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2026-01-01
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<h2>Insider recognized as a Leader in IDC MarketScape for AI-enabled Marketing Platforms for Enterprise Companies 2025</h2>
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<h2>Insider recognized as a Leader in IDC MarketScape for AI-enabled Marketing Platforms for Enterprise Companies 2025</h2>
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<p>Here’s why we believe Insider is the #1 choice for marketers worldwide:</p>
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<p>Here’s why we believe Insider is the #1 choice for marketers worldwide:</p>
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<ul><li><strong>AI-Native Architecture</strong>that combines generative, predictive, conversational, and Agentic AI to drive real results.</li>
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<ul><li><strong>AI-Native Architecture</strong>that combines generative, predictive, conversational, and Agentic AI to drive real results.</li>
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<li><strong>AI Co-Pilot for Marketing</strong>automates everything from segment discovery to campaign creation.</li>
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<li><strong>AI Co-Pilot for Marketing</strong>automates everything from segment discovery to campaign creation.</li>
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<li><strong>Advanced Customer Data Management and Segmentation</strong>uses real-time, batch, and AI-powered predictive targeting</li>
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<li><strong>Advanced Customer Data Management and Segmentation</strong>uses real-time, batch, and AI-powered predictive targeting</li>
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<li><strong>End-to-End Journey Orchestration</strong>with a canvas-based interface and unified customer data.</li>
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<li><strong>End-to-End Journey Orchestration</strong>with a canvas-based interface and unified customer data.</li>
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</ul><p>Here’s why we believe Insider is the #1 choice for marketers worldwide:</p>
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</ul><p>Here’s why we believe Insider is the #1 choice for marketers worldwide:</p>
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<ul><li><strong>AI-Native Architecture</strong>that combines generative, predictive, conversational, and Agentic AI to drive real results.</li>
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<ul><li><strong>AI-Native Architecture</strong>that combines generative, predictive, conversational, and Agentic AI to drive real results.</li>
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<li><strong>AI Co-Pilot for Marketing</strong>automates everything from segment discovery to campaign creation.</li>
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<li><strong>AI Co-Pilot for Marketing</strong>automates everything from segment discovery to campaign creation.</li>
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<li><strong>Advanced Customer Data Management and Segmentation</strong>uses real-time, batch, and AI-powered predictive targeting</li>
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<li><strong>Advanced Customer Data Management and Segmentation</strong>uses real-time, batch, and AI-powered predictive targeting</li>
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<li><strong>End-to-End Journey Orchestration</strong>with a canvas-based interface and unified customer data.</li>
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<li><strong>End-to-End Journey Orchestration</strong>with a canvas-based interface and unified customer data.</li>
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</ul><h4>Gerry Murray</h4>
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</ul><h4>Gerry Murray</h4>
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<p>Research Director, Enterprise Marketing Apps and Agents, IDC</p>
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<p>Research Director, Enterprise Marketing Apps and Agents, IDC</p>
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<p>AI is changing the way brands engage with customers and autonomous agents are at the heart of that shift. Insider’s platform combines generative, predictive, and conversational AI through autonomous agents to deliver truly personalized experiences at scale. It’s a smart approach that shows how Insider is shaping the future of AI-enabled marketing platforms in a fast-moving market.</p>
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<p>AI is changing the way brands engage with customers and autonomous agents are at the heart of that shift. Insider’s platform combines generative, predictive, and conversational AI through autonomous agents to deliver truly personalized experiences at scale. It’s a smart approach that shows how Insider is shaping the future of AI-enabled marketing platforms in a fast-moving market.</p>
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<h2>Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale</h2>
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<h2>Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale</h2>
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<h5>Agentic AI</h5>
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<h5>Agentic AI</h5>
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<h2>Drive outcomes autonomously with purpose-built agents</h2>
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<h2>Drive outcomes autonomously with purpose-built agents</h2>
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<p>Agent One™ brings together always-on, autonomous agents that execute campaigns, assist shoppers, resolve support issues, and surface insights-helping brands achieve superior engagement and measurable results, faster.</p>
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<p>Agent One™ brings together always-on, autonomous agents that execute campaigns, assist shoppers, resolve support issues, and surface insights-helping brands achieve superior engagement and measurable results, faster.</p>
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<h5>Conversational AI</h5>
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<h5>Conversational AI</h5>
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<h2>Deliver natural, two-way conversations that feel human</h2>
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<h2>Deliver natural, two-way conversations that feel human</h2>
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<p>Insider’s Conversational AI empowers brands to engage in empathetic, intent-aware, and secure conversations across channels like WhatsApp. Built with advanced NLP, it understands context in real time and deliver consistent, brand-safe interactions that convert.</p>
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<p>Insider’s Conversational AI empowers brands to engage in empathetic, intent-aware, and secure conversations across channels like WhatsApp. Built with advanced NLP, it understands context in real time and deliver consistent, brand-safe interactions that convert.</p>
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<h5>Generative AI</h5>
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<h5>Generative AI</h5>
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<h2>Achieve 60% higher productivity and efficiency with GenAI</h2>
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<h2>Achieve 60% higher productivity and efficiency with GenAI</h2>
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<p>From segment discovery to journey orchestration and content creation, Insider’s GenAI acts as your creative co-pilot-helping teams launch high-performing campaigns in minutes. Just describe your goal, and watch Sirius AI™ bring it to life with copy, visuals, and workflows tailored to drive impact.</p>
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<p>From segment discovery to journey orchestration and content creation, Insider’s GenAI acts as your creative co-pilot-helping teams launch high-performing campaigns in minutes. Just describe your goal, and watch Sirius AI™ bring it to life with copy, visuals, and workflows tailored to drive impact.</p>
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<h5>Predictive AI</h5>
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<h5>Predictive AI</h5>
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<h2>Know what your customers want before they do</h2>
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<h2>Know what your customers want before they do</h2>
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<p>Deliver AI-powered recommendations that anticipate intent and spark action. By analyzing real-time behaviors and past patterns, Insider’s recommendation engine serves up the most relevant products-boosting product discovery, and driving conversions.</p>
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<p>Deliver AI-powered recommendations that anticipate intent and spark action. By analyzing real-time behaviors and past patterns, Insider’s recommendation engine serves up the most relevant products-boosting product discovery, and driving conversions.</p>
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<h2>Turn unified customer data into real-time, AI-powered marketing action</h2>
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<h2>Turn unified customer data into real-time, AI-powered marketing action</h2>
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<p>Insider’s AI-native platform brings data, decisioning, and execution together-so marketers can automate at scale, without silos. IDC notes Insider’s “advanced customer data management and segmentation [that] unify data to create unique profiles and enable targeted engagement with real-time, batch, and AI-powered predictive segmentation.”</p>
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<p>Insider’s AI-native platform brings data, decisioning, and execution together-so marketers can automate at scale, without silos. IDC notes Insider’s “advanced customer data management and segmentation [that] unify data to create unique profiles and enable targeted engagement with real-time, batch, and AI-powered predictive segmentation.”</p>
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<h2>Create single customer views with a scalable architecture</h2>
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<h2>Create single customer views with a scalable architecture</h2>
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<p>Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.</p>
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<p>Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.</p>
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<h2>Maximize impact with AI-powered predictive targeting</h2>
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<h2>Maximize impact with AI-powered predictive targeting</h2>
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<p>Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message- boosting conversion rates without the guesswork.</p>
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<p>Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message- boosting conversion rates without the guesswork.</p>
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<h2>Be where your customers are</h2>
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<h2>Be where your customers are</h2>
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<p>Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.</p>
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<p>Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.</p>
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<ul><li><h3>Create single customer views with a scalable architecture</h3>
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<ul><li><h3>Create single customer views with a scalable architecture</h3>
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<p>Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.</p>
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<p>Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.</p>
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</li>
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</li>
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<li><h3>Maximize impact with AI-powered predictive targeting</h3>
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<li><h3>Maximize impact with AI-powered predictive targeting</h3>
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<p>Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message- boosting conversion rates without the guesswork.</p>
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<p>Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message- boosting conversion rates without the guesswork.</p>
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</li>
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</li>
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<li><h3>Be where your customers are</h3>
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<li><h3>Be where your customers are</h3>
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<p>Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.</p>
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<p>Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.</p>
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</li>
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</li>
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</ul><h2>A single canvas for omnichannel journeys. Infinite experiences.</h2>
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</ul><h2>A single canvas for omnichannel journeys. Infinite experiences.</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<p>“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”</p>
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<p>“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”</p>
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<p>Ecommerce Director<b>at MAC Cosmetics</b></p>
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<p>Ecommerce Director<b>at MAC Cosmetics</b></p>
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<p>7.3%</p>
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<p>7.3%</p>
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<p>Increase in Average Order Value</p>
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<p>Increase in Average Order Value</p>
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<p>4.8%</p>
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<p>4.8%</p>
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<p>Uplift in Conversion Rate</p>
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<p>Uplift in Conversion Rate</p>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<p>“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions - Insider had just the right set of tools.”</p>
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<p>“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions - Insider had just the right set of tools.”</p>
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<p>Senior Ecommerce Manager<b>at Adidas</b></p>
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<p>Senior Ecommerce Manager<b>at Adidas</b></p>
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<p>259%</p>
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<p>259%</p>
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<p>Increase in Average Order Value</p>
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<p>Increase in Average Order Value</p>
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<p>13%</p>
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<p>13%</p>
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<p>Increase in Conversion Rate</p>
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<p>Increase in Conversion Rate</p>
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<p>5X</p>
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<p>5X</p>
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<p>Uplift in Conversion Rate</p>
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<p>Uplift in Conversion Rate</p>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<p>“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”</p>
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<p>“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”</p>
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<p>Group Head of Digital Marketing and Ecommerce<b>at Vodafone</b></p>
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<p>Group Head of Digital Marketing and Ecommerce<b>at Vodafone</b></p>
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<p>6X</p>
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<p>6X</p>
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<p>Return on Investment in 12 weeks</p>
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<p>Return on Investment in 12 weeks</p>
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<p>4.1%</p>
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<p>4.1%</p>
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<p>Increase in Average Revenue Per User</p>
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<p>Increase in Average Revenue Per User</p>
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<p>64%</p>
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<p>64%</p>
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<p>Uplift in Lead Generation</p>
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<p>Uplift in Lead Generation</p>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<h2>Why leading brands choose Insider</h2>
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<p>We’re really pleased with the forms we’ve been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we’ve seen more conversions, showroom visits, and test drive requests since using Insider-which leads to more sales.</p>
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<p>We’re really pleased with the forms we’ve been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we’ve seen more conversions, showroom visits, and test drive requests since using Insider-which leads to more sales.</p>
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<p>Digital Marketing Manager<b>at Lexus</b></p>
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<p>Digital Marketing Manager<b>at Lexus</b></p>
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<p>104.9%</p>
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<p>104.9%</p>
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<p>Increase in Lead Collection via<b>Instory</b></p>
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<p>Increase in Lead Collection via<b>Instory</b></p>
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<p>86.5%</p>
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<p>86.5%</p>
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<p>Increase in CVR via<b>Hellobar</b></p>
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<p>Increase in CVR via<b>Hellobar</b></p>
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<p>150.5%</p>
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<p>150.5%</p>
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<p>Increase in Lead Collection via<b>Web Suite</b></p>
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<p>Increase in Lead Collection via<b>Web Suite</b></p>
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<p>Why top brands choose Insider’s AI-ledomnichannel journey orchestration</p>
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<p>Why top brands choose Insider’s AI-ledomnichannel journey orchestration</p>
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<h3>Searchpowered by AI</h3>
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<h3>Searchpowered by AI</h3>
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<h3>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.</h3>
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<h3>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.</h3>
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<h3>A/B auto-winner selection</h3>
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<h3>A/B auto-winner selection</h3>
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<h3>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.</h3>
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<h3>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.</h3>
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<h3>Send-timeoptimization</h3>
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<h3>Send-timeoptimization</h3>
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<h3>Use an algorithm to find the best time to send messages based on engagement history</h3>
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<h3>Use an algorithm to find the best time to send messages based on engagement history</h3>
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<h3>Image content generation</h3>
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<h3>Image content generation</h3>
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<h3>Reduce design dependency and create relevant visuals for your campaigns in seconds</h3>
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<h3>Reduce design dependency and create relevant visuals for your campaigns in seconds</h3>
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<h3>Smarter selection for journeys</h3>
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<h3>Smarter selection for journeys</h3>
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<h3>Automatically choose the starter element for journey based on the use case and preferences</h3>
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<h3>Automatically choose the starter element for journey based on the use case and preferences</h3>
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<h3>Language support for localization</h3>
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<h3>Language support for localization</h3>
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<h3>Automated translations to generate multi-language messages effortlessly</h3>
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<h3>Automated translations to generate multi-language messages effortlessly</h3>
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<h3>Searchpowered by AI</h3>
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<h3>Searchpowered by AI</h3>
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<p>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.</p>
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<p>A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.</p>
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<h3>A/B auto-winner selection</h3>
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<h3>A/B auto-winner selection</h3>
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<p>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.</p>
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<p>Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.</p>
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<h3>Send-time optimization</h3>
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<h3>Send-time optimization</h3>
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<p>Use an algorithm to find the best time to send messages based on engagement history</p>
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<p>Use an algorithm to find the best time to send messages based on engagement history</p>
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<h3>Image content generation</h3>
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<h3>Image content generation</h3>
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<p>Reduce design dependency and create relevant visuals for your campaigns in seconds</p>
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<p>Reduce design dependency and create relevant visuals for your campaigns in seconds</p>
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<h3>Smarter selection for journeys</h3>
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<h3>Smarter selection for journeys</h3>
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<p>Automatically choose the starter element for journey based on the use case and preferences</p>
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<p>Automatically choose the starter element for journey based on the use case and preferences</p>
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<h3>Language support for localization</h3>
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<h3>Language support for localization</h3>
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<p>Automated translations to generate multi-language messages effortlessly</p>
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<p>Automated translations to generate multi-language messages effortlessly</p>
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<h2>Built for enterprise scale,supported by local customer service</h2>
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<h2>Built for enterprise scale,supported by local customer service</h2>
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<p>Our AI and machine learning engine makes millions of predictions every second to deliver billions of experiences daily. With Insider, you can experience the best of both: global expertise with local excellence.</p>
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<p>Our AI and machine learning engine makes millions of predictions every second to deliver billions of experiences daily. With Insider, you can experience the best of both: global expertise with local excellence.</p>
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<p>Read the excerpt to learn more about why the IDC MarketScape says, “Large enterprises and medium-sized businesses seeking comprehensive customer engagement platforms will benefit most from Insider.” </p>
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<p>Read the excerpt to learn more about why the IDC MarketScape says, “Large enterprises and medium-sized businesses seeking comprehensive customer engagement platforms will benefit most from Insider.” </p>
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<h4>1.4 billion+</h4>
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<h4>1.4 billion+</h4>
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<h2>50 billion</h2>
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<h2>50 billion</h2>
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<p>push notifications a month</p>
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<p>push notifications a month</p>
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<h2>1.6 billion</h2>
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<h2>1.6 billion</h2>
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<h2>Built for scale. Loved by 1,500+ global customers.</h2>
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<h2>Built for scale. Loved by 1,500+ global customers.</h2>
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<h6>Localized customer support</h6>
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<h6>Localized customer support</h6>
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<p>“The highlight ofInsider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>
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<p>“The highlight ofInsider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>
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<p><strong>Digital Marketing Manager</strong></p>
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<p><strong>Digital Marketing Manager</strong></p>
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<h6>Ease of use</h6>
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<h6>Ease of use</h6>
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<p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>
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<p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>
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<h6>Fastest integration & set up</h6>
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<h6>Fastest integration & set up</h6>
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<p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<h6>Best ROI</h6>
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<h6>Best ROI</h6>
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<p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>
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<p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>
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<h6>Journey Orchestration</h6>
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<h6>Journey Orchestration</h6>
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<p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>
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<p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>
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<h6>Localized customer support</h6>
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<h6>Localized customer support</h6>
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<p>“The highlight of Insider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>
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<p>“The highlight of Insider is their account management team - which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”</p>
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<p><strong>Digital Marketing Director</strong></p>
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<p><strong>Digital Marketing Director</strong></p>
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<h6>Ease of use</h6>
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<h6>Ease of use</h6>
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<p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>
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<p>“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”</p>
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<h6>Fastest integration & set up</h6>
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<h6>Fastest integration & set up</h6>
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<p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<p>“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<h6>Best ROI</h6>
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<h6>Best ROI</h6>
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<p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>
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<p>“With Insider’s platform and customer support team, we have achieved 12X ROI”</p>
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<h6>Journey Orchestration</h6>
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<h6>Journey Orchestration</h6>
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<p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>
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<p>“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”</p>
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<h2>Get your copy of the report</h2>
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<h2>Get your copy of the report</h2>
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<p>IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, IDC #US49727423</p>
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<p>IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, IDC #US49727423</p>
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<p>IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.</p>
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<p>IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.</p>
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<p>#1 AI-native Omnichannel Experience and Customer Engagement Platform</p>
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<p>#1 AI-native Omnichannel Experience and Customer Engagement Platform</p>
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<p>The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer - with the fastest ROI, higher efficiency, and better results.</p>
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<p>The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer - with the fastest ROI, higher efficiency, and better results.</p>
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<p>© 2025 Powered by Insider. All rights reserved.</p>
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<p>© 2025 Powered by Insider. All rights reserved.</p>
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