Rivalry2

First Bank of Nigeria Case Study: Boosting Engagement and Conversions with Insider’s Personalization Solutions
2026-03-06 01:51 Diff
https://useinsider.com/case-studies/first-bank-nigeria/
First Bank faced challenges with low product visibility and discovery on their website.
First Bank tackled low product visibility by using Insider’s Instory to promote the latest offers and new product launches. This redirected users to specific landing pages, ensuring a more engaged and active audience on their website.
First Bank faced low user engagement on their website, resulting in a high exit rate.
First Bank used Insider’s web push solution to trigger automated pushes based on form abandonments, page views, browsing behavior, and drop-offs to address low engagement and high exit rates. This strategy re-engaged users effectively, reducing exit rates and boosting website interactions.
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RCS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS &amp; RCS</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>WHY INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/the-zero-dollar-migration-movement/" target=""><span data-text="Join the $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Join the $0 Migration Movement™</span><p data-text="Migration without fear, lock‑in, or hidden costs.">Migration without fear, lock‑in, or hidden costs.</p></a></li><li class=""><a class="" href="/why-insiderone/" target=""><span data-text="The Insider One Difference"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>The Insider One Difference</span><p data-text="Discover what makes us different">Discover what makes us different</p></a></li><li class=""><a class="" href="/compare-insiderone/" target=""><span data-text="Compare Vendors"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Compare Vendors</span><p data-text="Find out how we compare to other industry players">Find out how we compare to other industry players</p></a></li><li class=""><a class="" href="/insiderone-switch/" target=""><span data-text="Switch to Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Switch to Insider One</span><p data-text="Discover why world’s best-loved brands choose Insider One">Discover why world’s best-loved brands choose Insider One</p></a></li></ul></div>
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Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay">Explore Insider One and become unstoppable. Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Discover the power of WhatsApp for business">Discover the power of WhatsApp for business</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="60+ templates for seamless SMS marketing">60+ templates for seamless SMS marketing</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Learn how to put your customer data into action">Learn how to put your customer data into action</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTHER RESOURCES</h3></div><ul><li class=""><a class="" href="/case-studies" target=""><span data-text="Case Studies"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Case Studies</span></a></li><li class=""><a class="" href="/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-Books &amp; Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-Books &amp; Guides</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glossary"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossary</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="507120" class="elementor elementor-507120" data-elementor-post-type="case-studies">
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													<img fetchpriority="high" decoding="async" width="567" height="152" src="https://insiderone.com/assets/media/2024/12/nigeria-bank-logo.png" class="attachment-full size-full wp-image-507144" alt="" srcset="https://insiderone.com/assets/media/2024/12/nigeria-bank-logo.png 567w, https://insiderone.com/assets/media/2024/12/nigeria-bank-logo-300x80.png 300w" sizes="(max-width: 567px) 100vw, 567px" />													</div>
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			<h1 class="elementor-heading-title elementor-size-default">Driving Customer Engagement and Conversions: How First Bank of Nigeria Transformed Its Digital Experience with Insider</h1>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">InStory</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Web Push</h6>		</div>
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							<p>75%</p>						</div>
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							<p>decrease in<br />bounce rate</p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>67%</p>						</div>
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				<div class="elementor-element elementor-element-111751f elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="111751f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>increase in web push<br />opt-in rate</p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>Top 3</p>						</div>
				</div>
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							<p>largest <br />traffic generator</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<p><strong>Industry</strong></p>						</div>
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							<p>Finance</p>						</div>
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							<p><strong>Category</strong></p>						</div>
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				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Personalization<br />Cross-Channel Marketing<br />Mobile Marketing</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c7eed6f elementor-widget elementor-widget-text-editor" data-id="c7eed6f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Channels</strong></p>						</div>
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							<p>Onsite (Web/Mobile)<br />Push Notifications</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8ad2700 elementor-widget elementor-widget-text-editor" data-id="8ad2700" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Solution</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2acf47 elementor-widget elementor-widget-text-editor" data-id="b2acf47" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>InStory</p>						</div>
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					</div>
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					</div>
		</section>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Partnering with Insider has transformed our digital experience. By leveraging personalized website content and automated web push solutions, we&#8217;ve not only enhanced product visibility and user engagement but also driven significant improvements in conversions. These results—52% more form submissions, a 75% reduction in bounce rate, and a 150% increase in mobile CTR—demonstrate the power of data-driven personalization in elevating our customer experience.</p>						</div>
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							<p>Hezekiah Jackson</p>						</div>
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							<p>Content Marketing Manager</p>						</div>
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													<img fetchpriority="high" decoding="async" width="567" height="152" src="https://insiderone.com/assets/media/2024/12/nigeria-bank-logo.png" class="attachment-full size-full wp-image-507144" alt="" srcset="https://insiderone.com/assets/media/2024/12/nigeria-bank-logo.png 567w, https://insiderone.com/assets/media/2024/12/nigeria-bank-logo-300x80.png 300w" sizes="(max-width: 567px) 100vw, 567px" />													</div>
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		</section>
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		</section>
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							<p>Executive summary</p>						</div>
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							<p>First Bank of Nigeria used Insider’s personalized website solutions and automated web push technology to improve product visibility and user engagement. By promoting offers via Instory and triggering web pushes based on user behavior, the bank achieved a 52% increase in form submissions, a 75% reduction in bounce rate, and a 150% rise in mobile CTR. These efforts significantly boosted user interaction, reduced exit rates, and made Insider the 3rd highest traffic source for the site.</p>						</div>
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									<span class="elementor-button-text">Download as PDF</span>
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									<span class="elementor-button-text">Get a demo</span>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
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							<p>About First Bank of Nigeria</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank of Nigeria, founded in 1894 by Sir Alfred Jones and now part of FBN Holdings PLC, is a leading multinational bank headquartered in Lagos. With over 16,000 employees, 42 million customers, and 700+ locations across Africa, it specializes in retail, corporate, commercial, and public sector banking. As of 2024, its assets total N16.9 trillion, with H1 pre-tax profits of N411.9 billion.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2024/12/Group-512962-3-1.png" class="attachment-full size-full wp-image-507149" alt="" srcset="https://insiderone.com/assets/media/2024/12/Group-512962-3-1.png 1090w, https://insiderone.com/assets/media/2024/12/Group-512962-3-1-300x259.png 300w, https://insiderone.com/assets/media/2024/12/Group-512962-3-1-1024x884.png 1024w, https://insiderone.com/assets/media/2024/12/Group-512962-3-1-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-35eeb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35eeb19" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bad3a" data-id="16bad3a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-98a5b63 elementor-widget elementor-widget-text-editor" data-id="98a5b63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Why Insider?</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4c98018 elementor-widget elementor-widget-text-editor" data-id="4c98018" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Before Insider, First Bank of Nigeria relied on its tech team for website personalization and sent only generic web pushes. With Insider, they now personalize their website, automate triggered web pushes, and collect leads from new customers, enhancing their marketing capabilities significantly.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-df29196 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df29196" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af46b13" data-id="af46b13" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ecb3073 elementor-widget elementor-widget-text-editor" data-id="ecb3073" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USE CASE #1</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-a8e3d3d elementor-widget elementor-widget-text-editor" data-id="a8e3d3d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Boosting Product Visibility and Discovery</p>						</div>
				</div>
				<div class="elementor-element elementor-element-1a2b3e7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1a2b3e7" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="562" height="296" src="https://insiderone.com/assets/media/2024/12/Group-512875-2.png" class="attachment-full size-full wp-image-507151" alt="" srcset="https://insiderone.com/assets/media/2024/12/Group-512875-2.png 562w, https://insiderone.com/assets/media/2024/12/Group-512875-2-300x158.png 300w" sizes="(max-width: 562px) 100vw, 562px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-28915ba e-flex e-con-boxed e-con e-parent" data-id="28915ba" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9018d6a e-con-full e-flex e-con e-child" data-id="9018d6a" data-element_type="container">
				<div class="elementor-element elementor-element-83c4927 elementor-widget elementor-widget-text-editor" data-id="83c4927" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5efd071 elementor-widget elementor-widget-text-editor" data-id="5efd071" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank faced challenges with low product visibility and discovery on their website.</p>						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-211ffb6 e-flex e-con-boxed e-con e-parent" data-id="211ffb6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-489a287 e-con-full e-flex e-con e-child" data-id="489a287" data-element_type="container">
				<div class="elementor-element elementor-element-ae92db8 elementor-widget elementor-widget-text-editor" data-id="ae92db8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d110446 elementor-widget elementor-widget-text-editor" data-id="d110446" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank tackled low product visibility by using Insider’s Instory to promote the latest offers and new product launches. This redirected users to specific landing pages, ensuring a more engaged and active audience on their website.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-331d2c2 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="331d2c2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10b2b" data-id="ff10b2b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09914f8 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="09914f8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2132" height="1122" src="https://insiderone.com/assets/media/2024/12/Group-512875-1.png" class="attachment-full size-full wp-image-507150" alt="" srcset="https://insiderone.com/assets/media/2024/12/Group-512875-1.png 2132w, https://insiderone.com/assets/media/2024/12/Group-512875-1-300x158.png 300w, https://insiderone.com/assets/media/2024/12/Group-512875-1-1024x539.png 1024w, https://insiderone.com/assets/media/2024/12/Group-512875-1-768x404.png 768w" sizes="(max-width: 2132px) 100vw, 2132px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8b5dd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5dd36" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954488e" data-id="954488e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d0cb06 elementor-widget elementor-widget-text-editor" data-id="2d0cb06" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c02332f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c02332f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5aeacb" data-id="b5aeacb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c952d57 elementor-widget elementor-widget-text-editor" data-id="c952d57" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>52%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d989954 elementor-widget elementor-widget-text-editor" data-id="d989954" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Uplift in Form<br />Submissions</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eca743f" data-id="eca743f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-61273aa elementor-widget elementor-widget-text-editor" data-id="61273aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>150%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-67f387d elementor-widget elementor-widget-text-editor" data-id="67f387d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Increase in CTR for<br />Mobile Instory Campaigns</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8983d69 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8983d69" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cae0e5d" data-id="cae0e5d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b64c39e elementor-widget elementor-widget-text-editor" data-id="b64c39e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USE CASE #2</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-4904806 elementor-widget elementor-widget-text-editor" data-id="4904806" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Increasing User Engagement and Reducing Exit Rates</p>						</div>
				</div>
				<div class="elementor-element elementor-element-85d412f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="85d412f" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="529" height="305" src="https://insiderone.com/assets/media/2024/12/Group-512963.png" class="attachment-full size-full wp-image-507157" alt="" srcset="https://insiderone.com/assets/media/2024/12/Group-512963.png 529w, https://insiderone.com/assets/media/2024/12/Group-512963-300x173.png 300w" sizes="(max-width: 529px) 100vw, 529px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-83c2047 e-flex e-con-boxed e-con e-parent" data-id="83c2047" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-2b2b5e4 e-con-full e-flex e-con e-child" data-id="2b2b5e4" data-element_type="container">
				<div class="elementor-element elementor-element-6e0be58 elementor-widget elementor-widget-text-editor" data-id="6e0be58" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6e2b085 elementor-widget elementor-widget-text-editor" data-id="6e2b085" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank faced low user engagement on their website, resulting in a high exit rate.</p>						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-06b4066 e-flex e-con-boxed e-con e-parent" data-id="06b4066" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-6a599e0 e-con-full e-flex e-con e-child" data-id="6a599e0" data-element_type="container">
				<div class="elementor-element elementor-element-8cba2bc elementor-widget elementor-widget-text-editor" data-id="8cba2bc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-369b15a elementor-widget elementor-widget-text-editor" data-id="369b15a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank used Insider’s web push solution to trigger automated pushes based on form abandonments, page views, browsing behavior, and drop-offs to address low engagement and high exit rates. This strategy re-engaged users effectively, reducing exit rates and boosting website interactions.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-ad8b858 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="ad8b858" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9625a27" data-id="9625a27" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a7f9853 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="a7f9853" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1462" height="842" src="https://insiderone.com/assets/media/2024/12/Group-512875-3-1.png" class="attachment-full size-full wp-image-507153" alt="" srcset="https://insiderone.com/assets/media/2024/12/Group-512875-3-1.png 1462w, https://insiderone.com/assets/media/2024/12/Group-512875-3-1-300x173.png 300w, https://insiderone.com/assets/media/2024/12/Group-512875-3-1-1024x590.png 1024w, https://insiderone.com/assets/media/2024/12/Group-512875-3-1-768x442.png 768w" sizes="(max-width: 1462px) 100vw, 1462px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9943d7d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9943d7d" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7a8494" data-id="e7a8494" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d4b9fd5 elementor-widget elementor-widget-text-editor" data-id="d4b9fd5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-8fbf517 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8fbf517" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0b64e8a" data-id="0b64e8a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fb9e1ef elementor-widget elementor-widget-text-editor" data-id="fb9e1ef" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>75%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-9ec586d elementor-widget elementor-widget-text-editor" data-id="9ec586d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>decrease in<br />bounce rate</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8a3a9dd" data-id="8a3a9dd" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a61eab elementor-widget elementor-widget-text-editor" data-id="4a61eab" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>150%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-121d71a elementor-widget elementor-widget-text-editor" data-id="121d71a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>increase in<br />CTR</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6cd2fc9" data-id="6cd2fc9" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1d550c8 elementor-widget elementor-widget-text-editor" data-id="1d550c8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Top 3</p>						</div>
				</div>
				<div class="elementor-element elementor-element-b86a1d9 elementor-widget elementor-widget-text-editor" data-id="b86a1d9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>largest traffic<br />generator</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-39e66fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39e66fb" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab5572d" data-id="ab5572d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e09d7ae elementor-widget elementor-widget-text-editor" data-id="e09d7ae" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Summary</p>						</div>
				</div>
				<div class="elementor-element elementor-element-86b63b9 elementor-widget elementor-widget-text-editor" data-id="86b63b9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>First Bank of Nigeria enhanced its website’s product visibility and user engagement using Insider’s personalized solutions and automated web push notifications. This resulted in a<strong> 52% increase in form submissions, a 75% reduction in bounce rate, </strong>and a <strong>150% rise in mobile CTR</strong>. <br />Ultimately, Insider became the <strong>3rd highest traffic source</strong>, driving significant improvements in<br />user retention and conversions.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-eac43a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eac43a2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td 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class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td 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