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Original
2026-01-01
Modified
2026-03-06
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<h6>Success Story</h6>
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<h6>Success Story</h6>
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<h2>How HPI Boosted Lead Collection Rate by 50% and Mobile CR by 103% Using Insider</h2>
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<h2>How HPI Boosted Lead Collection Rate by 50% and Mobile CR by 103% Using Insider</h2>
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<h6>Smart Recommender</h6>
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<h6>Smart Recommender</h6>
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<h6>Web Personalization</h6>
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<h6>Web Personalization</h6>
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<h6>Gamification</h6>
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<h6>Gamification</h6>
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<p>increase inlead collectionrate</p>
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<p>increase inlead collectionrate</p>
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<p>Customer RetentionPersonalizationConversion Optimization</p>
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<p>Customer RetentionPersonalizationConversion Optimization</p>
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<p>CDPGamificationLead Collection</p>
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<p>CDPGamificationLead Collection</p>
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<p>Smart Recommender</p>
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<p>Smart Recommender</p>
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<p>“Switching to Insider was a turning point for us. With our previous tool, Antsomi, we faced high costs and poor ROI, which diminished trust in CDP technology. Insider’s actionable CDP and expert support helped us rebuild that trust and achieve measurable results like higher conversion rates and increased average order value.”</p>
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<p>“Switching to Insider was a turning point for us. With our previous tool, Antsomi, we faced high costs and poor ROI, which diminished trust in CDP technology. Insider’s actionable CDP and expert support helped us rebuild that trust and achieve measurable results like higher conversion rates and increased average order value.”</p>
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<p><strong>Bùi Thị Thùy Linh</strong>Senior Digital Marketing Manager</p>
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<p><strong>Bùi Thị Thùy Linh</strong>Senior Digital Marketing Manager</p>
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<p>HPI switched from Antsomi to Insider to address critical pain points in customer retention and conversion optimization. Antsomi’s poor ROI and high costs had left the brand skeptical about CDP technology. However, Insider’s actionable CDP empowered the team to deliver personalized engagement across channels while driving measurable results like a 50% increase in lead collection rate, a 103% uplift in mobile conversion rates, and a 33% higher AOV-all within one month.</p>
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<p>HPI switched from Antsomi to Insider to address critical pain points in customer retention and conversion optimization. Antsomi’s poor ROI and high costs had left the brand skeptical about CDP technology. However, Insider’s actionable CDP empowered the team to deliver personalized engagement across channels while driving measurable results like a 50% increase in lead collection rate, a 103% uplift in mobile conversion rates, and a 33% higher AOV-all within one month.</p>
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<p>Founded in 1989 by fashion enthusiast Bùi Văn Phúc, Hoang Phuc International has grown into a trusted name in Vietnam’s fashion retail industry. The brand specializes in distributing renowned international fashion labels and is dedicated to delivering high-quality products and exceptional customer experiences.</p>
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<p>Founded in 1989 by fashion enthusiast Bùi Văn Phúc, Hoang Phuc International has grown into a trusted name in Vietnam’s fashion retail industry. The brand specializes in distributing renowned international fashion labels and is dedicated to delivering high-quality products and exceptional customer experiences.</p>
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<p>Before partnering with Insider, Hoang Phuc International (HPI) struggled with its previous tool, Antsomi, which delivered poor ROI, high costs, and underwhelming performance. These challenges eroded trust in CDP technology and left the team questioning the value of marketing automation.</p>
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<p>Before partnering with Insider, Hoang Phuc International (HPI) struggled with its previous tool, Antsomi, which delivered poor ROI, high costs, and underwhelming performance. These challenges eroded trust in CDP technology and left the team questioning the value of marketing automation.</p>
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<p>Insider stood out by offering a robust CDP that provided a single customer view and enabled consistent, personalized engagement across channels. With actionable insights and expert guidance from Insider’s customer success team, HPI achieved fast adoption of the platform and quick time-to-value. The partnership resulted in measurable business outcomes, including a 103% uplift in mobile CR and a 33% increase in AOV for returning customers.</p>
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<p>Insider stood out by offering a robust CDP that provided a single customer view and enabled consistent, personalized engagement across channels. With actionable insights and expert guidance from Insider’s customer success team, HPI achieved fast adoption of the platform and quick time-to-value. The partnership resulted in measurable business outcomes, including a 103% uplift in mobile CR and a 33% increase in AOV for returning customers.</p>
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<h6>USE CASE #1</h6>
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<h6>USE CASE #1</h6>
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<p>Increasing LeadCollection Rate by 50%</p>
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<p>Increasing LeadCollection Rate by 50%</p>
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<p>HPI faced a high bounce rate with anonymous users leaving the website without engaging further. Additionally, first-time purchasers often did not return for subsequent purchases.</p>
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<p>HPI faced a high bounce rate with anonymous users leaving the website without engaging further. Additionally, first-time purchasers often did not return for subsequent purchases.</p>
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<p>Insider implemented a Gamification Lead Collection Form targeted at users who had just completed a purchase. This interactive approach encouraged users to provide their contact information while incentivizing them to return for another purchase.</p>
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<p>Insider implemented a Gamification Lead Collection Form targeted at users who had just completed a purchase. This interactive approach encouraged users to provide their contact information while incentivizing them to return for another purchase.</p>
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<p> increase in lead collection rate</p>
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<p> increase in lead collection rate</p>
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<p>Boosting Mobile Conversion Rates by 103%</p>
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<p>Boosting Mobile Conversion Rates by 103%</p>
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<p>35% of users viewed products but dropped out of the website without making any purchases. Additionally, Hoang Phuc struggled with achieving higher AOV per transaction.</p>
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<p>35% of users viewed products but dropped out of the website without making any purchases. Additionally, Hoang Phuc struggled with achieving higher AOV per transaction.</p>
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<p>Insider introduced the Smart Recommender tool on product pages to encourage users to explore more items, thereby increasing engagement and driving conversions.</p>
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<p>Insider introduced the Smart Recommender tool on product pages to encourage users to explore more items, thereby increasing engagement and driving conversions.</p>
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<p>uplift in mobile conversion rates</p>
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<p>uplift in mobile conversion rates</p>
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<p>increase in AOV per transaction</p>
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<p>increase in AOV per transaction</p>
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<p>average conversion rate for campaigns</p>
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<p>average conversion rate for campaigns</p>
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<p>With Insider’s advanced personalization tools like Gamification Lead Collection Form and Smart Recommender, HPI successfully tackled key challenges in user retention and conversion optimization. These efforts resulted in significant uplifts across critical metrics, solidifying their position as a leader in Vietnam’s fashion retail industry.</p>
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<p>With Insider’s advanced personalization tools like Gamification Lead Collection Form and Smart Recommender, HPI successfully tackled key challenges in user retention and conversion optimization. These efforts resulted in significant uplifts across critical metrics, solidifying their position as a leader in Vietnam’s fashion retail industry.</p>
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<p>HPI plans to expand its use of Insider’s tools by exploring additional personalization features such as Eureka for AI-powered site search optimization.</p>
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<p>HPI plans to expand its use of Insider’s tools by exploring additional personalization features such as Eureka for AI-powered site search optimization.</p>
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<p>Favorite feature</p>
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<p>Favorite feature</p>
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<p>Smart Recommender</p>
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<p>Smart Recommender</p>
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<p>HPI’s favorite feature is Smart Recommender due to its ability to drive personalized product discovery and significantly boost conversion rates on mobile devices.</p>
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<p>HPI’s favorite feature is Smart Recommender due to its ability to drive personalized product discovery and significantly boost conversion rates on mobile devices.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Want to learn what Insider can do for you?</p>
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<p>Want to learn what Insider can do for you?</p>
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