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2026-01-01
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2026-03-06
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<p>Watch the video to learn how Clarins leveraged Insider to boost customer acquisition, increase conversion rate, and drive higher RFM and customer lifetime values</p>
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<p>increase in sales via WhatsApp</p>
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<p>increase in lead capture</p>
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<p>growth in WhatsApp opt-ins</p>
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<p>0 %</p>
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<p>Clarins is an iconic beauty and cosmetics leader in México, renowned for luxurious skincare and wellness products. Operating via digital commerce and offline retail points, Clarins serves a broad audience through innovative campaigns that unite global quality and expertise with local market insights.</p>
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<p>uplift in conversion rate</p>
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<p>increase in WhatsApp opt-ins</p>
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<p>growth in digital contribution to net sales</p>
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<h2>About Clarins</h2>
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<p>increase in sales via WhatsApp</p>
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<p>#1 Premium Skincare Brand</p>
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<p>Clarins plans to expand WhatsApp personalization and deepen cross-channel automation with Insider One, boosting loyalty, conversion, and lifetime value via next-generation customer journeys.</p>
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<h5>The challenge</h5>
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<p>MindBehind’s chatbot automation</p>
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<h2>Reaching Digital Maturity Required A New Tech Stack</h2>
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<p>Clarins’s favorite feature is MindBehind’s chatbot automation, which enables seamless customer interactions, personalized loyalty engagement, and efficient support directly through WhatsApp to greatly enhancing customer satisfaction and retention.</p>
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<h5>Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.</h5>
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<p>Discover more inspirational stories</p>
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<h5>Connecting customer data</h5>
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<p>Trusted by over 2,000+ customers</p>
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<h2>A 360-degree view of the customer</h2>
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<p>Want to learn what Insider One can do you for?</p>
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<p>Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.</p>
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<h5>Connecting customer data</h5>
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<h2>A 360-degree view of the customer</h2>
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<h5>Gamifying the customer experience</h5>
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<h2>Converting new users into known customers</h2>
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<h5>Gamifying the customer experience</h5>
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<h2>Converting new users into known customers</h2>
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<p>Clarins leveraged Insider’s gamified Wheel of Fortune template to create “The Beauty Wheel” to inject excitement and urgency into their lead capture strategy.</p>
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<p>The Beauty Wheel offered customers a chance to spin the wheel and “choose your own” incentive in return for submitting an email address.</p>
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<h2>Campaign Results</h2>
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<p>increase in lead capture</p>
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<p>0 %</p>
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<p>coupon codes activated</p>
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<h5>Smarter Product Recommendations</h5>
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<h2>AI-backed product recommendations</h2>
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<p>Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product - Smart Recommender.</p>
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<p>Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.</p>
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<h5>Smarter Product Recommendations</h5>
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<h2>AI-backed product recommendations</h2>
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<h5>What’s next for Clarins?</h5>
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<h2>Delivering individualized experiences on the channels customers want</h2>
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<h5>Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.</h5>
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<h5>We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.</h5>
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<p>I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.</p>
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<h5>Alejandra Salazar</h5>
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<h6>E-commerce Content Manager</h6>
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<h2>Trusted by the world’s beauty leaders</h2>
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<h5>Insider is the #1 choice for high-growth startups and enterprise brands</h5>
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<h2>One platform for individualized, cross-channel customer experiences</h2>
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<p>Insider connects data across channels, predicts future behavior with AI,</p>
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<p>and individualizes experiences from a single platform with the fastest time to value.</p>
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<p>© 2022 Powered by Insider. All rights reserved.</p>
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