Rivalry2

Architect: Diseña viajes multicanal individualizados que fluyan + conviertan + fidelicen
2026-03-06 01:12 Diff
https://useinsider.com/es/architect-design-individualized-cross-channel-journeys/
Tus usuarios te dicen exactamente cuándo, dónde y cómo quieren engagement: a través de email, plataformas de redes sociales, asistentes virtuales, quioscos digitales, tecnología de voz y mucho más.
¿Estás escuchando?
La orquestación del viaje a través de los distintos canales tiene en cuenta este comportamiento no lineal del consumidor mientras se comunica con él para completar un objetivo. Si no se hace bien, las conversaciones digitales a través de múltiples dispositivos pueden volverse caóticas y desanimar a los clientes. Una encuesta reveló que el 87% de los clientes querían una experiencia coherente en todas las plataformas. Para satisfacer los requisitos cambiantes del marketing multicanal, los profesionales del marketing necesitan la estrategia adecuada, así como una pila tecnológica relevante.
Hasta ahora, los profesionales del marketing han confiado en soluciones centradas en puntos de contacto específicos para ofrecer experiencias personalizadas a los clientes. Pero esto conlleva serias limitaciones, ya que se crean silos de datos cuando los usuarios cambian de pantalla al completar una compra. Esto conduce a un vacío de marketing y da lugar a mensajes repetitivos, o mensajes que no resuenan con el cliente, ya que podrían haber pasado ese punto en su viaje de compra.
Conozcamos a Lisa y echemos un vistazo a su trayectoria en Posh.com, su sitio de ecommerce favorito.
Lisa echa un vistazo a la colección de abrigos de invierno en Posh.com. La Chaqueta Puffer con capucha de imitación de piel le llama la atención. Mientras comprueba su talla, su hermana llama y Lisa se distrae y abandona el sitio sin hacer la compra.
Tres horas después, Lisa recibe un email de Posh.com con detalles sobre el próximo lanzamiento de la nueva colección de abrigos de invierno. Pero Lisa no ve el email.
Dos días después, cuando Lisa se dirige al gimnasio, recibe una notificación web push en el móvil. 📲 Hace clic en la notificación web push, aterriza en el sitio web de Posh, pero el semáforo se pone en verde. Mientras cruza la calle, se guarda el teléfono en el bolsillo y se distrae, una vez más.
De vuelta a casa, mientras espera el autobús y navega por Facebook, ve un anuncio de retargeting: Obtén un 15% de DESCUENTO en tu próxima compra dentro de la aplicación. Lisa descarga inmediatamente la aplicación Posh…
¿Qué ocurre después?
Acompáñanos a descubrir el resto del viaje aquí.
¿Qué quieren tus clientes?

Los clientes de hoy en día están conectados y se guían por la investigación. Se basan en el conocimiento de la marca, la consideración, la investigación y la preselección, a través de múltiples canales, antes de tomar una decisión de compra. Esto significa que es poco probable que realicen una compra en la primera visita a un sitio web. Por lo tanto, el engagement a través de varios canales se ha convertido en un factor crítico para los profesionales del marketing. Las investigaciones lo confirman: los clientes multicanal tienen un valor de vida un 30% mayor que los clientes de un solo canal.
Además, los clientes controlan más su experiencia de compra. Esperan que los vendedores salgan a su encuentro en todas las plataformas digitales que habitan y les envíen el mensaje adecuado en el momento oportuno.
Parece un requisito difícil de cumplir. Pero no si los profesionales del marketing utilizan la plataforma de orquestación de la experiencia multicanal de Insider One: Architect. Insider One permite a las organizaciones mantener la coherencia de los mensajes en todos los canales, así como orquestarlos a la perfección en todas las plataformas y puntos de contacto digitales en los que están activos sus clientes.
Las 3 principales capacidades que hacen destacar al producto de orquestación de canales cruzados de Insider One

El producto de orquestación de la experiencia multicanal de Insider One está en constante evolución. Pero hay 3 objetivos clave que siguen siendo el núcleo de su éxito: su capacidad para crear un recorrido individualizado del cliente, su potencial de optimización y su tiempo de obtención de valor.
1. Orquestar un viaje individualizado

Antes de comprar, los clientes alternan entre varios canales para investigar, considerar, comparar y preseleccionar. Por tanto, los profesionales del marketing deben estar presentes en todos los canales para ofrecer contenido personalizado, ofertas relevantes y animar a los clientes a alcanzar sus objetivos.
Entonces, ¿en qué canales debe estar presente un vendedor? Buena pregunta.
El producto de orquestación de viajes multicanal de Insider One es capaz de llegar a los clientes a través de canales -incluidos email, app, web, anuncios, notificaciones push, canales offline, llamadas a una API (por ejemplo, WhatsApp Business, Line, Zendesk, etc.), centros de llamadas y SMS-, todo desde una única plataforma. Esto garantiza que toda la mensajería permanece interconectada y no hay posibilidad de que se produzca un lapso en la comunicación.
Además, a veces, los profesionales del marketing tienen acceso a datos de clientes procedentes de múltiples puntos de contacto -como la ubicación del cliente, los canales que frecuenta y su intención de compra- que no son capaces de consolidar y utilizar eficazmente. Insider One ha construido una sólida Plataforma de Datos de Clientes(CDP) que toma datos de fuentes online y offline para crear perfiles de usuario individuales. Esto ayuda a los profesionales del marketing a aumentar la amplitud y profundidad de sus segmentos, así como a predecir con precisión -basándose en interacciones anteriores a través de los canales- si un usuario realizará determinadas acciones. Esto ayuda a crear experiencias verdaderamente individualizadas para los clientes.
Para impulsar aún más la orquestación individualizada entre canales, el producto de Insider One también permite a los profesionales del marketing:
Utiliza la IA para predecir cuáles son los mejores canales para llegar a los clientes. Esto elimina las conjeturas y permite a la IA tomar las decisiones más adecuadas.
Haz A/B test de las distintas rutas de viaje de los visitantes y elige la ruta ganadora.
Activa automáticamente recorridos especiales para cada cliente en función de los próximos acontecimientos especiales de su vida. Ejemplo: cumpleaños, cambios de atributos.
2. Optimizar el recorrido del cliente mediante análisis avanzados

Optimizar la orquestación de tu viaje a través de los canales es un proceso continuo. Con tantos canales en juego, puede resultar desalentador determinar dónde te quedas atrás. Los profesionales del marketing pueden tener opiniones diversas sobre el impacto de un viaje. Pero los números dicen más que las palabras. Las sólidas infografías estadísticas, junto con las plantillas de infografía personalizables, proporcionan una visión profunda y reducen la necesidad de tabulación manual.
Insider One también proporciona acceso a estadísticas en directo, que ofrecen información sobre el rendimiento en tiempo real e infografías sobre la campaña de trayecto en acción. Los profesionales del marketing también pueden aprovechar las estadísticas de A/B test para comparar diferentes rutas dentro de una misma campaña de viaje y el aumento de ingresos de cada campaña.
Las pruebas son esenciales para optimizar una campaña, ya que simulan cómo se desarrollaría el viaje de un cliente en la vida real. Añade a esto la posibilidad de realizar campañas en seco que simulen un recorrido para comprender el engagement del cliente en todos los canales y el aumento potencial de los ingresos. Insider One ayuda a los profesionales del marketing a adelantarse a su campaña, previendo su potencial.
3. Tiempo de valoración más rápido

A medida que los clientes se mueven por los distintos canales, a los profesionales del marketing les resulta difícil trazar un recorrido que satisfaga múltiples condiciones. Contratar a un equipo para realizar este ejercicio internamente puede ser prohibitivamente caro y llevar mucho tiempo. El producto de orquestación de trayectos entre canales de Insider One ofrece a los profesionales del marketing una interfaz de usuario intuitiva que permite hacer clic y crear, lo que ahorra tiempo y mano de obra.
Para que la bola de marketing empiece a rodar inmediatamente, Insider One ha diseñado plantillas de orquestación para el abandono de carritos, la incorporación de usuarios, las ventas cruzadas, etc., basadas en las mejores prácticas del sector. Elige una plantilla centrada en tu objetivo y pon en marcha tu viaje del cliente en poco tiempo.
Antes de irte

En Insider One vamos más allá de proporcionar nuestra tecnología. Nos convertimos en socios de crecimiento para ayudarte a convertirte en una marca a la que da gusto comprar. Acércate a nosotros para descubrir cómo puedes ofrecer recorridos multicanal que fluyan + conviertan + fidelicen con Architect. Solicita una demostración personalizada o ponte en contacto con tu gestor de cuentas ahora mismo.
Además, no olvides consultar el viaje de Lisa aquí.
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<style id='cookie-law-info-gdpr-inline-css'>
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<link rel='stylesheet' id='useinsider-header-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/header/index.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-footer-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/footer/index.css?ver=1772759562' media='all' />
<link rel='stylesheet' id='post-style-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/blog/post.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='ins-swiper-style-css' href='https://unpkg.com/swiper@latest/swiper-bundle.min.css?ver=6.8.3' media='all' />
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<script src="https://insiderone.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="cookie-law-info-js-extra">
var Cli_Data = {"nn_cookie_ids":[],"non_necessary_cookies":[],"cookielist":{"necessary":{"id":"687","status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php","current_lang":"es","security":"3b11af5c7f","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"5","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""};
var log_object = {"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php"};
</script>
<script defer src="https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.6" id="cookie-law-info-js"></script>
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        window.dataLayer = window.dataLayer || [];

        function gtag() {
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        // Set default consent options
        gtag("consent", "default", {
            ad_storage: "denied",
            ad_user_data: "denied",
            ad_personalization: "denied",
            analytics_storage: "denied",
            functionality_storage: "denied",
            personalization_storage: "denied",
            security_storage: "granted",
            wait_for_update: 2000,
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        gtag("set", "ads_data_redaction", true);
        gtag("set", "url_passthrough", true);

        // Function to update consent based on user acceptance
        function CookieLawInfo_Accept_Callback() {
            if (CLI.consent['advertisement'] == true) {
                gtag('consent', 'update', {
                    'ad_storage': 'granted',
                    'ad_user_data': 'granted',
                    'ad_personalization': 'granted',
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            if (CLI.consent['analytics'] == true) {
                gtag('consent', 'update', {
                    'analytics_storage': 'granted'
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            if (CLI.consent['functional'] == true) {
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        function set_ads_data_redaction() {
            if (redact_ad_data && wt_cli_ad_storage == 'denied') {
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

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    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ 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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span data-text="Personalización"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalización</span></a></li><li class=""><a class="" href="/es/customer-journey/orchestration/" target=""><span data-text="Orquestación de journeys"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestación de journeys</span></a></li><li class=""><a class="" href="/es/reporting-analytics/" target=""><span data-text="Reportes y datos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reportes y datos</span></a></li><li class=""><a class="indented" href="/es/behavioral-analytics/" target=""><span data-text="Analítica del comportamiento"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analítica del comportamiento</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANALES</h3></div><ul><li class=""><a class="" href="/es/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/es/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/es/eureka-search/" target=""><span data-text="Búsqueda en el sitio"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Búsqueda en el sitio</span></a></li><li class=""><a class="" href="/es/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/es/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/es/channels/web-push/" target=""><span data-text="Notificaciones Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notificaciones Web Push</span></a></li><li class=""><a class="" href="/es/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/es/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUÉ INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/es/the-zero-dollar-migration-movement/" target=""><span data-text="Únete al $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Únete al $0 Migration Movement™</span><p data-text="Migración sin miedo, sin dependencia contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar proveedores</span><p data-text="Mira cómo nos comparamos con otros en la industria">Mira cómo nos comparamos con otros en la industria</p></a></li><li class=""><a class="" href="/es/insiderone-switch/" target=""><span data-text="Cámbiate a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Cámbiate a Insider One</span><p data-text="Descubre por qué las marcas más queridas del mundo eligen Insider One">Descubre por qué las marcas más queridas del mundo eligen Insider One</p></a></li></ul></div>
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Ecommerce</span><p data-text="Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar">Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar</p></a></li><li class=""><a class="" href="/es/industries/finance/" target=""><span data-text="Servicios financieros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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        <a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Recorrido Interactivo por la Plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Recorrido Interactivo por la Plataforma</span><p data-text="Explora más de 80 demos por tu cuenta, sin formularios y sin esperar">Explora más de 80 demos por tu cuenta, sin formularios y sin esperar</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>HERRAMIENTAS INTERACTIVAS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="Product Demo Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Product Demo Hub</span><p data-text="Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador de WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador de WhatsApp</span><p data-text="Descubre el poder de WhatsApp para empresas">Descubre el poder de WhatsApp para empresas</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de plantillas SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de plantillas SMS</span><p data-text="Más de 60 plantillas para hacer SMS marketing sin complicaciones">Más de 60 plantillas para hacer SMS marketing sin complicaciones</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Aprende a activar tus datos de cliente">Aprende a activar tus datos de cliente</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/es/case-studies" target=""><span data-text="Casos de éxito"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Casos de éxito</span></a></li><li class=""><a class="" href="/es/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/es/resources/?asset-type=ebook" target=""><span data-text="E-books y guías"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books y guías</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glosario"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glosario</span></a></li></ul></div>
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                        <h1 class="post-title">Architect: Diseña recorridos multicanal individualizados que conviertan</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/es/author/neeraj-manivannan/">Neeraj Manivannan</a></span><span class="hipen"> - </span>Senior Product Marketing Manager</p>
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                                <p><strong>Updated</strong> on 12 Ago 2025</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#que-quieren-tus-clientes">¿Qué quieren tus clientes?</a><li class="parent-level-item"><a href="#las-3-principales-capacidades-que-hacen-destacar-al-producto-de-orquestacion-de-canales-cruzados-de-insider-one">Las 3 principales capacidades que hacen destacar al producto de orquestación de canales cruzados de Insider One</a><ul><li><a href="#1-orquestar-un-viaje-individualizado">1. Orquestar un viaje individualizado</a></li><li><a href="#2-optimizar-el-recorrido-del-cliente-mediante-analisis-avanzados">2. Optimizar el recorrido del cliente mediante análisis avanzados</a></li><li><a href="#3-tiempo-de-valoracion-mas-rapido">3. Tiempo de valoración más rápido</a></li></ul></li><li class="parent-level-item"><a href="#antes-de-irte">Antes de irte</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p><br>Tus usuarios te dicen exactamente cu&aacute;ndo, d&oacute;nde y c&oacute;mo quieren engagement: a trav&eacute;s de email, plataformas de redes sociales, asistentes virtuales, quioscos digitales, tecnolog&iacute;a de voz y mucho m&aacute;s.  </p>

<p>&iquest;Est&aacute;s escuchando?</p>

<p>La orquestaci&oacute;n del viaje a trav&eacute;s de los distintos canales tiene en cuenta este comportamiento no lineal del consumidor mientras se comunica con &eacute;l para completar un objetivo. Si no se hace bien, las conversaciones digitales a trav&eacute;s de m&uacute;ltiples dispositivos pueden volverse ca&oacute;ticas y desanimar a los clientes. Una encuesta revel&oacute; que<a href="https://www.entrepreneur.com/article/325218" target="_blank" rel="noreferrer noopener nofollow"> el 87% de los clientes quer&iacute;an una experiencia coherente en todas las plataformas</a>. Para satisfacer los requisitos cambiantes del marketing multicanal, los profesionales del marketing necesitan la estrategia adecuada, as&iacute; como una pila tecnol&oacute;gica relevante.   </p>

<p>Hasta ahora, los profesionales del marketing han confiado en soluciones centradas en puntos de contacto espec&iacute;ficos para ofrecer experiencias personalizadas a los clientes. Pero esto conlleva serias limitaciones, ya que se crean silos de datos cuando los usuarios cambian de pantalla al completar una compra. Esto conduce a un vac&iacute;o de marketing y da lugar a mensajes repetitivos, o mensajes que no resuenan con el cliente, ya que podr&iacute;an haber pasado ese punto en su viaje de compra.  </p>

<p>Conozcamos a Lisa y echemos un vistazo a su trayectoria en Posh.com, su sitio de ecommerce favorito.</p>

<p>Lisa echa un vistazo a la colecci&oacute;n de abrigos de invierno en Posh.com. La Chaqueta Puffer con capucha de imitaci&oacute;n de piel le llama la atenci&oacute;n. Mientras comprueba su talla, su hermana llama y Lisa se distrae y abandona el sitio sin hacer la compra.    </p>

<p>Tres horas despu&eacute;s, Lisa recibe un email de Posh.com con detalles sobre el pr&oacute;ximo lanzamiento de la nueva colecci&oacute;n de abrigos de invierno. Pero Lisa no ve el email.   </p>

<p>Dos d&iacute;as despu&eacute;s, cuando Lisa se dirige al gimnasio, recibe una notificaci&oacute;n web push en el m&oacute;vil. &#128242; Hace clic en la notificaci&oacute;n web push, aterriza en el sitio web de Posh, pero el sem&aacute;foro se pone en verde. Mientras cruza la calle, se guarda el tel&eacute;fono en el bolsillo y se distrae, una vez m&aacute;s.  </p>

<p>De vuelta a casa, mientras espera el autob&uacute;s y navega por Facebook, ve un anuncio de retargeting: Obt&eacute;n un 15% de DESCUENTO en tu pr&oacute;xima compra dentro de la aplicaci&oacute;n. Lisa descarga inmediatamente la aplicaci&oacute;n Posh&#8230;   </p>

<p>&iquest;Qu&eacute; ocurre despu&eacute;s?  </p>

<p>Acomp&aacute;&ntilde;anos a descubrir el resto del viaje <a href="https://insiderone.com/es/customer-data-management/unified-profiles/" target="_blank" rel="noreferrer noopener">aqu&iacute;</a>.</p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="536" src="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-1.png" alt="" class="wp-image-1457" srcset="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-1.png 1024w, https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-1-300x157.png 300w, https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-1-768x402.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<h2 class="wp-block-heading" id="que-quieren-tus-clientes">&iquest;Qu&eacute; quieren tus clientes?</h2>

<p>Los clientes de hoy en d&iacute;a est&aacute;n conectados y se gu&iacute;an por la investigaci&oacute;n. Se basan en el conocimiento de la marca, la consideraci&oacute;n, la investigaci&oacute;n y la preselecci&oacute;n, a trav&eacute;s de m&uacute;ltiples canales, antes de tomar una decisi&oacute;n de compra. Esto significa que es poco probable que realicen una compra en la primera visita a un sitio web. Por lo tanto, el engagement a trav&eacute;s de varios canales se ha convertido en un factor cr&iacute;tico para los profesionales del marketing. Las investigaciones lo confirman: los clientes multicanal tienen<a href="https://www.readycloud.com/info/these-cross-channel-ecommerce-statistics-prove-its-the-new-normal" target="_blank" rel="noreferrer noopener nofollow"> un valor de vida un 30% mayor que los clientes de un solo canal</a>.    </p>

<p>Adem&aacute;s, los clientes controlan m&aacute;s su experiencia de compra. Esperan que los vendedores salgan a su encuentro en todas las plataformas digitales que habitan y les env&iacute;en el mensaje adecuado en el momento oportuno. </p>

<p>Parece un requisito dif&iacute;cil de cumplir. Pero no si los profesionales del marketing utilizan la plataforma de orquestaci&oacute;n de la experiencia multicanal de Insider One: <strong>Architect</strong>. Insider One permite a las organizaciones mantener la coherencia de los mensajes en todos los canales, as&iacute; como orquestarlos a la perfecci&oacute;n en todas las plataformas y puntos de contacto digitales en los que est&aacute;n activos sus clientes.  </p>

<h2 class="wp-block-heading" id="las-3-principales-capacidades-que-hacen-destacar-al-producto-de-orquestacion-de-canales-cruzados-de-insider-one">Las 3 principales capacidades que hacen destacar al producto de orquestaci&oacute;n de canales cruzados de Insider One</h2>

<p>El producto de orquestaci&oacute;n de la experiencia multicanal de Insider One est&aacute; en constante evoluci&oacute;n. Pero hay 3 objetivos clave que siguen siendo el n&uacute;cleo de su &eacute;xito: su capacidad para crear un recorrido individualizado del cliente, su potencial de optimizaci&oacute;n y su tiempo de obtenci&oacute;n de valor.   </p>

<h3 class="wp-block-heading" id="1-orquestar-un-viaje-individualizado">1. Orquestar un viaje individualizado</h3>

<p>Antes de comprar, los clientes alternan entre varios canales para investigar, considerar, comparar y preseleccionar. Por tanto, los profesionales del marketing deben estar presentes en todos los canales para ofrecer contenido personalizado, ofertas relevantes y animar a los clientes a alcanzar sus objetivos.   </p>

<p>Entonces, &iquest;en qu&eacute; canales debe estar presente un vendedor? Buena pregunta.   </p>

<p>El producto de orquestaci&oacute;n de viajes multicanal de Insider One es capaz de llegar a los clientes a trav&eacute;s de canales -incluidos email, app, web, anuncios, notificaciones push, canales offline, llamadas a una API (por ejemplo, WhatsApp Business, Line, Zendesk, etc.), centros de llamadas y SMS-, todo desde una &uacute;nica plataforma. Esto garantiza que toda la mensajer&iacute;a permanece interconectada y no hay posibilidad de que se produzca un lapso en la comunicaci&oacute;n. </p>

<p>Adem&aacute;s, a veces, los profesionales del marketing tienen acceso a datos de clientes procedentes de m&uacute;ltiples puntos de contacto -como la ubicaci&oacute;n del cliente, los canales que frecuenta y su intenci&oacute;n de compra- que no son capaces de consolidar y utilizar eficazmente. Insider One ha construido una s&oacute;lida Plataforma de Datos de Clientes<a href="/?p=699" target="_blank" rel="noreferrer noopener">(CDP</a>) que toma datos de fuentes online y offline para crear perfiles de usuario individuales. Esto ayuda a los profesionales del marketing a aumentar la amplitud y profundidad de sus segmentos, as&iacute; como a predecir con precisi&oacute;n -bas&aacute;ndose en interacciones anteriores a trav&eacute;s de los canales- si un usuario realizar&aacute; determinadas acciones. Esto ayuda a crear experiencias verdaderamente individualizadas para los clientes.     </p>

<p>Para impulsar a&uacute;n m&aacute;s la orquestaci&oacute;n individualizada entre canales, el producto de Insider One tambi&eacute;n permite a los profesionales del marketing:</p>

<ol class="wp-block-list">
<li>Utiliza la IA para predecir cu&aacute;les son los mejores canales para llegar a los clientes. Esto elimina las conjeturas y permite a la IA tomar las decisiones m&aacute;s adecuadas. </li>



<li>Haz A/B test de las distintas rutas de viaje de los visitantes y elige la ruta ganadora.</li>



<li>Activa autom&aacute;ticamente recorridos especiales para cada cliente en funci&oacute;n de los pr&oacute;ximos acontecimientos especiales de su vida. Ejemplo: cumplea&ntilde;os, cambios de atributos. </li>
</ol>

<h3 class="wp-block-heading" id="2-optimizar-el-recorrido-del-cliente-mediante-analisis-avanzados">2. Optimizar el recorrido del cliente mediante an&aacute;lisis avanzados</h3>

<p>Optimizar la orquestaci&oacute;n de tu viaje a trav&eacute;s de los canales es un proceso continuo. Con tantos canales en juego, puede resultar desalentador determinar d&oacute;nde te quedas atr&aacute;s. Los profesionales del marketing pueden tener opiniones diversas sobre el impacto de un viaje. Pero los n&uacute;meros dicen m&aacute;s que las palabras. Las s&oacute;lidas infograf&iacute;as estad&iacute;sticas, junto con las <a href="https://www.appypie.com/design/templates/infographic" target="_blank" rel="noreferrer noopener">plantillas de infograf&iacute;a</a> personalizables, proporcionan una visi&oacute;n profunda y reducen la necesidad de tabulaci&oacute;n manual.    </p>

<p>Insider One tambi&eacute;n proporciona acceso a estad&iacute;sticas en directo, que ofrecen informaci&oacute;n sobre el rendimiento en tiempo real e infograf&iacute;as sobre la campa&ntilde;a de trayecto en acci&oacute;n. Los profesionales del marketing tambi&eacute;n pueden aprovechar las estad&iacute;sticas de A/B test para comparar diferentes rutas dentro de una misma campa&ntilde;a de viaje y el aumento de ingresos de cada campa&ntilde;a. </p>

<p>Las pruebas son esenciales para optimizar una campa&ntilde;a, ya que simulan c&oacute;mo se desarrollar&iacute;a el viaje de un cliente en la vida real. A&ntilde;ade a esto la posibilidad de realizar campa&ntilde;as en seco que simulen un recorrido para comprender el engagement del cliente en todos los canales y el aumento potencial de los ingresos. Insider One ayuda a los profesionales del marketing a adelantarse a su campa&ntilde;a, previendo su potencial.   </p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="480" height="180" src="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-2.gif" alt="" class="wp-image-1459"></figure></div>
<p>Insider One tambi&eacute;n proporciona acceso a estad&iacute;sticas en directo, que ofrecen informaci&oacute;n sobre el rendimiento en tiempo real e infograf&iacute;as sobre la campa&ntilde;a de trayecto en acci&oacute;n. Los profesionales del marketing tambi&eacute;n pueden aprovechar las estad&iacute;sticas de A/B test para comparar diferentes rutas dentro de una misma campa&ntilde;a de viaje y el aumento de ingresos de cada campa&ntilde;a. </p>

<p>Las pruebas son esenciales para optimizar una campa&ntilde;a, ya que simulan c&oacute;mo se desarrollar&iacute;a el viaje de un cliente en la vida real. A&ntilde;ade a esto la posibilidad de realizar campa&ntilde;as en seco que simulen un recorrido para comprender el engagement del cliente en todos los canales y el aumento potencial de los ingresos. Insider One ayuda a los profesionales del marketing a adelantarse a su campa&ntilde;a, previendo su potencial.  </p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="720" height="372" src="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-3-1.png" alt="" class="wp-image-1465" srcset="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-3-1.png 720w, https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-3-1-300x155.png 300w" sizes="(max-width: 720px) 100vw, 720px" /></figure></div>
<h3 class="wp-block-heading" id="3-tiempo-de-valoracion-mas-rapido">3. Tiempo de valoraci&oacute;n m&aacute;s r&aacute;pido</h3>

<p>A medida que los clientes se mueven por los distintos canales, a los profesionales del marketing les resulta dif&iacute;cil trazar un recorrido que satisfaga m&uacute;ltiples condiciones. Contratar a un equipo para realizar este ejercicio internamente puede ser prohibitivamente caro y llevar mucho tiempo. El producto de orquestaci&oacute;n de trayectos entre canales de Insider One ofrece a los profesionales del marketing una interfaz de usuario intuitiva que permite hacer clic y crear, lo que ahorra tiempo y mano de obra.  </p>

<p>Para que la bola de marketing empiece a rodar inmediatamente, Insider One ha dise&ntilde;ado plantillas de orquestaci&oacute;n para el abandono de carritos, la incorporaci&oacute;n de usuarios, las ventas cruzadas, etc., basadas en las mejores pr&aacute;cticas del sector. Elige una plantilla centrada en tu objetivo y pon en marcha tu viaje del cliente en poco tiempo.   </p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="429" src="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-4.png" alt="" class="wp-image-1468" srcset="https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-4.png 1024w, https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-4-300x126.png 300w, https://insiderone.com/assets/media/2021/02/architect-design-individualized-cross-channel-journeys-4-768x322.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<h2 class="wp-block-heading" id="antes-de-irte">Antes de irte</h2>

<p>En Insider One vamos m&aacute;s all&aacute; de proporcionar nuestra tecnolog&iacute;a. Nos convertimos en socios de crecimiento para ayudarte a convertirte en una marca a la que da gusto comprar. Ac&eacute;rcate a nosotros para descubrir c&oacute;mo puedes ofrecer recorridos multicanal que fluyan + conviertan + fidelicen con Architect. Solicita <a href="https://insiderone.com/es/request-a-demo/" target="_blank" rel="noreferrer noopener">una demostraci&oacute;n personalizada</a> o ponte en contacto con tu gestor de cuentas ahora mismo.   </p>

<p>Adem&aacute;s, no olvides consultar el viaje de Lisa <a href="https://insiderone.com/es/customer-data-management/unified-profiles/" target="_blank" rel="noreferrer noopener">aqu&iacute;</a>.</p>
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                                                    <p class="author-bio">Neeraj is an inquisitive person with an interest in Marketing, new-age technologies, and analytics. Having started his professional journey in the Martech industry, he hopes to build a long career in the SaaS space. Beyond work, he&#039;s a sports fanatic who manages his own football YouTube channel and writes about other sports like cricket and F1 during his free time.</p>
                        
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