1 <p><b>“From Oops to Aha!” -</b>A behind-the-scenes look at how top retailers turned messy missteps into growth wins by mastering their customer journey across search, insights, and experience.</p>

2 <p><strong>Session description</strong>Buckle up for an unfiltered conversation where top digital leaders spill the tea on what didn’t work-and what they did next to turn things around. From overlooked SEO opportunities to cart abandonment nightmares and omnichannel overload, this session dives into the messy middle of the customer journey and the smart, scalable fixes that delivered real growth. No fluff-just hard-won lessons, growth hacks, and what’s actually moving the needle in eCommerce right now.</p>

3 <p>✅ What You’ll Walk Away With:-The biggest “we got it wrong” moments from digital leaders- and how they course-corrected-Proven growth hacks that drive revenue across search, insights, and omnichannel-Real-world examples of how brands improved conversion, retention, and experience-Fresh ideas for scaling personalisation, reducing drop-offs, and driving lifetime value-A dose of honesty, humour, and ideas you can apply immediately</p>

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