use-1-mobile.png" class="attachment-full size-full wp-image-469697" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-use-1-mobile.png 585w, https://insiderone.com/assets/media/2024/03/mac-use-1-mobile-159x300.png 159w, https://insiderone.com/assets/media/2024/03/mac-use-1-mobile-544x1024.png 544w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-5583e2a e-flex e-con-boxed e-con e-parent" data-id="5583e2a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-bf59a95 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="bf59a95" data-element_type="container">
				<div class="elementor-element elementor-element-798e472 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="798e472" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="958" height="1587" src="https://insiderone.com/assets/media/2024/03/mac-use-case-1.png" class="attachment-full size-full wp-image-469694" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-use-case-1.png 958w, https://insiderone.com/assets/media/2024/03/mac-use-case-1-181x300.png 181w, https://insiderone.com/assets/media/2024/03/mac-use-case-1-618x1024.png 618w, https://insiderone.com/assets/media/2024/03/mac-use-case-1-768x1272.png 768w" sizes="(max-width: 958px) 100vw, 958px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-ea5cd65 e-con-full e-flex e-con e-child" data-id="ea5cd65" data-element_type="container">
				<div class="elementor-element elementor-element-4f14cbb elementor-widget elementor-widget-text-editor" data-id="4f14cbb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-78c9cbb elementor-widget elementor-widget-text-editor" data-id="78c9cbb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Entrar en una nueva región planteaba un reto vital para el equipo de marketing: generar clientes potenciales para construir una sólida base de datos de clientes. Esto significaba que era fundamental convertir a los visitantes anónimos del sitio web en clientes suscritos. Sin embargo, muchos clientes potenciales abandonaban sus carritos sin realizar ninguna compra ni suscribirse al boletín de MAC.  </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cfb8c9f elementor-widget elementor-widget-text-editor" data-id="cfb8c9f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ae37263 elementor-widget elementor-widget-text-editor" data-id="ae37263" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Para hacer frente a este reto, MAC implementó la plantilla Rueda de la Fortuna de la <a href="https://insiderone.com/es/channels/web/">Web Suite</a> de Insider. Esta estrategia de gamificación interactiva animaba a los visitantes primerizos a girar la rueda y recibir un código de cupón a cambio de facilitar su dirección de correo electrónico. La estrategia de gamificación convirtió con éxito a los visitantes anónimos del sitio web en clientes potenciales, sentando las bases para que MAC estableciera relaciones a largo plazo con sus clientes.  </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-932a302 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="932a302" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04694ed" data-id="04694ed" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-da33aa9 elementor-widget elementor-widget-text-editor" data-id="da33aa9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0a1939a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a1939a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8e62eb8" data-id="8e62eb8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b7e3f5e elementor-widget elementor-widget-text-editor" data-id="b7e3f5e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>53,000</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-96bc375 elementor-widget elementor-widget-text-editor" data-id="96bc375" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>nuevos leads<br />generados</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9d1beb5" data-id="9d1beb5" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fd79c2f elementor-widget elementor-widget-text-editor" data-id="fd79c2f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>4.43%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-38fd5eb elementor-widget elementor-widget-text-editor" data-id="38fd5eb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en CVR</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d384234" data-id="d384234" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-39f17ac elementor-widget elementor-widget-text-editor" data-id="39f17ac" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>64.95%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3c4de5a elementor-widget elementor-widget-text-editor" data-id="3c4de5a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CTR</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-74aa6bb e-flex e-con-boxed e-con e-parent" data-id="74aa6bb" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-2c94128 e-con-full e-flex e-con e-child" data-id="2c94128" data-element_type="container">
				<div class="elementor-element elementor-element-e273377 elementor-widget elementor-widget-text-editor" data-id="e273377" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-dc4a462 elementor-widget elementor-widget-text-editor" data-id="dc4a462" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumentar el CVR en un 2,3% con recomendaciones inteligentes basadas en IA </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4f555ee elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="4f555ee" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="585" height="1111" src="https://insiderone.com/assets/media/2024/03/mac-use-case-2-mobile.png" class="attachment-full size-full wp-image-469702" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-use-case-2-mobile.png 585w, https://insiderone.com/assets/media/2024/03/mac-use-case-2-mobile-158x300.png 158w, https://insiderone.com/assets/media/2024/03/mac-use-case-2-mobile-539x1024.png 539w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-43b9174 e-flex e-con-boxed e-con e-parent" data-id="43b9174" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-066744f e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="066744f" data-element_type="container">
				<div class="elementor-element elementor-element-61a6944 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="61a6944" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1093" height="1789" src="https://insiderone.com/assets/media/2024/03/mac-use-case-2.png" class="attachment-full size-full wp-image-469701" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-use-case-2.png 1093w, https://insiderone.com/assets/media/2024/03/mac-use-case-2-183x300.png 183w, https://insiderone.com/assets/media/2024/03/mac-use-case-2-626x1024.png 626w, https://insiderone.com/assets/media/2024/03/mac-use-case-2-768x1257.png 768w" sizes="(max-width: 1093px) 100vw, 1093px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-cb5d1d5 e-con-full e-flex e-con e-child" data-id="cb5d1d5" data-element_type="container">
				<div class="elementor-element elementor-element-0a4c734 elementor-widget elementor-widget-text-editor" data-id="0a4c734" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-7351b56 elementor-widget elementor-widget-text-editor" data-id="7351b56" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El equipo de comercio electrónico de MAC quería aumentar las ventas y sabía que la mejor forma de hacerlo era tentar a los clientes con productos adicionales que comprar para aumentar el AOV. Sin embargo, promocionar productos aleatorios a los compradores estaba perjudicando la experiencia del cliente debido a la falta de relevancia.  </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f8fb750 elementor-widget elementor-widget-text-editor" data-id="f8fb750" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-bae4fc6 elementor-widget elementor-widget-text-editor" data-id="bae4fc6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Al consolidar todos los datos de los clientes procedentes de diversos canales en el CDP de Insider, MAC pudo conseguir por fin una visión de 360 grados de sus clientes. Aprovechando el motor de recomendación basado en IA de Insider, <a href="https://insiderone.com/es/individualize/discover/">Smart Recommender,</a> MAC mostró recomendaciones relevantes en tiempo real basadas en el comportamiento de los clientes. La visualización de los productos «más vistos», «comprados juntos» y «más vendidos» en las páginas de productos y carritos ayudó a influir en los compradores de MAC para que adquirieran más productos complementarios.  </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-68f2f22 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="68f2f22" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3458bbc" data-id="3458bbc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d51cb31 elementor-widget elementor-widget-image" data-id="d51cb31" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-ddcffe7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="ddcffe7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«El equipo de Insider está siempre disponible, y siempre nos ayuda a optimizar la experiencia de nuestros clientes».</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a9a8694 elementor-widget elementor-widget-text-editor" data-id="a9a8694" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Ejecutivo de Ecommerce</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-260747d elementor-widget elementor-widget-image" data-id="260747d" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="673" height="317" src="https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1.png" class="attachment-full size-full wp-image-468137" alt="" srcset="https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1.png 673w, https://insiderone.com/assets/media/2024/03/POSHSIYAH-1-1-300x141.png 300w" sizes="(max-width: 673px) 100vw, 673px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-75ada67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="75ada67" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1318773" data-id="1318773" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c204534 elementor-widget elementor-widget-text-editor" data-id="c204534" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-187c8f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="187c8f9" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee6d6a6" data-id="ee6d6a6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6f6a193 elementor-widget elementor-widget-text-editor" data-id="6f6a193" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20.56%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-99df9c3 elementor-widget elementor-widget-text-editor" data-id="99df9c3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de adición al carrito</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f7ab7a0" data-id="f7ab7a0" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-12fcd8f elementor-widget elementor-widget-text-editor" data-id="12fcd8f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>2.3%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-17cdd3e elementor-widget elementor-widget-text-editor" data-id="17cdd3e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>de aumento en la Tasa de Conversión (CVR)</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-796483a e-flex e-con-boxed e-con e-parent" data-id="796483a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-dccbd39 e-con-full e-flex e-con e-child" data-id="dccbd39" data-element_type="container">
				<div class="elementor-element elementor-element-d87320f elementor-widget elementor-widget-text-editor" data-id="d87320f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #3</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2c695c5 elementor-widget elementor-widget-text-editor" data-id="2c695c5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aprovechar la automatización del recorrido multicanal para abordar el abandono del carrito</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5de2c95 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="5de2c95" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="571" height="980" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-mobile.png" class="attachment-full size-full wp-image-469704" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-mobile.png 571w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-mobile-175x300.png 175w" sizes="(max-width: 571px) 100vw, 571px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-b9a2a04 e-flex e-con-boxed e-con e-parent" data-id="b9a2a04" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-a6d7ce0 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="a6d7ce0" data-element_type="container">
				<div class="elementor-element elementor-element-5e6f308 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="5e6f308" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="945" height="1334" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3.png" class="attachment-full size-full wp-image-469703" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3.png 945w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-213x300.png 213w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-725x1024.png 725w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-3-768x1084.png 768w" sizes="(max-width: 945px) 100vw, 945px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-0b7ad5e e-con-full e-flex e-con e-child" data-id="0b7ad5e" data-element_type="container">
				<div class="elementor-element elementor-element-73e2e84 elementor-widget elementor-widget-text-editor" data-id="73e2e84" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-170952d elementor-widget elementor-widget-text-editor" data-id="170952d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Como muchos retailers online, MAC se enfrentaba a un reto persistente de abandono de carritos en su sitio web. Reconociendo la necesidad de recuperar estas ventas potencialmente perdidas para aumentar su cuenta de resultados, MAC recurrió de nuevo a Insider. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-23ceee8 elementor-widget elementor-widget-text-editor" data-id="23ceee8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2c86c03 elementor-widget elementor-widget-text-editor" data-id="2c86c03" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Con los datos de los clientes unificados en el CDP de Insider, MAC sabía exactamente qué productos habían dejado los clientes en sus carritos. Gracias a la herramienta de orquestación del recorrido del cliente de Insider, <a href="https://insiderone.com/es/individualize/orchestrate/">Architect</a>, MAC pudo volver a captar a los usuarios con mensajes personalizados sobre estos productos a través de distintos canales de marketing.  </p>
<p>Al enviar notificaciones <a href="https://insiderone.com/es/channels/web-push/">Web Push</a> personalizadas, MAC podía dirigirse a los clientes aunque no estuvieran en el sitio web. Esta estrategia multicanal basada en IA garantizó que MAC comunicara el mensaje correcto en el momento adecuado, animando a los compradores a volver y completar sus compras. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b92c8a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b92c8a1" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96e70f1" data-id="96e70f1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0323ec5 elementor-widget elementor-widget-text-editor" data-id="0323ec5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-15e7f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15e7f90" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ddf809" data-id="5ddf809" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-293904c elementor-widget elementor-widget-text-editor" data-id="293904c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>14.45%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7131120 elementor-widget elementor-widget-text-editor" data-id="7131120" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>click-through<br />rate</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9304999" data-id="9304999" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-eb6b4e1 elementor-widget elementor-widget-text-editor" data-id="eb6b4e1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>16.69%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-978ff7d elementor-widget elementor-widget-text-editor" data-id="978ff7d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de <br />conversión</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e167c51 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e167c51" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c17be" data-id="40c17be" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5edab63 elementor-widget elementor-widget-text-editor" data-id="5edab63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #4</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0227c50 elementor-widget elementor-widget-text-editor" data-id="0227c50" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lanzar experiencias de descubrimiento inmersivas para aumentar el CVR móvil en un 123,5%.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d4a3623 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="d4a3623" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="575" height="1925" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-4.png" class="attachment-full size-full wp-image-469710" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-4.png 575w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-4-90x300.png 90w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-4-306x1024.png 306w" sizes="(max-width: 575px) 100vw, 575px" />													</div>
				</div>
				<div class="elementor-element elementor-element-ebb2142 elementor-widget elementor-widget-text-editor" data-id="ebb2142" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2ef49d elementor-widget elementor-widget-text-editor" data-id="b2ef49d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los clientes que compran a través del móvil tienen una capacidad de atención muy corta, y MAC sabía que mantener su interés in situ era todo un reto. Buscaba una forma mejor de captar la atención de sus clientes móviles y animarles a quedarse y descubrir nuevos productos desde sus smartphones. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-87a437e e-flex e-con-boxed e-con e-parent" data-id="87a437e" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-05ae272 e-con-full e-flex e-con e-child" data-id="05ae272" data-element_type="container">
				<div class="elementor-element elementor-element-d1a3513 elementor-widget elementor-widget-text-editor" data-id="d1a3513" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8641a8f elementor-widget elementor-widget-text-editor" data-id="8641a8f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider propuso <a href="https://insiderone.com/es/instory-product-discovery-solution/">InStory</a>, una superposición de historias interactivas que ofrece experiencias similares a Instagram a pantalla completa en la Web móvil. Con el panel de <strong>InStory</strong>, MAC pudo mostrar sus productos más vendidos y de tendencia, además de ofertas de festivales y de temporada, en un formato envolvente diseñado para fomentar el descubrimiento y el compromiso. InStory cautivó a los compradores, guiándoles a páginas específicas de productos donde podían realizar una compra.   </p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-03aaa8c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="03aaa8c" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-c6318ce elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c6318ce" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1490" height="1182" src="https://insiderone.com/assets/media/2024/03/mac-use-4.png" class="attachment-full size-full wp-image-469832" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-use-4.png 1490w, https://insiderone.com/assets/media/2024/03/mac-use-4-300x238.png 300w, https://insiderone.com/assets/media/2024/03/mac-use-4-1024x812.png 1024w, https://insiderone.com/assets/media/2024/03/mac-use-4-768x609.png 768w" sizes="(max-width: 1490px) 100vw, 1490px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6d36649 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d36649" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692d364" data-id="692d364" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-662c8cc elementor-widget elementor-widget-text-editor" data-id="662c8cc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-8fb6cbb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8fb6cbb" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-88bcaee" data-id="88bcaee" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8dcca71 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="8dcca71" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>123.5%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2a1ebe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="f2a1ebe" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en <br />móvil CVR</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-92034c2" data-id="92034c2" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ce5c8ce elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="ce5c8ce" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7.28%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-59471a0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="59471a0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en<br />AOV</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-134a63c" data-id="134a63c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-63b8830 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="63b8830" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>29%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-6004422 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="6004422" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>click-through <br />rate</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-152c9fc" data-id="152c9fc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a3fb14e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="a3fb14e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>5X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7ec2fd9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="7ec2fd9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ganancias de <br />productividad</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8db8c2a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8db8c2a" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aceab7" data-id="4aceab7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-980a9ab elementor-widget elementor-widget-text-editor" data-id="980a9ab" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #5</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cf0eea3 elementor-widget elementor-widget-text-editor" data-id="cf0eea3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aprovechar las tendencias de compra para aumentar el CVR en un 10,7%.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c27d292 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="c27d292" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="684" height="972" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-mobile-5.png" class="attachment-full size-full wp-image-469713" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-mobile-5.png 684w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-mobile-5-211x300.png 211w" sizes="(max-width: 684px) 100vw, 684px" />													</div>
				</div>
				<div class="elementor-element elementor-element-00cd061 elementor-widget elementor-widget-text-editor" data-id="00cd061" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-6a23455 elementor-widget elementor-widget-text-editor" data-id="6a23455" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los compradores de productos de belleza suelen comparar varios productos durante el proceso de compra para asegurarse de que eligen el más adecuado para ellos. MAC reconoció el papel fundamental que desempeña la comparación de productos en la CVR, por lo que buscaba mejorar la comparabilidad de productos en todo su sitio web. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-c0d6491 e-flex e-con-boxed e-con e-parent" data-id="c0d6491" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9b55c3b e-con-full e-flex e-con e-child" data-id="9b55c3b" data-element_type="container">
				<div class="elementor-element elementor-element-6471527 elementor-widget elementor-widget-text-editor" data-id="6471527" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3d31358 elementor-widget elementor-widget-text-editor" data-id="3d31358" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider propuso integrar un widget de productos vistos por última vez en todas las páginas de productos de MAC utilizando la herramienta de Insider <br />Algoritmo <a href="https://insiderone.com/es/ai-overview/">basado en IA</a>. Esta adición estratégica significaba que cuando un usuario visitaba una página de producto, MAC podía mostrar los productos que había visto anteriormente, lo que ayudaba a agilizar el proceso de comparación y permitía a los usuarios tomar decisiones de compra de forma más eficiente. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-cd937af elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="cd937af" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-9d856d2 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="9d856d2" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1899" height="770" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-5.png" class="attachment-full size-full wp-image-469712" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-5.png 1899w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-5-300x122.png 300w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-5-1024x415.png 1024w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-5-768x311.png 768w" sizes="(max-width: 1899px) 100vw, 1899px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-96ac9bf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96ac9bf" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ef147b" data-id="0ef147b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f6e8f2d elementor-widget elementor-widget-text-editor" data-id="f6e8f2d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-df8dd44 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df8dd44" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-524a72f" data-id="524a72f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-be5ee06 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="be5ee06" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>43.2%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-452f155 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="452f155" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento del tiempo dedicado a<br />en las páginas de productos</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3b9ae77" data-id="3b9ae77" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57cbe72 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="57cbe72" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>10.7%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d195297 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="d195297" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento de<br />las conversiones</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b178a76" data-id="b178a76" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7aac103 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="7aac103" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>13.2%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5df5712 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="5df5712" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento de los ingresos atribuido a las recomendaciones</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6c62d04 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c62d04" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b543164" data-id="b543164" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4abc4d elementor-widget elementor-widget-text-editor" data-id="b4abc4d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #6</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a82d495 elementor-widget elementor-widget-text-editor" data-id="a82d495" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Revitalizar las promociones de ofertas por tiempo limitado para aumentar el CVR en un 4,78%.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fe7467c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="fe7467c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="585" height="890" src="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-6-mobile.png" class="attachment-full size-full wp-image-469839" alt="" srcset="https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-6-mobile.png 585w, https://insiderone.com/assets/media/2024/03/mac-cosmetics-use-case-6-mobile-197x300.png 197w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
				</div>
				<div class="elementor-element elementor-element-db92971 elementor-widget elementor-widget-text-editor" data-id="db92971" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-782fc0b elementor-widget elementor-widget-text-editor" data-id="782fc0b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>MAC buscaba un enfoque fresco y atractivo para promocionar mejor las ofertas por tiempo limitado, impulsando las interacciones con los clientes y aumentando la probabilidad de compra.</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-458c2aa e-flex e-con-boxed e-con e-parent" data-id="458c2aa" data-element_type="container">
					<div class="e-con-inner">
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							<p><span style="white-space-collapse: preserve;">La solución</span></p>
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							<p>Dado el éxito de su anterior estrategia de gamificación para captar clientes potenciales, MAC decidió aprovechar otra plantilla de gamificación de la Suite Web de Insider: Juego de Memoria. Este innovador juego digital inyectó un elemento de emoción a la oferta, proporcionando a los usuarios una experiencia encantadora e interactiva y aumentando su compromiso con la marca MAC. Para optimizar el compromiso desde el principio, MAC también utilizó Sirius AI para generar textos convincentes, asegurándose de que el mensaje resonara eficazmente entre los clientes.  </p>
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					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb8ae4" data-id="5fb8ae4" data-element_type="column">
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						<div class="elementor-element elementor-element-80d2cbd elementor-widget elementor-widget-text-editor" data-id="80d2cbd" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Los resultados</p>
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							<p>4.78%</p>
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							<p>aumento en CVR</p>
						</div>
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						<div class="elementor-element elementor-element-7abfe69 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="7abfe69" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>29.28%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d086494 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="d086494" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>click-through<br />rate</p>
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							<p>Resumen</p>
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							<p>“En MAC, buscamos constantemente innovar con nuevas tendencias y funciones para que el viaje de compra del consumidor sea memorable. A través de Insider, hemos podido potenciar la gamificación, y las nuevas y emocionantes funciones desplegadas en nuestro sitio web nos han ayudado en nuestro objetivo de ser vistos como una marca con visión de futuro y atractiva para la compra a largo plazo. Además, la integración de Sirius AI ha aumentado significativamente la productividad, creatividad y rendimiento de nuestro equipo, permitiéndonos ofrecer experiencias aún más atractivas a nuestros clientes.”  </p>
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							<p>Brand Head</p>
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							<p>Mirando hacia el futuro</p>
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							<p>Impresionada por el impacto de las plantillas de gamificación de Insider, MAC quiere ahora experimentar con más estrategias gamificadas. También pretende ampliar su uso de Architect para construir recorridos de cliente más complejos con segmentación avanzada para garantizar un nivel de hiperpersonalización que abarque todo el ciclo de vida del cliente. MAC tiene previsto utilizar más las funciones Smart Segment y Journey Creator, que le permitirán crear experiencias a medida y optimizar el compromiso desde el principio.  </p>
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 Solución Favorita
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 Sirius AI
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    <p class="favorite_text">MAC está encantada con Sirius AI de Insider, que ha revolucionado sus procesos de marketing automatizando tareas como la generación de contenidos, la segmentación y la orquestación de viajes. Al aprovechar Sirius AI, MAC ha aumentado significativamente la productividad, creatividad y eficacia de su equipo. La herramienta les ha permitido crear campañas de alto rendimiento en una fracción del tiempo, ofreciendo experiencias hiperpersonalizadas que impulsan el compromiso y las conversiones.  
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