Customer Data Platform | Insider
2026-03-06 00:13 Diff
https://useinsider.com/ja/connect/

How does a CDP actually work?

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Use our interactive tool to discover which high-performing use cases you could put into action straightaway with Insider’s CDP integration with your existing tech stack.

Why choose Insider for customer data management?

Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. Google Optimize will be sunset on September 30th of this year (2023). Google Optimize helped brands run A/B tests, personalization campaigns and deploy simple banners on their website. 

‘Sunsetting’ is the term Google uses to describe a tool being discontinued. Google Optimize and Google Optimize 360 will switch off on September 30 2023. Any live experiments or personalization campaigns will run until that date, but become inactive when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30 2023.

Insider is a leading platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. The Insider Experimentation Platform enables brands to run experiments backed by rich customer data and segments. Unlike Google Optimize, brands can scale their personalization efforts easily with powerful pre-built templates and recommendations.

Insider’s platform provides Google Optimize’s Experimentation features as one of its capabilities. Brands leverage Insider’s platform for collecting and segmenting customer data, running AI models for predicting intent and delivering personalized experiences across channels including Web, App, Email, SMS, WhatsApp and more.

We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time). 

Migrating from Google Optimize to Insider is as simple as adding a single line of code to your website. You can integrate Insider directly or leverage one of our pre-built integrations with Tag Managers – meaning zero down-time and IT reliance.

Trusted by 1,200+ brands.

More than 1200 leading enterprise brands and high-growth startups trust Insider to help them deliver delightful customer experiences.

Deep customer segmentation.

Insider empowers you to identify, define, and target your audience with 120+ attributes, including traits, behaviors, preferences, and more.

Centralized customer profile management.

Unify data from your website, apps, email, CRM, POS, contact centers more to build a consistent, 360-degree view of every single customer.

AI-based insights.

Insider’s built-in AI and machine learning instantly identifies what’s important, so you can make quicker, smarter marketing decisions.

100+ pre-built templates
for web and apps.

We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time).